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QotD: How to create loyalty within your corp?

First post
Author
Charax Bouclier
Silvershield Universal
#1 - 2014-09-11 14:21:47 UTC  |  Edited by: Charax Bouclier
In another MMO, I would make a "QotD" (Question of the Day) simply to fascilitate community discussion on a topic that might interest them. Unfortunately, sometimes people would misconstrue my intent and the thread would burn out in a fireball of trolling. I think I have learned my lessons from that experience, and with the fine guidance of ISD, I think we can avoid these pitfalls.

Now that we have that preface out of the way, let's get on with today's question:

What is the biggest thing you can do to increase loyalty amongst the corporate ranks?

From my initial review of EVE, it seems that high loyalty corporations choose their recruits very carefully. They want to make sure they share a bond...a brotherhood of sorts...to create this conception of "US vs ALL OF THEM".

Brilliant, really. When I set up my own corporation, I might consider doing something similar. For example, I love Tim Hortons coffee. I don't know if I would trust someone else that didn't share my tastes, so I don't think I would invite them into my corporation unless they posted on a Tim Hortons fan site.

When my fellows are out on a roam, we can scoff at everyone else for drinking Starbucks or McDonalds McCafe.

These are my initial thoughts on the matter. What do you think is the most important thing to create loyalty?
Kaarous Aldurald
Black Hydra Consortium.
#2 - 2014-09-11 14:25:12 UTC
Charax Bouclier wrote:

What is the biggest thing you can do to increase loyalty amongst the corporate ranks?


Be worth loyalty.

"Verily, I have often laughed at the weaklings who thought themselves good because they had no claws."

One of ours, ten of theirs.

Best Meltdown Ever.

Doc Fury
Furious Enterprises
#3 - 2014-09-11 14:25:39 UTC
Bread and Circuses keeps the plebes both happy and distracted.

There's a million angry citizens looking down their tubes..at me.

Tyrendian Biohazard
The Bastards
Sedition.
#4 - 2014-09-11 14:25:39 UTC
I like Burger King. Does that make us cousins now?

Twitch streamer and EVE NT tournament broadcaster.

Charax Bouclier
Silvershield Universal
#5 - 2014-09-11 14:28:31 UTC  |  Edited by: Charax Bouclier
Tyrendian Biohazard wrote:
I like Burger King. Does that make us cousins now?


You're lucky there isn't a dislike button as you really pushed my button with that jab. Sad
KIller Wabbit
MEME Thoughts
#6 - 2014-09-11 14:36:01 UTC
2B isk of escrow?
Remiel Pollard
Aliastra
Gallente Federation
#7 - 2014-09-11 14:36:19 UTC  |  Edited by: Remiel Pollard
Charax Bouclier wrote:
In another MMO, I would make a "QotD" (Question of the Day) simply to fascilitate community discussion on a topic that might interest them. Unfortunately, sometimes people would misconstrue my intent and the thread would burn out in a fireball of trolling. I think I have learned my lessons from that experience, and with the fine guidance of ISD, I think we can avoid these pitfalls.

Now that we have that preface out of the way, let's get on with today's question:

What is the biggest thing you can do to increase loyalty amongst the corporate ranks?

From my initial review of EVE, it seems that high loyalty corporations choose their recruits very carefully. They want to make sure they share a bond...a brotherhood of sorts...to create this conception of "US vs ALL OF THEM".

Brilliant, really. When I set up my own corporation, I might consider doing something similar. For example, I love Tim Hortons coffee. I don't know if I would trust someone else that didn't share my tastes, so I don't think I would invite them into my corporation unless they posted on a Tim Hortons fan site.

When my fellows are out on a roam, we can scoff at everyone else for drinking Starbucks or McDonalds McCafe.

These are my initial thoughts on the matter. What do you think is the most important thing to create loyalty?


Now THIS is forum content I can be a part of. I was about to go to bed, but then I saw this brilliant post. +1 for goodposting.

Corp loyalty comes in my experience by building a community, not a corporation. You meet people and get to know them, you don't just add more ships to your arsenal or more income to your corp wallet. As an autistic person, I find it difficult to commune much on coms but, you really need them too. Not just for fleet ops, but for ******* about. I can't tell you how many recordings of drunken conversations and singalongs and jokes I have saved on my harddrive, mostly because they'd probably embarrass me more than other ex-RIGID members.

Thing is, our alliance, RIGID, is down right now. On hiatus. But we still have a loyal community. These aren't people you have to tell what to do, these are people that already know what to do and want to do it cuz ****, that's what mates do. And we have had so many good times to share, I could tell some incredible stories, and we do when we get newbros. We tell em stories of our exploits and it gets them excited, then they start telling stories and we all learn about each other. Suddenly, the newbro is a mate, part of the community. You don't notice when exactly it happens because it happens so naturally.

What I think is most important when recruiting though is attitude. Not SP, not their KB, attitude. Can they hold a conversation for at least one minute? Do their goals align with that of the corporation? You don't ask them those questions straight up, you engage them in frivolous things like "do you like bacon? We can't accept anyone who doesn't like bacon I'm sorry" (make sure they're not muslim before you use this one though, they can take it.... personally) or "how many prostitutes are in your cargo hold right now?" You know, just spark up a conversation and find a natural place to inject, "so what are you up to in EVE? Where are you going with it? What are your goals?". Or you can try the direct questions: "have you tried PVP yet? Ever chased a noob through a wormhole screaming 'NOMNOMNOMNOMNOMNOMNOMNOM' in local?"

Engage them, listen to them, learn from them, and they'll learn from you. Most importantly, above all else, build a community that enjoys each other's company. Cuz when the funtimes are over and the going gets rough, you're all much more likely to stick together than a corp with no community who has no reason to stick to anything.

Also, I really love this idea. I would love to see you keep this up but, QotD might be a little spammy if it's on a daily basis. Weekly might be a bit more forum-friendly tbh, give some other 'topics' some space to move around as well. Otherwise, once again, best posting I've seen on the forums for a while to be honest.

“Some capsuleers claim that ECM is 'dishonorable' and 'unfair'. Jam those ones first, and kill them last.” - Jirai 'Fatal' Laitanen, Pithum Nullifier Training Manual c. YC104

Torneach Structor
Deep Core Mining Inc.
Caldari State
#8 - 2014-09-11 14:36:43 UTC
Lots of Soviet-style propaganda.
Abrazzar
Vardaugas Family
#9 - 2014-09-11 14:44:23 UTC
Charax Bouclier
Silvershield Universal
#10 - 2014-09-11 14:47:00 UTC  |  Edited by: Charax Bouclier
Great response, Remiel.

While I label it QotD, I don't actually plan to make them every day. If I see something on the forums that inspires a more generalized community discussion, I'll pop it up.

Quote:

Lots of Soviet-style propaganda.


Comrade, we are merely speaking about concepts of brotherhood, and how to get more of us to support being "For the People". I have a pamphlet that speaks more on this, which I would be happy to share.

Here is a loaf of bread for your participation.
Sibyyl
Garoun Investment Bank
Gallente Federation
#11 - 2014-09-11 14:51:52 UTC
Doc Fury wrote:
Bread and Circuses keeps the plebes both happy and distracted.



Until Russell Crowe comes to town.

Joffy Aulx-Gao for CSM. Fix links and OGB. Ban stabs from plexes. Fulfill karmic justice.

Cattiva daSilva
one stop fleetshop
#12 - 2014-09-11 14:53:24 UTC
Basically you have to backup the members in your corporation. loyalty is a two way street if you are a douche people will quickly leave to find a none asshat to hangout. this is more important in a pvp corporation.

in a pve corporation long as you can secure mutual profit people will stay loyal.
Zimmy Zeta
Perkone
Caldari State
#13 - 2014-09-11 14:54:08 UTC
All corp members are my alts.
Loyalty 100% Cool

I'd like to apologize for the poor quality of the post above and sincerely hope you didn't waste your time reading it. Yes, I do feel bad about it.

Adrie Atticus
Caldari Provisions
Caldari State
#14 - 2014-09-11 15:03:21 UTC
Zimmy Zeta wrote:
All corp members are my alts.
Loyalty 100% Cool


Until one of them awoxes you.
Remiel Pollard
Aliastra
Gallente Federation
#15 - 2014-09-11 15:07:39 UTC
Adrie Atticus wrote:
Zimmy Zeta wrote:
All corp members are my alts.
Loyalty 100% Cool


Until one of them awoxes you.


Never trust your cyno alt...

“Some capsuleers claim that ECM is 'dishonorable' and 'unfair'. Jam those ones first, and kill them last.” - Jirai 'Fatal' Laitanen, Pithum Nullifier Training Manual c. YC104

Hicksimus
Torgue
#16 - 2014-09-11 15:08:22 UTC
I poison all my food in the corp fridge.

Recruitment Officer: What type of a pilot are you? Me: I've been described as a Ray Charles with Parkinsons and a drinking problem.

Remiel Pollard
Aliastra
Gallente Federation
#17 - 2014-09-11 15:09:50 UTC
Hicksimus wrote:
I poison all my food in the corp fridge.


Is that so no one else can eat it but you... Roll

“Some capsuleers claim that ECM is 'dishonorable' and 'unfair'. Jam those ones first, and kill them last.” - Jirai 'Fatal' Laitanen, Pithum Nullifier Training Manual c. YC104

Aelisha
Societas Imperialis Sceptri Coronaeque
Khimi Harar
#18 - 2014-09-11 15:26:19 UTC  |  Edited by: Aelisha
Tl;Dr: Soft touch CEO gives a long post about corp management in terms of inspiring loyalty. Applicable mostly to 12-24 strong corps and loose coalitions of corps of the same size.

1. Mutual Interests.
2. Mutual Respect.
3. Honesty.

These are the three things I find essential for my admittedly small and industry focused operation, but they have also seen me through wormhole corporations and a small venture in the early days of null.

1. Mututal interests are essential to build loyalty. After all, why are you expecting or giving loyalty to ideals you do not share. A clear, clean and explicit account of what the corporation plans to do, who is in charge, prospects for participation at the higher levels and potential executive roles should all be discussed or swept off of the table in a calm and directed manner. If your corporation is focused on a single type of game play and/or space, this should be clear.

Loyalty to YOU is irrelevant. Loyalty to your shared experiences and goals is the only thing that matters in this point. Maintain and update goals as appropriate, in a manner that works for you. Remember that change can strain loyalty or reinforce it - ensure you know how to sell to your comrades; the more central control you want, the better an orator/planner you will need to be.

2. Mutual respect. As cliche as it sounds, respect is earned. Why should these people respect you? Respect is a key component of loyalty, as loyalty without respect is a red flag indicating possible 'brown nosing' for status or position. If you run out of utility for such individuals, your position is probably the next to go. Earn respect by staying true to the above and below points. Be open with your intentions, invite others to submit their own, be clear and give respect when accepting or rejecting input. Most importantly make every break a clean break.

If members wish to leave due to differences of opinion, let them. Point 1 stresses that shared goals are the foundation of loyalty. Respect for when this has broken down is the janitorial service that keeps the house clean. Playing hard ball doesn't mean disrespecting your opponents - there is nothing you can do to stop people leaving - respect for inevitability will prevent you looking impotent when you cry and stamp about such events happening.

Separate respect into two clear categories: respect for the individual and respect for actions. Respect all as players of the game by being clear and not misleading them about why the corp exists (of course OPSEC is going to happen and respect != a lack of punishment for wrong doing, just honesty about why it is happening and when it might happen). Respect for actions builds your lieutenants. If you can touch base with your membership to find out what traits they find admirable in others, rewarding those traits will build people loyal to you through action that are respected on a corp-wide basis (or as corp-wide as possible). Growing the corporation sustainable, helping others and resolving conflict are key examples. Actions treated with respect should be as far reaching as possible; do not conflate 'doing your job' with actions deserving of plaudits.

3. Honesty. We have the foundation of mutual interest and the maintenance staff of mutual respect. But we need to remain honest about these two former elements. What comprises your foundation and what goals exist for proving your worth? Be consistent, be reliable and most of all be open when questioned on a potentially anomalous action (these WILL happen - remember outside forces on your corporation may force you to act out of sorts or suffer the consequences). If you can maintain honesty enough in the public/corporate domain to bypass the grudges that enforced OPSEC will no doubt stir when it is needed, you are winning the battle. People happy to trust when you need to keep a secret are those you have given an open book to in all situations where it doesn't endanger THEIR well being.

Sorry for the monologue, but I have some pretty strong feelings on this matter. This isn't a silver bullet - it works for me in groups of a dozen to two dozen, I've never led larger and never want to. It can be high maintenance and may not scale well, so consider yourselves warned on that front. It is also merely a school of thought that has worked out for me; results may vary and all that jazz.

the only thing I would really like you to remember is that a corporation isn't a vanity project. The minute you start recruiting people, you;re a content provider. Act like it, give something if you expect loyalty and build up a corporation that people can be proud of.

CEO of the Achura-Waschi Exchange

Intaki Reborn

Independent Capsuleer

Ria Nieyli
Nieyli Enterprises
When Fleets Collide
#19 - 2014-09-11 15:30:19 UTC  |  Edited by: ISD Ezwal
Well, I had a nice long post but the forums ate it... cba retyping.

Aelisha wrote:
the only thing I would really like you to remember is that a corporation isn't a vanity project. The minute you start recruiting people, you;re a content provider. Act like it, give something if you expect loyalty and build up a corporation that people can be proud of.


Only content provider here is CCP. *Snip* Please refrain from personal attacks. ISD Ezwal.
Revis Owen
Krigmakt Elite
Safety.
#20 - 2014-09-11 16:13:01 UTC
Charax Bouclier wrote:
When I set up my own corporation, I might consider doing something similar. For example, I love Tim Hortons coffee.


My awox alt loves whatever your in-corp alt loves.

Agent of the New Order http://www.minerbumping.com/p/the-code.html If you do not have a current Mining Permit, please contact me for issuance.

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