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Devalued ISHUKONE Shirt? CCP Marketing Malpractice? [UPDATE]

First post
Author
PinkKnife
The Cuddlefish
Ethereal Dawn
#581 - 2012-07-12 16:28:21 UTC
Wow, some people need to learn to not look a gift horse in the mouth. You're lucky CCP is doing anything for you since your entire claim on this is sketchy. CCP doesn't owe you anything because the perceived value in a digital economy of a marketing promotion tanked.
The Antiquarian
Imperial Academy
Amarr Empire
#582 - 2012-07-12 18:00:21 UTC
PinkKnife wrote:
Wow, some people need to learn to not look a gift horse in the mouth. You're lucky CCP is doing anything for you since your entire claim on this is sketchy. CCP doesn't owe you anything because the perceived value in a digital economy of a marketing promotion tanked.


No. Just like other reputable gaming companies (yes, Blizzard), CCP should uphold the rarity of these items for future success of their marketing promotions. If they say "limited this, special that" in one offer, and then make it available for dirt cheap half a year later, disincentives potential customers from ever participating in the marketing promotions in the future.
Pipa Porto
#583 - 2012-07-12 18:35:23 UTC
The Antiquarian wrote:
PinkKnife wrote:
Wow, some people need to learn to not look a gift horse in the mouth. You're lucky CCP is doing anything for you since your entire claim on this is sketchy. CCP doesn't owe you anything because the perceived value in a digital economy of a marketing promotion tanked.


No. Just like other reputable gaming companies (yes, Blizzard), CCP should uphold the rarity of these items for future success of their marketing promotions. If they say "limited this, special that" in one offer, and then make it available for dirt cheap half a year later, disincentives potential customers from ever participating in the marketing promotions in the future.


So, did you not get the Plexes that came with your $300 T-Shirt?

EvE: Everyone vs Everyone

-RubyPorto

Virgil Travis
Non Constructive Self Management
#584 - 2012-07-12 18:49:59 UTC
Brewlar Kuvakei wrote:
Space barbie drama. ''I got a coat an now everyone ahs my coat cry, cry cry cry.'' The same people moaning about these coats are the same people who want to have other items all to themselves. Other items such as T2BPO that let them stomp all over noobs with zero effort from their part, At least this crappy coat does not give them huge advantages. CCP should seed t2BPO's on the market for 50 cents too and make them cry some more :)


You must have flayed the flesh off that dead horse by now.

Unified Church of the Unobligated - madness in the method Mamma didn't raise no victims.

Pipa Porto
#585 - 2012-07-12 18:51:58 UTC
Virgil Travis wrote:
Brewlar Kuvakei wrote:
Space barbie drama. ''I got a coat an now everyone ahs my coat cry, cry cry cry.'' The same people moaning about these coats are the same people who want to have other items all to themselves. Other items such as T2BPO that let them stomp all over noobs with zero effort from their part, At least this crappy coat does not give them huge advantages. CCP should seed t2BPO's on the market for 50 cents too and make them cry some more :)


You must have flayed the flesh off that dead horse by now.


Brewlar's hatred of Pie knows no bounds. He even promised to move to China to escape Pie (though sadly, he hasn't followed through with his promise).

EvE: Everyone vs Everyone

-RubyPorto

The Antiquarian
Imperial Academy
Amarr Empire
#586 - 2012-07-12 19:00:58 UTC
Pipa Porto wrote:
The Antiquarian wrote:
PinkKnife wrote:
Wow, some people need to learn to not look a gift horse in the mouth. You're lucky CCP is doing anything for you since your entire claim on this is sketchy. CCP doesn't owe you anything because the perceived value in a digital economy of a marketing promotion tanked.


No. Just like other reputable gaming companies (yes, Blizzard), CCP should uphold the rarity of these items for future success of their marketing promotions. If they say "limited this, special that" in one offer, and then make it available for dirt cheap half a year later, disincentives potential customers from ever participating in the marketing promotions in the future.


So, did you not get the Plexes that came with your $300 T-Shirt?


Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs. Also it specified that the deal was a "one-time offer" which added validity to the expectation that the Shirt will not be available via other venues on an indefinite basis.

I did not have to purchase 39 Plexs, but I did so because of the promotion advertised above. Sure, PLEXs were later used to help fund my other collecting binge, but it took significant time for me to use it. The costs associated with purchasing 39 PLEXs at once included Postponement of purchase and the possibility of gaining index interest.
Pipa Porto
#587 - 2012-07-12 19:13:30 UTC
The Antiquarian wrote:

Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs. Also it specified that the deal was a "one-time offer" which added validity to the expectation that the Shirt will not be available via other venues on an indefinite basis.

I did not have to purchase 39 Plexs, but I did so because of the promotion advertised above. Sure, PLEXs were later used to help fund my other collecting binge, but it took significant time for me to use it. The costs associated with purchasing 39 PLEXs at once included Postponement of purchase and the possibility of gaining index interest.


One time offer means exactly that. The Offer is only available at that time. They didn't say "One Time Item."

You're complaining about a McDonalds re-release of a Happy Meal toy.

EvE: Everyone vs Everyone

-RubyPorto

The Antiquarian
Imperial Academy
Amarr Empire
#588 - 2012-07-12 19:16:54 UTC
Pipa Porto wrote:
The Antiquarian wrote:

Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs. Also it specified that the deal was a "one-time offer" which added validity to the expectation that the Shirt will not be available via other venues on an indefinite basis.

I did not have to purchase 39 Plexs, but I did so because of the promotion advertised above. Sure, PLEXs were later used to help fund my other collecting binge, but it took significant time for me to use it. The costs associated with purchasing 39 PLEXs at once included Postponement of purchase and the possibility of gaining index interest.


One time offer means exactly that. The Offer is only available at that time. They didn't say "One Time Item."

You're complaining about a McDonalds re-release of a Happy Meal toy.


No. McDonald's never re-release same toys with their Happy Meal promotion. Reputable companies like McDonald's understand that by having to reissue same items, the impact of their marketing promotions go down. Also they understand that there are serious collectors out there who collect these toys.
Tippia
Sunshine and Lollipops
#589 - 2012-07-12 19:22:36 UTC
The Antiquarian wrote:
Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs.
…and the question from page 1 has been: did it actually say anything of the sort, or was that just you assuming things?

Has the offer reappeared since then? No. So it was a one-time offer.

You got a good deal on the PLEXes you bought (a special offer in and of itself) and got a free shirt as part of the bargain. Now you get a free coat as well. Why are you still complaining?
EvilweaselSA
GoonCorp
Goonswarm Federation
#590 - 2012-07-12 19:26:02 UTC  |  Edited by: EvilweaselSA
I received an apotheosis as part of a promotion. CCP then released my vanity shuttle AGAIN, in the recent choose your own gift promotion (the horror). This has caused me severe emotional distress and financial ruin.

CCP Navigator, I am willing to settle this issue for titan skillbooks+a titan (erebus, please). Let me know how and when I can pick them up. If you do not comply, I will be forced to continue posting.
KrakizBad
Section 8.
#591 - 2012-07-12 19:30:28 UTC
Oh man, I missed the part where he not only wasted $300 for a non-exclusive shirt, but did it 3 times. This made my morning.
Pipa Porto
#592 - 2012-07-12 19:36:43 UTC
The Antiquarian wrote:
Pipa Porto wrote:
The Antiquarian wrote:

Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs. Also it specified that the deal was a "one-time offer" which added validity to the expectation that the Shirt will not be available via other venues on an indefinite basis.

I did not have to purchase 39 Plexs, but I did so because of the promotion advertised above. Sure, PLEXs were later used to help fund my other collecting binge, but it took significant time for me to use it. The costs associated with purchasing 39 PLEXs at once included Postponement of purchase and the possibility of gaining index interest.


One time offer means exactly that. The Offer is only available at that time. They didn't say "One Time Item."

You're complaining about a McDonalds re-release of a Happy Meal toy.


No. McDonald's never re-release same toys with their Happy Meal promotion. Reputable companies like McDonald's understand that by having to reissue same items, the impact of their marketing promotions go down. Also they understand that there are serious collectors out there who collect these toys.


What interest does McDonalds have in the secondary market? McDonalds may not re-release toys, but that's because at the scale they operate, the R&D money to create a new set rounds down to 0 (and offers the advantage of selling promotional rights. $$). Neither of those apply to CCP (which has a long history of re-releasing the free tchotchkes they give away).

You're still complaining about a free tchotchke given to you with an otherwise unrelated purchase. You got the Plex, you got a screaming deal on the Plex, and you got the exclusive use of a free tchotchke. You still have the tchotchke.

EvE: Everyone vs Everyone

-RubyPorto

The Antiquarian
Imperial Academy
Amarr Empire
#593 - 2012-07-12 19:39:11 UTC  |  Edited by: ISD Tyrozan
-snip-

I admire your tenacity Tippia. Despite the fact that I haven't read your posts for the last 4-5 days, you still write something on my wall.

-snip-

Personal attack.

ISD Tyrozan
Ranger 1
Ranger Corp
Vae. Victis.
#594 - 2012-07-12 19:40:01 UTC
I won't split hairs again over this, I'm actually pleased if an equitable arrangement is worked out for most parties. However I still view this a CCP going well beyond what they were actually obligated to do on this offer. Still, good on them for attempting to satisfy as many as possible without getting silly about it.

The two points that need to come out of this are:

1: CCP should use a bit clearer wording in their special offers, as some people don't understand the difference between "Special Edition" and "Limited Edition". (Not casting stones with that, a lot of people just aren't used to paying close attention to that sort of thing, although they should.)

2: CCP needs to be very careful in any promotion to make sure they don't reuse "Limited Edition" items.

I actually think the main reason why CCP is willing to go the extra mile for collectors on this one is because they were trying very hard to be sensitive to the effect they might have on people who had already purchased items from the NEX at the much higher prices. Since they were already making a point about making special considerations for them (not repricing everything) they would look just a little bit too mercenary if they didn't try to make some attempt to smooth this over as well.

They know people are sensitive about the NEX as it is.

So this whole situation works in the OP's favor, which I don't begrudge at all... lets just not get carried away with our expectations.

View the latest EVE Online developments and other game related news and gameplay by visiting Ranger 1 Presents: Virtual Realms.

The Antiquarian
Imperial Academy
Amarr Empire
#595 - 2012-07-12 19:41:36 UTC
Pipa Porto wrote:
The Antiquarian wrote:
Pipa Porto wrote:
The Antiquarian wrote:

Once again, it was a tied arrangement where CCP advertised the promotion as if the only venue to obtain the Ishukone Shirt was to purchase 13 x PLEXs. Also it specified that the deal was a "one-time offer" which added validity to the expectation that the Shirt will not be available via other venues on an indefinite basis.

I did not have to purchase 39 Plexs, but I did so because of the promotion advertised above. Sure, PLEXs were later used to help fund my other collecting binge, but it took significant time for me to use it. The costs associated with purchasing 39 PLEXs at once included Postponement of purchase and the possibility of gaining index interest.


One time offer means exactly that. The Offer is only available at that time. They didn't say "One Time Item."

You're complaining about a McDonalds re-release of a Happy Meal toy.


No. McDonald's never re-release same toys with their Happy Meal promotion. Reputable companies like McDonald's understand that by having to reissue same items, the impact of their marketing promotions go down. Also they understand that there are serious collectors out there who collect these toys.


What interest does McDonalds have in the secondary market? McDonalds may not re-release toys, but that's because at the scale they operate, the R&D money to create a new set rounds down to 0 (and offers the advantage of selling promotional rights. $$). Neither of those apply to CCP (which has a long history of re-releasing the free tchotchkes they give away).

You're still complaining about a free tchotchke given to you with an otherwise unrelated purchase. You got the Plex, you got a screaming deal on the Plex, and you got the exclusive use of a free tchotchke. You still have the tchotchke.


As specified before, the cost of postponement and the loss of index interests that could've been accrued from the capital spent on PLEXs is quite substantial. Yes, I got my PLEXs to support my collecting binge, but it took quite a while to spend all 39 PLEXs. There was absolutely no need for me to purchase all those PLEXs, all at once.
Mr Epeen
It's All About Me
#596 - 2012-07-12 19:44:18 UTC
KrakizBad wrote:
Oh man, I missed the part where he not only wasted $300 for a non-exclusive shirt, but did it 3 times. This made my morning.



I'm sure it will make CCPs morning when next they try to sell one of these promotions and the threads fly linking back to this one.

Like I said on page one, they shot themselves in the foot with this disaster. The fix would be to put on a bandage, but they kind of failed to do that yet after two weeks.

The very people who would take advantage of a similar offer next time are the ones that won't be buying anything. The rest of you are too RL poor and don't matter.

Mr Epeen Cool
KrakizBad
Section 8.
#597 - 2012-07-12 19:48:15 UTC
Really, you're going to go back to "if you didn't buy into this, it's because you're poor"? Lol
Mr Epeen
It's All About Me
#598 - 2012-07-12 19:50:11 UTC  |  Edited by: Mr Epeen
KrakizBad wrote:
Really, you're going to go back to "if you didn't buy into this, it's because you're poor"? Lol


Well, you are at least consistent with your ability to see the words but miss the meaning.

Mr Epeen Cool
Tippia
Sunshine and Lollipops
#599 - 2012-07-12 19:57:38 UTC  |  Edited by: Tippia
The Antiquarian wrote:
Tippia View post Show posts
So you have nothing to offer in the way of an actual argument for why you were “misled” or why it's any kind of “malpractice”. Good to know.

So why are you complaining about having not just gotten a good deal on a bunch of PLEX, but also get two free items out of the deal? Your “ha, haa, not reading” deal doesn't work when it's readily apparent that you do read what I write but can't come up with a coherent answer or argument.

Quote:
There was absolutely no need for me to purchase all those PLEXs, all at once.
Sure there was: it was a one-time offer with a reduced cost for each PLEX. Had you purchased them separately, you would have gotten less for your money.

Mr Epeen wrote:
The very people who would take advantage of a similar offer next time are the ones that won't be buying anything.
The very people who would take advantage of a similar offer next time will do so, because it will still be a good deal (and since they prefer to pay a little for the PLEXes rather than a lot… the RL-poor things that they are). Also, they can always hope that something similar happens that time as well so they get even more free items out of the whole thing.
KrakizBad
Section 8.
#600 - 2012-07-12 19:59:13 UTC
Actually, that honor falls to the OP, who read mountains of meaning where none existed.