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EVE Advertising

Author
Ramona McCandless
Silent Vale
LinkNet
#21 - 2013-06-17 16:58:00 UTC
Kijo Rikki wrote:
But...but I can afk from the editor! I can't afk in a fleet op....at least I'm not supposed to, but I'll be damned if I havent gotten up to go bio during fleet warps or took my chances in an engagement, f1'd a target and left to go do other things. Straight



Going afk isnt being casual






Otherwise Id be a casual gamer for leaving my Purifier hanging over miners chuckling to myself for hours

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann

Kult Altol
The Safe Space
#22 - 2013-06-17 18:34:14 UTC
Dirty casual player reporting in.

Also, ads are useless, most people us Adblock, ghostery, and no script.

[u]Can't wait untill when Eve online is Freemium.[/u] WiS only 10$, SP booster for one month 15$, DPS Boost 2$, EHP Boost 2$ Real money trading hub! Cosmeitic ship skins 15$ --> If you don't [u]pay **[/u]for a product, you ARE the [u]**product[/u].

Josef Djugashvilis
#23 - 2013-06-17 19:30:06 UTC
I must be doing something wrong.

I have never seen an advert for Eve, not nowhere no how.

Where would I look for an Eve advert?

Link?

This is not a signature.

Jimmy Morane
Deep Core Mining Inc.
Caldari State
#24 - 2013-06-17 19:39:50 UTC
Ramona McCandless wrote:







Has it just got hot in here or is it just me?


Why yes, yes it has!
Job Valador
Professional Amateurs
#25 - 2013-06-18 04:19:56 UTC
said before but ill be that guy and say it again. Word of mouth. that's how i got in and that's how i got friends in. spread the word mates.

"The stone exhibited a profound lack of movement."

Lady Areola Fappington
#26 - 2013-06-18 04:58:37 UTC
IIRC, word of mouth is actually how CCP wants us advertising. Sure, bunches of ads will get mass trial subs, but..EVE is hard. Trial subs that drop are, in the end, a drain on CCP's wallet.

Much better to depend on us EVE players to "filter" the right sort of people into the game, and get 'em to hang around longer than a week.

7.2 CAN I AVOID PVP COMPLETELY? No; there are no systems or locations in New Eden where PvP may be completely avoided. --Eve New Player Guide

Aidan Brooder
Dynasphere Ltd.
#27 - 2013-06-18 05:05:04 UTC
I see EVE ads constantly on forums I visit...

Well, friends that I lured into EVE and that stayed never came through EVE ads either. They asked why I play EVE and is it any good. I said it is, but certainly not a game everyone would enjoy.

I told them about the game, showed them some trailers... Told them the game is nothing like the trailers.

People that stayed - well, stayed.

People that left (reasons):

- No offense meant, but women usually left because there was no avatar play. WiS got them in, when it failed, they left. Not bad players otherwise, though.
- Too much of a time sink (quote: "Its like a second job!")
- Quite a few left because of the indirect spaceship controls

Ratio? About 50:50... (out of about 20 people over the years... Hey, I'm not an EVE affiliate after all. :))

Blog: http://aidanbrooder.wordpress.com My EVE Playlist on YouTube: http://www.youtube.com/playlist?list=PLSNuHY7z8n1q1BdLvW2verIfH8vvWtz_x

Setaceous
Nexus Prima
#28 - 2013-06-18 05:08:59 UTC
Ramona McCandless wrote:


2) Casual gamers must be eradicated

Casual gamers are worth more than you P


Seriously though; define casual for me. I'll bet it's not the same definition that I use Blink
Mokk Fillett
Freedom From Fear Industries
#29 - 2013-06-18 05:11:05 UTC
Josef Djugashvilis wrote:
I must be doing something wrong.

I have never seen an advert for Eve, not nowhere no how.

Where would I look for an Eve advert?

Link?


I've seen ads on the PC Gamer website/Various MMO sites/Reddit.

I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one

I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game.

I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game.
Setaceous
Nexus Prima
#30 - 2013-06-18 05:12:37 UTC
Mokk Fillett wrote:
Josef Djugashvilis wrote:
I must be doing something wrong.

I have never seen an advert for Eve, not nowhere no how.

Where would I look for an Eve advert?

Link?


I've seen ads on the PC Gamer website/Various MMO sites/Reddit.

I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one

I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game.

I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game.

It's also in the top five selling MMOs on Steam.
Mokk Fillett
Freedom From Fear Industries
#31 - 2013-06-18 05:25:20 UTC  |  Edited by: Mokk Fillett
Setaceous wrote:
Mokk Fillett wrote:
Josef Djugashvilis wrote:
I must be doing something wrong.

I have never seen an advert for Eve, not nowhere no how.

Where would I look for an Eve advert?

Link?


I've seen ads on the PC Gamer website/Various MMO sites/Reddit.

I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one

I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game.

I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game.

It's also in the top five selling MMOs on Steam.


I didn't even think about this! Also EVE goes on quite a few 5$ sales

Aidan Brooder wrote:

- No offense meant, but women usually left because there was no avatar play. WiS got them in, when it failed, they left. Not bad players otherwise, though.


This issue isn't even remotely gender specific.

A game where you are (for the most part) your current ship is a turn off for some people.
Aidan Brooder
Dynasphere Ltd.
#32 - 2013-06-18 06:00:30 UTC  |  Edited by: Aidan Brooder
Mokk Fillett wrote:
Setaceous wrote:
[quote=Mokk Fillett][quote=Josef Djugashvilis]I must be doing something wrong.

[quote=Aidan Brooder]
- No offense meant, but women usually left because there was no avatar play. WiS got them in, when it failed, they left. Not bad players otherwise, though.


This issue isn't even remotely gender specific.

A game where you are (for the most part) your current ship is a turn off for some people.


When WiS came out, exactly 3 men & 3 women I know joined EVE.
All had MMO experience from other games. ALL - and that includes me - were severly disappointed. But the women left and they told me they left for that reason. They wanted avatars able to interact with each other. The men got over it and liked the shiny ships.

While I believe in equality, I also believe that there is a difference between men & women in general. There are always exceptions.

Up till that point that CCP kicked WiS into Never-Everland, the women were just as good as players as were the man.

So, it is a small demographic, I admit that, but it is rather striking and so my experience at least goes against your PC statement there.

A much better demographic would be CCPs own analysis, pointing at a currently very low percentage of female players.

Blog: http://aidanbrooder.wordpress.com My EVE Playlist on YouTube: http://www.youtube.com/playlist?list=PLSNuHY7z8n1q1BdLvW2verIfH8vvWtz_x

Kult Altol
The Safe Space
#33 - 2013-06-18 06:11:31 UTC
Quote:





While I believe in equality, I also believe that there is a difference between men & women in general. There are always exceptions.

.[/quote]

A difference between men and women, madness I thought it was just between the legs.

Also yeah in my experience most people quit cause of a lack of direct control of the Internet spaceship.

[u]Can't wait untill when Eve online is Freemium.[/u] WiS only 10$, SP booster for one month 15$, DPS Boost 2$, EHP Boost 2$ Real money trading hub! Cosmeitic ship skins 15$ --> If you don't [u]pay **[/u]for a product, you ARE the [u]**product[/u].

Jake Warbird
Republic Military School
Minmatar Republic
#34 - 2013-06-18 06:45:05 UTC
So I can declare being casual player and have frothing, rabid, hardcore players screaming at me for not playing the game right??

I freaking love the griefing options in this game!
Nariya Kentaya
Ministry of War
Amarr Empire
#35 - 2013-06-18 06:53:10 UTC
Setaceous wrote:
Ramona McCandless wrote:


2) Casual gamers must be eradicated

Casual gamers are worth more than you P


Seriously though; define casual for me. I'll bet it's not the same definition that I use Blink

My definition of casual are those godawful people who log in once a week MAXIMUM and then complain about how it isnt fair that people who play everyday have mroe isk or better ships than them, and that they should be able to have POS's in lowsec/null or SOV, or lead an alliance, without having to put in more effort than that 1 day a week.

those are the kind of insufferable leeches i consider casuals.
Nariya Kentaya
Ministry of War
Amarr Empire
#36 - 2013-06-18 06:55:48 UTC
Mokk Fillett wrote:
Josef Djugashvilis wrote:
I must be doing something wrong.

I have never seen an advert for Eve, not nowhere no how.

Where would I look for an Eve advert?

Link?


I've seen ads on the PC Gamer website/Various MMO sites/Reddit.

I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one

I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game.

I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game.

CCP releasing the origins trailer at the Superbowl would at least peak some interest, or airing it n SyFy on monday nights. Or BBC America for those Doctor Who fans.

but again it omes to cost efficiency and i dont see eve getting significant enough returns to justify expenditures on mainstream television advertisements, especially for the timeslots required to garner interest (the cost of a 2-3 minute ad during primetime would cost them half their company, since most ads tend to not be longer than 40 seconds.)
Nariya Kentaya
Ministry of War
Amarr Empire
#37 - 2013-06-18 07:05:07 UTC
Aidan Brooder wrote:
[quote=Mokk Fillett][quote=Setaceous]

When WiS came out, exactly 3 men & 3 women I know joined EVE.
All had MMO experience from other games. ALL - and that includes me - were severly disappointed. But the women left and they told me they left for that reason. They wanted avatars able to interact with each other. The men got over it and liked the shiny ships.

While I believe in equality, I also believe that there is a difference between men & women in general. There are always exceptions.

Up till that point that CCP kicked WiS into Never-Everland, the women were just as good as players as were the man.

So, it is a small demographic, I admit that, but it is rather striking and so my experience at least goes against your PC statement there.

A much better demographic would be CCPs own analysis, pointing at a currently very low percentage of female players.

The problem with getting female players is their low numbers in the gaming industry period, because the common conception is that Games are for men or "nerdy boys", most girls/women will grow up associating it with a "guy thing" and never allow themselves to develop an interest because they want to "fit in" with their friends who chose to align themselves with their Societies gender and expectations assigned to them.

I know several girls i grew up with who like eve, similar to how i know several who have gone to college for mechanical engineering, or play rugby with the fellas on weekends, and i notice a distinct difference between their behaviour, and the behaviour of other girls from the more "mainstream" parts of the city (the area i live in is full of hipsters, loners, goths, and generally any small-demographic group you can think of, from 2010-12 the town motto was "Keep it Weird").

Fact is, most girls in any culture being raised are raised to look at different values and interests as thinsg they "should" be into, and become scared to explore things outside that, same with men and being afraid to wear too much pink or play dressup, or sit and watch romantic movies and cry, it all omes back to Western Gender Expectations and cultural influences.

so yes and no, female gamers are as much an issue with the industry as with culture in general, so the small demographic that DO play games, are even more reduced to those that not only play the games, but arent afraid to participate in an environment dominated by men, with a culture that may as well have been derived from the local pub. Now I;m not saying every EVE player needs to change, I'm just saying we cant expect to change the game to suit "women" when the women you think you are targeting are usually the women who in general wont play *REAL* games (read as "competitive entertainment").
Merovee
Gorthaur Legion
Imperium Mordor
#38 - 2013-06-18 09:04:04 UTC
I would like to see EVE on a NASCAR race car. What EVE needs is more rednecks. Lol

Empire, the next new world order.

Shock
Interim Industries
#39 - 2013-06-18 09:35:27 UTC  |  Edited by: Shock
EVE is a niche game.

Niche games generally don't benefit as much from advertisement, since the people interested in playing it usually already know it exists and will spread the word for you to the few people in that niche who aren't already playing it.

Besides, EVE is now a decade old. Everyone even remotely interested in MMOs will probably have heard of it by now.

Sinking a lot of money into advertisement, will hurt the budget for content generation which can make the game bleed long-term subs faster then the temporary influx of short-term casual gamers.

The fact that WoW is doing a lot more advertising it (seriously, when has any game ever benefited from 'doing what WoW does'), is because the game is starting to age and consistently bleeding subscriptions. Temporary influx of casual gamers is Blizzard trying to stall the inevitable of WoW eventually going F2P.
Lady Areola Fappington
#40 - 2013-06-18 09:41:05 UTC
Nariya Kentaya wrote:

The problem with getting female players is their low numbers in the gaming industry period, because the common conception is that Games are for men or "nerdy boys", most girls/women will grow up associating it with a "guy thing" and never allow themselves to develop an interest because they want to "fit in" with their friends who chose to align themselves with their Societies gender and expectations assigned to them.

I know several girls i grew up with who like eve, similar to how i know several who have gone to college for mechanical engineering, or play rugby with the fellas on weekends, and i notice a distinct difference between their behaviour, and the behaviour of other girls from the more "mainstream" parts of the city (the area i live in is full of hipsters, loners, goths, and generally any small-demographic group you can think of, from 2010-12 the town motto was "Keep it Weird").

Fact is, most girls in any culture being raised are raised to look at different values and interests as thinsg they "should" be into, and become scared to explore things outside that, same with men and being afraid to wear too much pink or play dressup, or sit and watch romantic movies and cry, it all omes back to Western Gender Expectations and cultural influences.

so yes and no, female gamers are as much an issue with the industry as with culture in general, so the small demographic that DO play games, are even more reduced to those that not only play the games, but arent afraid to participate in an environment dominated by men, with a culture that may as well have been derived from the local pub. Now I;m not saying every EVE player needs to change, I'm just saying we cant expect to change the game to suit "women" when the women you think you are targeting are usually the women who in general wont play *REAL* games (read as "competitive entertainment").



Exactly correct. It's not "women" CCP can target, it's "future EVE players". Gender doesn't matter.

Trying to make EVE appeal to women with crud like WiS is like adding a small racing game to Barbie Makeup and Shopping Online to attract men.

7.2 CAN I AVOID PVP COMPLETELY? No; there are no systems or locations in New Eden where PvP may be completely avoided. --Eve New Player Guide

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