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Why the NExX store failed

Author
Enquirer
The Scope
Gallente Federation
#1 - 2012-03-02 17:45:57 UTC
They were dressing up the wrong things. Who cares if i got some new cloths, no one can see them.

But just imagine if the NEX store sold PAINT jobs for your ships, instead of cloths for characters that no one could see.

In my opinion, I believe it would have been a huge injection of cash for CCP. I know personally I would have had afew ships done. And would be willing to do it with real cash.

make it happen.

Sirius Cassiopeiae
Perkone
Caldari State
#2 - 2012-03-02 17:48:08 UTC
I hope that will be implemented this summer.
Doc Fury
Furious Enterprises
#3 - 2012-03-02 17:48:51 UTC
Ohhh look it's this thread again!

There's a million angry citizens looking down their tubes..at me.

Enquirer
The Scope
Gallente Federation
#4 - 2012-03-02 17:53:41 UTC
Doc Fury wrote:
Ohhh look it's this thread again!



Indeed.

The reason it keeps coming up is that so many people want it to happen. You know damn well, if you could you would paint your ship in exchange for isk..... come on you know you would.

Any good reason for this not to happen?
I heard lag would be one.. ie alll the custom paint jobs that would needed tgo be shared for all to see it... theres ways around that im sure.

Gogela
Epic Ganking Time
CODE.
#5 - 2012-03-02 17:56:09 UTC
Doc Fury wrote:
Ohhh look it's this thread again!

The NeX store is not dead, and did not fail. That's the irony of the rage to me... Blink

Signatures should be used responsibly...

Vetrox Satria
Republic Military School
Minmatar Republic
#6 - 2012-03-02 18:10:03 UTC
No one has ever had this idea before. Good job OP
Lexmana
#7 - 2012-03-02 18:16:40 UTC
Enquirer wrote:
Doc Fury wrote:
Ohhh look it's this thread again!



Indeed.

The reason it keeps coming up is that so many people want it to happen. You know damn well, if you could you would paint your ship in exchange for isk..... come on you know you would.

Any good reason for this not to happen?
I heard lag would be one.. ie alll the custom paint jobs that would needed tgo be shared for all to see it... theres ways around that im sure.


ISK not AUR. That is why. You said it yourself.
Enquirer
The Scope
Gallente Federation
#8 - 2012-03-02 18:19:15 UTC

[/quote]
ISK not AUR. That is why. You said it yourself.[/quote]


Good point .
Tikktokk Tokkzikk
V0LTA
WE FORM V0LTA
#9 - 2012-03-02 18:24:36 UTC  |  Edited by: Tikktokk Tokkzikk
The reason why the NExX store failed is because micro-transaction(MT) is a fail concept by itself. Especially in EVE!
MT is a concept used to attract <13 year old kids with access to daddy's credit card.
<13 year old kids are bad because:
1. They will jump to the next FOTM MT based game after a month or so.
2. Most of them are too dumb for EVE.
3. Most of them don't go well with long-term games like EVE (check point 1 for details).
4. THIS!
Tikktokk Tokkzikk
V0LTA
WE FORM V0LTA
#10 - 2012-03-02 18:34:08 UTC  |  Edited by: Tikktokk Tokkzikk
Godamn double-post X
Asuka Solo
I N E X T R E M I S
Tactical Narcotics Team
#11 - 2012-03-02 18:37:53 UTC
Dressing up space barbie = dressing up ship spinning

I approve of the extension of services to spaceboats, but it is not really a change to what the Nex store does.......

Eve is about Capital ships, WiS, Boobs, PI and Isk!

Tippia
Sunshine and Lollipops
#12 - 2012-03-02 18:47:18 UTC
Why did the NeX fail? Well, let's see

1. It had no clearly defined purpose, and the one purpose it was superficially supposed to have (act as an MT store) was not fulfilled simple because it completely broke the fundamental design principles for such a store. MT stores work wonderfully because you remove pricing from the decision-making process… the NeX does the exact opposite and therefore fails as an MT store.

2. It just introduced another currency that is completely unnecessary for what it does. It just piles on dead code. AUR was meant to be a more granular PLEX, but that granularity turned out not to be all that necessary.

3. It did not create a market due to its pricing structure and due to the mechanics surrounding the purchases, all of which does the exact opposite of what CCP claimed it would do — as such it completely fails to integrate into the core gameplay. The idea was that people would buy NeX items and use them or resell them, but the market valuation of the stuff (and, once again, the pricing structure) ensured that this would not happen because the items were not worth as much as CCP wanted them to be worth.

4. It further enhanced an already existing perception that CCP were wasting developer time. The failure to create a store that would pay for itself; the failure to reuse existing code; the rush to get the thing out and the ensuing failure to integrate it into the game properly all pointed to this perception being right on the money.

5. It is far less capable of doing what it's supposed to do than the other market interfaces that already exist. Again, it just needlessly and uselessly piles on dead code that serves no purpose, and in the process, it threatened to break the industrial cycle that the game is built around.

6. CCP failed to do any expectations management whatsoever. They did not explain the purpose of the store. They did not explain the pricing structure of the store. They hinted at new gameplay and new professions, but failed to deliver. They did not test the store or gather any feedback, and instead did the early-alpha-stage testing in the live environment.

Enquirer wrote:
Any good reason for this not to happen?
Plenty. Chief among which is that it doesn't integrate properly with the game and robs it of gameplay content.

The NeX failed because it serves no purpose that is not already covered (multiple times) by far better, far more mature, far more integrated features. The game does not need it. No addition to the game needs it. Trying to revive it is like trying to relapse into a bout of malaria.
Vetrox Satria
Republic Military School
Minmatar Republic
#13 - 2012-03-02 18:49:09 UTC  |  Edited by: Vetrox Satria
tikktokk tokkzikk wrote:
The reason why the NExX store failed is because micro-transaction(MT) is a fail concept by itself. Especially in EVE!
MT is a concept used to attract <13 year old kids with access to daddy's credit card.
<13 year old kids are bad because:
1. They will jump to the next FOTM MT based game after a month or so.
2. Most of them are to dumb for EVE.
3. Most of them don't go well with long-term games like EVE (check point 1 for details).
4. THIS!


Your post displeases vetrox and the wallet compartment in his ferrari....

Like I say in every "ZOMGZORZBBQ NEX IS BAD PUPPIES DIE WHEN ITS USED" thread

It doesnt hurt anyone
You dont have to use it
Plex is a micro transaction
You can buy a plex with isk and convert it to aurum anyway
You're poor

There is only 2 downsides to the NEX
Price of plex has increased
Whiney posts that make me doubt man kinds ability to change when the zombie apocolypse occurs
Doc Fury
Furious Enterprises
#14 - 2012-03-02 18:57:43 UTC  |  Edited by: Doc Fury
Tippia wrote:


4. It further enhanced an already existing perception that CCP were wasting developer time. The failure to create a store that would pay for itself; the failure to reuse existing code; the rush to get the thing out and the ensuing failure to integrate it into the game properly all pointed to this perception being right on the money.

6. CCP failed to do any expectations management whatsoever. They did not explain the purpose of the store. They did not explain the pricing structure of the store. They hinted at new gameplay and new professions, but failed to deliver. They did not test the store or gather any feedback, and instead did the early-alpha-stage testing in the live environment.



If you wanted to narrow it down to just two reasons (not to discount the others), these two are dead-on.

#6 is a systemic problem that CCP needs to realize and fix not just for the NeX, poor expectation management rings true for just about every "new shiny" CCP adds to EVE.

There's a million angry citizens looking down their tubes..at me.

Tippia
Sunshine and Lollipops
#15 - 2012-03-02 18:58:41 UTC
Vetrox Satria wrote:
It doesnt hurt anyone
Quite incorrect. It hurts the game by robbing it of gameplay.
Quote:
You dont have to use it
…in its current incarnation, but the threat was always that it would evolve into P2W down the road, at which point, yes, you would have to use it.
Quote:
Plex is a micro transaction
Wrong in every use of the word: it's too expensive to be a micropayment and it doesn't create anything in-game, which is kind of the whole point of having MTs. At most, PLEX is CCP-authorised RMT, but it is not a microtransaction.
Quote:
You can buy a plex with isk and convert it to aurum anyway
…which just means both the NeX and AUR are completely pointless and can be removed from the game.
Quote:
Your poor
His poor what?
Nova Fox
Novafox Shipyards
#16 - 2012-03-02 18:59:34 UTC
Cant rob what never existed.

Dust 514's CPM 1 Iron Wolf Saber Eve mail me about Dust 514 issues.

Bischopt
Sebiestor Tribe
Minmatar Republic
#17 - 2012-03-02 19:03:23 UTC
It's very simple and I've said it a dozen times already but I'll gladly say it again:

I do not want MT in my subscription based game.

It's shameful CCP even introduced it to EVE. They used to be better than that.
Vetrox Satria
Republic Military School
Minmatar Republic
#18 - 2012-03-02 19:11:06 UTC
Tippia wrote:

1)CCP failed to do any expectations management whatsoever. They did not explain the purpose of the store.
2)They did not explain the pricing structure of the store
3)They did not test the store or gather any feedback
4)It is far less capable of doing what it's supposed to do than the other market interfaces that already exist
5)it just needlessly and uselessly piles on dead code that serves no purpose
6)it threatened to break the industrial cycle that the game is built around
7)It further enhanced an already existing perception that CCP were wasting developer time
8)the rush to get the thing out and the ensuing failure to integrate it into the game properly
9)The idea was that people would buy NeX items and use them or resell them
10)It just introduced another currency that is completely unnecessary for what it does
11)it had no clearly defined purpose
12)MT stores work wonderfully because you remove pricing from the decision-making process
13)and the one purpose it was superficially supposed to have (act as an MT store) was not fulfilled


1)To buy clothes for your avatar
2)Cloths cost Aurum
3)Everyone wants customization. Its what makes a game good.
4)You use the NeX to buy clothes. You press "convert plex to aurum" you then spend aurum, you recieve clothes
5)It piles on code that allows my avatar to has clothes and have a nex interface
6)Plex cost more...CCP did say this could happen
7)Wasted time is time spent doing nothing. CCP spent time giving my avatar clothes. We dont all just pvp
8)The NeX was designed so i could buy clothes. After integration I was able to buy cloths.
9)People do use them but you are right on the not reselling part...at least i dont see many for sale
10)AuR was introduced to be soley used on the NeX...ironically this is where you spend your AuRIt Its purpose was so we could buy stuff for our avatars.
11)Its purpose was so we could buy clothes.
12)Most MT stores on most online games act as a "we're all equal but those who are richer are more equal than you"
13)Its purpose was so we could buy clothes.

I hope I have explained the NeX to you. In the future please read your factopedia.

Im wearing fireproof clothes.
Vetrox Satria
Republic Military School
Minmatar Republic
#19 - 2012-03-02 19:13:05 UTC
Vetrox Satria wrote:
Your poor


Tippia wrote:
His poor what?


I do apologise. You're poor
Gogela
Epic Ganking Time
CODE.
#20 - 2012-03-02 19:20:21 UTC  |  Edited by: Gogela
Tippia wrote:
Why did the NeX fail? Well, let's see

1. It had no clearly defined purpose, and the one purpose it was superficially supposed to have (act as an MT store) was not fulfilled simple because it completely broke the fundamental design principles for such a store. MT stores work wonderfully because you remove pricing from the decision-making process… the NeX does the exact opposite and therefore fails as an MT store.

2. It just introduced another currency that is completely unnecessary for what it does. It just piles on dead code. AUR was meant to be a more granular PLEX, but that granularity turned out not to be all that necessary.

3. It did not create a market due to its pricing structure and due to the mechanics surrounding the purchases, all of which does the exact opposite of what CCP claimed it would do — as such it completely fails to integrate into the core gameplay. The idea was that people would buy NeX items and use them or resell them, but the market valuation of the stuff (and, once again, the pricing structure) ensured that this would not happen because the items were not worth as much as CCP wanted them to be worth.

4. It further enhanced an already existing perception that CCP were wasting developer time. The failure to create a store that would pay for itself; the failure to reuse existing code; the rush to get the thing out and the ensuing failure to integrate it into the game properly all pointed to this perception being right on the money.

5. It is far less capable of doing what it's supposed to do than the other market interfaces that already exist. Again, it just needlessly and uselessly piles on dead code that serves no purpose, and in the process, it threatened to break the industrial cycle that the game is built around.

6. CCP failed to do any expectations management whatsoever. They did not explain the purpose of the store. They did not explain the pricing structure of the store. They hinted at new gameplay and new professions, but failed to deliver. They did not test the store or gather any feedback, and instead did the early-alpha-stage testing in the live environment.


Can't say I agree with you on this one, Tippia.

1) "It had no clearly defined purpose" - Clearly defining a purpose runs contrary to the concept of a sandbox, and certainly can't be used as criteria to judge the success of the store. You want a clearly defined purpose? To make CCP money. It did / is doing that. You want one in game? Some people want to feel pretty. Check. I feel pretty.

2) AUR is an extra step I'll grant you, but it's necessary to have it in order for the NeX store to function, from an economics 101 standpoint. It's why we still have nickels and pennies in RL. We need it for those smaller transactions on the NeX side. On the free-market side ISK is fine and working well. There need to be two currencies or there could not be two markets.

3) Kind of picking and choosing here, aren't you? I thought we all agreed we don't want it to integrate NeX into core game play... only space barbie. What are you playing?

4) Yah that happened.

5) No, the NeX interface and separate market was necessary. The alternative was to do it all through the redeeming system. I like it a lot better in game... but ultimately by creating a seperate market is ensuring that there is a CCP controlled monetary system (AUR) outside if ISK, because let's face it... nobody is in control of ISK. Not even CCP can tackle what the hell is going on with ISK. ISK is too big... botters, faucets, players... there's too many variables. AUR is necessary because it can be controlled and ensure that ultimately CCP gets paid in RL cash for those NeX items. We can re-sell them or do whatever with them on the ISK market once they are in-game, but that extra level of control needs to be present. Look at side by side inflation of currencies (ISK and AUR) and you should be able to easily see which is the relatively healthier currency (it's AUR). AUR is not build "around" EvE industry as you posited, in fact it was explicitly designed NOT to affect the industrial base.

6) Personal issues.

TL;DR;

NeX is fine. I think they are probably making money at it. AUR isn't not hurting anything.

Signatures should be used responsibly...

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