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EVE Advertising
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RAIN Arthie
The Scope
Gallente Federation
#1 - 2013-06-17 15:11:09 UTC
Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought.
Moon Mare Night
Krab Kingdom
Dracarys.
#2 - 2013-06-17 15:17:07 UTC
RAIN Arthie wrote:
Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought.



Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite?
RAIN Arthie
The Scope
Gallente Federation
#3 - 2013-06-17 15:19:49 UTC
Moon Mare Night wrote:
RAIN Arthie wrote:
Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought.



Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite?



You have a point but my point is to push the envelope with the masses. There are a lot of potential great pilots out there but they dont know about the game.
Destination SkillQueue
Doomheim
#4 - 2013-06-17 15:25:02 UTC
RAIN Arthie wrote:
Moon Mare Night wrote:
RAIN Arthie wrote:
Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought.



Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite?



You have a point but my point is to push the envelope with the masses. There are a lot of potential great pilots out there but they dont know about the game.

CCP mainly seems to advertice by buying ads, that are shown to people who are already playing the game. I don't think I've ever seen an EVE ad, that wasn't caused by my own browser history.
DreznicK
OORt Cloud Research
The OORT Cloud
#5 - 2013-06-17 15:26:02 UTC  |  Edited by: DreznicK
Money Spent on advertising versus income from new subscriptions.
WOW targets a casual audience which is a lot larger and easier to get too.
EVE is a niche market, and will remain as such.

Why I always laugh when I see advertisement for Free to play games.
The money has to come from somewhere to pay for servers and advertising.
Nothing is free.
Tumahub
Sebiestor Tribe
Minmatar Republic
#6 - 2013-06-17 15:27:51 UTC
Came looking for corporate sponsorship of my avatar.

Disappointing. :(
Capt Tenguru10
Caldari Provisions
Caldari State
#7 - 2013-06-17 15:46:21 UTC
Posting in eve is dying thread 99999999999999999+1

http://i.imgur.com/EYX5Zi7.gif
RAIN Arthie
The Scope
Gallente Federation
#8 - 2013-06-17 15:56:23 UTC
Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE.
Tippia
Sunshine and Lollipops
#9 - 2013-06-17 15:59:17 UTC
RAIN Arthie wrote:
More players+ big alliances= Huge fights. Just a thought.
More players + big alliances = more people complaining about “not being able to catch up” and “buff concord!”.
Just another thought.
Ramona McCandless
Silent Vale
LinkNet
#10 - 2013-06-17 16:01:58 UTC
Its pretty obvious really



Of all the people I have introduced to EvE, only a small percent stayed on


The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game



So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play


Thats not a very good use of advertising revenue


Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?







Has it just got hot in here or is it just me?

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann
Ramona McCandless
Silent Vale
LinkNet
#11 - 2013-06-17 16:03:34 UTC
RAIN Arthie wrote:
Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE.


RAIN Arthie wrote:
There are also casual player in EVE.


RAIN Arthie wrote:
casual player


http://www.youtube.com/watch?v=G1Jqu70c6XE

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann
RAIN Arthie
The Scope
Gallente Federation
#12 - 2013-06-17 16:16:02 UTC
Ramona McCandless wrote:
RAIN Arthie wrote:
Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE.


RAIN Arthie wrote:
There are also casual player in EVE.


RAIN Arthie wrote:
casual player


http://www.youtube.com/watch?v=G1Jqu70c6XE



Theres always bad with good. Not every game is for everybody however if the people never know about the game how can they know if they like it or not?
space submarine
#13 - 2013-06-17 16:24:25 UTC  |  Edited by: space submarine
This is why you use targeted advertising, place EVE ads on sites like

this

and here

thusly
Ramona McCandless
Silent Vale
LinkNet
#14 - 2013-06-17 16:30:29 UTC
RAIN Arthie wrote:
Ramona McCandless wrote:
RAIN Arthie wrote:
Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE.


RAIN Arthie wrote:
There are also casual player in EVE.


RAIN Arthie wrote:
casual player


http://www.youtube.com/watch?v=G1Jqu70c6XE



Theres always bad with good. Not every game is for everybody however if the people never know about the game how can they know if they like it or not?


1) Bad press travels further and faster than good press, in orders of magnitude


2) Casual gamers must be eradicated

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann
Ruze
Next Stage Initiative
#15 - 2013-06-17 16:33:55 UTC
More new players does not equal more money going into EvE.

More new players does equal more support for secure hisec and optional pvp.

More new players does not equal more content for Flying in Space.

More new players does equal more requests for separate servers.

More new players does not equal better customer service.

More new players does equal more requests for GM intervention against scams and theft.



These are facts, by the way, garnered from years of experience watching EvE grow. So why do we want more new players than we are currently generating simply from word of mouth?

If you're driven to threaten others with harm or violence because of what they do in game, you can't separate fantasy from reality. That "griefer/thief" is probably more sane than you are. How screwed up is that?
Ramona McCandless
Silent Vale
LinkNet
#16 - 2013-06-17 16:35:08 UTC
Ruze wrote:
More new players does not equal more money going into EvE.

More new players does equal more support for secure hisec and optional pvp.

More new players does not equal more content for Flying in Space.

More new players does equal more requests for separate servers.

More new players does not equal better customer service.

More new players does equal more requests for GM intervention against scams and theft.



These are facts, by the way, garnered from years of experience watching EvE grow. So why do we want more new players than we are currently generating simply from word of mouth?



Dont forget moar shiptoasting

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann
Kijo Rikki
Killboard Padding Services
#17 - 2013-06-17 16:42:57 UTC
Ramona McCandless wrote:
Its pretty obvious really



Of all the people I have introduced to EvE, only a small percent stayed on


The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game



So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play


Thats not a very good use of advertising revenue


Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?







Has it just got hot in here or is it just me?


Pretty much this, word of mouth is more powerful than any other form of advertising, and the gaming community is fairly good about getting out the message.

Also I'm hurt, Ramona....I consider myself casual. Lol

You make a valid point, good Sir or Madam. 
Bizzaro Stormy MurphDog
B.L.U.E L.A.S.E.R.
#18 - 2013-06-17 16:44:41 UTC
Ramona McCandless wrote:
Its pretty obvious really

Of all the people I have introduced to EvE, only a small percent stayed on

The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game

So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play

Thats not a very good use of advertising revenue

Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?

Has it just got hot in here or is it just me?


Not to mention advertising is very expensive, and CCP just doesn't have that type of money. An aggressive ad campaign would likely LOSE the company money overall, rather than result in a net gain.

That's why CCP focuses primarily on the only market where it knows it can get more subscribers - they target current subscribers and push to get more alts. The approximately 175,000 people who play this game aren't wrung out yet :)

I am not an alt of Chribba.
Ramona McCandless
Silent Vale
LinkNet
#19 - 2013-06-17 16:45:27 UTC
Kijo Rikki wrote:
Ramona McCandless wrote:
Its pretty obvious really



Of all the people I have introduced to EvE, only a small percent stayed on


The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game



So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play


Thats not a very good use of advertising revenue


Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?







Has it just got hot in here or is it just me?


Pretty much this, word of mouth is more powerful than any other form of advertising, and the gaming community is fairly good about getting out the message.

Also I'm hurt, Ramona....I consider myself casual. Lol



Sweetie, look at the time you put into making your portrait realistic and original


Theres not a casual bone in your body

"Yea, some dude came in and was normal for first couple months, so I gave him director." - Sean Dunaway

"A singular character could be hired to penetrate another corps space... using gorilla like tactics..." - Chane Morgann
Kijo Rikki
Killboard Padding Services
#20 - 2013-06-17 16:50:13 UTC
But...but I can afk from the editor! I can't afk in a fleet op....at least I'm not supposed to, but I'll be damned if I havent gotten up to go bio during fleet warps or took my chances in an engagement, f1'd a target and left to go do other things. Straight

You make a valid point, good Sir or Madam. 
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