Intergalactic Summit

XAC 2.0! Xun Arms unveils its new corporate visual identity!


In the ever changing, ever evolving, ever challenging Darwinism of New Eden business, developing a strong corporate identity is a vital aspect of promoting ones company and improving its corporate culture. While corporate identity concerns itself with the visual aspects of a company's presence, the corporate culture it works to foster helps galvanize shared perceptions of reality, ways-to-do-things, and interlocked behavior. As such, corporate identity becomes the “persona” of a corporation manifest.

Today on Khanid Prime, the Caldari State affiliated Xun Armaments Corporation announced the launch of a new corporate visual identity that reflects the significant transformation of the company since its inaugural opening in the Khanid Kingdom two years ago. In a media address held by corporate spokesperson and Director of Public Relations, Sanashi Satel, flanked by the imposing ebon clad soldiers of the company’s new XSEC Paramilitary Division, she proudly unveiled the Corporation’s new logo and image while issuing the following statement:

“The Xun Armaments Corporation has evolved significantly since its inception. Today, our company is the prominent arms manufacturer within the Khanid region that, from the beginning, we set out to become. With our expansion into new areas of business, the need to rethink our corporate image became imperative. Our offices and operations now hold significant influence throughout the Kingdom and our company portfolio has grown exponentially. Spanning the width and breadth of Caldari state-of-the-art weapon systems, munitions and combat platforms, our product line includes some of the more popular domestic Amarr platforms as well. In addition, the creation of XSEC now allows Xun Arms to delve into the realm of professional, contract paramilitary services."

The new identity pays respect to the Xun Arms brand and heritage by preserving the Family’s colors and militant motif, whilst at the same time creating a distinct new identity for the company. It is our sincere belief that the new identity differentiates the company’s new ownership, direction and affiliations by further distancing itself from its controversial Ascendancy roots. We have stepped away from the family’s Amarr heritage and heraldry and embraced an image more in line with our State loyalties. In doing so it better reflects who we are today and the company we aim to be tomorrow.”

Though war is still our business, we are now proud to claim that the price of peace is Xun Arms."

Link to the NEW Xun Armaments Corporation logo