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CSM - What might be helpful in bringing in new players faster?

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Author
Joia Crenca
Science and Trade Institute
Caldari State
#1 - 2015-07-05 17:41:03 UTC
You may have noticed the lower and lower number of pilots online. I shouldn't be able to easily get into Jita on the weekend or during midday in the week, and yet, no Jita congestion.

We need to bring those days back.

But how?

I've mentioned before that EVE players aren't likely to go door to door like Mormon missionaries, preaching the word of EVE Online, and word of mouth by other means doesn't seem to be bringing people in.

Has CCP mentioned anything about any advertising?
Lakotnik
TSOE Po1ice
TSOE Consortium
#2 - 2015-07-06 08:16:25 UTC
Maybe we should stop with all the griefing and player harmful behaviour that prevents organized groups of players from expanding into the universe.

Essentially, it's players ourselves that are guilty for creating a newbie UNfriendly environment.
Joia Crenca
Science and Trade Institute
Caldari State
#3 - 2015-07-06 10:11:57 UTC
Lakotnik wrote:
Maybe we should stop with all the griefing and player harmful behaviour that prevents organized groups of players from expanding into the universe.

Essentially, it's players ourselves that are guilty for creating a newbie UNfriendly environment.



PVP is pretty central to EVE Online, however. Are you suggesting a 'no non-consensual PVP' area of null or something? I think we'd see interesting trends from that, but it'd still be against the grain of EVE.

Chance Ravinne
WiNGSPAN Delivery Services
WiNGSPAN Delivery Network
#4 - 2015-07-08 03:49:57 UTC
In my humble marketing opinion, CCP needs to court social influencers AKA gaming celebrities to play Eve.

I am by all accounts an F-tier YouTuber. I have about 25k subscribers and maybe another 5k fans via other platforms. Yet by my own analytics at least 5,000 players have started or returned to EVE via referrals from my content.

Now imagine someone like Day9, who has 20x my fan base, starts playing EVE. That could be 100k new and returning Eve players.

Now imagine hiring or incentivizing 100 F-tier YouTubers.

This strategy has flaws but is already working for several AAA developers.

You've just read another awesome post by Chance Ravinne, CEO of EVE's #1 torpedo delivery service. Watch our misadventures on my YouTube channel: WINGSPANTT

Saisin
Chao3's Rogue Operatives Corp
#5 - 2015-07-08 07:19:33 UTC
Joia Crenca wrote:
You may have noticed the lower and lower number of pilots online. I shouldn't be able to easily get into Jita on the weekend or during midday in the week, and yet, no Jita congestion.



This is summer time, a low time for Eve, plus a few more possible factors at work like players waiting for the new sov, or the removal of isboxers. I would not say the current low numbers are too surprising, or dire.

Efforts to bring new players in should be focused at the start of college/school i.e. September, not the middle of summer, but imho the main problem is not really about bringing new players in, is making those players that come in and try Eve to stay.

If we do not improve efforts toward retention, then efforts to bring new players are just a waste.

From the newcomer perspective, there are so many systems that favor vets: High cost implants, off-grid links, purple modules, fancy expensive tech/pirate ships, existing networks and batphones, without mentioning the fact that established powers can so easily spy and collapse/scam newer corps/alliances, or vet players with multiple accounts paid from the taxes of the many and top down income that most new players can't even dream of unless they stay engaged in the game for a few years.

New players must be presented with perspectives that they also can achieve something, within a few months.

I believe Fozziesov can deliver on this perspective, which of course goes against the interests of the established powers/players. This is a very difficult balance to maintain but retention is the core of the subject at the moment, more so than acquisition of new players

Vote Borat Guereen for CSM XII

Check out the Minarchist Space Project

Joia Crenca
Science and Trade Institute
Caldari State
#6 - 2015-07-08 16:41:13 UTC
Chance Ravinne wrote:
In my humble marketing opinion, CCP needs to court social influencers AKA gaming celebrities to play Eve.

I am by all accounts an F-tier YouTuber. I have about 25k subscribers and maybe another 5k fans via other platforms. Yet by my own analytics at least 5,000 players have started or returned to EVE via referrals from my content.

Now imagine someone like Day9, who has 20x my fan base, starts playing EVE. That could be 100k new and returning Eve players.

Now imagine hiring or incentivizing 100 F-tier YouTubers.

This strategy has flaws but is already working for several AAA developers.



Going way tangent here, but you got me thinking of WoW's 'What's your game?' commercials with Mr. T, William Shatner, etc. I was envisioning one with R. Lee Ermey: A raid goes into a lair, someone messes up and pulls a group early, causing chaos. Then you hear Sgt. Hartman: " Who the f*** pulled that??? Which one of you elf-kissing, twinkle-toed commie maggots just signed his own death warrant??? Nobody??? The fairy-f***ing godmother did it??? Outstanding!!!"

Then the camera would pull back and you'd see a pink haired female gnome in charge and hear "I'm R. Lee Ermey, Warrior! What's your game, jackwagon??"

(end advertising tangent)
Aelavaine
Aelavaine's Corporation
#7 - 2015-07-09 12:36:37 UTC  |  Edited by: Aelavaine
Eve is science fiction that has by nature not such a large fan base like other genres. I'm pretty sure that many people who are into science fiction and online games have already tried Eve and decided for or against it, for whatever reason.
So who are the new players? For which kind of player CCP should make advertising? This is a question we have to ask ourselves.

A shiny tv spot at the prime time sure will get a lot of subscriptions, but if the game can't fulfill the promises it is pointless. The subscriptions will climb fast and after some time go even so fast back down.


What long term effect has it to pay youtubers or twitchers to play this game? Already the point you have to pay them to play is an argument against the game.


For me the strength of this game is its diversity. That's something that needs more attention, not only the pvp elements. So Eve can reach a broader variety of players and potential subscribers.

I don't think that Eve is too hard for new player to start. Yes people can be assholes and some of them will always be but in terms of ISK I think it's easier today. If you don't agree with the latter, throw your Venture away and start mining with an Iteron.

You want more than spinning ships? Support Avatar Gameplay!

Freelancer117
So you want to be a Hero
#8 - 2015-07-09 12:41:24 UTC
It would help if we had avatars that could move about past their confines of 4 walls Cool

World of Warcraft
Guild Wars 2
Final Fantasy XIV
Planetside 2
The Secret World
Rift
Lord of the Rings Online
Runescape 3
Star Wars: The Old Republic

All have avatars that can walk further than 20 meters, I hope we can one day to in Ambulation.

Don't get me wrong, it is nice to fly in space ships across a galaxy, but the captain's quarters are so restrictive.

Eve online is :

A) mining simulator B) glorified chatroom C) spreadsheets online

D) CCP Games Pay to Win at skill leveling, with instant gratification

http://eve-radio.com//images/photos/3419/223/34afa0d7998f0a9a86f737d6.jpg

http://bit.ly/1egr4mF

Joia Crenca
Science and Trade Institute
Caldari State
#9 - 2015-07-09 19:04:26 UTC
Freelancer117 wrote:
It would help if we had avatars that could move about past their confines of 4 walls Cool

World of Warcraft
Guild Wars 2
Final Fantasy XIV
Planetside 2
The Secret World
Rift
Lord of the Rings Online
Runescape 3
Star Wars: The Old Republic

All have avatars that can walk further than 20 meters, I hope we can one day to in Ambulation.

Don't get me wrong, it is nice to fly in space ships across a galaxy, but the captain's quarters are so restrictive.



Unfortunately, they fired the staff that got 75% of CQ done, if I read the article from last year correctly.

Think of your spaceship as your confines, but you move your confines with you rather than moving out of them... unless you get ganked and podded, THEN you move out of your confines... mostly. And if a corpse collector comes along, it gets new confines while you buy or build a different set of confines for your new clone.
Lemon Verbena
Aliastra
Gallente Federation
#10 - 2015-07-19 10:06:15 UTC
EVE is a beautiful and wonderful game... maybe new players just need an advocate?

Vote LIam Oliphants for CSM XI
Viljo Kaleva
Deep Core Mining Inc.
Caldari State
#11 - 2015-07-21 00:01:08 UTC
Better incentivize youtube content. I'm a recent trial account gone full subscriber, and it was the "This is EVE" trailer that got me to jump on a longing standing desire of mine.

But it was the plethora of really great content by youtubers like Wingspan (hey!), JohnnyPew, Scott Manley, and others that made me hit that upgrade to full account button.
Vic Jefferson
Stimulus
Rote Kapelle
#12 - 2015-07-21 02:48:55 UTC
People need good space to find their play style, to find their place and excitement in new Eden. Basically, re-vamping NPC null and parts of non FW lowsec would give players a place to do this.

Sov, even Fozzie Sov, isn't for everyone. People want a small gang haven, some place with personality, where they can actually learn the game at their own pace, and get involved in their own stories and happenings. NPC null and non-FW lowsec just need available and accessible income for newer players, sources that will reward their risk taking versus their Hi Sec cousins; the security status tags are a good example. Sov is still way too impersonal for many, as is the security of leveling one's raven in hisec; you want people to get involved with the social aspect of the game as fast as possible. Making places worth living in, worth braving in new small groups of people, could make people's game play experience much better to the point where they actually have chances to see what makes EvE actually different than other games.

Vote Vic Jefferson for CSM X.....XI.....XII?

Dersen Lowery
The Scope
#13 - 2015-07-21 04:07:28 UTC
Chance Ravinne wrote:
Now imagine someone like Day9, who has 20x my fan base, starts playing EVE. That could be 100k new and returning Eve players.


Now imagine someone like Day9 streaming the NPE to 600,000 viewers.

Can you think of any reason why that might not end well?

Proud founder and member of the Belligerent Desirables.

I voted in CSM X!

Malcanis
Vanishing Point.
The Initiative.
#14 - 2015-07-21 06:49:34 UTC
Chance Ravinne wrote:
In my humble marketing opinion, CCP needs to court social influencers AKA gaming celebrities to play Eve.

I am by all accounts an F-tier YouTuber. I have about 25k subscribers and maybe another 5k fans via other platforms. Yet by my own analytics at least 5,000 players have started or returned to EVE via referrals from my content.

Now imagine someone like Day9, who has 20x my fan base, starts playing EVE. That could be 100k new and returning Eve players.

Now imagine hiring or incentivizing 100 F-tier YouTubers.

This strategy has flaws but is already working for several AAA developers.


People like you are great for getting people to take a look at EVE, So was the battle of B-R, come to that. Attracting that initial attention has actually not really been a big problem for EVE - it's eyecatching, it gets news stories in the non-gaming media as well as the gaming media and so on. So yes, by all means CCP should put some effort into attracting some social media types, but before they do that, they need to think about what is going to get broadcast.

The big problem is, and always has been, bridging that gap between "OK I ran the tutorials, what now?" and "Yeah I'll probably be playing this game on and off until TQ goes dark".

CCP will need to make good and goddamb sure that those other "F-listers" are broadcasting a decent answer to the "what now?" question, or all they'll achieve is to show 100,000 potential customers that they shouldn't even bother trying.



"Just remember later that I warned against any change to jump ranges or fatigue. You earned whats coming."

Grath Telkin, 11.10.2016

Aelavaine
Aelavaine's Corporation
#15 - 2015-07-21 13:26:16 UTC  |  Edited by: Aelavaine
The problem here is that we have two types of personalities.

The ones who can entertain himself and the ones who need someone/something who says what to do. Most people are of the latter kind even if many of them may disagree.

And here we have a problem. A youtuber/twitcher leads through something. Same with articles and books. But Eve is different. After the tutorials the player is left alone. Many of you would now suggest that the newbie should look for a corp, to find someone who shows him/her how much fun Eve really is.

Exactly here we have again the problem that the player has to be active by himself to get to that point. He has to look for a corp, has to ask, to try, eventually to leave to try it with a new corp again and so on. That all doesn't look like fun for me. It also gives a new player a lot of time to think about the differences between selected youtube content, a few single battles which made it into the press and the reality of Eve.

That's why I would like to see more NPC and story driven content or even WiS. Keeping new players busy, showing them the diversity and possibilities within New Eden and give them more time to get into touch with real peoples.

The end of the story is, without changing the game itself youtubers and adds alone won't get many new players.

You want more than spinning ships? Support Avatar Gameplay!

Baaldor
School of Applied Knowledge
Caldari State
#16 - 2015-07-21 14:32:50 UTC  |  Edited by: Baaldor
History is a great leson that we all fail to grasp and take lessons from.

One thing that is blatanly clear is that everyone is so focused on what is here and now, but have not bothered to ask the questions as to how we got here, how did EvE grow to where it is now, and what were the methods for Eve to attract and retain new players.

I mean let's get real for just a moment, peak night was at one point 3,500 people. If you step and look at teh growth, something happened to create the growth, what was it....what was it that recently changed that hurt EvE's growth?

If you really want to approach this correctly, you have to sift through the changes of the game, and find the things in the game that held folks like myself for long.

It baffles my as to all of a sudden we have issues of attracting new players, but we had not had a problem really in the past.

Personally, my view, is that EvE has lost some of the Cold, Dark ruthless feel to it, and has lost it unique appeal. The forcing of a product from Niche market to a broader market can spell the end of most products.

Quote:
By being everything to everyone you're nothing to anyone'
- Stephen Herfst
Scholar Nonesuch
Deep Core Mining Inc.
Caldari State
#17 - 2015-10-17 22:12:57 UTC
I think you mean "get people to stay."

I played a long time ago, took time off, came back, and now I'm done for good.

And this is why: There is nothing interesting to do that doesn't involve getting messed with by jerks.

I've watched pirates camp market-hub stations with only two cruisers.

This is, literally, the only game I can play for 50 hours in a week and make no meaningful advancement at all. And that's why EVE is losing players, and that's why I've no cancelled my three accounts. For most players, it's a huge learning curve leading to a miserable experience.

o7

Goodbye.
Orob Ninebands
Sebiestor Tribe
Minmatar Republic
#18 - 2015-10-21 01:14:39 UTC
Fixing and maintaining EVELOPEDIA might be useful for retaining new players and making this less of a Rubik's Cube for them.
Chance Ravinne
WiNGSPAN Delivery Services
WiNGSPAN Delivery Network
#19 - 2015-10-21 01:34:54 UTC
It's true that there needs to be a reason for new players to stay.

I have seen fairly high retention rates of my own referrals, but mainly because a lot of them specifically join the game and train to sign up for WINGSPAN corporations.

If media personalities were to act as ads for Eve, they would most likely need to helm corps to capitalize on their fame and retain players who want to FLY WITH SENPAI.

I have tried to convince some of my YouTuber fans with decent followings to play EVE, but have not been successful. They see it as a niche game they won't make money on with YouTube/Twitch monetization. I would like to be able to tell them they'll make money with the EVE Affiliates program but the program website is in shambles so good luck selling anyone on that.

You've just read another awesome post by Chance Ravinne, CEO of EVE's #1 torpedo delivery service. Watch our misadventures on my YouTube channel: WINGSPANTT

Greymist
CollapseTrap
#20 - 2015-10-29 22:35:39 UTC
Low skill point base for new players a major hurdle. (I know. old dead horse here.) Maybe an injection of more Skill Points over a period of say 5 months? an injection of 2 mil skill points each month for 5 months under the condition the account is continuously subbed by traditional billing methods and not plex (to cut down on alt farms). This would allow both income for CCP and an incentive for new players to give eve a real try.

TV advertisement would be a good way to generate more players. I do not recall ever seeing an EVE commercial on TV here in the US.

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