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Caldaris on a train

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Khergit Deserters
Crom's Angels
#1 - 2013-09-19 14:00:57 UTC  |  Edited by: Khergit Deserters
Bloomberg Businessweek ad on a Long Island Railroad commuter train. Over 285,000 people ride LIRR trains to New York City every day, most of them adults with office or professional jobs. Pretty good publicity for EVE.
Berendas
Ascendant Operations
#2 - 2013-09-19 14:29:33 UTC
I'm always surprised at how little real world advertising CCP does. EVE could do with a lot more 'high brow' ads like this one.
Lugalbandak
Doomheim
#3 - 2013-09-19 14:33:00 UTC
nice, and yeah i never saw a ad somewhere of eve where i live.

The police horse is the only animal in the world that haz his male genitals on his back
CannonFodder82
Dark EcheIon
#4 - 2013-09-20 11:21:47 UTC
I love the 500k claim,
Ayures
Perkone
Caldari State
#5 - 2013-09-20 11:36:40 UTC
Berendas wrote:
I'm always surprised at how little real world advertising CCP does. EVE could do with a lot more 'high brow' ads like this one.


The people most likely to actually play and stick with EVE are the ones who already spend way too much time on the internet (especially gaming sites). CCP markets the **** out of EVE on gaming sites.
Job Valador
Professional Amateurs
#6 - 2013-09-20 11:49:33 UTC
Ayures wrote:
Berendas wrote:
I'm always surprised at how little real world advertising CCP does. EVE could do with a lot more 'high brow' ads like this one.


The people most likely to actually play and stick with EVE are the ones who already spend way too much time on the internet (especially gaming sites). CCP markets the **** out of EVE on gaming sites.


Thats the thing though for me. Never even noticed those eve adds or knew what eve was until a friends got me a trial acc.

They be **** adds imo

"The stone exhibited a profound lack of movement."
Maaaaowm Ogeko
Pandemic Horde High Sec Division
#7 - 2013-09-20 12:25:43 UTC
It's kind of cool to see this. It's not so much an ad for EVE, as an ad for Bloomberg Businessweek, but it's a win-win because it presents EVE as a "did you know?" kind of thing to an audience who would be interested in the real-world financial aspects of how CCP Games operates, the game's genre, and in taking a look at that section of the Bloomberg website to see more unusual stories such as this. Many birds have been hit with one stone, successfully I think.

I'm wondering if the recent surveys sent out by CCP regarding our views of the game's image has anything to do with placements like this? I can tell that for years before I started to play, my perception of EVE was that it was a primitive hulk-smash PvP game and for a long time I didn't even know it was in the sci-fi genre. True story. Perhaps they are showing an interest in raising a little public awareness? This could be good and bad -- an influx of newbies unprepared for EVE's harsh environment might be interesting, to say the least.
Solaris Ecladia
Pator Tech School
Minmatar Republic
#8 - 2013-09-20 13:01:22 UTC
Where's Samuel L. Jackson when you need him?
Treborr MintingtonJr
S.N.O.T
S.N.O.T.
#9 - 2013-09-20 13:06:12 UTC
"Stop work, play eve"
Mr Pragmatic
#10 - 2013-09-20 13:13:32 UTC
Forbes covers eve on their online edition once and a while.

Super cali hella yolo swaga dopeness.  -Yoloswaggins, in the fellowship of the bling.
Diablo Ex
Nocturne Holdings
#11 - 2013-09-20 14:43:42 UTC
Nothing like Real World Advertizing.

Internet Advertizing reeks... it suks ballz
Why you ask?
I never saw an EvE Online ad on the Internet until I started playing.... seriously, I had a friend introduce me to the game. But, once the Internet determined that I might be interested in EvE Online (maybe because I paid for an account and started playing) the Internet has been bombarding me with popups and web ads for the last 5 years trying to sell me on the game.
- insert Facepalm here -

I would think the Advertizing Budget would be better spent on selling EvE Online to folks that are NOT ACTIVELY PLAYING.

Just an observation.

Diablo Ex Machina - "I'm not here to fix your problem"
Plastic Psycho
Necro-Economics
#12 - 2013-09-20 14:47:28 UTC
CannonFodder82 wrote:
I love the 500k claim,

Well, 500K subscriptions anyway.

Hyperbole is part-n-parcel of advertising. Still a damned cool advert.
Private Pineapple
Brutor Tribe
Minmatar Republic
#13 - 2013-09-20 15:09:08 UTC
Diablo Ex wrote:
Nothing like Real World Advertizing.

Internet Advertizing reeks... it suks ballz
Why you ask?
I never saw an EvE Online ad on the Internet until I started playing.... seriously, I had a friend introduce me to the game. But, once the Internet determined that I might be interested in EvE Online (maybe because I paid for an account and started playing) the Internet has been bombarding me with popups and web ads for the last 5 years trying to sell me on the game.
- insert Facepalm here -

I would think the Advertizing Budget would be better spent on selling EvE Online to folks that are NOT ACTIVELY PLAYING.

Just an observation.


You do realize that internet ads are engineered to your previous internet visits? Google chrome does this the most of them all. By visiting EVE Online multiple times, you will begin to get internet ads for them.

.
Diablo Ex
Nocturne Holdings
#14 - 2013-09-20 16:34:44 UTC
Private Pineapple wrote:
Diablo Ex wrote:
Nothing like Real World Advertizing.

Internet Advertizing reeks... it suks ballz
Why you ask?
I never saw an EvE Online ad on the Internet until I started playing.... seriously, I had a friend introduce me to the game. But, once the Internet determined that I might be interested in EvE Online (maybe because I paid for an account and started playing) the Internet has been bombarding me with popups and web ads for the last 5 years trying to sell me on the game.
- insert Facepalm here -

I would think the Advertizing Budget would be better spent on selling EvE Online to folks that are NOT ACTIVELY PLAYING.

Just an observation.


You do realize that internet ads are engineered to your previous internet visits? Google chrome does this the most of them all. By visiting EVE Online multiple times, you will begin to get internet ads for them.


Yes, I do realize this... and it is Stupid.
If I clearly have found the website, then I must be interested.
Spending your advertizing budget to "play Capt. Obvious" is Stupid... and you can't fix Stupid.
If I was CCP, I would be trying to advertise the game to people that were not already coming to the EvE Online website.
Like... uh... New Customers?

Diablo Ex Machina - "I'm not here to fix your problem"
Jake Warbird
Republic Military School
Minmatar Republic
#15 - 2013-09-20 17:18:00 UTC
'More population than Iceland.'

Sugar Von MurdererTits : Jake Warbird gets my vote for most intriguing and attractive male character in Eve.
Alphea Abbra
Project Promethion
#16 - 2013-09-20 17:23:50 UTC
Diablo Ex wrote:
Yes, I do realize this... and it is Stupid.
If I clearly have found the website, then I must be interested.
Spending your advertizing budget to "play Capt. Obvious" is Stupid... and you can't fix Stupid.
If I was CCP, I would be trying to advertise the game to people that were not already coming to the EvE Online website.
Like... uh... New Customers?
Heresy!
HERESY I SAY!
Podre Solette
Doomheim
#17 - 2013-09-20 19:15:31 UTC
Solaris Ecladia wrote:
Where's Samuel L. Jackson when you need him?
Celebrity endorsement would do wonders for CCP, I wonder if Bjork plays.
voetius
Grundrisse
#18 - 2013-09-20 20:00:00 UTC
Diablo Ex wrote:
Nothing like Real World Advertizing.

Internet Advertizing reeks... it suks ballz
Why you ask?
I never saw an EvE Online ad on the Internet until I started playing.... seriously, I had a friend introduce me to the game. But, once the Internet determined that I might be interested in EvE Online (maybe because I paid for an account and started playing) the Internet has been bombarding me with popups and web ads for the last 5 years trying to sell me on the game.
- insert Facepalm here -

I would think the Advertizing Budget would be better spent on selling EvE Online to folks that are NOT ACTIVELY PLAYING.

Just an observation.


^ Marketing Department take note :)
Khadi Nakrar
Imperial Shipment
Amarr Empire
#19 - 2013-09-20 20:09:36 UTC
Job Valador wrote:
Ayures wrote:
Berendas wrote:
I'm always surprised at how little real world advertising CCP does. EVE could do with a lot more 'high brow' ads like this one.


The people most likely to actually play and stick with EVE are the ones who already spend way too much time on the internet (especially gaming sites). CCP markets the **** out of EVE on gaming sites.


Thats the thing though for me. Never even noticed those eve adds or knew what eve was until a friends got me a trial acc.

They be **** adds imo


Well yeah that's called ad-sense, which is the most ******** idea ever but apparently lots of companies fall for googles/microsoft/yahoo's sweet words. Basically it gives you advertisement on things you looked up recently which usually means you either have/use/play the item after looking it up, both cases there's no point in the ads.

Like if you play eve and look at eve sites you get advertisements for eve everywhere, how nice, already playing it so its wasting the ad. Try looking for a new graphics card, order it, next 2 weeks the ads will be about graphics cards, again no point anymore
Khergit Deserters
Crom's Angels
#20 - 2013-09-20 20:40:09 UTC  |  Edited by: Khergit Deserters
Khadi Nakrar wrote:
Job Valador wrote:
Ayures wrote:
Berendas wrote:
I'm always surprised at how little real world advertising CCP does. EVE could do with a lot more 'high brow' ads like this one.


The people most likely to actually play and stick with EVE are the ones who already spend way too much time on the internet (especially gaming sites). CCP markets the **** out of EVE on gaming sites.


Thats the thing though for me. Never even noticed those eve adds or knew what eve was until a friends got me a trial acc.

They be **** adds imo


Well yeah that's called ad-sense, which is the most ******** idea ever but apparently lots of companies fall for googles/microsoft/yahoo's sweet words. Basically it gives you advertisement on things you looked up recently which usually means you either have/use/play the item after looking it up, both cases there's no point in the ads.

Like if you play eve and look at eve sites you get advertisements for eve everywhere, how nice, already playing it so its wasting the ad. Try looking for a new graphics card, order it, next 2 weeks the ads will be about graphics cards, again no point anymore

Could you explain this to my wife for me? Specifically, that not all online ads are ad-sense? She thinks every time a bikini girl or online dating ad appears on a PC at home, it means I've been was shopping for ladies.... Sad
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