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There will be no Lego Rifter :(

First post First post
Author
Vera Algaert
Republic University
Minmatar Republic
#61 - 2012-12-21 08:33:59 UTC  |  Edited by: Vera Algaert
Vertisce Soritenshi wrote:
Frankly I think Lego is missing out. They fail to realize that the base customers that made them what they are today are the people like us in our 20s-40s, not the little kids they are trying to pander to right now. I am sure there is a huge market for Lego's with adults. They just need to broaden their horizons a bit. As someone else so aptly stated in this thread...their loss.

You are sorely mistaken if you think that a $500 Millenium Falcon is aimed at children.

The niche you are envisioning for EVE-themed sets (starships for adult collectors at a premium price point) is already firmly covered by Star Wars.

Everyone knows Star Wars and despite George Lucas' best efforts most older Lego collectors are probably feeling nostalgic about episode 4-6. Star Wars reminds them just as much of their childhood (or of what they wish their childhood had been like) as Lego does. A perfect match.

Why would you replace that established line of Lego sets with some newfangled franchise that probably less than a million people have ever been involved in?

There is no point in confusing customers by offering them competing products that fall in the same niche and an EVE-themed set would compete directly with the Star Wars-themed collector sets. There can be no serious doubt that the latter are a much better choice for Lego.

Come back in 20 years when EVE is as widely known and evokes the same feelings of nostalgia as Star Wars, Batman or Back to the Future do today and Lego might listen.

.

Talos Valasar
The Thirteen Provinces
#62 - 2012-12-21 09:40:29 UTC  |  Edited by: Talos Valasar
Vera Algaert wrote:
Vertisce Soritenshi wrote:
Frankly I think Lego is missing out. They fail to realize that the base customers that made them what they are today are the people like us in our 20s-40s, not the little kids they are trying to pander to right now. I am sure there is a huge market for Lego's with adults. They just need to broaden their horizons a bit. As someone else so aptly stated in this thread...their loss.

You are sorely mistaken if you think that a $500 Millenium Falcon is aimed at children.

The niche you are envisioning for EVE-themed sets (starships for adult collectors at a premium price point) is already firmly covered by Star Wars.

Everyone knows Star Wars and despite George Lucas' best efforts most older Lego collectors are probably feeling nostalgic about episode 4-6. Star Wars reminds them just as much of their childhood (or of what they wish their childhood had been like) as Lego does. A perfect match.

Why would you replace that established line of Lego sets with some newfangled franchise that probably less than a million people have ever been involved in?

There is no point in confusing customers by offering them competing products that fall in the same niche and an EVE-themed set would compete directly with the Star Wars-themed collector sets. There can be no serious doubt that the latter are a much better choice for Lego.

Come back in 20 years when EVE is as widely known and evokes the same feelings of nostalgia as Star Wars, Batman or Back to the Future do today and Lego might listen.

The design of the Rifter is quite similar to the Star Wars sets, so I think that was one of the factors.
I saw an internal video that showed part of the CUUSOO review process. They were discussing the four models, including the Rifter. While they didn't make a decision, they mentioned being worried about the stability of the model.
I am looking for the video now to see which details I've forgotten, but I obviously can't share it.

Edit: Ah, not an internal video, found it through the internal web though. Clip by a Danish TV station: http://www.dr.dk/tv/se/penge/penge-28#!/ (15 mins in - clip in Danish).
Myyona
Ataraxia Pharmacies
#63 - 2012-12-21 10:44:41 UTC  |  Edited by: Myyona
Talos Valasar wrote:


Edit: Ah, not an internal video, found it through the internal web though. Clip by a Danish TV station: http://www.dr.dk/tv/se/penge/penge-28#!/ (15 mins in - clip in Danish).

They state the the Rifter model is too big and unhandy for children to play with, which I agree to when seeing the model in actual size. I also think it is very likely to break apart if a child actually tried to play with it.

While they also state that the Back to the Future brand is outdated, they still think that the car model is nice and something children will play with regardless if they have seen the movies or not. So the parents buy it for nostalgia and the children get something to play with, win-win.

The modular western town appaears also to have been a hot contender but apparently overlapping with another product line.

EDIT: Looking at the video, I am not too convinced of the "playability" of the DeLorean. The frame appears too fragile and as a parrent you would probably need to help your child reattach the doors and other parts falling off multiple times per day.

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Pinky Denmark
The Cursed Navy
#64 - 2012-12-21 13:42:58 UTC
I have a feeling it is competing too much with their Star Wars line of spaceships... We care about a lego space ship being a Rifter or a X-wing, but kids don't... And thats why they don't want to spent ressources creating spaceships that will compete with their already existing star wars spaceships.

Pinky

PS. Was a nice Rifter model though..
Ronix Aideron
Zymurgy Corp.
#65 - 2012-12-21 13:50:44 UTC
I wonder if the person who designed the model would be willing to share the plans. I would thinking building it would be fun.

Start the day off slow and taper off from there.

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Nova Fox
Novafox Shipyards
#66 - 2012-12-25 08:04:48 UTC
here I was willing to 70$ USD for a copy....

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Princess Gankskank
Ice Axe Psycho Killers
#67 - 2012-12-25 08:13:29 UTC
Use Eggos.....the maple syrup is just gravy.
Texty
State War Academy
Caldari State
#68 - 2012-12-25 08:31:16 UTC
That DeLorean thing is simply ugly.
Mag's
Azn Empire
#69 - 2012-12-25 08:35:15 UTC
Texty wrote:
That DeLorean thing is simply ugly.
Yea I thought the same.

Oh well, their loss.

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Mallak Azaria
Caldari Provisions
Caldari State
#70 - 2012-12-25 08:42:30 UTC
Rifter was too challenging, so they picked something easier instead. This does not surprise me at all.

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Vaal Erit
Science and Trade Institute
Caldari State
#71 - 2012-12-27 21:45:36 UTC  |  Edited by: ISD Suvetar
Details here: http://legocuusoo.posterous.com/

Can't figure out a way to place a bounty on Lego inc yet. Requesting backup from CCP.


Merged with the existing thread. - ISD Suvetar
Ginger Barbarella
#72 - 2012-12-27 21:48:26 UTC
Vaal Erit wrote:
Details here: http://legocuusoo.posterous.com/

Can't figure out a way to place a bounty on Lego inc yet. Requesting backup from CCP.


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Celestra Doxaila
MinTek Tactical Division
#73 - 2012-12-27 21:48:41 UTC
LEGO nerfed the Rifter.
ISD Suvetar
ISD Community Communications Liaisons
ISD Alliance
#74 - 2012-12-27 22:09:40 UTC
This made me sad too :(

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fukier
Brave Collective
#75 - 2012-12-27 22:13:44 UTC
The thing is we are internet nerds... who cares if it has too many parts... its not like any of us will actually open the damn box... it will sit on my shelf and collect dust... just like the rest of my toys... they must remaind in mint condition till the end of times!
At the end of the game both the pawn and the Queen go in the same box.
leviticus ander
The Scope
Gallente Federation
#76 - 2013-01-12 00:48:21 UTC
fukier wrote:
The thing is we are internet nerds... who cares if it has too many parts... its not like any of us will actually open the damn box... it will sit on my shelf and collect dust... just like the rest of my toys... they must remaind in mint condition till the end of times!

I don't think you get how lego works, you need to open the box to assemble it. otherwise it would be like having one of those pour grids of car/plane/tank parts hung up on your wall and acting proud of it.
Sirinda
Ekchuah's Shrine Comporium
#77 - 2013-01-12 01:53:44 UTC
Pity about that.

Oh well, at least this led to me findign out there's a SCII line coming from megabloks. Damn, I might need to buy a few of these... >.<
FloppieTheBanjoClown
Arcana Imperii Ltd.
#78 - 2013-01-12 02:22:36 UTC
Lego Curiosity would make me feel much better.

They should publish the Rifter parts list and assembly instructions. die-hard fans would order what they needed and build it without the kit.

Founding member of the Belligerent Undesirables movement.

FloppieTheBanjoClown
Arcana Imperii Ltd.
#79 - 2013-01-12 02:26:09 UTC
Mallak Azaria wrote:
Rifter was too challenging, so they picked something easier instead. This does not surprise me at all.

Given the complexity of some of their Star Wars kits ($400 Executor, anyone?) I don't think it was that it was challenging.

Everyone knows what Back to the Future is. Try putting a Rifter on the shelves of Wal-Mart and see how that sells.

I'm just disappointed that the Delorean looks like a pile of crap.

Founding member of the Belligerent Undesirables movement.

silens vesica
Corsair Cartel
#80 - 2013-01-12 02:30:57 UTC
FloppieTheBanjoClown wrote:


I'm just disappointed that the Delorean looks like a pile of crap.

Yeah, pretty much.

It's one thing to lose. It's quite another to lose to a badfit LEGO model. X

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