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New dev blog: UK Pricing Provides Sterling Service

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Fairhand
Aliastra
Gallente Federation
#81 - 2012-04-18 07:03:59 UTC  |  Edited by: Fairhand
Nope - we are on 20% (up from former 17.5%).

To be honest I really don't mind what currency I pay in... as long as the credit card or bank don't hit me with a conversion charge. Making a small Euro purchase means I get clobbered with the"minimum" charge for the conversion which is quite significant compared to the value of the transaction whereas I suspect the card provider aggregates the day's conversions and pays a single business charge on the whole lot.

I did manage to catch a temporary dip in the Euro a while back when it slipped briefly against Sterling and bought six months of sub for about 10% less than I was used to paying, but a Sterling option will be nice because of the lack of transaction charges.
Othran
Route One
#82 - 2012-04-18 08:51:20 UTC  |  Edited by: Othran
Pirmasis Sparagas wrote:

And UK doesn't have 25% VAT?


No, nor do most other EU countries. Denmark and Sweden are 25%, Hungary is 27%, most of the rest are around 19-23%.

While CCP charge in Euros they can pay VAT in any Eurozone country - probably Luxembourg as its only 15%.

Were they to charge in Danish Kroner they'd have to pay 25% VAT.

What they are now betting (with UK players) is that sterling will be at least 5% "stronger" than the Euro - that would mean they still make more money even though UK VAT rate is 20%.
Pirmasis Sparagas
Bullet Cluster
#83 - 2012-04-18 11:24:12 UTC
Never mind, I give up...
I just wanted to pay less, like everyone else, outside Europe.
I still will play this game, no matter what price it will be.
I love CCP and it's games. cheers!
Mikal Morataya
#84 - 2012-04-19 09:54:17 UTC
While I applaud the fact I can now pay in £'s rather than having to convert to something else.

£9.99 for a months subscription, yet £16.99 for a 30 day plex? Wut?

And CCP say its not in their interest to have inflated plex in game? Yeh right.

No wonder Plex is on a runaway train with pricing policies like this.
Othran
Route One
#85 - 2012-04-19 12:36:26 UTC
Mikal Morataya wrote:
While I applaud the fact I can now pay in £'s rather than having to convert to something else

£9.99 for a months subscription, yet £16.99 for a 30 day plex? Wut

And CCP say its not in their interest to have inflated plex in game? Yeh right

No wonder Plex is on a runaway train with pricing policies like this.


Changing the currency we sub in is about being able to do future revenue planning while minimising exposure to the ongoing trainwreck* that is the Euro.

It also helps retentions so its a win-win situation for CCP. As previously mentioned it probably does cost them slightly more in VAT

I would think PLEX is impulse buying mainly, and as such you could probably argue that its likely to be mainly unaffected. If nothing else it will give CCP the opportunity to do more bundle deals while maintaining revenue



*I note that Buba (Bundesbank) is now €646bn down the toilet in loans which have largely gone to other Euro banks via the ECB LTRO stupidity. Spanish banks have gobbled up nearly €400bn in ECB loans in the last 6 weeks just to remain viable. Merkel may want to maintain the Euro but Buba look like they've had enough and are trying to precipitate a breakup of the Euro. When Jens Weidmann (head of Buba) comes out with comments like he did yesterday (tl;dr Spain and Italy are on their own - no more money from Buba to ECB) then you have to wonder whether Buba is going to trigger another court case in Germany to have the "loans" declared illegal under Basic Law. One way or another Germany won't see that money again.

The tl;dr of that little lot is the Euro looks a LOT more screwed than last week. End-game approaches and not even the Northern Eurozone countries are unscathed - Netherlands for example looks screwed on household and state debt in the middle of a collapsing property bubble. Their household debt makes UK household debt look like we're prudent Shocked
Sunviking
Doomheim
#86 - 2012-04-19 19:48:22 UTC
CCP Guard wrote:
Wacktopia wrote:
CCP, do I need to "sign up" or register for the meet up or is it just a turn-up-and-come-in type thing?

Thanks.

Wack


No registration needed. Just show up. That's what I'm doing! ;)


It's a turn-up-at-the-pub thing. Probably not even a reservation made for a segregated area.

I may well be there Blink
MissingNo1
Perkone
Caldari State
#87 - 2012-04-19 22:01:04 UTC
lol





i just forked out £216 for a year on 2 accounts!!!


/me feels very stoopidUgh
Llewelyn Fawr
1st Tax Avoidance Brigade
#88 - 2012-04-20 19:52:08 UTC
So great news about a cheaper sub rate but @ £16.99 for a plex in the UK, I'm still better off buying a GTC from evetimecode.com or similar in $US via paypal at current conversion rates equating to roughly £21 (with a discount code) per GTC or under £11 a PLEX..........Question

Am I missing something?

Should the £16.99 price be for 2 plexes

http://community.eveonline.com/devblog.asp?a=blog&nbid=28599&utm_source=newsletter75&utm_medium=email&utm_campaign=newsletter75

Quote:
Although the UK subscription prices will be lowered, PLEX prices will remain unchanged. However, you’ll now be able to use your native currency to purchase them with no need for conversion. The price of character transfers will be £17 or 2 PLEX.


I'm confused! What?
Baldrik DeLeNoir
Beltane Legion
#89 - 2012-04-27 13:41:05 UTC
I see that no-one was taken in by the "ooooo...... whilst travelling I noticed" BS, I've been playing since 2006 and it's taken this long to realise we like to pay in pounds?, not very quick are they at CCP. If they are paying more VAT on GBP transactions then they really have messed up, as of today they are losing 115isk per sub. I reckon they did this because the user base in the UK in falling, just a hunch.
arria Auscent
Center for Advanced Studies
Gallente Federation
#90 - 2012-05-16 08:07:16 UTC
the new uk price should be £9.99
im still being charged £12

why has the new price not been activated yet?
ivar R'dhak
Deus est Mechanicus
#91 - 2012-05-16 17:43:43 UTC  |  Edited by: ivar R'dhak
It may be that you have to cancel first.
Depending on the payment plan 1/3/6 months, you still will have to pay the old price for that time.
Kaena Stark
Republic University
Minmatar Republic
#92 - 2012-05-16 17:48:03 UTC
I would imagine this will be something to be rolled out globally depending on the outcome of the UK price change.
Also i would not be surprised that if this is indeed a move by ccp to make plex more difficult to earn ingame therefore making subs a more attractive option. If so i would imagine there will be a restructuring of the GTC sellers as a result.