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CCP Deconstructs EVE Online's Microtransaction Missteps

First post
Author
Nak hak
#1 - 2011-10-11 18:11:19 UTC
CCP Deconstructs EVE Online's Microtransaction Missteps. AS SEEN ON SLASHDOT.

It's about freedom.

Best Regards, Nak hak

mkint
#2 - 2011-10-11 19:09:05 UTC
Reading through the original article, my concern is regarding this:

Quote:
Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.


After all the mess with the wh0re st0re, CCP still obviously doesn't get it. Yup... EVE has an expiration date.

Maxim 6. If violence wasn’t your last resort, you failed to resort to enough of it.

Herping yourDerp
Tribal Liberation Force
Minmatar Republic
#3 - 2011-10-11 19:16:02 UTC
not necessarily... maybe aurum can be used to buy stuff IRL. like the eve books or the apoc model.

50000 aurum for model of apoc? yes please.
Smoking Blunts
ZC Omega
Goonswarm Federation
#4 - 2011-10-11 19:19:53 UTC
Quote:
Takeaway: Despite player protests and a public apology from the CEO, Eve Online's virtual goods launch was by no means an unmitigated failure. CCP learned a lot about what works and what doesn't and is looking to implement those lessons into its next microtransaction effort, next year's PS3-exclusive Dust 514.


nah a 10k drop in logged in accounts, how ever many accounts unsubbed. its not a failure at all. a pat on tthe back for ccp everyone...

OMG when can i get a pic here

Maiia Arlenne
Federal Navy Academy
Gallente Federation
#5 - 2011-10-11 19:25:22 UTC
I wonder how much CEO Hilmar got in bonuses for a "job well done"?
Trainwreck McGee
Doomheim
#6 - 2011-10-11 19:29:37 UTC
Hellmar is delusional. nothing has changed on that front and I dont know why people are surprised by this.

However he watched what we did, had a panic attack and went into QQ i am sorry mode. EVE is going in a better direction RIGHT NOW b/c of this

Things WILL devolve again sometime after Winter. People like Hellmar with huge egos that live in the clouds don't get better...hes just in panic mode right now until things start getting better Sub wise then things will go back to how they use to be.

CCP Trainwreck - Weekend Custodial Engineer / CCP Necrogoats foot stool

Jowen Datloran
Science and Trade Institute
Caldari State
#7 - 2011-10-11 19:37:24 UTC
He is of course refering to using AUR for ship paint jobs... You know, the thing that has been public knowledge for ages.

There is seriously something wrong with you people.

Mr. Science & Trade Institute, EVE Online Lorebook 

RougeOperator
Sebiestor Tribe
Minmatar Republic
#8 - 2011-10-11 19:46:45 UTC
I can only facepalm to the way they guy missinterpets that data.

The monocle only sold well to trolls with bots. At the cost of a huge section of the user base. It only sold to people who wanted to troll. It sold well for all the wrong reasons. The reasons that cost them more then they will ever get back.


Did CCP not hire anyone that had experience with MTs? It seems like they didnt and just made wild assumptions rather then actually look at and study the friken concept. There was tons of on hand case study of MTs they could have looked at to get a real grounded concept of how MTs are supposed to work.

They still have their heads up their arse's.

http://www.youtube.com/watch?v=AWMBeLrZoyw
^ccp staff watch this vid.

**Space wizards are real, they can make 10058 votes vanish. "and for a moment i hurd 10k goons cry out, then silence" **

Sorran Tor
Native Freshfood
Minmatar Republic
#9 - 2011-10-11 19:56:02 UTC
Quote:
Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.


PAGING CCP TO THREAD TO CLARIFY
Nova Fox
Novafox Shipyards
#10 - 2011-10-11 20:05:46 UTC
mkint wrote:
Reading through the original article, my concern is regarding this:

Quote:
Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.


After all the mess with the wh0re st0re, CCP still obviously doesn't get it. Yup... EVE has an expiration date.



You forget race, sex, and face changes.

Dust 514's CPM 1 Iron Wolf Saber Eve mail me about Dust 514 issues.

Ishtanchuk Fazmarai
#11 - 2011-10-11 20:21:08 UTC  |  Edited by: Ishtanchuk Fazmarai
Amazingly, they STILL THINK that a crappy low tier awful T-shirt should cost as much as a Batlleship and appeal to players... and I still think that unless I can dress myself top-notch with one single PLEX, the NEx will suck a corpse's balls.

What is more offending is that currently they already have set a range of goods (at least in the in-game market, status "none available") to justify lowering the price: anyone fancying to owe each one of all pieces in the stock, with all their color variations, would need to bot for a month to pay for it at the currently insane prices (think of some 80 PLEXes just for the range of female apparel).

Roses are red / Violets are blue / I am an Alpha / And so it's you

Solstice Project
Sebiestor Tribe
Minmatar Republic
#12 - 2011-10-11 21:33:58 UTC  |  Edited by: Solstice Project
RougeOperator wrote:
I can only facepalm to the way they guy missinterpets that data.

The monocle only sold well to trolls with bots. At the cost of a huge section of the user base. It only sold to people who wanted to troll. It sold well for all the wrong reasons. The reasons that cost them more then they will ever get back.


Did CCP not hire anyone that had experience with MTs? It seems like they didnt and just made wild assumptions rather then actually look at and study the friken concept. There was tons of on hand case study of MTs they could have looked at to get a real grounded concept of how MTs are supposed to work.

They still have their heads up their arse's.

http://www.youtube.com/watch?v=AWMBeLrZoyw
^ccp staff watch this vid.



It doesn't change anything for them to "whom" they sell the monocles.
They sold them, and they are happy with it.
Success !

Besides, having trolls as marketing audience makes perfect sense too !


Also, who's that Cockerill they are talking about ?
Isn't **** a banned word ?



I've never heard of him, can somebody help me out ?
Mr Kidd
Center for Advanced Studies
Gallente Federation
#13 - 2011-10-11 21:36:34 UTC
Herping yourDerp wrote:
not necessarily... maybe aurum can be used to buy stuff IRL. like the eve books or the apoc model.

50000 aurum for model of apoc? yes please.


This would mean that aurum would be subject to trade laws IRL. It's something CCP DOES NOT want. So, don't expect this to happen.

Don't ban me, bro!

Azahni Vah'nos
Vah'nos Family
#14 - 2011-10-11 22:50:01 UTC
Still wondering if P2W is coming to EVE?

Massively.com wrote:
Cockerill noted that one major concern from players was the idea that the changes were the beginning of a slippery slope, and that the game would change from one where skill and friends decided victory to one where money was the deciding factor. But as Cockerill discussed, PLEX already touched on that issue because players had been using it to finance their operations. Some players poured thousands of dollars into it but were still defeated by more-skilled players. Likewise, the team believed that Aurum, like PLEX, wouldn't change things in-game.

Ben Cockerill has NFI.

Nex (Cash Shop) / Aurum - removing sand from the sandbox since Incarna. Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.

TriadSte
The Scope
Gallente Federation
#15 - 2011-10-11 22:53:57 UTC
It all depends on what money you make, I used to think that monacle was expensive but not any longer. It would be easy to buy 4 plex and trade it for AUR then buy it.

The NEX store has potential for great things if done in the right way.

I am all for cheap items and luxury items just like in real life. Some can afford, some cant.
Renan Ruivo
Forcas armadas
Brave Collective
#16 - 2011-10-11 22:58:34 UTC
Clothes for ships that means i can put a skirt in my dominix?

The world is a community of idiots doing a series of things until it explodes and we all die.

Sorran Tor
Native Freshfood
Minmatar Republic
#17 - 2011-10-12 05:44:20 UTC
Sorran Tor wrote:
Quote:
Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.


PAGING CCP TO THREAD TO CLARIFY

Alpheias
Science and Trade Institute
Caldari State
#18 - 2011-10-12 05:47:44 UTC
All your stuff. Contract it to me.

I will take good care of it in the meantime you rage on the internet.

Agent of Chaos, Sower of Discord.

Don't talk to me unless you are IQ verified and certified with three references from non-family members. Please have your certificate of authenticity on hand.

RougeOperator
Sebiestor Tribe
Minmatar Republic
#19 - 2011-10-12 11:14:34 UTC  |  Edited by: RougeOperator
Solstice Project wrote:
RougeOperator wrote:
I can only facepalm to the way they guy missinterpets that data.

The monocle only sold well to trolls with bots. At the cost of a huge section of the user base. It only sold to people who wanted to troll. It sold well for all the wrong reasons. The reasons that cost them more then they will ever get back.


Did CCP not hire anyone that had experience with MTs? It seems like they didnt and just made wild assumptions rather then actually look at and study the friken concept. There was tons of on hand case study of MTs they could have looked at to get a real grounded concept of how MTs are supposed to work.

They still have their heads up their arse's.

http://www.youtube.com/watch?v=AWMBeLrZoyw
^ccp staff watch this vid.



It doesn't change anything for them to "whom" they sell the monocles.
They sold them, and they are happy with it.
Success !

Besides, having trolls as marketing audience makes perfect sense too !


Also, who's that Cockerill they are talking about ?
Isn't **** a banned word ?



I've never heard of him, can somebody help me out ?


Shooting for short term gain vs long term failure is what they did in this situation.

You dont normally celebrate blowing your foot off cause some guy gave you 50 bucks to do it.

You might have 50 bucks but now you are left with a bloody stump that is bleeding out.

If you live you still are left with a ruined stump and no foot.

**Space wizards are real, they can make 10058 votes vanish. "and for a moment i hurd 10k goons cry out, then silence" **

non judgement
Without Fear
Flying Burning Ships Alliance
#20 - 2011-10-12 11:56:07 UTC
I thought Aurum was going to be what we used to pay Dust soldiers to do things for us or to buy them things when they are fighting?
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