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Advertising of EVE.....
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DeMichael Crimson
Republic University
Minmatar Republic
#21 - 2016-09-02 03:36:26 UTC
Jenn aSide wrote:
I have always wondered why I have never seen an ad for EVE on the Syfy network. I was watching Dark Matter and killjoys the other day and I'm thinking "man, this would be the PERFECT place for an EVE commercial". It stands to reason that maybe people that like to watch space shows might like to play a space game.

I don't know who runs media strategy at CCP, but they don't seem to be on top of things.

Edit, i noticed that the name of Episode 10 of Killjoys is " How to kill friends and influence people" lol. Just try to tell me that don't sound like EVE Big smile
Yeah I agree, CCP should definitely have commercial spots during those and other Sci-Fi space oriented shows.

I first heard about Eve Online in mid 2007 from other players in another space oriented MMORPG. Their descriptions of Eve Online was very negative, so much to the point that I said I would never sub with Eve and just plain didn't even think about Eve after that.

About 6 months after I stopped playing that game, mid 2008, I was watching Battlestar Galactica on Sy-Fy channel and saw this TV commercial. At first I thought it was part of the TV series until I saw the Eve Online logo at the end. After doing a goggle search and spending a couple weeks viewing various Eve Online info guides and videos, I subbed to the game and have been with Eve ever since.

I'm sure I'm not the only one who subbed to Eve because of that TV commercial.

DMC

'The Plan' | California Eve Players | Proposal - The Endless Battle
Nana Skalski
Taisaanat Kotei
EDENCOM DEFENSIVE INITIATIVE
#22 - 2016-09-02 07:30:52 UTC
Mephiztopheleze wrote:
Vortexo VonBrenner wrote:
Targeted advertising -same reason you are getting all those ads for furry...items and other...exotic interests.


Well, Mis-Targeted advertising really.

The ads are being served up to those who already know about EVE. Which is sort of completely redundant and a waste of advertising budget.

Arnt you paying only when someone clicks the ad?

ᴇᴠᴇʀʏ ᴘᴀʀᴛ ᴏғ ᴀ ɢᴀᴍᴇ ʜᴇʟᴘs ᴛᴏ ᴛᴇʟʟ ᴀ sᴛᴏʀʏ 📕

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ᴏsᴘʀᴇʏ 🚀

≡⋁≡ ♥
Mephiztopheleze
Laphroaig Inc.
#23 - 2016-09-02 08:09:00 UTC
Nana Skalski wrote:
Arnt you paying only when someone clicks the ad?


I'm not sure to be honest. I think google ads have a click-through component as well as a fixed price thingy. i could be woefully wrong on this.

In any event, it doesn't actually matter for teh purposes of promoting EVE to a wider audience. The point I'm making is I saw very few, if any, ads for EVE before I started playing it.

I got suckered in after reading BBC reports on B-R5RB shenanigans.

Occasional Resident Newbie Correspondent for TMC: http://themittani.com/search/site/mephiztopheleze

This is my Forum Main. My Combat Alt is sambo Inkura
Nana Skalski
Taisaanat Kotei
EDENCOM DEFENSIVE INITIATIVE
#24 - 2016-09-02 09:41:16 UTC
Mephiztopheleze wrote:
Nana Skalski wrote:
Arnt you paying only when someone clicks the ad?


I'm not sure to be honest. I think google ads have a click-through component as well as a fixed price thingy. i could be woefully wrong on this.

In any event, it doesn't actually matter for teh purposes of promoting EVE to a wider audience. The point I'm making is I saw very few, if any, ads for EVE before I started playing it.

I got suckered in after reading BBC reports on B-R5RB shenanigans.

If anything, I think its Google fault for not knowing that you want to play EVE before even you know it. That is how it works I am afraid.

ᴇᴠᴇʀʏ ᴘᴀʀᴛ ᴏғ ᴀ ɢᴀᴍᴇ ʜᴇʟᴘs ᴛᴏ ᴛᴇʟʟ ᴀ sᴛᴏʀʏ 📕

ᴡʜᴇʀᴇ ɪs ᴀɴɢʀʏ ᴄᴏɴᴄᴏʀᴅ ɢᴜʏ ᴡʜᴇɴ ʏᴏᴜ ɴᴇᴇᴅ ʜɪᴍ

ᴏsᴘʀᴇʏ 🚀

≡⋁≡ ♥
TackyTachy1
Doomheim
#25 - 2016-09-03 21:17:33 UTC
Crappy algos: Seems like every thing I search for results in an online ad trying to sell me the same item, including Eve. But when I spent some time searching for "Big Red Panties" there were no resulting online efforts to sell me big red panties.

Crappy algos.

Forum Rep for a bunch of characters, couple corps and one seriously Lost In Space multiboxer.
Nana Skalski
Taisaanat Kotei
EDENCOM DEFENSIVE INITIATIVE
#26 - 2016-09-03 23:41:00 UTC
Shang Tung
Imperial Academy
Amarr Empire
#27 - 2016-09-04 07:28:20 UTC
TV advertising. Every Joe and Bob will see it. Emphasis on free to play.

/thread
Grapez
Moviintti
#28 - 2016-09-05 13:08:53 UTC
TackyTachy1 wrote:
Crappy algos: Seems like every thing I search for results in an online ad trying to sell me the same item, including Eve.


It's part of the evolution of the internet. Outside of online retail, the only thing that the internet "produces" is ad space. A lot of ad space. So much ad space, that no human could actually manage it. So, it's left up algorithms. Except, basically no one clicks on internet ads, so the very few people who do have the power to wildly break the algorithm for everyone else. So, the people who program the algorithms resort to the very safest application: just advertise whatever they can find in your local storage (cookies). It's completely stupid and a total waste of money. It also explains how every webpage is slowing turning into a mid-naughties Yahoo-frontpage looking mess.

Actual, human-designed advertising can work really, really well. Going out into meatspace and talking about your product is still the surest way to get sales. If you're giving money to AdSpace or whatever, stop, right now. The only thing those are good for is scamming your own ads for click-thru money.
Heinrich Harkkon
Trumpstaffel
#29 - 2016-09-06 14:53:56 UTC
I'm always running an adblocker, but I can't remember ever seeing any EvE ads until I had already downloaded the trial.

"I had a dream that CCP Guard's naked photos leaked on the internet.

I discussed it and people were surprised how small it is, I mean his sausg.

Sorry for imagining you with little wee wee."

- Nana Skalski, 2016.
NotTheSmartestCookie
Shooting Blues Everyday
Gimme Da Loot
#30 - 2016-09-06 15:07:42 UTC
Browsing the internet without an adblocker? That is like AFK mining in highsec and complaining that your ship gets blown up. No doubt there is a great overlap in these populations.

Making New Eden a better place 8 rounds of Void at a time.

Funny, smartest, pretty and relevant. Pick 3.

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Lan Wang
Federal Navy Academy
Gallente Federation
#31 - 2016-09-06 15:29:46 UTC
Grapez wrote:
TackyTachy1 wrote:
Crappy algos: Seems like every thing I search for results in an online ad trying to sell me the same item, including Eve.


It's part of the evolution of the internet. Outside of online retail, the only thing that the internet "produces" is ad space. A lot of ad space. So much ad space, that no human could actually manage it. So, it's left up algorithms. Except, basically no one clicks on internet ads, so the very few people who do have the power to wildly break the algorithm for everyone else. So, the people who program the algorithms resort to the very safest application: just advertise whatever they can find in your local storage (cookies). It's completely stupid and a total waste of money. It also explains how every webpage is slowing turning into a mid-naughties Yahoo-frontpage looking mess.

Actual, human-designed advertising can work really, really well. Going out into meatspace and talking about your product is still the surest way to get sales. If you're giving money to AdSpace or whatever, stop, right now. The only thing those are good for is scamming your own ads for click-thru money.


this is soo wrong...people do click on internet adverts, internet marketing shows great results for people who use it, sure going out and speaking to a hundred people over a whole day is much better than throwing adverts at 100k people who may actually have an interest in your product?

"The only thing those are good for is scamming your own ads for click-thru money" - this is wrong, google remove these clicks.

Domination Nephilim - Angel Cartel

Calm down miner. As you pointed out, people think they can get away with stuff they would not in rl... Like for example illegal mining... - Ima Wreckyou*
Tsukino Stareine
Garoun Investment Bank
Gallente Federation
#32 - 2016-09-06 15:52:07 UTC
Has anyone seen an eve trailer on twitch? Imo that's the perfect place to advertise

Art of Explosions
TheVirus32
State War Academy
Caldari State
#33 - 2016-09-06 16:11:52 UTC
Back in 2005 it was a flash animated banner that got me to click the link.

We need more epileptic banners \o/

(or pay me to run around naked with a strobe and a megaphone, I'm sure nothing can go wrong)
Nana Skalski
Taisaanat Kotei
EDENCOM DEFENSIVE INITIATIVE
#34 - 2016-09-06 16:27:49 UTC  |  Edited by: Nana Skalski
Mephiztopheleze
Laphroaig Inc.
#35 - 2016-09-06 21:47:54 UTC
Lan Wang wrote:

this is soo wrong...people do click on internet adverts, internet marketing shows great results for people who use it, sure going out and speaking to a hundred people over a whole day is much better than throwing adverts at 100k people who may actually have an interest in your product?

"The only thing those are good for is scamming your own ads for click-thru money" - this is wrong, google remove these clicks.


The problem here is that I didn't actually see any internet ads for EVE until after I'd already started playing. As a player, I've become deluged with ads for EVE.

Advertising to those who don't play EVE would probably be much more beneficial.

Occasional Resident Newbie Correspondent for TMC: http://themittani.com/search/site/mephiztopheleze

This is my Forum Main. My Combat Alt is sambo Inkura
Lando Tarsadan
Doomheim
#36 - 2016-09-08 14:08:14 UTC
I acually laugh as this type of commercials cause I go to a website and decide to buy something and THEN the commercials start showing up on all the pages i visit. which means advertisers are paying to advertise me about a product i already bought.
Hal Morsh
Doomheim
#37 - 2016-09-10 01:07:30 UTC
How about you try visiting something you want, and waiting for ad's. See if it's a new way to
deal shop.

Oh, I perfectly understand, Hal Morsh — a mission like this requires courage, skill, and heroism… qualities you are clearly lacking. Have you forgotten you're one of the bloody immortals!?
The Golden Serpent
A Drunken Squirrels' Conspiracy for Revenge
#38 - 2016-09-10 02:16:30 UTC
I cannot stop seeing the ads everywhere, which isn't a problem but I am not the target demographic I guess. It does remind me to log in I guess?

I also play WoW so I think my searches for WoW trigger the ads ;)

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