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An acceptable F2P model for EVE?

Author
Ugleb
Jotunn Risi
#1 - 2011-09-08 17:21:06 UTC  |  Edited by: Ugleb
I am not for F2P, just thinking it over.

The following is a theoretical discussion, not necessarily fully thought out or what I'd want to see EVE to be. I have been thinking on EVE's business model faced with a changing market. There has been alot of controversy over the NeX store and undoubtedly more to come. But the MMO market is changing and CCP need to safeguard EVE's financial future, they have said from the outset that the NeX store and Aurum is putting the framework in place for EVE to potentially move to in a changing market. The other day I read a short piece on the Incarna launch in UK PCG that ended with a question; if the NeX store is successful might EVE become an F2P game a year or so from now?

The problem: The subscription payment model for MMO's is becoming increasingly under threat from 'free to play' MMO's funded by micro transactions. As a consequence players are less less likely to even try a subscription MMO because they have an increasingly wide range of other options that don't demand monthly payments. Even the 'market leading' WoW is now F2P up to level 20. Other games that started as subscription only now have F2P models (D&D online, Fallen Earth will be soon etc). So, what to do?

Current situation: EVE can be played for 'free' through PLEX bought in exchange for ISK. But this is not realistically accessible to new players. In order to fund a monthly PLEX habit you need to be able to pull in hundreds of millions in ISK reliably in addition to having ISK to play with. It is a high barrier to entry for new players who might not have even decided if they like EVE enough to put in that sort of commitment.

The Nex store gives CCP a new revenue stream. What that revenue is for will depend on your personal opinion and isn't the point of this discussion. Ultimately CCP see it as an alternative funding scheme to subscriptions, or simply a means for Incarna content to pay for itself (as they have said, the more people buy the more they'll commit resources to making as its worth is quantified). Let us simply agree that stocking the NeX store with purely cosmetic items does not disrupt EVE's existing core game mechanics.

My theory: As I said earlier, MMO giant WoW is now F2P up until level 20. That is a good way of bringing in new players as by then they are either hooked or left already. Regardless, it boosts active player numbers and that is a good thing. But EVE has no leveling system so this model can't be applied, surely?

I was thinking about how you could apply an equivalent system to EVE. Letting people play for free is great for the game, but a terrible business model. CCP needs revenue or they go broke and EVE vanishes. So, you need to let people play for free as much as possible, but still give an incentive to pay up at some point. In WoW you hit level 20 and keep playing, but your character ceases to progress until you get a sub.

In EVE we have skill points instead of leveling, so what is the alternative? A ceiling on total SP? Requiring Aurum to change training speeds or something equally hideous? Then I thought about clones. Specifically, clone grades. What if we had unlimited time free accounts but required an active subscription in order to upgrade your clone beyond a certain grade?

So, I start my EVE career with a new free account. I keep on playing until one day my character needs to upgrade his clone to pass say the 10mill SP mark (arbitrary number). At that point I can fly a few different things and I've probably been playing a few months. I now have a choice. I can subscribe (or buy PLEX) to go pr0 and unlock further progression as a paying customer. Or, I can continue to play for free but can't upgrade my clone. I either stop training that character or carry on knowing that if/when I get podded then I will lose SP. Essentially, I've hit a level cap.

With a system like that I could train up to fly something that is useful to use in PVP (dictors certainly, maybe one or two T2 cruiser roles) but I can't train to fly a wide range of roles or races. The more broadly I train, the less effective my character will be at anything. I can also train alts for other things, but can't train any one character to do a huge amount.

Now, lets say I hit the clone grade cap and decide to train on beyond it. I could buy a plex, upgrade my clone and then let the sub expire, yes? I've still got the upgraded clone! True, but as soon as I'm podded I'll have to re-sub in order to renew my medical clone, otherwise I'll lose SP next time I'm podded. There we have an incentive for buying game time, if not continually then at least occasionally depending on how often you get podded. I think it would make sense for CCP to prevent players from buying clone grades beyond their current needs, but that needs more thought to balance maybe.

A more complex system would involve restrictions on what skills can be trained on free accounts. Kind of like trial accounts currently, but taken further perhaps even preventing players from continuing to train restricted skills even if they already have them at lvl 1 on a free account.

I'm not sure that it would be a good thing to give everyone the ability to train endless numbers of cyno alts on unlimited numbers of accounts. Capital ships require two characters to move for a reason; to encourage player interaction. If people want to pay subs to have their personal cyno alt army then that's one thing, but for everyone to do it because its now free does not sound like good game design to me.

In summary; I realise that EVE is facing increasing competition from F2P games and must adapt or die. I think that the community should be considering how EVE can compete in future without resorting to the dreaded 'gold ammo' scenarios where core game play features become monetised.

Ugleb.

http://uglebsjournal.wordpress.com/

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Cyzlaki
BRAWLS DEEP
HYPE-TRAIN
#2 - 2011-09-08 17:21:26 UTC
Didn't read.
RUSROG
Avalanche.
#3 - 2011-09-08 17:22:56 UTC  |  Edited by: RUSROG
Cyzlaki wrote:
Didn't read.



tl;dr Lol


Wait a minute...he's saying something sma---

Never mind, wishful thinking. Same crap as everyone else. Cool
Cipher Jones
The Thomas Edwards Taco Tuesday All Stars
#4 - 2011-09-08 17:24:59 UTC
Eves current f2p scenario is worlds better than WoW's. I play both games for free, and there is no way I would play eve if it had anything like Wow's f2p.

internet spaceships

are serious business sir.

and don't forget it

Denidil
Cascades Mountain Operatives
#5 - 2011-09-08 17:25:32 UTC
tldr

no F2P. **** F2P. F2P games are ass.

Tedium and difficulty are not the same thing, if you don't realize this then STFU about game design.

DeliciousHamBeast
The Elenianlightenment
#6 - 2011-09-08 17:25:41 UTC
RUSROG wrote:
Cyzlaki wrote:
Didn't read.



tl;dr Lol


I skimmed it Big smile. As far as I'm concerned EVE can be free to play as is... put in enough time to have a spare ~400mil a month and buy plex.

-- Beep Beep Imma Jeep.

Cyaxares II
Vectigalia Inc
#7 - 2011-09-08 17:25:59 UTC  |  Edited by: Cyaxares II
(1) SP loss on getting podded without sufficient clone is much less harsh today than it used to be.
You lose at most one skill level in your highest rank skill.

(2) free carebear alts - I like it! (don't think I ever got podded in high-sec outside of a war-dec and even then it's rare and usually due to lag or pilot error)
Malcanis
Vanishing Point.
The Initiative.
#8 - 2011-09-08 17:26:38 UTC
F2P up to 10M skillpoints?

Botter's charter. Banning a F2P character would be virtually meaningless. At least at the moment a bot soaks up some of the profit with PLEX.

"Just remember later that I warned against any change to jump ranges or fatigue. You earned whats coming."

Grath Telkin, 11.10.2016

Rodj Blake
PIE Inc.
Khimi Harar
#9 - 2011-09-08 17:34:35 UTC
WoW and most other MMOs are at their heart co-operative games with some PvP tacked on.

Eve is a competitive game with PvP at its core. And PvP isn't just pew-pew, it's everywhere.

That's why being able to pay for something that gives you an advantage is a bad idea in Eve.

Dolce et decorum est pro Imperium mori

Grimpak
Aliastra
Gallente Federation
#10 - 2011-09-08 17:37:07 UTC
tbh as long as they don't stray from the vanity thing (as it is atm), while I may not enjoy it, it's a compromise I can handle.

[img]http://eve-files.com/sig/grimpak[/img]

[quote]The more I know about humans, the more I love animals.[/quote] ain't that right

Vincent Athena
Photosynth
#11 - 2011-09-08 17:43:00 UTC
That would give a big boost to high sec huggers like me. After all, you can train all you want without ever updating your clone, and if you get podded all you lose one level of your most costly skill. In almost 4 years I have been podded a grand total of 2 times, and one of those was because I was being really stupid. I may well be willing to take that chance to save the microtransaction cost.

Seen another way: its a nerf to those who PvP alot. The game does not need that.

Another way to do it:

There is the idea of selling skill points. They would go into a skill point pool from which your character draws points as they train. Training would go at the same speed and with the same rules as right now with one change: Allow training on multiple characters all at the same time.

That way if you run out of money or isk you can still play. And if you have alot of isk, or willing to spend alot of RM you could train up all three of your pilots at once.

There still may need to be some sort of cover charge, or people will create thousands of accounts full of non-training pilots for trading, cyno, or ganking purposes.

Know a Frozen fan? Check this out

Frozen fanfiction

Indeterminacy
Deep Core Mining Inc.
Caldari State
#12 - 2011-09-08 17:47:14 UTC
Cyzlaki wrote:
Didn't read.

Danbar Roth
Imperial Academy
Amarr Empire
#13 - 2011-09-08 17:49:27 UTC
Earn ISK, + buy Plex. = F2P. What I have done for years.
Ugleb
Jotunn Risi
#14 - 2011-09-08 17:54:05 UTC
Malcanis wrote:
F2P up to 10M skillpoints?

Botter's charter. Banning a F2P character would be virtually meaningless. At least at the moment a bot soaks up some of the profit with PLEX.


I did say that 10mill was an arbitrary number, it could just as easily have been 5mill. I've done zero research one what either number actually gets you, its not that important to the theory.

And yeah, bots are probably the main issue but hey, its a plague now so not sure the game would be much worse off (just CCP's bottom line).

Vincent Athena wrote:
That would give a big boost to high sec huggers like me. After all, you can train all you want without ever updating your clone, and if you get podded all you lose one level of your most costly skill. In almost 4 years I have been podded a grand total of 2 times, and one of those was because I was being really stupid. I may well be willing to take that chance to save the microtransaction cost.

Seen another way: its a nerf to those who PvP alot. The game does not need that.


I don't think it really nerfs or boosts anything tbh. For anyone on a sub the game doesn't change at all (barring impact of seeing more low sp characters flying about). If you pay for your game by plex now you just carry on doing that. It only benefits PVP'ers with low sp characters or those who avoid getting podded for as long as possible.

I suspect the whole thing might need balancing with steeper penalties on getting podded without an updated clone.

Or another idea; free accounts train more slowly.

http://uglebsjournal.wordpress.com/

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Ugleb
Jotunn Risi
#15 - 2011-09-08 17:55:29 UTC
Danbar Roth wrote:
Earn ISK, + buy Plex. = F2P. What I have done for years.


Does not help newbies as they can't earn the ISK fast enough. They don't have the means or knowledge so face paying for game time to start with.

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Tippia
Sunshine and Lollipops
#16 - 2011-09-08 17:56:38 UTC  |  Edited by: Tippia
What Blizzard did was essentially to give everyone free, time-unlimited trials.

Your problem is that you confuse XP with SP and thus conclude that the the “level limit“ in WoW can be translated into an SP limit. The game doesn't work like that.

What you're looking for is the same thing: make trials time-unlimited. This already carries most of the restrictions that are needed in terms of how far you can develop your character.

That said, a more important question is: why does EVE need to go F2P?
Sheol Duncan
Perkone
Caldari State
#17 - 2011-09-08 17:57:21 UTC
This is not a system that would work for EVE. In hisec it is incredibly rare to get podded, I can see people subbing and then upgrading their clone to the highest level, letting their sub lapse, then flying around for free for years with no worries. If they do happen to get podded, they just resub and up their clone. Without a dramatic increase in the frequency that hisec residents get podded this will dramatically reduce revenue for CCP.

Secondly, I currently plex two accounts a month, providing CCP with the equivalent or $30 a month. If this where to happen, I'd be more than happy to let my second account lapse and just have him capped at 10m SP. That's enough to do many things well enough. Which would in turn result in people making tons of specialized alts for certain things. I want a cloaky stealth bomber character? Free alt. I want a hauler character? Free alt. Right now you have to either take time off your main's training to train another character or subscribe another account for this to work.

I like the amount of thought that you put into the idea, but all in all it would definitely result in a dramatic decrease in revenue for CCP, which completely negates the F2P purpose.
War Kitten
Panda McLegion
#18 - 2011-09-08 17:58:12 UTC
Ugleb wrote:
...stuff...
In summary; I realise that EVE is facing increasing competition from F2P games and must adapt or die. I think that the community should be considering how EVE can compete in future without resorting to the dreaded 'gold ammo' scenarios where core game play features become monetised.

Ugleb.


I skipped to your summary, sorry I couldn't read the first part. It was an answer to the wrong question.

CCP don't need to find new revenue streams or adapt to the new fad - they need to keep the game fresh and lively so that we'll all be happy paying for it the way we do now.

Dress-up dolls, half-baked features and re-writes of existing functionality that breaks it in new and different ways do not count as fresh.

I don't judge people by their race, religion, color, size, age, gender, or ethnicity. I judge them by their grammar, spelling, syntax, punctuation, clarity of expression, and logical consistency.

Danbar Roth
Imperial Academy
Amarr Empire
#19 - 2011-09-08 18:02:35 UTC
Eve is about learning. And investing time into you character. To get to a position where you can afford that first BS or plex. If you take that away then you break even more of the game.

F2P will never work. Their will be thousands of 'new player' aka Alts of mains. using those chars as disposable. Their are rules against deleting chars to avoid low sec rating for ganking people. If you give people the 'free time' to skill up as many people as they want what's to stop them having 20 Free skilled up chars at their disposal. Fun times for high sec gankers.

J Kunjeh
#20 - 2011-09-08 18:05:04 UTC  |  Edited by: J Kunjeh
I think some kind of F2P would be good for the game. Maybe just F2P until you hit X amount of SP's?

But this guy does have a good point. I'm sure some way to prevent this could be devised:

Danbar Roth wrote:

F2P will never work. Their will be thousands of 'new player' aka Alts of mains. using those chars as disposable. Their are rules against deleting chars to avoid low sec rating for ganking people. If you give people the 'free time' to skill up as many people as they want what's to stop them having 20 Free skilled up chars at their disposal. Fun times for high sec gankers.

"The world as we know it came about through an anomaly (anomou)" (The Gospel of Philip, 1-5) 

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