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CSM Ripard Teg's "Gateway drug" blog

Author
Ishtanchuk Fazmarai
#1 - 2013-12-21 10:40:26 UTC  |  Edited by: Ishtanchuk Fazmarai
Everyone, stop whatever you're doing, and go read THIS.

Already back? Didn't read? Have a tl;dr:

- Ripard Teg fears EVE is becoming an "army of alts" rather than a actually diverse community
- So he asked Hilmar about wether CCP was giving up on attracting new players
- Hilmar's borderline-NDA answer was like: "No, but..."
- Ripard Teg points how some are wondering wether CCP is giving up EVE as selling tool and rather try to use other games, like DUST (currently a walking dead on life support) or Valkyrie, as a gateway drug to hook players into the EVE experience.
- Bordeline-NDA anwser is: "No, but..."
- Ripard Teg states in his final thought:

Quote:
Short version from me? Even if it happens and Valkyrie players looking for a deeper experience try out EVE, I don't think CCP should rely on it. If it happens, fine. It's a nice bonus! But as a primary strategy, EVE needs to be its own gateway drug and needs to have its own marketing strategy. So I'm going to continue to advocate for a simpler, easier-to-teach, easier-to-learn new player experience, and I'm going to continue to advocate for CCP to try to sell the game that's making them successful. I continue to think that's the way forward with the highest likelihood of success.


To which I say: Wrong, dude. You're wrong. No amount of easing the NPE (New Player Experience) will beat the handicap of EVE's core design: EVE is about player driven content, and that content consists of killing players until they leave. So the real NPE would be like spawning the new players in a permacamped 0.0 system and tell them to make it to the other side of a gate leading to hisec.

That would be a 100% accurate, true, EVE new player experience. Of course, also would scare away 99.99% of the actual new players.

So instead of that, new players are delivered a developer driven experience -PvE. Then they are supposed to be lucky enough to find the real content on their own, based purely on random chance -like the right activity, find the right corporation, and that corporation must do it right because mediocrity and failure are not an option in EVE.

There is no way but the "0.0 camp slaughterhouse" to have the new players experience the real deal. Be killed, make friends, let them assist you on your next spawn, welcome to EVE! 99.99% of you never made it...

But as I said, that would kill growth even faster than delivering 10 years old reheated porridge is doing.

What is the solution? if the NPE succesfully leads players to the wrong content (developer content), whereas finding the right content is a random event, it is obvious (to me) that the NPE should lead to "right content".

If the NPE leads new players to PvE and the right content is player generated content, then the right content accesible from the NPE would be player generated PvE content.

The access to PvP content still would be chance based, but at least players would not find themselves in a dead end after mastering PvE for two years. "Scrap everything you know and earned, start freash again and this time turn to the left rather than to the right" is not a good selling line.

I don't think that CCP should give up on EVE, but I think that Hilmar's NDA answer of "no, but" means "we don't want want to, but we can't help to".

With limited resources, either they lose the current player base by neglecting old content, or they lose growth by neglecting new content. And losing subscriptions would kill CCP faster than not earning enough new players.

The solution they may be hoping for, is that a new game brings in enough money to double-develop EVE, both old and new. But that comes at the price of picking a poison and killing growth in favor of less-than-rewarding experiments like DUST.

Is EVE dieing? No, but...

Roses are red / Violets are blue / I am an Alpha / And so it's you

Magna Mortem
The Scope
Gallente Federation
#2 - 2013-12-21 10:54:10 UTC  |  Edited by: Magna Mortem
Reserved. (seriously. will post later.)

I've made a huge post and ran out of time. All I can say so far is that you are making it yourself too easy, without actually analysing and understanding the issues. Besides that do you throw around 'player driven PvE' without explaining in detail what that actually means. Having a word for something doesn't mean anybody understands what it is o how or why it works. (paraphrasing Richard P. Feynman, or actually his dad)

In the last two weeks I had to literally suffer sadness about how new players are treated and I have to conclude that CCP either has no clue how human minds work or that CCP is deliberately trying to ruin their game. What the game is about and what it's advertised as and what new players are getting presented is in complete dissonance.

Will continue later, no time left.
Kate stark
#3 - 2013-12-21 10:57:35 UTC
"you're not playing the game my way, waaaahhhh"

Yay, this account hasn't had its signature banned. or its account, if you're reading this.

Scatim Helicon
State War Academy
Caldari State
#4 - 2013-12-21 11:01:53 UTC
What is the reward for this player-generated NPC content, and where does it come from?

Every time you post a WiS thread, Hilmar strangles a kitten.

Azami Nevinyrall
172.0.0.1
#5 - 2013-12-21 11:02:37 UTC
There's a reason why I cut my 7 ACCTS down to 1...

If it wasn't for RvB...it would be 0, fix this **** CCP!

...

Alavaria Fera
GoonWaffe
#6 - 2013-12-21 11:28:55 UTC
Scatim Helicon wrote:
What is the reward for this player-generated NPC content, and where does it come from?

High Sec Income vs Null Sec Income - the reality
https://forums.eveonline.com/default.aspx?g=posts&t=287044&find=unread

Clearly it's having a constellation to yourself and winning the npc drop lottery repeatedly while using 10 alts

Triggered by: Wars of Sovless Agression, Bending the Knee, Twisting the Knife, Eating Sov Wheaties, Bombless Bombers, Fizzlesov, Interceptor Fleets, Running Away, GhostTime Vuln, Renters, Bombs, Bubbles ?

Suicidal Blonde
Alchemical Aquisitions
#7 - 2013-12-21 11:30:27 UTC
Azami Nevinyrall wrote:
There's a reason why I cut my 7 ACCTS down to 1...

If it wasn't for RvB...it would be 0, fix this **** CCP!


what reason? 7 accounts doesnt seem like new player issues. did you have 7 alts for pve?
details help. random 'I've unsubbed x because of "stuff"' less so.
Jessica Danikov
Network Danikov
#8 - 2013-12-21 12:27:01 UTC  |  Edited by: Jessica Danikov
Ishtanchuk Fazmarai wrote:
No amount of easing the NPE (New Player Experience) will beat the handicap of EVE's core design: EVE is about player driven content, and that content consists of killing players until they leave. So the real NPE would be like spawning the new players in a permacamped 0.0 system and tell them to make it to the other side of a gate leading to hisec..


Wait, what? EVE is really that simple? I've been doing it wrong all this time!

The problem with EVE is it's a long-term sandbox game and people are notoriously bad at setting their own goals and deriving long-term satisfaction from it. That's why community is so important to EVE, because while the system itself provides very little recognition for any sort of achievement, there is social validation for how you play in the sandbox.

Take the Provibloc- they congratulate themselves on playing the game on 'hard mode' and attach themselves to terrible quality nullsec because of the stubborn community they have there.

Take Rooks and Kings- they didn't set out just to win, but to do so in a conservative fashion- skill & intelligence vs. the blob, and making entertaining videos in the process. Half of the reason they're still around is that their videos are so popular and their shenanigans are validated by that popularity. Same goes for any solo PVPer or regular manufacturer of EVE videos (maybe even more so for someone like Mad Ani, who doesn't generate their own content).

Take any big nullbloc, where there's social validation for doing your job in the big blobs, being entertaining in allaince chat, not dying stupidly and paying for your own stuff with careful carebearing (and dropping it when defence fleets are called), and, of course, flying logi.

Take incursion communities, who have their own 'rules' for sites and who runs which ones and when (not that they always agree and the wonderful drama that results when they don't).

Take any griefer, who doesn't just satisfy themselves with ganking hapless scrubs in highsec, but sharing the reaction with those that will laugh along with them at the tears.

Take killboards- an arbitrary mesaure of success that most EVE players will recognise or dismiss, depending on their mood.

None of these communities are compulsory, nor is any playstyle. You can set your own goals and if they satisfy you and you achieve them all by your own, all the more power to you. You don't have to fly with other people, but many people derive the most enjoyment from it.

Where EVE falls down on marketing is they try to sell the game and community is only sold once you're in the game (and only in a limited fashion- recruitment by said communities is far more effective at getting players into communities than the occasional spotlight). Some of the most successful and largest EVE organisations are ones in which the community is not based in EVE, but is transplanted from another (Reddit, SomethingAwful, etc.)- hardly proof, but a strong indicator that there's something to the community thing.

What CCP could do better is connect the dots between 'What is this 'EVE' game I've heard about? Do I want to play it?' to 'I want to be a part of corp/alliance/coalition X'. Maybe the myriad of communities in EVE needs to be a bigger part of external marketing, maybe there's a way CCP can support that.

I'm absolutely with Ripard that EVE should stand on it's own two feet as it has done for over a decade. NPE is an important part in not alienating uncertain and unbound players, but to a degree it's needed only as long as it takes a player to find a supportive community that will continue/replace the NPE.
Ishtanchuk Fazmarai
#9 - 2013-12-21 12:28:53 UTC  |  Edited by: Ishtanchuk Fazmarai
Magna Mortem wrote:
Reserved. (seriously. will post later.)

I've made a huge post and ran out of time. All I can say so far is that you are making it yourself too easy, without actually analysing and understanding the issues. Besides that do you throw around 'player driven PvE' without explaining in detail what that actually means. Having a word for something doesn't mean anybody understands what it is o how or why it works. (paraphrasing Richard P. Feynman, or actually his dad)

In the last two weeks I had to literally suffer sadness about how new players are treated and I have to conclude that CCP either has no clue how human minds work or that CCP is deliberately trying to ruin their game. What the game is about and what it's advertised as and what new players are getting presented is in complete dissonance.

Will continue later, no time left.


Quoting myself from the last time I talked about player driven PvE content, just 4 days ago:

https://forums.eveonline.com/default.aspx?g=posts&m=4011805#post4011805

Quote:
I suggested that a few times. The missions would be added anonymously to a pool so a player couldn't run his own missions, and the missions would have fail/succeed mechanics. A succesful mission would provide a NPC reward (ISK, LP) but also "agent points" to "buy" NPC agent effects (from "temporary subsidy" to "lock a station to corporation X for Z time").

Missions would be created with a limited budget of "agent points" as are the fleets assembled on the Open Tournamnet, and those points would be earned through succesful missions (either as a payout by running them, or for setting out them).

More involved players would use the agents the way collectible cards are used in games: putting them on stake by calling a "special" mission, with a greater reward (like accessing a higher ranked agent) but also a greater risk (fai, the ability to call a "assassination" mission on the agent being exposed).

The agent's wouldn't be pre-seeded, rather would be generated by the system, with the exception of a few top rank NPCs.

The whole system would emulate a network of corrupt political clientele, with players giving and taking favors through corrupt NPCs.

Of course, by being heavily based upon NPC agents, it would be a mostly hisec business, but with the potential to affect the whole game (how much would cost hiring the services of the player who controlled the docking master at Jita...?)

Roses are red / Violets are blue / I am an Alpha / And so it's you

Azami Nevinyrall
172.0.0.1
#10 - 2013-12-21 13:06:59 UTC
Suicidal Blonde wrote:
Azami Nevinyrall wrote:
There's a reason why I cut my 7 ACCTS down to 1...

If it wasn't for RvB...it would be 0, fix this **** CCP!


what reason? 7 accounts doesnt seem like new player issues. did you have 7 alts for pve?
details help. random 'I've unsubbed x because of "stuff"' less so.

First off, most of 0.0 is a ghost town. We have to wait 5 more years for new space.
No new real content has been added, how many times is that damsel going to get kidnapped?
Most of the game is boring as **** with no real challenge outside of PvP, and PvP has become epeen fleets and blob warfare.

When you've done everything this game has to offer, after several years, you thirst for more!

CCP is...yet again...taking their focus off their flagship product and focusing on dying products (Dust 514) and unproven products (Valkyrie)

Would you like more details?

...

Kaarous Aldurald
Black Hydra Consortium.
#11 - 2013-12-21 13:14:55 UTC
I already knew that EVE isn't for everyone.

Making it more for everyone automatically detracts from the enjoyment of people who like the game as it exists presently, because those players are a niche group in and of themselves.

This one really made me laugh though:

Quote:
I once described DUST 514 as having the potential of becoming the tail that wagged EVE's dog.


But even he recognizes that DUST has failed.

PC or go home.

But anyway, the TL;DR for people who don't want to read his site's hideous and jarring font colorization:

EVE is dying. Apparently newbies will save it, and we need to pander to and cuddle them so that they stay.

"Verily, I have often laughed at the weaklings who thought themselves good because they had no claws."

One of ours, ten of theirs.

Best Meltdown Ever.

Bel Tika
Sebiestor Tribe
Minmatar Republic
#12 - 2013-12-21 13:25:00 UTC
i'm new so still lot to learn an experience but i feel for the vets even at this early stage of my career so to speak, i think rubicon an the words there speaking sound exciting though.

After 10 years maybe the universe needs a huge shakedown an maybe just maybe the life of this expac is the one thats going to do it
Ari Laveran
The Scope
Gallente Federation
#13 - 2013-12-21 14:52:18 UTC
Man bitter eve vets are some of the most consistently negative people I've ever encountered online. Dust 514 is the game that brought me around to eve,(and I'm not the only one fly around molden heath sometime and see all the young characters with ties to Dust corps) I play both a couple of times a week and have a blast doing it.

Putting it simplistically Dust is niche game, expecting AAA casual market stats is asinine at best.
Dinsdale Pirannha
Pirannha Corp
#14 - 2013-12-21 15:40:11 UTC
Kaarous Aldurald wrote:
I already knew that EVE isn't for everyone.

Making it more for everyone automatically detracts from the enjoyment of people who like the game as it exists presently, because those players are a niche group in and of themselves.

This one really made me laugh though:

Quote:
I once described DUST 514 as having the potential of becoming the tail that wagged EVE's dog.


But even he recognizes that DUST has failed.

PC or go home.

But anyway, the TL;DR for people who don't want to read his site's hideous and jarring font colorization:

EVE is dying. Apparently newbies will save it, and we need to pander to and cuddle them so that they stay.


Gee, you might want to have a look at the business model of ALL computer game companies.

Let me try to lay it out for you, since you seem to have some difficulty with real life facts:

See, every game, no matter how good, experiences attrition of subs.
To grow, a company has to attract and retain more subs that they lose.

You with me so far?

So yes, CCP must make the game attractive enough to retain that portion of newbies to keep their cash flow solid.
That kind of thing means curtailing the sociopaths in the game, who delight in driving new players out of the game.
It also means in devoting more resources to teaching new players the game mechanics, plus the meta-game mechanics.

Frankly, I think every new player should automatically be enrolled in Eve University for the first 3 months of the char's life, to give the best start on learning the game.
Mallak Azaria
Caldari Provisions
Caldari State
#15 - 2013-12-21 16:04:29 UTC
Dinsdale Pirannha wrote:
Frankly, I think every new player should automatically be enrolled in Eve University for the first 3 months of the char's life, to give the best start on learning the game.


I've heard Eve University is a great place to learn how to market bot

This post was lovingly crafted by a member of the Goonwaffe Posting Cabal, proud member of the popular gay hookup site somethingawful.com, Spelling Bee, Grammar Gestapo & #1 Official Gevlon Goblin Fanclub member.

Nlex
Domini Canium
#16 - 2013-12-21 16:05:24 UTC
Ripard Teg wrote:
EVE is becoming an "army of alts" rather than a actually diverse community.

And here I agree with him. EVE's skill model (and more importantly, ease of running multiple clients) promotes "an alt for every purpose" scheme. Instead of "division of labour" scheme with actual people doing each job, which I find healthier.
Darek Castigatus
Immortalis Inc.
Shadow Cartel
#17 - 2013-12-21 16:05:52 UTC
Dinsdale Pirannha wrote:
Kaarous Aldurald wrote:
I already knew that EVE isn't for everyone.

Making it more for everyone automatically detracts from the enjoyment of people who like the game as it exists presently, because those players are a niche group in and of themselves.

This one really made me laugh though:

Quote:
I once described DUST 514 as having the potential of becoming the tail that wagged EVE's dog.


But even he recognizes that DUST has failed.

PC or go home.

But anyway, the TL;DR for people who don't want to read his site's hideous and jarring font colorization:

EVE is dying. Apparently newbies will save it, and we need to pander to and cuddle them so that they stay.


Gee, you might want to have a look at the business model of ALL computer game companies.

Let me try to lay it out for you, since you seem to have some difficulty with real life facts:

See, every game, no matter how good, experiences attrition of subs.
To grow, a company has to attract and retain more subs that they lose.

You with me so far?

So yes, CCP must make the game attractive enough to retain that portion of newbies to keep their cash flow solid.
That kind of thing means curtailing the sociopaths in the game, who delight in driving new players out of the game.
It also means in devoting more resources to teaching new players the game mechanics, plus the meta-game mechanics.

Frankly, I think every new player should automatically be enrolled in Eve University for the first 3 months of the char's life, to give the best start on learning the game.


This is that rarest of objects, a post by Dinsdale that I can actually agree with. TBH we dont even need to make it EvE Uni as long as it has methods for teaching the basic principles of eve.

Pirates - The Invisible Fist of Darwin

you're welcome

baltec1
Bat Country
Pandemic Horde
#18 - 2013-12-21 16:25:41 UTC
I should point out that EVE is still growing.
Prince Kobol
#19 - 2013-12-21 16:32:02 UTC
baltec1 wrote:
I should point out that EVE is still growing.


I would say it depends on how you define growing.

When I look at this years average PCU count it doesn't exactly fill me with confidence.

The last time the average weekly PCU hit over 40k was back in Feb this year.

However the only real way to see if this is good or bad is being able to compare it with previous years weekly PCU count.

I would love Chribba to make these available on his site.
Magna Mortem
The Scope
Gallente Federation
#20 - 2013-12-21 16:41:41 UTC  |  Edited by: Magna Mortem
Again I have written a huge post only to understand that there is no point, as words don't help at all and there is nobody reading this who actually has any influence or honest interest in it. This is just the typical pointless thread filled with words, nonsensical opinions and arguments that are based on lack of information or plain stupidity. That was harsh.

To not seem rude and completely off-topic though, I'll provide you with my observation about your idea.

I have no idea what this is about. I have no idea about how card games work and as it is you who wants to spread your idea, you should be the one finding a way to communicate your idea in a way that makes it actually understandable. This isn't about me not understanding it, but about developers wanting things explained easily, because they already have it complex enough. Developers have to integrate things into an already complex system. Unless you can write down your idea in a manner that makes it easily comprehensible, it is doomed right from the beginning. One of the big reasons why so many people fail to communicate with each other. Something easily observable in GD.


Try step by step explanations and a flowchart. So far, it only seems to be overly complex and completely disconnected from the actual assignment. Just like the NPE is. I fail to see how this helps new players at all. This might also be, because It is based on the wrong idea that PvE is a great entry into the game, which it observably isn't.


People love graphs and flowcharts. They make things easily understandable and THAT'S always helpful to get a point across. It also always helps to point out important parts by using italic, bold or both.Not too much, though.


Good luck! o7
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