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New players valued more than Older Players?

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Mr Burnz
Deep Core Mining Inc.
Caldari State
#41 - 2014-10-01 20:30:03 UTC  |  Edited by: ISD Dorrim Barstorlode
Chribba wrote:
CCP shut up and take my moneis! Oh wai... they already do. Carry on.

/c



Woot. I got a comment from Chribba.

Removed an innapropriate bit. -ISD Dorrim Barstorlode
Nexus Day
Lustrevik Trade and Travel Bureau
#42 - 2014-10-02 02:02:45 UTC
Alex Sorensen wrote:
And to answer your second question, it's due to the slow but steady rise in popularity this game is getting again. When buzz starts you want to advertise to capitalize on that. Why would they spend more effort and lose revenue when existing customers are already paying?

Steady decline in population and no recent second party articles for over half a year....what are you talking about?

When a decline starts you want to tread water by bringing in more players would probably be more accurate.

To the OP, the answer is no. CCP lures them in but what new player specific content has been added since....forever.
Mr Burnz
Deep Core Mining Inc.
Caldari State
#43 - 2014-10-02 02:06:54 UTC
Nexus Day wrote:
Alex Sorensen wrote:
And to answer your second question, it's due to the slow but steady rise in popularity this game is getting again. When buzz starts you want to advertise to capitalize on that. Why would they spend more effort and lose revenue when existing customers are already paying?

Steady decline in population and no recent second party articles for over half a year....what are you talking about?

When a decline starts you want to tread water by bringing in more players would probably be more accurate.

To the OP, the answer is no. CCP lures them in but what new player specific content has been added since....forever.


+1

Kinda sums up my thoughts as well.
Remiel Pollard
Aliastra
Gallente Federation
#44 - 2014-10-02 02:13:19 UTC  |  Edited by: Remiel Pollard
Nexus Day wrote:


When a decline starts you want to tread water by bringing in more players would probably be more accurate.



Maybe if they were desperate, sure, but you're talking like this 'decline' had the potential to be the end of EVE. Now you're trying on some subjective validation to reject the fact to the contrary - EVE was never dying. All you blowhards that interpreted a few weeks of decline to mean that something was irrevocably wrong with EVE have now been proven wrong, and the best you can come up with is more denial.

There is loads of content for new players. Overexaggerating a perceived problem, blowing it out of proportion - the hallmark of a panic-sensationalist... how much is EA paying you to try to convince people that EVE is in trouble? No, please, I'm sick of this, tinfoil on. From now on, everyone that blows things out of proportion the way you just did is a paid EA shill trying to wreck EVE. Because any bullshit you can do, I can do better.

Oh, before you say it, if you're talking about content specifically just for new players that you can't get as an older one, get ******. Literally get ******. The last thing this game needs is more people who only play games only for the 'rewards' they hand out rather than for the joy of it. We've got enough bots and npcs as it is.

“Some capsuleers claim that ECM is 'dishonorable' and 'unfair'. Jam those ones first, and kill them last.” - Jirai 'Fatal' Laitanen, Pithum Nullifier Training Manual c. YC104
45thtiger 0109
Pan-Intergalatic Business Community
#45 - 2014-10-02 02:22:57 UTC
Mr Epeen wrote:
I, for one, am happy to see CCP trying to find some new kids to play in the sandbox.

The old ones are starting to get on my nerves, to be honest.

Mr Epeen Cool



We old players are getting on your nerves for what have we done to you that you hate the old players Mr Epeen Big smileP

**You Have to take the good with the bad and the bad with the good.

Welcome to EvE OnLiNe**
Milan Nantucket
Doomheim
#46 - 2014-10-02 03:10:07 UTC
Mr Burnz wrote:
Am I missing something here?

New Player Oceanus Deal

1 Month $9.99 a month
3 Months $10.00 a month
6 Months $8.33 a month
12 Months $8.33 a month

Just for new players.

https://secure.eveonline.com/AddGametime/


1 Month $14.95 a month
3 Months $12.95 a month
6 Months $11.95 a month
12 Months $10.95 a month

For existing players.

Am I missing something or is there a reason why CCP appears to be placing a lower value on retaining existing customer as opposed to attracting new customers?

Nubs get a new ship too.... read the fine print.. alls us vets got was a nerf to the crow :)
ISD Dorrim Barstorlode
ISD Community Communications Liaisons
ISD Alliance
#47 - 2014-10-02 05:34:48 UTC
Removed an off topic post.

ISD Dorrim Barstorlode

Senior Lead

Community Communication Liaisons (CCLs)

Interstellar Services Department
Kaely Tanniss
Black Lotus Society.
#48 - 2014-10-02 10:41:20 UTC
Offering deals and incentives to gain new customers is business 101. Frankly I'm surprised the question was even asked. Once a customer, retention isn't as important as securing new capitol. After all, it's like the circle of life, player are born and players die off. If a business didn't offer an incentive for new players to be "born"...there would be only death. For the "middle aged" players, a little something here and there keeps them interested in life. Blink

If I had a nickel for every time someone said women don't play eve, I'd have a bag of nickels to whack the next person who said it..
Milan Nantucket
Doomheim
#49 - 2014-10-02 12:37:52 UTC
Kaely Tanniss wrote:
Offering deals and incentives to gain new customers is business 101. Frankly I'm surprised the question was even asked. Once a customer, retention isn't as important as securing new capitol. After all, it's like the circle of life, player are born and players die off. If a business didn't offer an incentive for new players to be "born"...there would be only death. For the "middle aged" players, a little something here and there keeps them interested in life. Blink

I took that class too.... chapter 2 says do something for the loyal customers too... retention is another key element.
Lady Spank
Get Out Nasty Face
#50 - 2014-10-02 13:00:56 UTC
This is just about the pettiest and short-sighted complaint I have seen this year. well done OP.

(ಠ_ృ) ~ It Takes a Million Years to Become Diamonds So Lets Just Burn Like Coal Until the Sky's Black ~ (ಠ_ృ)
Mr Burnz
Deep Core Mining Inc.
Caldari State
#51 - 2014-10-02 13:10:50 UTC
Milan Nantucket wrote:
Kaely Tanniss wrote:
Offering deals and incentives to gain new customers is business 101. Frankly I'm surprised the question was even asked. Once a customer, retention isn't as important as securing new capitol. After all, it's like the circle of life, player are born and players die off. If a business didn't offer an incentive for new players to be "born"...there would be only death. For the "middle aged" players, a little something here and there keeps them interested in life. Blink

I took that class too.... chapter 2 says do something for the loyal customers too... retention is another key element.


Sorry Kaely you must have been asleep for the rest of your Marketing 101 class. What you're proposing is the same principle that causes other companies that rely on repeat business (yes subbing for more than a month is repeat business) to fail. For those companies customer retention is overlooked and it has negative consequences for the company as a whole.

All you have to do is look at some of the statements CCP has released over the years that shows the probability of a new player to stick with the game. It goes to show that since the NPE is such a poor selling point of the game right now that it's not until a player gets beyond that point and settled that you can start relying on them to be a continual subscriber.

And for the record I'm not saying getting new people in is a bad thing.
Mr Burnz
Deep Core Mining Inc.
Caldari State
#52 - 2014-10-02 13:11:57 UTC
Lady Spank wrote:
This is just about the pettiest and short-sighted complaint I have seen this year. well done OP.



I guess that means I must have just won Eve Roll
Frostys Virpio
State War Academy
Caldari State
#53 - 2014-10-02 13:36:39 UTC
Milan Nantucket wrote:
Kaely Tanniss wrote:
Offering deals and incentives to gain new customers is business 101. Frankly I'm surprised the question was even asked. Once a customer, retention isn't as important as securing new capitol. After all, it's like the circle of life, player are born and players die off. If a business didn't offer an incentive for new players to be "born"...there would be only death. For the "middle aged" players, a little something here and there keeps them interested in life. Blink

I took that class too.... chapter 2 says do something for the loyal customers too... retention is another key element.


Every subscription MMO does it this way and rake in money until they run out of content. Player retention is not about $$$ but about content. The guy is already proven to be willing to pay X per months, just keep giving him in-game stuff he likes and he won't leave.
Belt Scout
Thread Lockaholics Anonymous
#54 - 2014-10-02 14:59:56 UTC
Ginger Barbarella wrote:


But in the spirit of full disclosure, I'm closing three of my four accounts in the next 3 weeks. No you can't haz stuff: characters are getting biomassed and stuff is getting blowed up.


Don't let the stargate hit ya where the good lord split ya. o/

.

They say most of your brain shuts down on the EvE forums. All but the impatient side, and the sarcastic side. No wonder I'm still awake.

**This IS my main so STFU.
Jimmy O'Shanty
The Westies
#55 - 2014-10-03 00:22:17 UTC
I fund much of EVE's development as I buy PLEX like a whore.
Desimus Maximus
Deep Core Mining Inc.
Caldari State
#56 - 2014-10-03 01:56:49 UTC
It's called giving them a taste for free or less than market value.

This is a common marketing tactic... even druglords caught on.

Us veteran addicts will do anything to keep our supply of the blue coming... even if it means stealing billions out of corporate hangars from our friends.

Veterans are more likely to PLEX an account... which means you play for free if you have the will to earn it. Most new players think 10m ISK is all they will ever need.
Kaely Tanniss
Black Lotus Society.
#57 - 2014-10-03 01:57:43 UTC
Mr Burnz wrote:
Milan Nantucket wrote:
Kaely Tanniss wrote:
Offering deals and incentives to gain new customers is business 101. Frankly I'm surprised the question was even asked. Once a customer, retention isn't as important as securing new capitol. After all, it's like the circle of life, player are born and players die off. If a business didn't offer an incentive for new players to be "born"...there would be only death. For the "middle aged" players, a little something here and there keeps them interested in life. Blink

I took that class too.... chapter 2 says do something for the loyal customers too... retention is another key element.


Sorry Kaely you must have been asleep for the rest of your Marketing 101 class. What you're proposing is the same principle that causes other companies that rely on repeat business (yes subbing for more than a month is repeat business) to fail. For those companies customer retention is overlooked and it has negative consequences for the company as a whole.

All you have to do is look at some of the statements CCP has released over the years that shows the probability of a new player to stick with the game. It goes to show that since the NPE is such a poor selling point of the game right now that it's not until a player gets beyond that point and settled that you can start relying on them to be a continual subscriber.

And for the record I'm not saying getting new people in is a bad thing.


Not all business models are the same, you should know that. Eve is a game, it will not be around for ever. CCP knows this, the player base knows this (at least I hope they do). The bottom line is to make as much as they can, while they can. Eve is not a typical business that is intended to stick around. It is a short term investment and money maker. I have run businesses before, my husband is an architect and runs his own. It is a completely different model than that of eve. Other than that, I agree with you. Players come and go, mostly the new ones. I think that CCP needs to take a better stance on customer retention. After all, the vets are the bread and butter of eve.

If I had a nickel for every time someone said women don't play eve, I'd have a bag of nickels to whack the next person who said it..
dark heartt
#58 - 2014-10-03 06:29:32 UTC
Vyl Vit wrote:
What you're missing are threads dealing with paying with PLEX leading to the ghost assumption all "old" players actually pay money. New players don't have an enterprise up sufficient to pay with PLEX. By the time they do, they'll be "old" players.

I like that kind of math. Don't you? Ultimately, CCP needs money. They can't spend PLEX to pay their light bill.


I've always loved these posts. It always makes me laugh because the people who post them clearly think that PLEX just appear out of thin air, and nothing goes to CCP.

Go and visit this page: https://secure.eveonline.com/PLEX/

PLEX costs money. Every PLEX has been bought with real money. The PLEX then has two uses: be sold on the market for ISK, or redeemed for game time. The people who buy PLEX for game time pay with ISK, and that ISK goes to the player who bought a PLEX with real money. CCP still gets their money from each and every PLEX.

Your "math" is wrong. CCP can totally use the money they made from selling PLEX to pay for their light bill.

http://tetrisisunrealistic.blogspot.com.au/
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