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Marketing Eve Online and the CSM

First post
Author
Freelancer117
So you want to be a Hero
#1 - 2014-05-06 13:03:41 UTC  |  Edited by: Freelancer117
o/ CSM9,

Congratulations to those that made the cut and got on the crazy ride for only 46 weeks Cool

With CCPgames not releasing 2 bigger expansion per year, but 10 smaller point releases per year, how will the Marketing of Eve Online be done ?

Instead of being able to focus on larger feature sets every 6 months, it might soon be harder to excite the outside world about Eve Online or the Gaming Media without a big publication of features or content.

Will Marketing instead use the old and true Axion of Eve Online: It's more exciting Reading about the Game, then actually Playing the Game.

If CCPgames management can help along the gameplay, for example like the battles in 6-VDTH or B-R5RB, before these ten point releases per year to create content for Marketing purposes and grab Gaming Media attention, this might help sell them.

We already saw the use of Live Events being used at gaming conventions to tell new Customers about Eve Online.

Regards, a Freelancer

Eve online is :

A) mining simulator B) glorified chatroom C) spreadsheets online

D) CCP Games Pay to Win at skill leveling, with instant gratification

http://eve-radio.com//images/photos/3419/223/34afa0d7998f0a9a86f737d6.jpg

http://bit.ly/1egr4mF

Xander Phoena
Brutor Tribe
Minmatar Republic
#2 - 2014-05-06 19:57:35 UTC
A reasonable question. It's a conversation which is likely to come up once the non-incumbents have signed our NDAs. That said, my personal opinion is we have to be careful when dabbling too much directly with marketing - we aren't here to advertise the game as such. If we make the game better then that should naturally happen anyway.

www.crossingzebras.com

Mike Azariah
The Scope
Gallente Federation
#3 - 2014-05-07 18:07:10 UTC
Freelancer117 wrote:

Will Marketing instead use the old and true Axion of Eve Online: It's more exciting Reading about the Game, then actually Playing the Game.


You could argue that more releases means that Eve will be the topic of discussion more often than twice a year if changes come more often.

m

Mike Azariah  ┬──┬ ¯|(ツ)

Nariya Kentaya
Ministry of War
Amarr Empire
#4 - 2014-05-07 18:11:29 UTC
I figure marketing will instead shift to HOW QUICKLY new content is being rolled out.

after all, would you be more excited about 10 toys at christmas, or 1 new toy every just over a month? (O.O spellcheck doesnt think christmas is a word?)

So, marketing, instead of focusing around the one big release that may or may not fly well with the players, would shift to saying stuff is coming out all the time.

And CCP already rides on the big-battles the media picks up on.

But eh.
Freelancer117
So you want to be a Hero
#5 - 2014-05-08 22:22:06 UTC
Mike Azariah wrote:


You could argue that more releases means that Eve will be the topic of discussion more often than twice a year if changes come more often.

m


The 10 point releases will no doubt be the topic of discussion, more often than twice a year expansion, on the eve online forums Cool

Eve online is :

A) mining simulator B) glorified chatroom C) spreadsheets online

D) CCP Games Pay to Win at skill leveling, with instant gratification

http://eve-radio.com//images/photos/3419/223/34afa0d7998f0a9a86f737d6.jpg

http://bit.ly/1egr4mF

corebloodbrothers
Deep Core Mining Inc.
Caldari State
#6 - 2014-05-11 10:00:49 UTC
If u google eve, u already find online remakrs of the 10 release sequal, so the decission alone causes publicity. Marketing is a job apart. Persoanlly i always expressed feeling that acsm is partly a marketing instrument and dont mind exposure while i do it, as long as i can be dead critical at the same time. Your most critical customers can also be your most loyal advocates.

Having 10 releases, working with scrum, kanban and the sprints can be a awsome inspiring workmethod for developpers, it also requires alot of practise, and we will see stuff moved over releases obviously as u set the bar high and short. But it also means your resources get locked uo only short, not for a long period of time, making meetings with to many people, tying uo assets. This set up allows hopefully sprints that finish stuff and creatign a more mobile ccp, where also internally more people get to work with eachother quicker, so u know your own compagny much better, then being tied up in 1 part of a project.

As a it dude i am excited ccp does move down this way and puts it to the test with the releases, and fully realise this will make **** move along time scales unexpsected for us soemtimes.

Eve has hundreds of thousands of players, make eve go viral, help retain new players, be kind to new players, welcome and embrace them, eve uni, rvb, all great, braves, peopel running websites, making eve riples through the wweb, twitter, and reweet #tweetfleet messages. Eve is you

Greetz
Core
Csm9
Freelancer117
So you want to be a Hero
#7 - 2014-05-11 12:54:19 UTC
Hello corebloodbrothers dude,

Quote:
Persoanlly i always expressed feeling that acsm is partly a marketing instrument and dont mind exposure while i do it, as long as i can be dead critical at the same time


Hope I didn't catch you inebriated Cool

Would not the signing of a(ny) NDA, non-disclosure agreement, with CCPgames for 5 years prevent you:
why you can not Specifically elaborate the reasons why you are opposed to any of the aspects of CCPgames 5 year roadmap,
and therefor express your criticism more elaborate and in detail, instead of limited and concise.

CCPgames can use the CSM as an example for the Gaming Media that they are in contact with their open world pvp fanbase.
And I hope you also understand the reason why the CSM was given life, and later on the years of fighting for the Stakeholder position.

CCPgames took the CSM, as an example, for the Gaming Media very serious but to finally give them a(ny) status it took CCP many years before taking the CSM that serious.

Regards, a Freelancer

Eve online is :

A) mining simulator B) glorified chatroom C) spreadsheets online

D) CCP Games Pay to Win at skill leveling, with instant gratification

http://eve-radio.com//images/photos/3419/223/34afa0d7998f0a9a86f737d6.jpg

http://bit.ly/1egr4mF

corebloodbrothers
Deep Core Mining Inc.
Caldari State
#8 - 2014-05-11 13:05:55 UTC
Freelancer117 wrote:
Hello corebloodbrothers dude,

Quote:
Persoanlly i always expressed feeling that acsm is partly a marketing instrument and dont mind exposure while i do it, as long as i can be dead critical at the same time


Hope I didn't catch you inebriated Cool

Would not the signing of a(ny) NDA, non-disclosure agreement, with CCPgames for 5 years prevent you:
why you can not Specifically elaborate the reasons why you are opposed to any of the aspects of CCPgames 5 year roadmap,
and therefor express your criticism more elaborate and in detail, instead of limited and concise.

CCPgames can use the CSM as an example for the Gaming Media that they are in contact with their open world pvp fanbase.
And I hope you also understand the reason why the CSM was given life, and later on the years of fighting for the Stakeholder position.

CCPgames took the CSM, as an example, for the Gaming Media very serious but to finally give them a(ny) status it took CCP many years before taking the CSM that serious.

Regards, a Freelancer



Yes the nda could feel like tying your hands, and some of the critism will be only internal, but at the same time thta critism can de chaneled and directed much more too ccp then i could be without. Already, even without the tag i am in same channel debating euro song festival and eve at times and days normal employees wouldnt be involved with their work. I hope that the nda wil bring me more then it will cost me, and aftehr one year i can tell u if thats true lol
Revolution Rising
Last-Light Holdings
#9 - 2014-05-12 05:00:09 UTC
Wow I was under the impression the CSM WAS Eve Online Marketing.

.

corebloodbrothers
Deep Core Mining Inc.
Caldari State
#10 - 2014-05-13 08:52:49 UTC  |  Edited by: corebloodbrothers
I guess that is how u perceive things and how u see the world. I try to look at it from a positive side. I find good marketing crucial for a game i love more then anything i ever played. If my actions make more poeple enjoy eve and increase its survivability i will gladly be a part of it.

At the same time i am looking at circles of influence, as i try to increase mine and put my actions where my thoughts are. Running for csm beats not running, getting involved beats not voting and saying it wont make a difference. The day u stop trying is the day u start slowly dying.

I can honestly say that already being in just a few days, i know i made the right choice running. Being able to talk to very engaged poeple from ccp and fellow csm duders and girlz is a energy boost. I see feedback asked from us on alot of stuff, and advice being turned into action straight away. Ofcourse i cant reveal and blabla, but yeah. Things discussed are written down, and some things that always like simple to me get explained as why its hard. Funny how alliances and corporations are made database wise and influence stuff like expanding corp fittings and bookmakrs to allaince level. God i hope thats not nda haha.

I honestly feel that csm can be all those things, part of marketing as much as a serieus sparring partner for ccp. In the end we both want a great game with a healty subscription base, i wanna play it, and they like to pay their salaries with them and wokr in a way that gives them satisfaction.


Hopefully the above gives u a insight how , atleast i personallly, see csm and ccp
Freelancer117
So you want to be a Hero
#11 - 2014-05-19 16:36:50 UTC
Just recently I saw this graph provided by CCPgames CEO on new trial accounts being created since the beginning of the game.

http://i.imgur.com/LnM7QGW.png

source: http://www.youtube.com/watch?v=Tq1YWbv-r0I
CCP Games' Hilmar Petursson - The Human Brain is the Platform - D.I.C.E. Summit 2014

Double to triple the amount of new trials were created because of the B-R5RB battle then anything seen before.

CCPgames could market the "experience" that is Eve Online instead of marketing a(ny) "new" feature(s).

A focus of CCPgames on marketing the "participation and emotion" of getting involved in Eve Online,

could have more economic value to the Company then game being a service / product to the customer.


Eve online is :

A) mining simulator B) glorified chatroom C) spreadsheets online

D) CCP Games Pay to Win at skill leveling, with instant gratification

http://eve-radio.com//images/photos/3419/223/34afa0d7998f0a9a86f737d6.jpg

http://bit.ly/1egr4mF