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Why the NExX store failed

Author
Ghoest
#21 - 2012-03-02 19:32:48 UTC
Tippia is right. Additionally


If they really wanted people spend Plex on cosmetic items-

1They should have simply sold the stuff for fractions of plex(while still only allowing whole plex to be traded between players.)

2 They should have used price points that people found reasonable.

3 They should have sold stuff(ala the OP here) that the average EVE gamer actually might want.



The entire thing was done ass backwards. Because what they actualy did was.

Try to sell items that would attract new gamers but at extreme price points in the hopes of getting isk from old rich players.

Wherever You Went - Here You Are

Tippia
Sunshine and Lollipops
#22 - 2012-03-02 19:33:14 UTC
Vetrox Satria wrote:
1)To buy clothes for your avatar
2)Cloths cost Aurum
3)Everyone wants customization. Its what makes a game good.
4)You use the NeX to buy clothes. You press "convert plex to aurum" you then spend aurum, you recieve clothes
5)It piles on code that allows my avatar to has clothes and have a nex interface
6)Plex cost more...CCP did say this could happen
7)Wasted time is time spent doing nothing. CCP spent time giving my avatar clothes. We dont all just pvp
8)The NeX was designed so i could buy clothes. After integration I was able to buy cloths.
9)People do use them but you are right on the not reselling part...at least i dont see many for sale
10)AuR was introduced to be soley used on the NeX...ironically this is where you spend your AuRIt Its purpose was so we could buy stuff for our avatars.
11)Its purpose was so we could buy clothes.
12)Most MT stores on most online games act as a "we're all equal but those who are richer are more equal than you"
13)Its purpose was so we could buy clothes.
1, 11, 13. No, that wasn't the purpose of the store. That's just what it does, and the purpose of introducing it was never explained. This is particularly highlighted by the fact that you think it's for buying clothes when it's actually for removing PLEXes. The actual purpose of the NeX is to be a PLEX sink. The (poorly) communicated purpose of the NeX is to be an MT store. Being able to buy clothes does not require the NeX — the two have nothing to do with each other.

2. …which doesn't explain the pricing structure.

3. Customisation has nothing to do with testing and gathering feedback, and while some or even a lot of people might want customisation, the kind of customisation people want is not in the store. More to the point, though, the store is completely unnecessary (and, in fact, rather counterproductive) for any kind of customisation option in EVE.

4. Again, you're not addressing the point you listed. How you buy clothes has nothing to do with the complete lack of capabilities of the store and the fact that everything it does is already done better by existing stores.

5. The code needed for that already exists within the game — the NeX is not needed to do what you want, and the NeX just adds stuff that doesn't work as well as that pre-existing code. In fact, the whole IW Scorp débâcle was due to this unfinished state of the store.

6. PLEX have nothing to do with the industrial cycle of EVE. Spawning stuff out of thin air does.

7. Time spent copying existing features, but making them less capable and less integrated is the same thing as doing nothing.

8. …which doesn't change the fact that the NeX wasn't properly integrated into the game. They did not create the promised market. They did not create the promised professions. They did not create any competitive elements. They did not even fulfil their own stated goals with the NeX or AUR. So no, after the failure to integrate the NeX, you can buy clothes. You'd be able to do that if they integrated it properly as well, since the goods' existence is not a factor in the store's integration.

10. Actually, no. AUR was introduced to be a micro-PLEX currency that was common with Dust, but there was no reason to have it in EVE since you might as well use ISK. Nothing of what AUR does requires AUR to be in the game. You could remove AUR today and nothing would change in EVE.

12. …which doesn't change the fact that the reason MT works is because the “micro” part removes price from the decision-making process. CCP did the exact opposite, which means it fails at being an MT store.
Quote:
I hope I have explained the NeX to you.
You completely failed to address any of the points you listed, and you are actually quite wrong in a few of your answers. So no, you didn't, nor did you need to, but congratulations for missing the point so thoroughly.
Vertisce Soritenshi
The Scope
Gallente Federation
#23 - 2012-03-02 19:52:52 UTC  |  Edited by: Vertisce Soritenshi
The NeX store failed? Pretty sure that if CCP made any money at all from it then it succeeded. Pretty sure CCP made money from it. Pretty sure CCP is still making money from it. Pretty sure NeX store is successful.

Who cares how they do it. AUR may be an extra step that isn't needed in EvE but it isn't killing anybody. I promise you...you will wake up tomorrow but for those of you that don't...it wasn't AUR that killed you.

I have a feeling that AUR is more specifically for DUST than EvE. Either way...not cancer.

Bounties for all! https://forums.eveonline.com/default.aspx?g=posts&m=2279821#post2279821

Tippia
Sunshine and Lollipops
#24 - 2012-03-02 20:23:27 UTC
Gogela wrote:
1) "It had no clearly defined purpose" - Clearly defining a purpose runs contrary to the concept of a sandbox, and certainly can't be used as criteria to judge the success of the store. You want a clearly defined purpose? To make CCP money. It did / is doing that. You want one in game? Some people want to feel pretty. Check. I feel pretty.
No, defining a purpose of a game feature is not contrary to the sandbox concept. Quite the opposite: defining a purpose is critical to making an addition worth-while, in any kind of game. Dumping things in with no plan just to see what players do with it is a recipe for disaster, and just because they might do something you didn't expect with the feature you designed doesn't mean the feature shouldn't have a well-defined purpose before you drop it in.

What is the purpose of cobble blocks in Minecraft? To use as building blocks or as materials for crafting (and to eat up your coal or make you wish for Silk Touch, should you want to use plain rock). What is the purpose of LSL in Second Life? To allow for user-scripted interactivity. What is the purpose of the NeX? To sink PLEX and reduce liability for services not rendered in CCP's books.

…and this is where the “no clearly defined“ part comes in. If you say the purpose of the NeX is to sell clothes, then the NeX is pointless. Clothes could be sold through NPC stores, LP stores, player-driven industry from BPCs or random drops or gifts from heaven. CCP mumbled about how the purpose was to generate a secondary market and a flow of ISK, PLEX, items, and AUR, but none of that happened due to the limitations of the store, the limitations of AUR, and the pricing structure.

The purpose of the NeX is to appease the CCP accountants and make their financial statements look good for investors. This was not clearly defined to the players, who were instead fed a bunch of unnecessary nonsense that failed to happen. I'm not using it as a criteria for success — I'm using it as an explanation for why it failed: because it didn't do what people though it would because they were never told what it was supposed to do.
Quote:
2) AUR is an extra step I'll grant you, but it's necessary to have it in order for the NeX store to function, from an economics 101 standpoint. It's why we still have nickels and pennies in RL. We need it for those smaller transactions on the NeX side. On the free-market side ISK is fine and working well. There need to be two currencies or there could not be two markets.
…except that we already have a “penny” for those smaller transactions on the NeX side — one that offers roughly 100,000× the granularity of AUR: ISK. We also have another “penny” for those smaller transactions — one that offers maybe 5,000× the granularity: LP. You could remove AUR today and it would make zero difference because its functionality is already covered by at least two other pre-existing currencies (which, as an added benefit, already have plenty of mechanics surrounding them to make the shopping experience far better and more versatile than what the NeX can offer).

I'm offering both since you argue that CCP needs to be able to control the currency in order to ensure they get paid for the NeX transactions, and LP would do that just as well. In fact, it would do it even better due to how much more fully-featured the LP store is. But that still assumes that the goal is to maintain an MT store as a source of income, which I would dispute due to the simple fact that they've abandoned it and aren't even trying to make back the money they've spent — they have finished content in the store that they haven't released and which just wasted effort.
Quote:
3) Kind of picking and choosing here, aren't you? I thought we all agreed we don't want it to integrate NeX into core game play... only space barbie. What are you playing?
No, I'm not picking and choosing. I'm saying that, even within the realm of space barbie, the NeX did not integrate into the core gameplay, i.e. the industry and the market. It offered no useful secondary market. It offered no expansion of the industry. It offered no competition. It offered nothing of what makes EVE EVE. I suspect that you're interpreting what I said as “it doesn't offer P2W”, but that's not what I mean — I mean that they offered this image of how the NeX would be a new trade area, with all the gameplay additions that come with that. It didn't.o slightly) reducing their liabilities through it, but in doing so, they've hurt the game and the community. Had they had a less unhealthy view on EVE and managed their development efforts and spending habits, this liability would not have been an issue to begin with.
Tippia
Sunshine and Lollipops
#25 - 2012-03-02 20:23:50 UTC
Gogela wrote:
5) No, the NeX interface and separate market was necessary. The alternative was to do it all through the redeeming system. I like it a lot better in game... but ultimately by creating a seperate market is ensuring that there is a CCP controlled monetary system (AUR) outside if ISK, because let's face it... nobody is in control of ISK.

Well, for one, I don't think the idea ever was to make cash from it. Hell, even CCP themselves said that at some point. It's a PLEX sink — an accounting trick to reduce liability — which does something quite different from earning cash.

What I'm saying here is that, there was no need for the NeX or for AUR for the simple reason that they already have code that did exactly the same thing and did it far better than AUR or the NeX did: the LP store. During the IW Scorp débâcle, they very clearly admitted that the NeX was not ready — it couldn't do half the things the LP store mechanic could, and this was causing some pretty huge issues with what the NeX could be used for. The only difference was the built-in redeeming scheme (press button, PLEX→AUR), which could have been integrated into the LP store code instead. Basically, they did a whole lot of extra work for something that was less functional than what they already had and in doing so, they created far bigger problems than they solved. That's… ehm… less than clever.

And no, it was not “explicitly designed not to affect the industrial base” — it was simply not feature complete. The IW Scorp was held back exactly because it could affect the industrial base, and in fact, doing it the exact wrong way was the only capability built into the NeX at the time. CCP wanted to (negatively, if only temporarily) affect the industry through the NeX when people reminded them that this was a horribly stupid idea and that they shouldn't try this until they had added the features to let the NeX do it correctly. To twist your words somewhat: it was explicitly not finished in such a way that it could only affect the industry base negatively. Had it been done right (had they ever finished it… or just reused the LP store) it would have affected the industry in a positive way, and that was the plan all along. Then they explicitly stopped iterating on it because they were quite explicitly told that they were breaking things.
Quote:
NeX is fine. I think they are probably making money at it. AUR isn't not hurting anything.

The NeX is meaningless and robs the game of promised gameplay. They are probably (ever so slightly) reducing their liabilities through it, but in doing so, they've hurt the game and the community. Had they had a less unhealthy view on EVE and managed their development efforts and spending habits, this liability would not have been an issue.
Guttripper
State War Academy
Caldari State
#26 - 2012-03-02 20:30:48 UTC
Unless it was changed, one glaring aspect to items from the Nex store was you could not loose them. Bought a monocle and suit, get podded, and wake up with the same goods in another station without worry of transporting said goods around.
Doc Fury
Furious Enterprises
#27 - 2012-03-02 21:04:57 UTC
Guttripper wrote:
Unless it was changed, one glaring aspect to items from the Nex store was you could not loose them.


Confirming my space pants are often too snug for my liking and tend to chafe. Big smile

/maybe time for me to lay-off of the Quafe until CCP introduces liposuction for Arum.


There's a million angry citizens looking down their tubes..at me.

Vetrox Satria
Republic Military School
Minmatar Republic
#28 - 2012-03-02 21:15:03 UTC
Tippia wrote:
Vetrox Satria wrote:
1)To buy clothes for your avatar
2)Cloths cost Aurum
3)Everyone wants customization. Its what makes a game good.
4)You use the NeX to buy clothes. You press "convert plex to aurum" you then spend aurum, you recieve clothes
5)It piles on code that allows my avatar to has clothes and have a nex interface
6)Plex cost more...CCP did say this could happen
7)Wasted time is time spent doing nothing. CCP spent time giving my avatar clothes. We dont all just pvp
8)The NeX was designed so i could buy clothes. After integration I was able to buy cloths.
9)People do use them but you are right on the not reselling part...at least i dont see many for sale
10)AuR was introduced to be soley used on the NeX...ironically this is where you spend your AuRIt Its purpose was so we could buy stuff for our avatars.
11)Its purpose was so we could buy clothes.
12)Most MT stores on most online games act as a "we're all equal but those who are richer are more equal than you"
13)Its purpose was so we could buy clothes.
1, 11, 13. No, that wasn't the purpose of the store. That's just what it does, and the purpose of introducing it was never explained. This is particularly highlighted by the fact that you think it's for buying clothes when it's actually for removing PLEXes. The actual purpose of the NeX is to be a PLEX sink. The (poorly) communicated purpose of the NeX is to be an MT store. Being able to buy clothes does not require the NeX — the two have nothing to do with each other.

2. …which doesn't explain the pricing structure.

3. Customisation has nothing to do with testing and gathering feedback, and while some or even a lot of people might want customisation, the kind of customisation people want is not in the store. More to the point, though, the store is completely unnecessary (and, in fact, rather counterproductive) for any kind of customisation option in EVE.

4. Again, you're not addressing the point you listed. How you buy clothes has nothing to do with the complete lack of capabilities of the store and the fact that everything it does is already done better by existing stores.

5. The code needed for that already exists within the game — the NeX is not needed to do what you want, and the NeX just adds stuff that doesn't work as well as that pre-existing code. In fact, the whole IW Scorp débâcle was due to this unfinished state of the store.

6. PLEX have nothing to do with the industrial cycle of EVE. Spawning stuff out of thin air does.

7. Time spent copying existing features, but making them less capable and less integrated is the same thing as doing nothing.

8. …which doesn't change the fact that the NeX wasn't properly integrated into the game. They did not create the promised market. They did not create the promised professions. They did not create any competitive elements. They did not even fulfil their own stated goals with the NeX or AUR. So no, after the failure to integrate the NeX, you can buy clothes. You'd be able to do that if they integrated it properly as well, since the goods' existence is not a factor in the store's integration.

10. Actually, no. AUR was introduced to be a micro-PLEX currency that was common with Dust, but there was no reason to have it in EVE since you might as well use ISK. Nothing of what AUR does requires AUR to be in the game. You could remove AUR today and nothing would change in EVE.

12. …which doesn't change the fact that the reason MT works is because the “micro” part removes price from the decision-making process. CCP did the exact opposite, which means it fails at being an MT store.
Quote:
I hope I have explained the NeX to you.
You completely failed to address any of the points you listed, and you are actually quite wrong in a few of your answers. So no, you didn't, nor did you need to, but congratulations for missing the point so thoroughly.


Shall me and you just call it a draw? cos we are just going to keep saying the same things to eachother until one of us comes to the other ones house and eats all his soup.

I dont agree with you although i can see why some people dont agree with nex. But in my eyes its pretty harmless other than the plex rise....you gotta want the monicle though.
ApophisXP
Sadistic Retribution
Sadistic Empire
#29 - 2012-03-02 21:18:22 UTC
I liked the NEX store, and will still like it as long as it doesnt provide items/ships/implants or anything that can give a gain or cause an imbalance.

Skins for ships is fine, pink warhead skins? fine, barbie online? only if it comes second to EVE Online.
Valei Khurelem
#30 - 2012-03-02 21:22:41 UTC
**** off with your ****** micro-transaction ideas, they should never be in a game we are paying full price for.

"don't get us wrong, we don't want to screw new players, on the contrary. The core problem here is that tech 1 frigates and cruisers should be appealing enough to be viable platforms in both PvE and PvP."   - CCP Ytterbium

Telegram Sam
Sebiestor Tribe
Minmatar Republic
#31 - 2012-03-02 21:59:57 UTC
It failed because we wanted hats. Cowboy hats, tophats, derbies, fedoras, turbans, swashbucklers, fezzes, pillboxes, berets, Admiral Nelsons, steel pickle helmets, Chairman Maos, tinfoils etc.
Doc Fury
Furious Enterprises
#32 - 2012-03-02 22:03:29 UTC
Telegram Sam wrote:
It failed because we wanted hats. Cowboy hats, tophats, derbies, fedoras, turbans, swashbucklers, fezzes, pillboxes, berets, Admiral Nelsons, steel pickle helmets, Chairman Maos, tinfoils etc.



And Jimmy hats.

There's a million angry citizens looking down their tubes..at me.

Terminal Insanity
KarmaFleet
Goonswarm Federation
#33 - 2012-03-02 22:09:51 UTC  |  Edited by: Terminal Insanity
Not enough flashy/must-have items. Though, there are a few. The monocle. the goggles. and the Quafe shirts are the only ones that are really 'cool'. The rest look nice and all but... they're just nice futuristic clothes... not flashy pimped out coolness like my monocle.

I've got the Monocle for my main char, and googles for my alt in the NeX store... and bought an Ishukone Special edition shirt for my main off jita market.

There needs to be funny, or quirky items. Those are the things people will go for

- Some kind of metallic crown-like headware
- PDA for my arm
- Quafe baseball hat!
- Ear replacement implant. Some kind of flat metal hole in the side of my head
- one-eye animated Video Display visor thingy (like a little see-through screen for my other eye!)
- Metal replacement hand (keyboarding like Ghost in the Shell!)


One reason its failed is the Free Aur devalued all the items available in the store. You can now buy the Monocle from the store for 2bil or from jita market at 900m. People just buy these items from the Jita market instead.

Introducing more and more items will continue to combat this problem since Nex store is the only way to initially buy the items. They will eventually join the rest in the jita market as the items in circulation goes up, at which yoint more items will need to be introduced.

introduce some new Limited-use items would also be good too. IE: buy one-use paintjobs, or really cool 'nonstandard' tattoos that are disappeared upon podding. Make sure they're listed on the killmail. . Limited use items should be marked with a different color text or something, in the store.

Consider a competition for players to design some items for the nex. Give them a little tip from the proceeds too, maybe =P

"War declarations are never officially considered griefing and are not a bannable offense, and it has been repeatedly stated by the developers that the possibility for non-consensual PvP is an intended feature." - CCP

Obsidian Dagger
Nitrus Nine
#34 - 2012-03-02 22:14:36 UTC
I bought a jacket with my free Aur that I got from CCP because other people did the stupid facebook crap for it.


I don't even want the jacket, it's in a container or random station somewhere.

Nexx store is dead, until or unless they offer ship paintjobs.


I would pay real money for custom paint.

I would probably not bother with premade skins though, because everyone would have one of the same N possible skins, so whats the point?
Vera Algaert
Republic University
Minmatar Republic
#35 - 2012-03-02 22:18:46 UTC
Enquirer wrote:
Why the NExX store failed

actually it's xXNEXXx Store

.

Mr Epeen
It's All About Me
#36 - 2012-03-02 22:45:55 UTC
It's not that the NeX store failed. It's that WIS failed.

If they'd open the door and make available all the NeX items sitting in the data base, things would be flying off the shelves.

Mr Epeen Cool
Solhild
Doomheim
#37 - 2012-03-02 22:58:12 UTC
Quite a few old faces crawling out of the woodwork for this thread Shocked

Basically - what Tippia said tends to be a very well thought out and well articulated version of common sense, just go back to the framework of the game and develop that. Paint jobs etc. are all good but need to be part of core gameplay with isk rather than silly nonsense Cool
Azahni Vah'nos
Vah'nos Family
#38 - 2012-03-03 00:42:32 UTC
Vertisce Soritenshi wrote:
The NeX store failed? Pretty sure that if CCP made any money at all from it then it succeeded. Pretty sure CCP made money from it. Pretty sure CCP is still making money from it. Pretty sure NeX store is successful.

Who cares how they do it. AUR may be an extra step that isn't needed in EvE but it isn't killing anybody. I promise you...you will wake up tomorrow but for those of you that don't...it wasn't AUR that killed you.

I have a feeling that AUR is more specifically for DUST than EvE. Either way...not cancer.

One day I'm sure you'll become wiser to the ways of business and you would see that things like the NeX are a negative to the long term future of EVE.

Not a cancer you say, have a chat to the veteran players of LOTRO or wait and see what is going to occur in WoW as they lose more subsribers, you will see additional things in their cash shop that will start affecting gameplay, not just yet another $25 mount.

Also of note is Blizzard cutting 600 jobs due to their bottom line taking a hit from having less subscribers, they will try to maintain the same return for shareholders with jobs being the obvious first choice and then additional revenues from thier cash shop being the next obvious one. As this occurs you will see an accelerated rate of people moving from the game which will mean Blizzard trying to monetize WoW more any way they can. In other words Blizzard is reliant on the revenue they were making prior to their loss of subscribers.

The reality of it being cancerous in EVE is that CCP will start to rely on any additional revenue made and will then try to maintain it through adding things they know players will buy eventually, especially items that give any sort of advantage. Wont happen you say, sorry but that's not how businesses work and the rationale of senior management and investors.

The one thing the NeX store does well and that's lessen potential gameplay in EVE. Give players more things to do, not one off meaningless shinies.

Nex (Cash Shop) / Aurum - removing sand from the sandbox since Incarna. Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.

Telegram Sam
Sebiestor Tribe
Minmatar Republic
#39 - 2012-03-03 01:56:46 UTC
Doc Fury wrote:

And Jimmy hats.


Exactly. You see, I'm wearing Precision Boots and some stylish pants right now. (Actually I couldn't get the pants to go on). But nobody can see them. But if I had a sombrero....
Valentyn3
Deep Core Mining Inc.
#40 - 2012-03-03 02:06:18 UTC
Vertisce Soritenshi wrote:
The NeX store failed? Pretty sure that if CCP made any money at all from it then it succeeded. Pretty sure CCP made money from it. Pretty sure CCP is still making money from it. Pretty sure NeX store is successful.

Who cares how they do it. AUR may be an extra step that isn't needed in EvE but it isn't killing anybody. I promise you...you will wake up tomorrow but for those of you that don't...it wasn't AUR that killed you.

I have a feeling that AUR is more specifically for DUST than EvE. Either way...not cancer.


For it to be "successful" they have to at least make more money than they spent on the work to code the store and model/texture everything inside of it along with any advertisements specifically for the thing.

I don't always use hax. But when I do, it's because I'm an NPC.. http://i.imgur.com/PUZou.jpg