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Eve Clothes in NY Fashion Week ?!?
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Soldarius
Dreddit
Test Alliance Please Ignore
#21 - 2011-09-14 07:02:43 UTC
I'm sure that an acceptable agreement can be reached for the proper and paid use of virtual representations of clothes designed by designers using CCP's proprietary software.

I would go so far as to assume that such an agreement has already been reached. Otherwise I doubt we would be seeing it in the public domain.

http://youtu.be/YVkUvmDQ3HY
Rodj Blake
PIE Inc.
Khimi Harar
#22 - 2011-09-14 12:15:18 UTC
CCP need to be reminded of the words of top model Derek Zoolander:

"I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking."

Dolce et decorum est pro Imperium mori
Slade Trillgon
Brutor Force Federated
#23 - 2011-09-14 13:44:57 UTC
Herzog Wolfhammer wrote:




I think you are onto something here, for sure. In fact I am going to ask a marketing guy I know about this.

We have seen a lot of things get hyped, or get too much ego put into them by designers and investors only to have them flop - cars are a good example in particular.
3D modelling of cars started out as a big thing. I studied automotive engineering in the 80s and back then, they were still designing cars with large clay models.

But cars are only one thing - fashion certainly another - and interior design too.

The best way to find out if something is going to sell in the real world, might be to put it first in the virtual world. Why make say 10000 shirts that you think will sell, only to end up with 10000 shirts that don't? (eg Seinfeld "Puffy Shirt" episode).

Putting products into virtual worlds to test their popularity might be the wave of the future. Indeed someone at CCP might have hit on a very novel idea.




Very interesting indeed. I can assume that the online gaming community would fairly represent a large percentage of the consumables markets, within specific regions that is.


Slade
stoicfaux
#24 - 2011-09-14 14:18:02 UTC
Looks like it's already happening in Second Life.

http://www.slentre.com/second-life-style-azul-designer-clothing-grand-opening-sale-dec-21/

http://www.washingtonpost.com/wp-dyn/content/article/2006/12/25/AR2006122500635.html
"Veronica Brown is a hot fashion designer, making a living off the virtual lingerie and formalwear she sells inside the online fantasy world Second Life. She expects to have earned about $60,000 this year from people who buy her digital garments to outfit their animated self-images in this fast-growing virtual community."
The store goes on about copyright infringement.

Pon Farr Memorial: once every 7 years, all the carebears in high-sec must PvP or they will be temp-banned.
Kalmanaka
Deep Core Mining Inc.
Caldari State
#25 - 2011-09-14 16:12:24 UTC
Herzog Wolfhammer wrote:

The best way to find out if something is going to sell in the real world, might be to put it first in the virtual world. Why make say 10000 shirts that you think will sell, only to end up with 10000 shirts that don't? (eg Seinfeld "Puffy Shirt" episode).

Putting products into virtual worlds to test their popularity might be the wave of the future. Indeed someone at CCP might have hit on a very novel idea.


Seriously, they have most definitely did something big here. I'm a huge fan of Eve and even shot the memorial, but after talking with some of my friends in the industry, I'm convinced that the hugeness of this is why so many resources were taken away from Eve. In all honesty, if this does take off then they'll have more money that they'll know what to do with to spend on Eve.

My daughter makes her own clothes and wears them to university. She's always getting compliments and the stuff she wears looks really good. My wife was also in the fashion industry and I spent a lot of time in the music industry. Word is spreading fast about Incarna, and if they have made a component that makes it relatively easy to design clothes then they'll be swimming in money in the next few years.

Eve was designed with combat, markets, and production in mind. CCP has the perfect test bed to see if people want to make, build, and sell virtual clothing to other players online. I don't see any other company in the world ready to take this leap.

The other funny thing I've noticed is that Eve is also heavily populated with very loud critics that don't know their azz from a hole in the ground. That's a very important piece of both the fashion and music industries. Lol
Catlin Underking
Underking Family
Khimi Harar
#26 - 2011-09-14 17:11:52 UTC
I like this idea.
Ernest Evernewb
Evernewb Enterprises
#27 - 2011-09-14 17:48:05 UTC
Quote:
Seriously, they have most definitely did something big here. I'm a huge fan of Eve and even shot the memorial, but after talking with some of my friends in the industry, I'm convinced that the hugeness of this is why so many resources were taken away from Eve. In all honesty, if this does take off then they'll have more money that they'll know what to do with to spend on Eve.


While the idea appeals to me in theory, I just don't see anything but failure in the whole Eve to virtual fashion show thing.

I think CCP should get back to FIS and stop drinking the Incarna Koolaid. Best thing I've read all week is Selene's Reality Check.
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