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CCP interview with EDGE Magazine (Extended Cut)

First post
Author
Ifly Uwalk
Perkone
Caldari State
#21 - 2011-12-02 20:52:23 UTC
CCP Manifest wrote:
Karn Dulake wrote:
You ******
Man, you gave me 6 stars. Awesome, thanks internet guy!

PWND.

/thread
Ishtanchuk Fazmarai
#22 - 2011-12-02 21:11:52 UTC
That's very honest from you CCP manifest, but in case you wonder waht goes next, have a word of advice:

Nullsec whiners and their nullsec CSM are not all your trouble with customer satisfaction.


Crucible has done ZERO for people like me. Casual players with a life, solo players without time to waste in multiplaying, empire players without time or will to waste being bullied by a hundred nullsec thugs, and even people who wanted Incarna, Barbies in Space and the whole nine yards of a SCIENCE FICTION universe and not just hundred-guys-in-space-fu**ing-your-fun... you did nothing for us for years, and now you swear you will listen to... nullsec whiners and their CSM.

I don't care of ganker BCs, POCOs and whatever else things you threw nullsec whiners' way with Crucible. Crucible is NO NEW GAMEPLAY AND NOW NEW STUFF for me. The CSM does not represent me, and does not represent all the people disheartened to see how you spent two years ignoring everyone and now you go an cater nullsec whiners and keep ignoring people who want to play this game THEIR WAY, alone, without throwing their whole life into New Eden.

I, WE, WANT GAMEPLAY.

Empire, solo, casual, social gameplay. Any of them.

By Summer 2012, that's as much as i will keep paying a game I barely play anymore.

Roses are red / Violets are blue / I am an Alpha / And so it's you

Gogela
Epic Ganking Time
CODE.
#23 - 2011-12-02 21:23:59 UTC  |  Edited by: Gogela
Ishtanchuk Fazmarai wrote:
That's very honest from you CCP manifest, but in case you wonder waht goes next, have a word of advice:

Nullsec whiners and their nullsec CSM are not all your trouble with customer satisfaction.

Crucible has done ZERO for people like me. Casual players with a life, solo players without time to waste in multiplaying, empire players without time or will to waste being bullied by a hundred nullsec thugs, and even people who wanted Incarna, Barbies in Space and the whole nine yards of a SCIENCE FICTION universe and not just hundred-guys-in-space-fu**ing-your-fun... you did nothing for us for years, and now you swear you will listen to... nullsec whiners and their CSM.

I don't care of ganker BCs, POCOs and whatever else things you threw nullsec whiners' way with Crucible. Crucible is NO NEW GAMEPLAY AND NOW NEW STUFF for me. The CSM does not represent me, and does not represent all the people disheartened to see how you spent two years ignoring everyone and now you go an cater nullsec whiners and keep ignoring people who want to play this game THEIR WAY, alone, without throwing their whole life into New Eden.

I, WE, WANT GAMEPLAY.

Empire, solo, casual, social gameplay. Any of them.

By Summer 2012, that's as much as i will keep paying a game I barely play anymore.

You fail.

I'm solo. I'm casual. Empire is lame but it's where I make my isk. I'm doing fine. This expansion has given a lot of opportunities to solo players in particular. Any time there are major changes that require everyone to restructure things, gaps open up that sometimes solo players are best at exploiting. Take for example the new way PI works: the logistics lanes are filling up with soft targets... this is exacerbated buy the POS fuel trade. That's a lot of targets shooting around for solo pirates. The market implications of this and the new modules and ships have opened up a lot of opportunity for market traders, too. I'm sure it hasn't been lost on CCP that large guns for arming the most popular pvp class of ships (BC) take more minerals to build then their medium counterparts, and combined with drone region changes mining is looking like a better field to get in to, despite my distaste for mining/ers. There's a lot going on, and there are plenty of opportunities for people like me.

Even empire got a buff when the GMs changed their policy about wardecs, essentially nerfing them out of existence and making your high sec POS almost totally invulnerable (edit: not to mention the end of insurance payouts for CONCORDDOKKEN) Now you can conduct your repetitive, mindless, boring carebear affairs in a new environment of unparalleled safety in eve! Isn't that wonderful for you?

Use your imagination and come up with a plan to take advantage of the changes. They aren't going to spoon-feed you one.

Signatures should be used responsibly...

Ishtanchuk Fazmarai
#24 - 2011-12-02 21:39:53 UTC
Gogela wrote:
Ishtanchuk Fazmarai wrote:
That's very honest from you CCP manifest, but in case you wonder waht goes next, have a word of advice:

Nullsec whiners and their nullsec CSM are not all your trouble with customer satisfaction.

Crucible has done ZERO for people like me. Casual players with a life, solo players without time to waste in multiplaying, empire players without time or will to waste being bullied by a hundred nullsec thugs, and even people who wanted Incarna, Barbies in Space and the whole nine yards of a SCIENCE FICTION universe and not just hundred-guys-in-space-fu**ing-your-fun... you did nothing for us for years, and now you swear you will listen to... nullsec whiners and their CSM.

I don't care of ganker BCs, POCOs and whatever else things you threw nullsec whiners' way with Crucible. Crucible is NO NEW GAMEPLAY AND NOW NEW STUFF for me. The CSM does not represent me, and does not represent all the people disheartened to see how you spent two years ignoring everyone and now you go an cater nullsec whiners and keep ignoring people who want to play this game THEIR WAY, alone, without throwing their whole life into New Eden.

I, WE, WANT GAMEPLAY.

Empire, solo, casual, social gameplay. Any of them.

By Summer 2012, that's as much as i will keep paying a game I barely play anymore.

You fail.(...).


i am in the commercial business, and there are not such things as customers who "fail".

Either you convince them or you lose them, that's how it goes when they tell you that they don't feel like buying your stuff any longer.

Roses are red / Violets are blue / I am an Alpha / And so it's you

Archy Mayaki
Doomheim
#25 - 2011-12-02 21:43:22 UTC
Ishtanchuk Fazmarai wrote:


i am in the commercial business, and there are not such things as customers who "fail".

Either you convince them or you lose them, that's how it goes when they tell you that they don't feel like buying your stuff any longer.


You may want to note for your commercial business what steady growth means.
Gogela
Epic Ganking Time
CODE.
#26 - 2011-12-02 21:44:56 UTC
Ishtanchuk Fazmarai wrote:
i am in the commercial business, and there are not such things as customers who "fail".

Either you convince them or you lose them, that's how it goes when they tell you that they don't feel like buying your stuff any longer.


Sadly you cannot teach them? I do advertising too... and one of the most important things for a company to do it target their demographic and create customers for life. EvE's player base is, generally speaking, smart, communicative, and cut-throat. There is a reason "go play WoW" is an insult on these forums. Stomp your foot and cry all you like, if this game becomes easy for you to play it's not worth my time.

Signatures should be used responsibly...

Harold Tuphlos
The Dark Space Initiative
Scary Wormhole People
#27 - 2011-12-02 21:55:26 UTC  |  Edited by: Harold Tuphlos
Ishtanchuk Fazmarai wrote:


I, WE, WANT GAMEPLAY.

Empire, solo, casual, social gameplay. Any of them.



I think you might be playing the wrong game, bro. Also solo and social don't really work together so figure out what you want before being mad that ccp isn't giving you it.
AkJon Ferguson
JC Ferguson and Son Ltd
Ferguson Alliance
#28 - 2011-12-02 22:07:50 UTC
Nova Fox wrote:
And thanks for providing another bucket to douse the fire.


A bucket of what, pray tell.

This interview makes it abundantly clear that CCP STILL doesn't get it.
Renan Ruivo
Forcas armadas
Brave Collective
#29 - 2011-12-02 22:10:22 UTC
I approve of this massage

The world is a community of idiots doing a series of things until it explodes and we all die.

Monuturattilor
Merry dancers in the sky
#30 - 2011-12-02 22:31:40 UTC
Thanks for the message! Good read!

I have yet to find ANY other succesful company doing as much for the players as CCP has done over the time. I have allways thought CCP did the "right" thing. -Even the recent critizism I havn't really taken part in, my faith in CCP is too big. I must admit that I INDEED AM happy CCP's eyes are back at looking at spaceships.

For good old time sake., lets bring back to mind, long gone critisism, best expressed by TheKiller8's flash videos. Have a lolz with me:
Link1 old old old
Link2 Red Moon Rising Expansion
Ishtanchuk Fazmarai
#31 - 2011-12-02 22:37:13 UTC
Gogela wrote:
Ishtanchuk Fazmarai wrote:
i am in the commercial business, and there are not such things as customers who "fail".

Either you convince them or you lose them, that's how it goes when they tell you that they don't feel like buying your stuff any longer.


Sadly you cannot teach them? I do advertising too... and one of the most important things for a company to do it target their demographic and create customers for life. EvE's player base is, generally speaking, smart, communicative, and cut-throat. There is a reason "go play WoW" is an insult on these forums. Stomp your foot and cry all you like, if this game becomes easy for you to play it's not worth my time.


I am not talking about your gameplay, but mine. It's people like you who ***** about how CCP will not f**k everyone to make theirr gameplay easier. Roll

Roses are red / Violets are blue / I am an Alpha / And so it's you

Ishtanchuk Fazmarai
#32 - 2011-12-02 22:39:32 UTC
Harold Tuphlos wrote:
Ishtanchuk Fazmarai wrote:


I, WE, WANT GAMEPLAY.

Empire, solo, casual, social gameplay. Any of them.



I think you might be playing the wrong game, bro. Also solo and social don't really work together so figure out what you want before being made that ccp isn't giving you it.


EITHER empire gameplay EITHER solo gameplay EITHER casual gameplay EITHER social gameplay, ANY of them.

Roses are red / Violets are blue / I am an Alpha / And so it's you

Hirana Yoshida
Behavioral Affront
#33 - 2011-12-02 22:40:14 UTC
CCP Manifest wrote:
...I think the takeaway from our experience with the CSM and our players and Fanfest and EVE itself is that, while we have a unique relationship with our players in the industry because of the inherent nature of EVE, there is in fact a distinct direction companies of any type should heed: there is no valid reason not to empower your customers or to allow them freedom in voicing their opinions. It makes for a better product, it makes them happier and it makes things simply more fun and interesting. Some amongst them may voice some outlandish position just to be contrary, but there is so much more generative dialogue on the other side to balance it out--especially in the instances of players yelling “BS”. Sure, there are also times when the technical or business realities might crash down on the hopes of your vocal customers, but that’s a storm you should weather in an honest dialogue with them....

1. Clean that paragraph up a bit.
2. Extort money from Hilmar for #3.
3. Engrave on plague and mount over beer fridge.
4. .....
5. Profit!

'nuff said.
Snart Hoo
Aliastra
Gallente Federation
#34 - 2011-12-02 22:49:48 UTC
EL TITAN wrote:
EL TITAN wrote:
first


dammit second


Haha, n00b!

But anyway, that is a pretty good interview with many good points. Can we have more of them?
AkJon Ferguson
JC Ferguson and Son Ltd
Ferguson Alliance
#35 - 2011-12-02 23:14:20 UTC  |  Edited by: AkJon Ferguson
Here's how it should have gone:

From your perspective, at what point did it start to go wrong?

It's hard to say precisely, but it probably all started way back when we didn't sack a developer who was cheating in-game for the benefit of his alliance. Later symptoms of that lack of integrity were seen when we ignored CSM V, let horrible economy-breaking mechanics into the game, abandoned EVE development for 18 months, ignored player demands that we focus on excellence, published that contemptuous embarrassment known as Fearless: the Gordon Gekko Issue, sent our devs onto the forums on anonymous 'white knight' alts, and banned dissenting voices from our forums for trivial reasons (like one of our more outspoken customers who called someone at CCP 'terrible', for instance.)

We know that an uneasy peace was reached at the emergency meeting with the CSM, but what was agreed? What was the atmosphere like at the meeting?

Nothing concrete was agreed. Our objective was to mollify the CSM by liquoring them up, appearing to be earnest, but without agreeing to anything binding or admitting to any wrongdoing. We achieved our objective. Really, the summit was irrelevant and we only took action when people unsubscribed.

The atmosphere was guarded.


And how bad did it get? What was the effect on subscriber numbers, and therefore revenue? Was there any player interest in virtual item sales at all?

Well, we just laid off 20% of our workforce, so that should tell you something. A few trolls bought monocles, but no, there was no significant player interest in virtual item sales.

How much of what has happened can you attribute to the fact that there wasn't exactly a best practice guide to follow? Eve is this truly unique thing,

None. That would be a cop-out. If we had stayed true to the concept that we began with and sold of a harsh, but fair, long-term oriented sandbox game, if we had polished the game, balanced the game, been ethical and honest with our customers, our colleagues would still be employed. Our core playerbase is INCREDIBLY loyal and it took a truly colossal betrayal by us to so thoroughly alienate so many of them.

CCP has said the steps you’ve taken were necessary for Eve, and CCP, to survive and grow. If you could go back in time, what would you do differently?

Well, I must admit that we've said a lot of things that just weren't true. There're so many things we should have done differently, but if I had to focus on one it would be listening to our most wise and intelligent and knowledgeable customers when they give us advice. I mean people like Mynxee or Teadaze, just to give 2 examples.

CCP has reduced headcount, and promised a reduced focus. But I assume work continues on all your previously announced projects? How are you operating day to day now? Does that mean Dust/World Of Darkness etc are facing delays?

I'll be stunned if Dust doesn't flop immediately and I'd bet my left arm that WoD will never be released. Oops, did I just say that out loud?

CCP has promised improvements in your day-to-day operations and community relations, and offered incentives to bring people back. What else do you have planned?

The greatest incentive we could offer to bring people back would be to fix the game (the PVP side, the interface, stuff like FW, and the economy,) pledge a renewed commitment to the sandbox concept (by not meddling in the PLEX market by printing ISK and buying PLEX to drive up prices, for instance,) and prove to folks that we truly get it by being completely honest and transparent in our dealings with our customers. ... But seriously, we're offering a 4% discount on bulk PLEX purchases.

It's a bit of a stretch, but how do you think current affairs have affected what's happened this year? It's been a year of civilian unrest: Arab pring, London riots, Occupy Wall Street. Blockades at trade points...do you see parallels? Does this not suggest that Eve is, not just a community, but an economy, a society in and of itself?

Did that Lost in EVE fellow write this question? Next question.

And as such, despite the events of this year, are you still proud of what you've created?

EVE is a wonderful creation. But it was created 8 years ago and most of its creators have moved on to other projects. Most of us are like the abusive step-father who moved in. I'm not proud of what we've done to someone else's creation over the last 2 years, no.

What lessons can other people learn from this in terms of community management? You have given Eve's community unprecedented freedom, and from that, control and power - has that not now proven to be dangerous?

Well, if we had been even more draconian in dropping our banhammers, the conversation would have simply moved onto forums where we could exercise utterly no control whatsoever (and to some extent it did anyway.) I think the main lesson is not to treat your customers with contempt in the first place.
mkint
#36 - 2011-12-02 23:15:28 UTC  |  Edited by: mkint
A lot of the interview stuff was fairly interesting... no real new information though, which is a big :( for me.

One gripe on the "meaningful social connections" stuff though. EVE punishes meaningful social connections. The small group has been steadily nerfed (from POCO changes, to sov mechanics, to POS fuel changes and more). Consider: in EVE, to get sov, you need a supercapital fleet. To get a supercapital fleet, you must already have sov. This means if you want to be in a sov holding alliance, you must be in an organization that has a thousand members or more. An alliance so big where it is impossible to know everyones' names, much less develop into a "tight knit community." An alliance so big it faces no real threats and has no goals other than "grind isk" and "make messes." For any group where the goal is bigger than "do as you're told" there is no future in EVE. And for a game where people don't much like "do[ing] as [they]'re told" that means the game doesn't have much of a future.

edit:

Myxx wrote:
Karn Dulake wrote:
You ******


Why did you not just answer the questions rather than the slimy, backhanded way you said very little


Just admit

1. You went for the isk and did not develop the game sufficiently concentrating on the other two titles

2. A lot of your player base quit and many of those who were left were cashing out using there wealth to buy plexes instead of hard cash which bump up the PLEX price.

3. We realised that the cash flow was starting to diminsh and we are not as bullet proof as we thought we are so we made some changes for the better and we have learned our lesson the hard way


They've done more than most other companies would even consider.

You mean besides an endless stream of meaningless market speak, a mad scramble to stop the hemorrhaging, and basically trying to save their own asses? What exactly do you think any other company would have done? Die? Or not screw up so bad to begin with?

Maxim 6. If violence wasn’t your last resort, you failed to resort to enough of it.

Nova Fox
Novafox Shipyards
#37 - 2011-12-02 23:28:29 UTC
AkJon Ferguson wrote:
Nova Fox wrote:
And thanks for providing another bucket to douse the fire.


A bucket of what, pray tell.

This interview makes it abundantly clear that CCP STILL doesn't get it.



They never had to which is something you dont get either.

Dust 514's CPM 1 Iron Wolf Saber Eve mail me about Dust 514 issues.

Solhild
Doomheim
#38 - 2011-12-03 08:10:51 UTC
The NeX store is still there. It's like a noose waiting to be tightened, a continuous threat. If the players were listened to, it should have disappeared in this expansion/patch.
Ishtanchuk Fazmarai
#39 - 2011-12-03 09:23:35 UTC  |  Edited by: Ishtanchuk Fazmarai
Solhild wrote:
The NeX store is still there. It's like a noose waiting to be tightened, a continuous threat. If the players were listened to, it should have disappeared in this expansion/patch.


I dissent. If the players had been listened to, the NEx store would be riddle with a hundred items already existing as market tabs, and with prices low enough so a set of top tier costed less than a PLEX and no top tier item was more expensive than a T1 battleship. And in a next incarnation, NEx would eventually get middle tier and high tier that actually were better than low tier.

You know, if players were (HAD BEEN!) listened to, the post-Crucible NEx would already have a meaningful set of items worth collecting, and a pricing structure set to match the industry standard for microtransactions.

Instead, we got 120 developers fired whereas CCP Zinfandel was not even scolded, nor has apologyzed, nor has fixed his personal botch (as far as we can tell), despite Zinfandel's botch was the largest individual contribution to the perfect shitstorm of last june.

And all we need to check is the NEx store and that cyan 5,500 Aur figure many fo us still have there as a sign of how much we feel like spending a bloody PLEX to get a single bloody skirt.

Roses are red / Violets are blue / I am an Alpha / And so it's you

Azahni Vah'nos
Vah'nos Family
#40 - 2011-12-03 09:38:17 UTC
CCP Manifest wrote:
As for virtual item sales, there’s definitely interest within the playerbase for a wide variety of things, but largely it’s been tangential to our initial offerings of vanity clothes options. A small team at CCP is carefully looking at ways to add value to the EVE experience without negatively impacting it in any way, shape or form with the mantra “the investment of money in EVE should not give you an unfair advantage over the investment of time” (i.e. vanity items). There will definitely be unprecedented communication with the CSM and the playerbase well before anything new is introduced to the non-player-driven virtual item side of EVE.

Hi Manifest, rather than putting even more items in the NeX store maybe you can tell us when CCP is going to make good on the following statement
CCP wrote:
Custom, player made clothing is another major feature. It will be possible for anyone to have a custom made uniform or outfit, but to prevent "visual griefing," the color palette is being kept subdued and realistic.

Clothing, etc should be part of the industrial or LP store mechanics, not the meaningless crap the 'industry experts' turned them into.

And please don't say that CCP implemented the NeX store for the players because I have seen the presentations done by Dr EnjoG on the subject and it is simply a revenue raising exercise.

How about CCP proving that they really do care about the integrity of the game and remove the NeX or sell things from the EVE Store in it instead like EON magazines, ship models, etc. At least a side benefit of that is more ship models, etc would appear in the EVE Store.

The old argument where people have said you can't buy things from the EVE Store with in-game currency/PLEX is gone because as soon as CCP decided to sell things in the NeX they have given them real world value, $70 monocle anyone.


I like where CCP is headed at the moment with the new change in direction, but that NeX store remains a blight on the game that needs to be addressed.

Nex (Cash Shop) / Aurum - removing sand from the sandbox since Incarna. Currently the only use for aurum is to buy virtual items in the in-game store, but Cockerill expects to expand its uses in the future.