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}( Padesar Uls --- News Publication Investment Opportunity
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Daamal Ulaannar
Padesar Uls
#1 - 2014-09-19 10:44:33 UTC  |  Edited by: Daamal Ulaannar
PADESAR ULS

controlled offering closing 1st october

free share trading beginning 3rd october



Contents

  1. Mission statement
  2. Publishing plan and timescale
  3. Income streams
  4. Financial forecasts
  5. Corporate governance
  6. Statement of assets
  7. Risks to be aware of
  8. Future opportunities
  9. Facts for investors
  10. Shares
  11. Controlled offering (ending 1st October)
  12. Free share trading (beginning 3rd October)
  13. Liquidation



MISSION STATEMENT


Padesar Uls will be a business focused news corporation that seeks to provide insightful information into the various industries and markets of the cluster today as well as offering services to business-minded individuals in the forms of advertising, recruitment, investment advice and more.


PUBLISHING PLAN AND TIMESCALE


Padesar Uls will operate from an external website where all the data and news will be completely accessible to subscribers and a small preview will be available to those who are not. Further the day after a publication to the website, the small preview will also be published to the forum, to both keep awareness of Padesar Uls high but also to attract new subscribers.

The first issue of data and news will be published on the 2nd of October. And then a new issue of data and news will be published every two weeks following. Should there be any issue that might delay an issue then an announcement shall be made and it will be published as soon as possible and the publishing timescale will continue from then on every two weeks.

Timescale from day of publishing to next issue

  • day 1 - Publish issue on website
  • day 2 - Publish issue preview on forum
  • day 3 - Reminder of services on forum post/Answer questions forum
  • day 4 - Answer questions on forum
  • day 5 - Answer questions on forum
  • day 6 - Begin writing next edition
  • days 7-14 - Data collection/writing/fulfilling other services
  • day 1 - Publish issue on website



INCOME STREAMS


Padesar Uls will rely on subscriptions to provide the majority of funding from inception and into the foreseeable future. Alternative income streams will include the publishing of articles, general adverts and recruitment services for third parties. These alternative incomes are expected to take a much longer period of time to build up in terms of attractiveness of the services compared to subscriptions, therefore they will be unlikely to generate much revenue to begin with.

Subscriptions

Subscriptions will be done on a monthly basis. To help build trust and attract new customers, a reduced price trial subscription will be allowed for the first month of a subscription. The prices of full and trial subscriptions will be as follows:

  • Full monthly subscription - 2,000,000 ISK per month
  • Trial subscription - 100,000 ISK per trial


These prices are necessary to produce profit enough to both operate and produce a high enough profit to not hit opportunity cost issues. Should they need to be adjusted in the future, discussions can be held about what a proper price would be but currently the price is as it stands.

Alternative Income

Articles, general adverts and recruitment services will be available to third parties for a price. Any submitted articles, adverts or recruitment requests may be edited to better reflect the professionalism the publication will exude however they shall not be published in their edited format without conformation with the person who submitted them.

Articles will be published in their most relevant section on the website and will be highlighted in the forum and website preview to maximize viewership. General adverts will be present in the forum preview and on the website in various places to maximize viewership. Recruitment services are both the presenting of job adverts on the website and in forum preview and seeking jobs for customers who wish to find employment somewhere.

  • Article - 1,000,000 ISK per article
  • General adverts - 250,000 ISK per advert per issue
  • Recruitment services - 250,000 ISK per usage per month


Currently prices are low to encourage use of the services. Depending on the demand for these services prices may rise however they will be kept affordable for small corporations as to ensure that Padesar Uls facilitates business at all levels. At the moment it is expected that it may take many months for these income streams to mature properly.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Daamal Ulaannar
Padesar Uls
#2 - 2014-09-19 10:45:10 UTC  |  Edited by: Daamal Ulaannar
FINANCIAL FORECASTS


Padesar Uls expects a healthy return once the number of subscribers reaches 10. For the next three months our plan is to attract at least 10 subscribers. Additionally our plan is to pay off debt from a three month low non-compound interest (1%) start-up loan of 26,000,000 ISK that was granted to support the payment of corporation fees and hiring of help.

Should we acquire 10 subscribers in the first month and assume that they stay with us for the duration of the first three months of publications we would expect a reasonable profit by the third month.

Under that prediction, the first month would be harsh, with a small loss being recorded due to corporation fees and loan interest being more costly than the income from the meager trial subscription fees. The second month would see no profit either, but would however see almost 75% of the debt paid off. The third month would finally reap rewards, seeing the last of the debt paid off, and a good profit turned with dividend per share being greater than the price at this offering providing a return covering the cost of investment.

I would like to reassure, this forecast is conservative. We expect to meet our 10 subscriber target and exceed it within the first three months but I believe it is safer to assume the worst and plan for that. Anything that takes subscribers beyond 10 will increase profit margins greatly. Should the other income streams pick up earlier than expected, this too will increase profits.


CORPORATE GOVERNANCE


Corporate governance shall be slim and streamlined. Day to day decisions shall be taken by myself however decisions that will affect the longer term will be taken by shareholders via the board. However to ensure minimal bureaucracy, these important decisions will be compiled and taken quarterly unless extremely urgent.

The board will be formed by all investors with at least a 5% share in Padesar Uls (or their nominated representatives) as well as any representatives of a block of investors with a combined 5% share.

Further investors with a 5% share will receive private information concerning the running of Padesar Uls and will have their opinions taken into account concerning the direction of the publication.

Concerning financial governance, minimalistic financial reports will be released monthly for the public. A meatier financial and operations report will be released quarterly for private scrutiny and discussion by the board and investors with 1% of shares and upwards only.


STATEMENT OF ASSETS


Currently assets are minimal and in cash. Total ISK assets are 32,000,000 ISK and have been raised via the following means:

  • Personal investment - 5,500,000 ISK
  • Current investment - 500,000 ISK
  • Short-term loan - 26,000,000 ISK


After the rest of the shares are sold this amount will raise in total to 36,000,000 and will reduce reliance on the short-term loan for stable finances.


RISKS TO BE AWARE OF


Currently the biggest risk is that little interest is shown and subscriptions fail to to taken up. While this may occur, interest has already been shown by a variety of parties and willingness to pay for quality data and analysis seems to be high. Therefore quality in the publication should make up for this risk.

Other risks include:

  • I am a scam: I understand that trust will have to be built up, I hope the fact that share prices are not extortionate and that I am passionate and willing to put large amounts of effort into this help to reassure you that this risk is non-existent.
  • Website low quality and issues frequent: I am currently surveying a variety of website solutions and trialing them so that I have decided upon a solution before Thursday 26th of September.
  • Publication low quality: While I can only point to what I've been writing at the moment, hopefully the low price of shares and trial subscriptions will reassure and give a period in which quality can be assured. I also hope to have some of my investors look over some of my draft articles to reassure them of the quality.
  • I fall ill/am injured/die: This is low, but through random chance and sods law it could still happen. Unfortunately if the latter happens I can't say that there would be any recompense, although the two former issues should not stop me from working rather at most slow me down or in the worst case I would still be able to liquidate and close shop.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Daamal Ulaannar
Padesar Uls
#3 - 2014-09-19 10:52:41 UTC  |  Edited by: Daamal Ulaannar
FUTURE OPPORTUNITIES


Should the initial business plan be successful, the opportunities for expansion of services is very large indeed. Already filed in the "to do if successful" file are the following:

  • Padesar Uls Secure Investment Fund - this would be a fund, managed carefully to produce a steady stream of return on investment. It would invest in anything from loans/bonds/IPOs with the aim of bringing money back to the corporate coffers and into share dividends.
  • Padesar Uls Venture Program - this would be a program to help people start their own successful corporations. It would include basic advice and pointers on the where, why, who, what and how of running a business in the cluster and would help in the initial raising of capital in return for a percentage of shares. It would be expected that the person concerned can produce a credible business plan that makes sense in the economic climate, that monthly dividends are issued and that financial reports are given monthly.
  • Padesar Uls Bespoke Data Compilation - this would entail allowing corporations to request specific research be done at a price. This data would then remain the property of Padesar Uls and the corporation concerned and would not be publicly shared without the permission of the corporation concerned. This would provide a nice side avenue of income but could require an extra analyst or researcher to help.


More ideas are locked away for the future, and not in consideration at the moment so that the current operation does not become distracted.


FACTS FOR INVESTORS


Below are a list of facts about the corporation to be that might interest you or influence your decision as to invest or not:

  • Share price in the controlled period will be 10,000 ISK, after that the price will represent the face value of the corporation's assets minus liabilities with slight modifications based on performance, projections and future dividends.
  • In the controlled period, each investor will only be allowed to purchase 5% of shares at maximum, to ensure a spread of investment. Reservations are allowed.
  • Dividends will be paid monthly in the last week of the month, after the financial report. As this business does not currently require investment in new capital to expand, all profit will be used to pay dividends.
  • Forceful buyback of shares will only happen should the business be liquidating.



SHARES


Shares can now be bought either through this forum thread or through private message. See below for how the sale of share will be managed ("controlled offering" and "free share trading").

There are going to be 1000 shares, without any current view to increase that amount. Each share will have a value to Padesar Uls which will be represented in the monthly financial reports. Different rights exist for different levels of shareholders:

Small shareholders (1% and less)

  • Will have opinions taken into consideration concerning direction of publication

Medium shareholders (1% to <5%)

  • Will have opinions taken into consideration concerning direction of publication
  • Will get reduced prices for use of articles, adverts and recruitment services
  • May act as a representative of a 5% block of shares on the board
  • Will receive confidential quarterly financial and operations report

Large shareholders (5% and above)

  • Will have opinions taken into consideration concerning direction of publication
  • Will get reduced prices for use of articles, adverts and recruitment services
  • Will receive free access to the publication
  • Will be privy to private information concerning the running of the publication
  • Entitled to a seat on the board
  • Will receive confidential quarterly financial and operations report


This system is in place to protect the corporation and ensure that investors have a say in how their investment is used.


CONTROLLED OFFERING


The controlled offering will end on the 1st of October. The rules on how it works are below:

  • Individual share price is 10,000 ISK, no negotiation.
  • Anybody may purchase an amount of shares up to 50 provided the character is three months old at least.
  • Anybody may purchase an amount of shares up to 10 provided the character is one month old at least.
  • No one may purchase more than 50 shares (5% of shares).
  • Reservations can be made, but must be made in the form of either a message on this forum thread or a private message to myself. Time of posting or sending will be used to give priority to reservations however reservations will cease to be valid should they not be fulfilled within three days.
  • Once funds are transferred in game, shares will be issued to the purchaser. Anybody who wishes to use a third party must find and fund such a method of transaction.


I will not be using a third party for transactions as the amount being transferred is minimal.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Daamal Ulaannar
Padesar Uls
#4 - 2014-09-19 10:58:15 UTC  |  Edited by: Daamal Ulaannar
FREE SHARE TRADING


The free share trading will begin on the 3rd of October and will last indefinitely. The rules on how it works are below:

  • Individual share price will vary. It will be calculated through taking corporate assets minus liabilities, then factoring in business success, dividend projections for the next three months and demand for shares.
  • Anybody may purchase any amount of shares.
  • Reservations can be made, but must be made in the form of either a message on this forum thread or a private message to myself. Time of posting or sending will be used to give priority to reservations however reservations will cease to be valid should they not be fulfilled within three days.
  • Once funds are transferred in game, shares will be issued to the purchaser. Anybody who wishes to use a third party must find and fund such a method of transaction.
  • If you wish to sell your shares back to Padesar Uls, buy back is available and the amount paid for buy back will be stated on the share information section when the free share trading begins. You will have to make me aware you wish to do this and then transfer the shares to Padesar Uls once I have confirmed awareness of your wishes, following confirmation of receipt of the shares I will transfer you the payment for the buyback.


Third parties will again not be used as a reasonable level of trust should be established by this point.


LIQUIDATION


Should this enterprise fail, I have personal funds able to reimburse investors for the cost of their lost investment. Should the corporation voluntarily liquidate for whatever reason, the liabilities of the business will be paid off and the assets sold off and the remaining ISK will be given away as a dividend. After that, the corporation shall cease to exist.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Daamal Ulaannar
Padesar Uls
#5 - 2014-09-19 11:03:17 UTC  |  Edited by: Daamal Ulaannar
SHARES CURRENTLY BEING TRADED UNDER CONTROLLED OFFERING RULES



0 SHARES REMAINING

10,000 ISK PRICE PER SHARE



Shareholders

  1. 550 - Daamal Ulaannar
  2. 50 - Ibrahim Tash-Murkon
  3. 50 - Jace Sarice in the name of Blackwell Financial
  4. 50 - Jinari Otsito
  5. 50 - Anomadoris Purake
  6. 50 - Aedre Lafisques
  7. 50 - Vera Algaert
  8. 50 - Morwen Lagann
  9. 50 - Indira Harashani
  10. 50 - Odelya d'Hanguest


Updated 23:37 30/09

}(  Padesar Uls ~~  All the cluster's economic news in one place
Indira Harashani
Tyrathlion Interstellar
#6 - 2014-09-19 13:47:56 UTC
I would certainly be interested. If I could reserve 50 that would be wonderful - I will be able to transfer funds tonight when I get home.

Lady Indira Harashani

Holder of the Kheryskova Archipelago, Kihtaled IV
Jinari Otsito
Otsito Mining and Manufacture
#7 - 2014-09-19 14:37:18 UTC  |  Edited by: Jinari Otsito
Reserving fifty. Funds can be transferred within a day of receiving confirmation.

ETA: Funds transferred as per instructions.

Good luck onwards.

Prime Node. Ask me about augmentation.
Cista2
EVE Museum
#8 - 2014-09-19 14:53:23 UTC
Contrary to common belief, the MD forum is in fact not a roleplaying theatre.

The amounts mentioned in this proposal are miniscule and I was going to buy shares until I saw that the project was born in the Intergalactic Forum.

The proposal is a long read but I am missing facts about your background in trade or industry and how that will enable you to provide insights that are valuable to the tycoons of this forum.

I wish you the best of luck, I have no doubt the 1000 shares will sell easily.

Small question: why does it say in post #3 : "1000 shares, without any current view to increase that amount."
.... but in post #4 iit says "shares will be issued " to new buyers after October 3rd?

My channel: "Signatures" -
Anomadoris Purake
The Nocturnal Syndicate
#9 - 2014-09-19 15:13:00 UTC  |  Edited by: Anomadoris Purake
Reserving 50. ISK Transferred.

Edit shares recieved.
Jinari Otsito
Otsito Mining and Manufacture
#10 - 2014-09-19 15:28:45 UTC
Cista2 wrote:
Contrary to common belief, the MD forum is in fact not a roleplaying theatre.

The amounts mentioned in this proposal are miniscule and I was going to buy shares until I saw that the project was born in the Intergalactic Forum.


Well, the thing about Eve is that there's damn near nothing you can do in Eve that can't be done in or out of character both, or across the divide for that matter. A news publication on financial matters in Eve very neatly straddles the gap as it's frankly a fairly universal endeavor.

I agree that the amounts are miniscule and expected something far larger when I first heard about this, but frankly I don't mind as long as the product turns out decently. The business plan looks like it'll hold water and why not encourage such things? If nothing else, it'll be filling a niche that's so far gone rather empty.

Prime Node. Ask me about augmentation.
Odelya d'Hanguest
Order of St. Severian
#11 - 2014-09-19 15:44:13 UTC
Reserving 50. ISK will be transferred the day after tomorrow.
Cista2
EVE Museum
#12 - 2014-09-19 17:06:18 UTC
Jinari Otsito wrote:
The business plan looks like it'll hold water and why not encourage such things? If nothing else, it'll be filling a niche that's so far gone rather empty.
I am pretty cynical. The reason I don't encourage it is because over on the prelaunch thread in Galactic Whatever Forum I saw people arguing about whether Gallente or Amarr are the better thraders.

We don't need that roleplay on this forum, and who would let their billion-isk investments be guided by people that hate the Amarr because reasons? But if they keep the roleplay out of it, I wish them all the best.

My channel: "Signatures" -
Jinari Otsito
Otsito Mining and Manufacture
#13 - 2014-09-19 17:24:38 UTC
Sweetness, the only one bringing RP to this forum was you. Otherwise, it was entirely contained over on the IGS and rather unrelated to the venture spoken of by the OP in this thread. The product is exactly the same who reads the thing.

It's like saying Fweddit can't pew because they went Amarr Militia.

... not that I'm entirely sure they can pew or not, I don't pay attention to FW much.

Prime Node. Ask me about augmentation.
Odelya d'Hanguest
Order of St. Severian
#14 - 2014-09-19 17:42:10 UTC
Cista2 wrote:
Jinari Otsito wrote:
The business plan looks like it'll hold water and why not encourage such things? If nothing else, it'll be filling a niche that's so far gone rather empty.
I am pretty cynical. The reason I don't encourage it is because over on the prelaunch thread in Galactic Whatever Forum I saw people arguing about whether Gallente or Amarr are the better thraders.

We don't need that roleplay on this forum, and who would let their billion-isk investments be guided by people that hate the Amarr because reasons? But if they keep the roleplay out of it, I wish them all the best.
Okay, so something bothers you? Why don't you just, for the sake of your own mental hygiene and wellbeing, keep at distance and let others do whatever they want? I am annoyed by many people, but I won't stalk their threads.
Vera Algaert
Republic University
Minmatar Republic
#15 - 2014-09-19 17:59:05 UTC  |  Edited by: Vera Algaert
ISK for 50 shares sent.

edit: shares received.

.
Daamal Ulaannar
Padesar Uls
#16 - 2014-09-19 18:01:01 UTC
Further reservations may be made however I am afraid I must inform you that currently, should all current reservations be fulfilled, there will be no shares left for further investors. If you would like to still be involved please don't hesitate to contact me.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Cista2
EVE Museum
#17 - 2014-09-19 18:15:50 UTC  |  Edited by: Cista2
Odelya d'Hanguest wrote:
I am annoyed by many people, but I won't stalk their threads.
This is MD, many people here tend to look out for each other and therefore publicly share info and opinions and questions on public offerings.

I am not annoyed by this project, I find it refreshing but I am doubtful that it merits MD investments - and I don't think it needs them either. So I am simply sharing with other MD investors the fact that this is a project from EVE's RP community.

My channel: "Signatures" -
Daamal Ulaannar
Padesar Uls
#18 - 2014-09-19 18:32:35 UTC  |  Edited by: Daamal Ulaannar
Cista2 wrote:
This is MD, many people here tend to look out for each other and share info and opinions on public offerings. I am not annoyed by this thread, I am simply sharing with other MD investors the fact that this is a project from EVE's RP community.


I will say on that account you are wrong.

You are right to be cynical and question the amount you could make from this. Further you are right to ask the questions you don't feel were answered or my poor word choice (rushing to get this typed up caused this).

However to suggest that this is not going to be a serious attempt to clear the field in EVE concerning data and will pander to roleplayers and make up stories for their sakes is wrong.

I hope you will realise that cynicism is one thing but concluding before inquiring is another.

}(  Padesar Uls ~~  All the cluster's economic news in one place
Jandice Ymladris
Aurora Arcology
#19 - 2014-09-19 18:39:58 UTC  |  Edited by: Jandice Ymladris
Cista2 wrote:
Odelya d'Hanguest wrote:
I am annoyed by many people, but I won't stalk their threads.
This is MD, many people here tend to look out for each other and therefore publicly share info and opinions and questions on public offerings.

I am not annoyed by this project, I find it refreshing but I am doubtful that it merits MD investments - and I don't think it needs them either. So I am simply sharing with other MD investors the fact that this is a project from EVE's RP community.


I'm sure we'll find common ground, as MD RP is as serious, if not more serious then the RP that happens in IGS. RP is after all, role playing, and MD contains alot of folks roleplaying investors, salesman & marketeers and other afflifiated persons.

With that said, I reserve 50 shares, upon confirmation of reservation, I shall transfer funds.

Providing a new home for refugees in the Aurora Arcology
Aedre Lafisques
Nadire Security Consultants
Federation Peacekeepers
#20 - 2014-09-19 21:33:38 UTC
I'm not sure I understand the contention above, but consider myself invested, 50 shares received. The project seems interesting to Capsuleers, fictionally or practically doesn't make much of a difference in this case.
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