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Dev blog: Alliance Logos & You - Submissions Re-Opened!

First post
Author
Messoroz
AQUILA INC
Verge of Collapse
#61 - 2015-04-16 00:42:22 UTC  |  Edited by: Messoroz
So let me see.

1. Says copyrighted material cannot be submitted but yet this entire issue is over copyright. Did legal even review this statement?
2. Assumes that executor somehow holds copyright on logo to also act as point of contact and submitter? And you are not holding the executor to some legally binding agreement that they hold copyright, this is a hilarious liability.
3. Could have just done a Contributor license agreement like literally all major companies do with open source projects to avoid copyright issues. I recently signed the Microsoft Open Source Contributor license in a 10 second process.

OR
if you want logos to be totally open, just require Creative-Commons or public domain licensing.

Because adding a watermark on a image doesn't create a derivative work as it fails to qualify as "significant amount of new material or is sufficiently different that it can be regarded as a new work."
Natya Mebelle
Center for Advanced Studies
Gallente Federation
#62 - 2015-04-16 01:42:09 UTC
I leave the legal parts aside and just ask the questions which are of technical and artistic concern:

1.) Why does the watermark picture include a gritty overlay on the rest of the image? Is the Concord star on the top right not enough? There are many sleek and solid NPC corporation logos, there is no reason why a capsuleer alliance should have their own image "stained", especially when corporation logos can be just as smooth. I suggest you will be removing that image and only leave the concord star on the top right.

2.) If you really want to keep the complete watermark, can you please at least provide the full watermark image as a standalone? This way we could see how much it affects new designs and incorporate it better. Or is the "gritty effect" dynamically created as a filter?

3.) How large can we expect the Concord star to be in order to design the logo around it without clashing? It appears to be 32x32 in the example picture, making it 128x128 when increased to the new 512x512 logo size. Is that correct?

4.) Are we allowed to submit our OWN downscaled versions for 256x256 / 128x128 / 64x64 or will the full 512x512 image be downloaded to the client and scaled ingame as necessary? If not, here is the reason for my question:
Downscaling does not always relate to good proportions or "eye-catchers" and the downsized image cannot be edited for proper clarity if used by the game. If you scale down an image and you know what sizes you deal with, you it is far better to make "hands on adjustments" to the file in order to present a clearer and more distinct image which is not based on estimated retained proportions but rather on "eye-catchers" which the human eye can latch on better when using post-edited downscaled pictures.

5.) Why are the example images in the devblog not squares but rectangles? Isn't that a bit misleading when the submission size is required to be 512x512? I can't quite think you intentionally add a column which does nothing but waste two thirds of it's space while only showing the Concord logo.

6.) Is there a reason why a member of an NPC corporation is not allowed to post in the other topic and why did you even put up two topics to begin with?

7.) So what stops people from making an alliance, then hiring people from bloodline corporations to join the alliance, reach 250 members that way, submit the logo, and then have these members leave again once the logo has been approved?

8.) I could understand why you only want to have ONE image, being 512x512 and no individual sub-resolutions and just scaling instead... to save space... but... well... let me put it in perspective;
The CURRENT Alliance files are 128x128 and average at 25Kb. You do realize that a 512x512 file is going to take a lot more space with lossless quality. Up to SIXTEEN TIMES depending on how detailed the image is. And if you already go with that much bulk, adding a current version of 128x128 is not going to cause that much of a hassle.


As someone who makes money with digital artwork and design, I'm not going to touch the silly subject of derivative work and copyright because in the end... well... it is not my problem.
Elenahina
Federal Navy Academy
Gallente Federation
#63 - 2015-04-16 03:18:36 UTC
Tritis Mentari wrote:
Why is CCP claiming ownership over real world assets belonging to players, when games like Gran Turismo show it is possible to distribute the trademarked logos of internationally renowned auto manufacturers without watermarking or claiming ownership?


I expect the makers of that particular game pay licensing fees for those logos.

Eve is like an addiction; you can't quit it until it quits you. Also, iderno

Elenahina
Federal Navy Academy
Gallente Federation
#64 - 2015-04-16 03:19:45 UTC
Primary This Rifter wrote:
CCP Falcon wrote:
Primary This Rifter wrote:
Real talk: does CCP actually have a legal team? What kind of lawyers would seriously advise them that the best way to avoid IP issues is by creating a blatantly derivative work?


I'm not a lawyer, and this was the compromise that our legal counsel came up with.

If you have an issue with this, feel free to contact our legal department and they'll be able to advise you further.

The thing I take issue with is that it seems your legal department isn't advising you in any sensible way.

Derivative works do not magically absolve you of all legal obligations when using someone else's intellectual property. As in this case, just because you slap a sticker on someone's image does not mean that new image with the sticker is entirely your IP. The act of modifying a work does not necessarily grant you ownership of the work.


I expect that part of the submission process is you granting CCP the ownership of that derivative work, which would mean that they own the derivative, but not the original.

Eve is like an addiction; you can't quit it until it quits you. Also, iderno

Tritis Mentari
The Greater Goon
#65 - 2015-04-16 03:24:14 UTC
Elenahina wrote:
Tritis Mentari wrote:
Why is CCP claiming ownership over real world assets belonging to players, when games like Gran Turismo show it is possible to distribute the trademarked logos of internationally renowned auto manufacturers without watermarking or claiming ownership?


I expect the makers of that particular game pay licensing fees for those logos.


So? There is clearly a way to get a license to distribute an unadulterated work without claiming ownership. Hell, CCP could charge 1 plex to review the logo and pay 1 month game time in return as compensation for a license if consideration was required for a license. Instead they're claiming ownership.
Elenahina
Federal Navy Academy
Gallente Federation
#66 - 2015-04-16 03:34:52 UTC
Arrendis wrote:
Quote:
Submission Style Requirements

Copyrighted material may not be submitted for use as an alliance logo.


Iceland is a signatory to the Berne Convention for the Protection of Literary and Artistic Works. The Berne convention holds that creators of "artistic works" hold a copyright for those works from the moment of creation.

So, given that by definition, Icelandic law is required to consider all "artistic works" to be copyrighted material... what, exactly, is ok to submit?


Stuff you hold the copyright for springs almost immediately to mind. Since it's you know, yours and you can let other people use it legally.

Eve is like an addiction; you can't quit it until it quits you. Also, iderno

Elenahina
Federal Navy Academy
Gallente Federation
#67 - 2015-04-16 03:43:32 UTC
Tritis Mentari wrote:
Elenahina wrote:
Tritis Mentari wrote:
Why is CCP claiming ownership over real world assets belonging to players, when games like Gran Turismo show it is possible to distribute the trademarked logos of internationally renowned auto manufacturers without watermarking or claiming ownership?


I expect the makers of that particular game pay licensing fees for those logos.


So? There is clearly a way to get a license to distribute an unadulterated work without claiming ownership. Hell, CCP could charge 1 plex to review the logo and pay 1 month game time in return as compensation for a license if consideration was required for a license. Instead they're claiming ownership.


The normal path is that the maker of the game pays a fee to the owner of the logo. If you think CCP is going to pay us to put logos in their game, you've fallen down and bumped your head on a crack pipe.

CCP is graciously allowing us to brand our identity on their game, at their expense no less.

And they are not claiming ownership of the original work, only the derivative they create, which you are granting them ownership of when you send in your submission and say, here make one from this. They could have gone the route that many magazines use which accept reader submissions follow, which is to say they pay a fee for the item and gain total ownership of it - which would mean you would have to then pay CCP a license fee (presumably) to use your own logo on your website.

Look on the bright side, if they mess up and use the original, you can now sue them for copyright infringement.

Eve is like an addiction; you can't quit it until it quits you. Also, iderno

RDevz
State War Academy
Caldari State
#68 - 2015-04-16 05:41:50 UTC
CCP Falcon wrote:
Primary This Rifter wrote:
Real talk: does CCP actually have a legal team? What kind of lawyers would seriously advise them that the best way to avoid IP issues is by creating a blatantly derivative work?


I'm not a lawyer, and this was the compromise that our legal counsel came up with.

If you have an issue with this, feel free to contact our legal department and they'll be able to advise you further.


Based on these compromises, I'm having trouble believing that your legal counsel are lawyers. If you could give details for contacting your legal department, it'd be much appreciated. Specifically, I'll be asking the following questions:

1) Why, exactly, was a worldwide, non-exclusive, irrevocable, perpetual, royalty-free licence to do whatever you want with a logo unacceptable, given the set of people who can grant permission to do what you're planning on doing with logos is a subset of the set of people able to grant such a licence?
2) Given copyright exists and begins at the point of creation of a work, how is it possible to submit something that isn't copyrighted?
3) If derivative works are copyright to the organisation or person doing the modification, can I apply a distress filter to Eve artwork and pass it off as my own?

Alternatively, if CCP Legal could post here instead of hard-worked community managers absorbing the flak from their customers, that'd work.

~

Lan Wang
Princess Aiko Hold My Hand
Safety. Net
#69 - 2015-04-16 06:41:51 UTC  |  Edited by: Lan Wang
RDevz wrote:
CCP Falcon wrote:
Primary This Rifter wrote:
Real talk: does CCP actually have a legal team? What kind of lawyers would seriously advise them that the best way to avoid IP issues is by creating a blatantly derivative work?


I'm not a lawyer, and this was the compromise that our legal counsel came up with.

If you have an issue with this, feel free to contact our legal department and they'll be able to advise you further.


Based on these compromises, I'm having trouble believing that your legal counsel are lawyers. If you could give details for contacting your legal department, it'd be much appreciated. Specifically, I'll be asking the following questions:

1) Why, exactly, was a worldwide, non-exclusive, irrevocable, perpetual, royalty-free licence to do whatever you want with a logo unacceptable, given the set of people who can grant permission to do what you're planning on doing with logos is a subset of the set of people able to grant such a licence?
2) Given copyright exists and begins at the point of creation of a work, how is it possible to submit something that isn't copyrighted?
3) If derivative works are copyright to the organisation or person doing the modification, can I apply a distress filter to Eve artwork and pass it off as my own?

Alternatively, if CCP Legal could post here instead of hard-worked community managers absorbing the flak from their customers, that'd work.


Why cant you just message them like falcon has said so many times, allbeit how does it even affect you, it means you can now go sell tshirts with the original logo on and whatever else.

Submitting something that isnt already copyrighted will mean things like coca cola logos etc

Using ccp images are a different story, if ccp approached you with some artwork and asked to put it on a piece of software that you made/own then you are well within ypur rights to say that by puting this piece of artwork on my software i will own this because assets within my software need to belong to me, i will counter thus by watermarking it, so you still own the rights to tge original, ccp are also aloud to say no thanks it doesnt matter. Just like you can say no thanks to agreeing to ccp terms with logos.

Do people in here actually request licenses from tge designers when getting logos done and do designers in here actually write licenses on usage to clients?

Domination Nephilim - Angel Cartel

Calm down miner. As you pointed out, people think they can get away with stuff they would not in rl... Like for example illegal mining... - Ima Wreckyou*

Natya Mebelle
Center for Advanced Studies
Gallente Federation
#70 - 2015-04-16 09:50:16 UTC
Lan Wang wrote:
Do people in here actually request licenses from tge designers when getting logos done and do designers in here actually write licenses on usage to clients?
If for example a logo is created as part of a working contract then sometimes yes, depending on what the logo is going to be used for, private or business purposes, etc. etc.

I see the problem from a different perspective: What was wrong with the old system again that the community was unhappy about? Why was there a need to change it? Because let's be real here; while CCP makes money from the game, they don't necessarily make money BECAUSE of these alliance logos. Instead of this IP and copyright clash, why not make it a "right to use" thing? Like... "By uploading this image you grant CCP the right to use and display this image in the game by default without needing to give you credit and it is allowed to be viewed and used by third parties involving Eve online (zkillboard and others) as long as these third parties do not directly profit from the display or charge people explicitly for doing so."
No this is not lawyer lingo, this is ease of comprehension lingo.

I understand what CCP is trying to do. They don't want to "rip us off" and claiming everything related to Eve their own and stuff. Other companies might as well put it like "the moment you upload this, you agree to give all your IP and copyright to us, tyvmkkthxbye"

But the fringe case of the watermark could be interpreted as "we change the original product so much, it loses the copyright and thus we can use it". The problem is that even with the watermark and that gritty overlay, you STILL recognize the original image as such WITHOUT a shadow of a doubt. This is very shaky ground you're moving to.

But this brings up yet ANOTHER question.
What about the re-use of images already in the game? In the case of CAStabouts, will that still be okay? I mean we never want to see something like that, right?

I do have some other questions but again, I can't post them over there in the other topic because oh no I am a filthy NPC corporation member :c

Would still be nice to get official responses to the questions I asked above as I volunteered to make a recreation of the CAStabouts logo and want to get things straight c:
Thanks!
Damjan Fox
Fox Industries and Exploration
#71 - 2015-04-16 09:56:58 UTC
Quote:
I'm guessing (disclaimer: I Am Not A Lawyer) it's because CCP is intending to sell our alliance logos back to us for real money/Aurum , likely as add-ons to the new ship-skinning system, and so they need to jump through that particular hoop because they can't sell us something that they don't own.


With CCP acting weird like that, this actually makes sense.
It feels like they don't want to tell us the whole story here. They could have used license agreements like every other MMO out there and be done with it. Instead they're makeing such a fuss about it.
Lan Wang
Princess Aiko Hold My Hand
Safety. Net
#72 - 2015-04-16 10:21:01 UTC
Natya Mebelle wrote:
Lan Wang wrote:
Do people in here actually request licenses from tge designers when getting logos done and do designers in here actually write licenses on usage to clients?
If for example a logo is created as part of a working contract then sometimes yes, depending on what the logo is going to be used for, private or business purposes, etc. etc.

I see the problem from a different perspective: What was wrong with the old system again that the community was unhappy about? Why was there a need to change it? Because let's be real here; while CCP makes money from the game, they don't necessarily make money BECAUSE of these alliance logos. Instead of this IP and copyright clash, why not make it a "right to use" thing? Like... "By uploading this image you grant CCP the right to use and display this image in the game by default without needing to give you credit and it is allowed to be viewed and used by third parties involving Eve online (zkillboard and others) as long as these third parties do not directly profit from the display or charge people explicitly for doing so."
No this is not lawyer lingo, this is ease of comprehension lingo.


the fuss was people using alliance logos to sell stuff on 3rd party websites for rl money, probably using eve's name to help promote it, ccp then enforcing to remove the said things from the site, and in turn the people got angry.

Domination Nephilim - Angel Cartel

Calm down miner. As you pointed out, people think they can get away with stuff they would not in rl... Like for example illegal mining... - Ima Wreckyou*

CCP Falcon
#73 - 2015-04-16 10:38:42 UTC
Sean Roach wrote:

My portrait certainly didn't take 3-6 months to be updated to every player with whom I chatted in corp or local. Why can't the logos be pushed like portraits?

P.S. I want to see an eight-legged horse in an icon. Please do this before Disney manages to CGI one into the next Marvel movie.


Completely different system for Alliance logos vs character portraits Smile

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

CCP Falcon
#74 - 2015-04-16 10:41:10 UTC
Lan Wang wrote:
these submission guidlines are rather vague, are you saying that photoshop effects like emboss etc should not be used and flat is more in keeping with eve theme, considering all npc corporation logos use effects like emobossing and glossy/shiney looking flat is not exactly keeping in theme with default logos within the game, unless you intend to also redesign all the logos to simple flat logos.

can you confirm if using textures, embossing and shiney/glossy effects will be rejected or is there leniency with using effects?

there is also no mention whether logos should be supplied with transparent background or can backgrounds be added to logos?

"Use of Comic Sans will result in liberal application of spaceship violence." Lol


Don't use effects or textures, it's pretty clear in the requirements.

NPC logos have these because CCP added them, if we deem it necessary we'll add them to player logos so that they fit with the theme we're looking for.

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

CCP Falcon
#75 - 2015-04-16 10:42:01 UTC
Tritis Mentari wrote:
Why is CCP claiming ownership over real world assets belonging to players, when games like Gran Turismo show it is possible to distribute the trademarked logos of internationally renowned auto manufacturers without watermarking or claiming ownership?


Entirely different situation related to licensing of real world corporate logos.

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

CCP Falcon
#76 - 2015-04-16 10:42:58 UTC
Primary This Rifter wrote:
CCP Falcon wrote:
Primary This Rifter wrote:
Real talk: does CCP actually have a legal team? What kind of lawyers would seriously advise them that the best way to avoid IP issues is by creating a blatantly derivative work?


I'm not a lawyer, and this was the compromise that our legal counsel came up with.

If you have an issue with this, feel free to contact our legal department and they'll be able to advise you further.

The thing I take issue with is that it seems your legal department isn't advising you in any sensible way.

Derivative works do not magically absolve you of all legal obligations when using someone else's intellectual property. As in this case, just because you slap a sticker on someone's image does not mean that new image with the sticker is entirely your IP. The act of modifying a work does not necessarily grant you ownership of the work.


Like I've said, feel free to contact our legal team.

I'm not a lawyer, I can't answer your question, so it's pointless asking me on the forums.

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

CCP Falcon
#77 - 2015-04-16 10:47:48 UTC
RDevz wrote:
CCP Falcon wrote:
Primary This Rifter wrote:
Real talk: does CCP actually have a legal team? What kind of lawyers would seriously advise them that the best way to avoid IP issues is by creating a blatantly derivative work?


I'm not a lawyer, and this was the compromise that our legal counsel came up with.

If you have an issue with this, feel free to contact our legal department and they'll be able to advise you further.


Based on these compromises, I'm having trouble believing that your legal counsel are lawyers. If you could give details for contacting your legal department, it'd be much appreciated. Specifically, I'll be asking the following questions:

1) Why, exactly, was a worldwide, non-exclusive, irrevocable, perpetual, royalty-free licence to do whatever you want with a logo unacceptable, given the set of people who can grant permission to do what you're planning on doing with logos is a subset of the set of people able to grant such a licence?
2) Given copyright exists and begins at the point of creation of a work, how is it possible to submit something that isn't copyrighted?
3) If derivative works are copyright to the organisation or person doing the modification, can I apply a distress filter to Eve artwork and pass it off as my own?

Alternatively, if CCP Legal could post here instead of hard-worked community managers absorbing the flak from their customers, that'd work.


Our legal team is based in our atlanta office, you can find their mailing address on the ccp games website Smile

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

Lan Wang
Princess Aiko Hold My Hand
Safety. Net
#78 - 2015-04-16 10:51:16 UTC  |  Edited by: Lan Wang
CCP Falcon wrote:
Lan Wang wrote:
these submission guidlines are rather vague, are you saying that photoshop effects like emboss etc should not be used and flat is more in keeping with eve theme, considering all npc corporation logos use effects like emobossing and glossy/shiney looking flat is not exactly keeping in theme with default logos within the game, unless you intend to also redesign all the logos to simple flat logos.

can you confirm if using textures, embossing and shiney/glossy effects will be rejected or is there leniency with using effects?

there is also no mention whether logos should be supplied with transparent background or can backgrounds be added to logos?

"Use of Comic Sans will result in liberal application of spaceship violence." Lol


Don't use effects or textures, it's pretty clear in the requirements.

NPC logos have these because CCP added them, if we deem it necessary we'll add them to player logos so that they fit with the theme we're looking for.



yeah this was already cleared up by ccp darwin and makes sense now but thanks for the reply

also do you have a template which contains the actual concord icon with size to make sure logos are not being covered by the icon in the corner? from your examples the icon looks rather large in comparison to the logos themself. maybe make the examples in the post show the actual size of the logo at 512x512 with the watermarks so people can see which space they can use on the canvas.

for example if you used the fcon logo to use a whole 512x512 edge to edge then the concord insignia would probably cover the wing and look rather bad.

hopefully this makes sense

CCP Falcon wrote:
Natya Mebelle wrote:
3.) How large can we expect the Concord star to be in order to design the logo around it without clashing? It appears to be 32x32 in the example picture, making it 128x128 when increased to the new 512x512 logo size. Is that correct?


The images in the dev blog are examples, and aren't necessarily representative of how the final logo will look.


this is kinda of what we are asking, can we see a real representation of the final logo so we can design around it

Domination Nephilim - Angel Cartel

Calm down miner. As you pointed out, people think they can get away with stuff they would not in rl... Like for example illegal mining... - Ima Wreckyou*

CCP Falcon
#79 - 2015-04-16 10:54:08 UTC
Natya Mebelle wrote:
1.) Why does the watermark picture include a gritty overlay on the rest of the image? Is the Concord star on the top right not enough? There are many sleek and solid NPC corporation logos, there is no reason why a capsuleer alliance should have their own image "stained", especially when corporation logos can be just as smooth. I suggest you will be removing that image and only leave the concord star on the top right.


Capsuleer organizations are not NPC organization, and need to be separated as such. Personally, I would have preferred just the filter, or some other alternative rather than a watermark, but this is the compromise that was reached.


Natya Mebelle wrote:
2.) If you really want to keep the complete watermark, can you please at least provide the full watermark image as a standalone? This way we could see how much it affects new designs and incorporate it better. Or is the "gritty effect" dynamically created as a filter?


We add the watermark and the filter once we receive the logo. We can't provide it as a stand alone.

Natya Mebelle wrote:
3.) How large can we expect the Concord star to be in order to design the logo around it without clashing? It appears to be 32x32 in the example picture, making it 128x128 when increased to the new 512x512 logo size. Is that correct?


The images in the dev blog are examples, and aren't necessarily representative of how the final logo will look.

Natya Mebelle wrote:
4.) Are we allowed to submit our OWN downscaled versions for 256x256 / 128x128 / 64x64 or will the full 512x512 image be downloaded to the client and scaled ingame as necessary? If not, here is the reason for my question:
Downscaling does not always relate to good proportions or "eye-catchers" and the downsized image cannot be edited for proper clarity if used by the game. If you scale down an image and you know what sizes you deal with, you it is far better to make "hands on adjustments" to the file in order to present a clearer and more distinct image which is not based on estimated retained proportions but rather on "eye-catchers" which the human eye can latch on better when using post-edited downscaled pictures.


We will downscale or upscale the logos as necessary. The requirements are to submit a 512x512 logo.

Natya Mebelle wrote:
5.) Why are the example images in the devblog not squares but rectangles? Isn't that a bit misleading when the submission size is required to be 512x512? I can't quite think you intentionally add a column which does nothing but waste two thirds of it's space while only showing the Concord logo.


Again, they're examples that were created as mock-ups.

Natya Mebelle wrote:
6.) Is there a reason why a member of an NPC corporation is not allowed to post in the other topic and why did you even put up two topics to begin with?


This is the dev blog comments thread, which will be buried in a few weeks as more blogs are released. The thread on COAD is permanent.

Natya Mebelle wrote:
7.) So what stops people from making an alliance, then hiring people from bloodline corporations to join the alliance, reach 250 members that way, submit the logo, and then have these members leave again once the logo has been approved?


Nothing stops people from doing this.

Natya Mebelle wrote:
8.) I could understand why you only want to have ONE image, being 512x512 and no individual sub-resolutions and just scaling instead... to save space... but... well... let me put it in perspective;
The CURRENT Alliance files are 128x128 and average at 25Kb. You do realize that a 512x512 file is going to take a lot more space with lossless quality. Up to SIXTEEN TIMES depending on how detailed the image is. And if you already go with that much bulk, adding a current version of 128x128 is not going to cause that much of a hassle.


Our art team are aware of this, and they created the technical requirements, as such, I'm pretty certain it's not an issue.


CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3

CCP Falcon
#80 - 2015-04-16 11:07:52 UTC
Just an FYI:

After reading the feedback from the blog overnight, I've dropped the member count requirement from 250, to 150 given that there were some genuine concerns over it, and some valid points have been made regarding the healthy size of a small alliance.

Smile

CCP Falcon || EVE Universe Community Manager || @CCP_Falcon

Happy Birthday To FAWLTY7! <3