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CCP sneaky advertising, good job or....Evil?

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Kirsi Kirjasto
Aggressive Structural Steel Expediting Services
#1 - 2014-05-02 21:31:57 UTC

...is it falsely exaggerated? Many of you, as I have, noticed a large number of EVE advertisements on every site imaginable "****o and yahoo included". What you might not know is that CCP advertising may not be as effective and widespread as an EVE player would think.

I've done some sleuthing and I can find several website tracking cookies that are directly tied to www.eve-online.com. These cookies are common tracking cookies used to find what types of sites you've visited in the past. They won't do any real harm in themselves but a site can easily use these cookies to see that you've visited "www.eve-online" and give you EVE-online related advertisements. Just by reading this post makes you more likely to be targeted by an EVE online ad instead of something else.

Interestingly enough this would have the effect of causing a disproportionate number of people getting EVE advertisements that already play EVE. Basically CCP is just wasting your own cash on advertisements by keeping the unwanted cookies. Remove the cookies to your site and the people getting your advertisements will be the actual gamers that might be interested in joining.

P.S. These cookies are relatively harmless and will only change the type of advertisement that will be displayed to you. It will not in any way add or create advertisements that would otherwise not be there. CCP is harming itself with these ads more then you or anybody on this site.
Jayem See
Perkone
Caldari State
#2 - 2014-05-02 21:33:51 UTC
Costs nothing - might entertain some unsubbed folks who are lazy.

It's hardly worth a post or worrying about.

Aaaaaaand relax.
Abrazzar
Vardaugas Family
#3 - 2014-05-02 21:35:08 UTC
Standard method of advertising on the internet since forever.

Sovereignty and Population

New Mining Mechanics
Jayem See
Perkone
Caldari State
#4 - 2014-05-02 21:35:51 UTC
Also - who doesn't clean after a session on the internet? Bit lazy if you don't tbh.

Aaaaaaand relax.
Alduin666 Shikkoken
Doomheim
#5 - 2014-05-02 21:36:13 UTC
Congratulations Sherlock. Its too bad that anyone with an IQ above 80 and knows something about the internet has known about this for years on end.

Honor is a fools prize. [I]Glory is of no use to the dead.[/I]

Be a man! Post with your main! ~Vas'Avi Community Manager
Louise Beethoven
Hedion University
Amarr Empire
#6 - 2014-05-02 21:36:47 UTC
another quality thread
Mara Tessidar
Perkone
Caldari State
#7 - 2014-05-02 21:36:53 UTC
oh hey look it's someone who doesn't use adblock
Noriko Mai
#8 - 2014-05-02 21:37:03 UTC
Kirsi Kirjasto wrote:

...is it falsely exaggerated? Many of you, as I have, noticed a large number of EVE advertisements on every site imaginable "****o and yahoo included". What you might not know is that CCP advertising may not be as effective and widespread as an EVE player would think.

I've done some sleuthing and I can find several website tracking cookies that are directly tied to www.eve-online.com. These cookies are common tracking cookies used to find what types of sites you've visited in the past. They won't do any real harm in themselves but a site can easily use these cookies to see that you've visited "www.eve-online" and give you EVE-online related advertisements. Just by reading this post makes you more likely to be targeted by an EVE online ad instead of something else.

Interestingly enough this would have the effect of causing a disproportionate number of people getting EVE advertisements that already play EVE. Basically CCP is just wasting your own cash on advertisements by keeping the unwanted cookies. Remove the cookies to your site and the people getting your advertisements will be the actual gamers that might be interested in joining.

P.S. These cookies are relatively harmless and will only change the type of advertisement that will be displayed to you. It will not in any way add or create advertisements that would otherwise not be there. CCP is harming itself with these ads more then you or anybody on this site.

Not using adblocker, preventing third party sites from loading **** in the background and tracking you. Is it 1995?

"Meh.." - Albert Einstein
Jayem See
Perkone
Caldari State
#9 - 2014-05-02 21:41:58 UTC
Quote:
Not using adblocker, preventing third party sites from loading **** in the background and tracking you. Is it 1995?


1984.

Aaaaaaand relax.
DaReaper
Net 7
Cannon.Fodder
#10 - 2014-05-02 21:43:38 UTC
you are the same person who complains that a site you are looking at has ad's for pron when you forgot that you saw a porn site last week.

This is always how internet ads work, they see where you go and give you crap based on that. i see eve and gunnar optic ads cause i went to both sits.

OMG Comet Mining idea!!! Comet Mining!

Eve For life.
Egor Eads
Doomheim
#11 - 2014-05-02 21:44:50 UTC
>not using adblock
Yang Aurilen
State War Academy
Caldari State
#12 - 2014-05-02 21:56:56 UTC
What's an advertisement? Seriously I haven't seen one for several years. Some websites are crying to me about it. Their tears fuel me.Pirate

Post with your NPC alt main and not your main main alt!
Doc Fury
Furious Enterprises
#13 - 2014-05-02 22:00:08 UTC

This is my concerned face.

☼

There's a million angry citizens looking down their tubes..at me.
Rowells
Pator Tech School
Minmatar Republic
#14 - 2014-05-02 22:01:57 UTC
I just feel its redundant to advertise when i already am using most of my discretionary income on this game.

WHAT MORE DO YOU WANT FROM ME CCP??
Abrazzar
Vardaugas Family
#15 - 2014-05-02 22:04:47 UTC
Rowells wrote:
WHAT MORE DO YOU WANT FROM ME CCP??

E V E R Y T H I N G !

Sovereignty and Population

New Mining Mechanics
Ralph King-Griffin
New Eden Tech Support
#16 - 2014-05-02 22:06:28 UTC
Abrazzar wrote:
Rowells wrote:
WHAT MORE DO YOU WANT FROM ME CCP??

E V E R Y T H I N G !

Murderers of Negotiable Motivations

=]|[=
Unsuccessful At Everything
The Troll Bridge
#17 - 2014-05-02 22:08:58 UTC
No one cares about cookies.



Eve is all about cake, and the possibility of it being a lie.

Since the cessation of their usefulness is imminent, may I appropriate your belongings?
Kaarous Aldurald
Black Hydra Consortium.
#18 - 2014-05-02 22:13:52 UTC
This advertising method has been widely, although not publicly, used for nearly 15 years.

So I have to say that I truly do not care. Although it does make me wonder why on earth Google thinks I am interested in "House of Cards"...

"Verily, I have often laughed at the weaklings who thought themselves good because they had no claws."

One of ours, ten of theirs.

Best Meltdown Ever.
Yang Aurilen
State War Academy
Caldari State
#19 - 2014-05-02 22:13:59 UTC
Unsuccessful At Everything wrote:
No one cares about cookies.



Eve is all about cake, and the possibility of it being a lie.

EVE is real not a lie. Even CCP said so.

Post with your NPC alt main and not your main main alt!
ISD LackOfFaith
ISD Community Communications Liaisons
ISD Alliance
#20 - 2014-05-02 23:02:59 UTC
I'm not sure you understand how advertisement services and cookie tracking work.

Advertising is not paid by "times shown", or it would be very easily abused by malicious competitors. It is typically paid for at either a flat rate, or "per click" (when a user actually clicks on the ad). So, Eve players being shown Eve ads hurts CCP none at all. If anything, it shows the ad service needs improvement to display ads that are actually relevant for potential, not already-existing customers.

Now, on cookie tracking. Cookies "belong" to a domain ("directly tied" as stated in the OP). This is done for data segregation for both conflict avoidance (if two cookies from different sites had the same ID), and security. A website or script running on a website can only access cookies belonging to the domain it comes from. That domain might not be the domain of the site you loaded if the site uses a 3rd party resource (these are "3rd party cookies" if you've heard of them in tech news). Advertisement services are a type of 3rd party resource that utilizes cookies to keep tabs on who you are.

For example, suppose you visit TheMittani.com. You can see in Chrome's developer tools that the page uses cookies from two domain names associated with DoubleClick, an advertising service. That is because it loads the DoubleClick 3rd party resources to load the page (and the ad). However, the DoubleClick ad can only see the DoubleClick cookies, and not the "themittani.com" or the Facebook cookies. Whenever you view any other site (such as BBC News) which uses DoubleClick, DoubleClick sees the same cookie, and knows it's you and that you visited TheMittani.com earlier, and is (supposedly) more likely to show you an Eve ad. CCP and eveonline.com were not involved at any point in this tracking process.

tl;dr: the OP is based on a false premise and is trying to solve a problem that does not exist. Also you got to learn a bit about how the web works and why advertising companies know a scary amount about you.

ISD LackOfFaith

Captain

Community Communication Liaisons (CCLs)

Interstellar Services Department

I do not respond to Eve Mail or anything other than the forums.
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