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New dev blog: A letter to the followers of EVE

First post First post
Author
Aiko Intaki
Lodizal Shield Tek
#701 - 2011-10-11 16:01:06 UTC  |  Edited by: Aiko Intaki
Loved the blog in general, but you still don't "get it" with respect to MT.
At least not as far as I'm concerned.

Quote:
Virtual Goods

Next we arrive at our rather underwhelming virtual goods rollout. There was hardly anything to purchase initially, let alone to put the cost of the infamous monocle in perspective. The last thing we wanted to do was create the perception that all items in the store would be in that price range. Quite frankly, it was rather pointless to begin with because we did not have a multiuser environment in which players could show off their purchases. It was another feature that we rushed out the door before it was ready.

We also didn’t do enough to assure you that this wasn’t the beginning of a “pay to win” scenario in EVE. Let me be blunt: Unless the MMO business changes radically, our virtual goods strategy for EVE Online will remain limited in scope and focus on vanity items, or as we said after the CSM visit this summer: The investment of money in EVE should not give you an unfair advantage over the investment of time.

Though the introduction was clearly flawed, our plans for virtual goods are intended to make your playing experience better, not to disrupt it. From a strategic perspective, we had to take these first steps because monthly subscriptions are increasingly becoming a thing of the past. The culture of online gaming is changing, just as the notion of digital ownership did with music. If we don’t evolve our technology, our game design and our revenue model, then we risk obsolescence, and we just can’t allow that to happen to EVE or to our community.

I don't care that the monocle was perceived as being expensive in real-world terms. I don't care that the monocle became a troll-badge and out-sold other MT items. I don't even care that the captain's quarters was a single room menagerie for MT. I also don't worry about the "pay to win" scenario, because it would make my decision not to play incredibly easy.

What do I dislike about MT in EvE? In order of annoyance…

- We're paying subscriptions for CCP to develop content to sell back to us via MT.
- It's horribly immersion breaking when a shirt is worth more isk than a battleship.
- It goes against EvE player-made industry norms.
- MT in EvE is a test bed for WoD/Dust; essentially EvE-subscription funded non-EvE beta testing.
- It goes against EvE risk norms in that Aurum-bought items are not lost when pod-killed.

You've (CCP) lost 3 of my 6 accounts over this, and will lose another before the year is out. You've promised enough in recent blogs that I'll hang on to the last two for a bit yet, but you (CCP) still do not "get it" when it comes to MT.

Aurum suck.

PS: The reason why the introduction of PLEX (the straw man brought up in interviews) didn't upset me? PLEX has a justification aside from profit in combating RMT. PLEX also do not double-dip in charging us. Neither of these things can be said for digital clothes and sparkle ponies.
TekkNition
Acme Wabbits
#702 - 2011-10-11 19:25:42 UTC
Hear hear, nice blog. Finally some focus...plz!
SAVANT Mahr
Imperial Shipment
Amarr Empire
#703 - 2011-10-12 01:30:05 UTC
+1 Humility
+1 Apology
+1 Communication
+1 Acknowledging ownership and responsibility for failincarna
HaydenJD
War Crime Syndicate
#704 - 2011-10-12 10:26:41 UTC
Aiko Intaki wrote:
Loved the blog in general, but you still don't "get it" with respect to MT.
At least not as far as I'm concerned.

Quote:
Virtual Goods

Next we arrive at our rather underwhelming virtual goods rollout. There was hardly anything to purchase initially, let alone to put the cost of the infamous monocle in perspective. The last thing we wanted to do was create the perception that all items in the store would be in that price range. Quite frankly, it was rather pointless to begin with because we did not have a multiuser environment in which players could show off their purchases. It was another feature that we rushed out the door before it was ready.

We also didn’t do enough to assure you that this wasn’t the beginning of a “pay to win” scenario in EVE. Let me be blunt: Unless the MMO business changes radically, our virtual goods strategy for EVE Online will remain limited in scope and focus on vanity items, or as we said after the CSM visit this summer: The investment of money in EVE should not give you an unfair advantage over the investment of time.

Though the introduction was clearly flawed, our plans for virtual goods are intended to make your playing experience better, not to disrupt it. From a strategic perspective, we had to take these first steps because monthly subscriptions are increasingly becoming a thing of the past. The culture of online gaming is changing, just as the notion of digital ownership did with music. If we don’t evolve our technology, our game design and our revenue model, then we risk obsolescence, and we just can’t allow that to happen to EVE or to our community.

I don't care that the monocle was perceived as being expensive in real-world terms. I don't care that the monocle became a troll-badge and out-sold other MT items. I don't even care that the captain's quarters was a single room menagerie for MT. I also don't worry about the "pay to win" scenario, because it would make my decision not to play incredibly easy.

What do I dislike about MT in EvE? In order of annoyance…

- We're paying subscriptions for CCP to develop content to sell back to us via MT.
- It's horribly immersion breaking when a shirt is worth more isk than a battleship.
- It goes against EvE player-made industry norms.
- MT in EvE is a test bed for WoD/Dust; essentially EvE-subscription funded non-EvE beta testing.
- It goes against EvE risk norms in that Aurum-bought items are not lost when pod-killed.

You've (CCP) lost 3 of my 6 accounts over this, and will lose another before the year is out. You've promised enough in recent blogs that I'll hang on to the last two for a bit yet, but you (CCP) still do not "get it" when it comes to MT.

Aurum suck.

PS: The reason why the introduction of PLEX (the straw man brought up in interviews) didn't upset me? PLEX has a justification aside from profit in combating RMT. PLEX also do not double-dip in charging us. Neither of these things can be said for digital clothes and sparkle ponies.


Not sure this cane be said better.
Divaith
Skyhawks Security
#705 - 2011-10-12 13:10:48 UTC
Ever since I started playing EVE I knew it was a very different MMO, unlike anything I had played before. In short I have come to find it brilliant.
Not because of the pew pew lasers, cool star ships and deep and interesting marker system, but because of things like this, the staff of ccp have a vision that is truly unique and they strive to achieve that. The staff dedication to there project is what makes this game great. They regularly update it, they fix the problems, they provide a very rich back story but the greatest part is this. That the are willing to admit they are wrong and fix it and that they actually listen to the community.

I say learn from these mistakes, build from it and Look forward to seeing where all this leads
Feyleaf
Fairy Fleet
#706 - 2011-10-12 15:24:22 UTC
I have a tendency to only come on these forums when im pissed off about something.. .you guys have a brilliant unique thing in Eve. Ty for your Honesty Hilmar.. I really do care, I love Eve online and i really wanna love you guys too :)


Sessym
Ministry of War
#707 - 2011-10-13 12:03:02 UTC
*Sob* This made me rant...Big smile

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Jhanu
The Scope
Gallente Federation
#708 - 2011-10-13 17:40:59 UTC
Seems cool to me.
Jhanu
The Scope
Gallente Federation
#709 - 2011-10-13 17:41:32 UTC  |  Edited by: Jhanu
I wish they had a better trading/market system in Eve. THAT interface needs to be upgraded in a bad way. They have ignored it through all the upgrades, everything is pvp, or nit pickicking about bland, mediocre updates. What is the first thing everyone says after a new update? its always, what's different? not 'the list' of changes, but how does it affect the way I perceive the eve experience? I used to belong to Scott Trade they have markt tools on their website to let you navigate the market far more sophistication than Eve's crude market/trading system. Eve should move more in that direction They have an economist on the staff full time, what the hell is he doing? with the exception of relatively minor tweaks it's the same as the beta. It should be something closer to these tools...
http://research.scottrade.com/qnr/Public/Markets/Overview

Not exactly that sophisticated, but there should be a much deeper broadly developed dynamic under pinning the economic system in this game. Where does all this isk go when you pay fees a taxes etc? its like there is this amorphous entity out there, that is a secret authoritarian regime. Why can't there be a central bank where CCP determines the prime rate, they can interact impartially in that manner. Why can't the wealthiest players/alliances/corporations, etc interact more 'real life' in a true 'free market' capitalist frame work?
And why can't the whole political dimension of the game be improved in the line with the economic/market system? Without the ability for 'player entities' to act like a true lending institution, i.e. 'lending' and 'credit' and providing finance, Eve's vague claim to have some kind of 'advanced' market system is silly.

A market only has meaning in a capitalist environment, or frame of reference. There are no 'markets' in authoritarian, Soviet era, east bloc socialist systems, and if they do, they are merely puppets of the party. Anyway, there should be a way too for a much more advanced legal enforcement system, similar to a lien being issued by a judge on a bank account if certain financial obligations aren't met. For example, if an alliance wants to lend, in a legally enforceable framework than their should be an avenue for them to achieve that status. Wealthy entities of any kind should be allowed to issue charter proposals, and obtain legal status as lenders. Their ability to charge certain interest rates will be determined by their likely hood to survive. Weak entities will be riskier, but have more pay out potential. Think of these as high risk stocks. the more stable, and hence wealthy, successful entities would have low risk, but low return. if someone doesn't pay their bill, a freeze or lien could be imposed. there can be an advanced menu system where you can apply for loans, etc from these banks. do a contract, put in a payment system of some kind, and if the player misses a payment, his credit and hence borrowing power will be reduced, and until he pays his bills and lives within his means, he will never enjoy the benefits associated with good credit, yada yada yada. any way i mean why not? it would add a level of sophistication to the financial side of the game. you could have true tycoons and conglomerates, etc... this could be developed on many levels, with legal and hence financial punishments for irresponsible financial mangment by the player. There could even be real insurance company's competing with prices, to provide ship insurance, etc. use your imagination... CCP certainly has the cash to invest to develope this. Or is it a pipe dream for obvious reasons i cant see?
Syri Taneka
NOVA-CAINE
#710 - 2011-10-16 07:51:33 UTC
"The tragedy here is that the team really did build solid technology and great art to support what you can see and did it in way that sets a strong foundation for building out the rest. The fact is, in spite of our missteps, they delivered some of the most amazing interior rendering and character technology in the industry, and their efforts deserve praise."

This excerpt from Hilmar's post is absolutely true. Flawed though the CQ release was (mostly due to its incompletion as a feature), what was there was visually stunning. I wish more games delivered this kind of visual quality.
Hakaru Ishiwara
Republic Military School
Minmatar Republic
#711 - 2011-10-16 21:01:39 UTC
@ Hilmar: Thanks for the candid communication, but this is way late in the game.

For over four years, EVE Online has been my primary MMO computer gaming environment, but no longer. CCP has lost most credibility in my eyes as a viable long-term entertainment service provider. Specifically, CCP has demonstrated, through its actions, that it is mostly unwilling to consider reasonable customer input and communications as valid. Furthermore, CCP has demonstrated through the NEX store that spaceships are NOT a part of its strategic revenue model moving forward. This essentially signs the death sentence for continued and long-term investment in spaceship-based game-play.

Certainly, I read your apology letter from start to finish. I read about the proposed near-term investment in spaceships. All of those line items are nice, but this stuff is too little and too late. Your customers have been asking for these things for YEARS.

CCP needs to demonstrate true commitment in the form of brilliant deliverables that are OWNED by a team of designers, developers and quality assurance personnel who iterate and follow up on that project over the course of time. Long-term project ownership and executive-level commitment to that which is sold to subscribers are phenomenal selling points for your long-term subscribers. And it makes good business sense to promote continuity in personnel involved with a given project.

And then there is this:
Hilmar wrote:
Though the introduction was clearly flawed, our plans for virtual goods are intended to make your playing experience better, not to disrupt it. From a strategic perspective, we had to take these first steps because monthly subscriptions are increasingly becoming a thing of the past. The culture of online gaming is changing, just as the notion of digital ownership did with music. If we don’t evolve our technology, our game design and our revenue model, then we risk obsolescence, and we just can’t allow that to happen to EVE or to our community.

Some very well-put words from Aiko Intaki above.

What is CCP’s strategic model, moving forward?

More importantly, how do I, as a long-term customer, with a strong interest in the science fiction, space-based aspects of the EVE Online service, fit into that strategy?

+++++++ I have never shed a tear for a fellow EVE player until now. Mark “Seleene” Heard's Blog Honoring Sean "Vile Rat" Smith.

oldmanst4r
oldmanst4r's Corporation
#712 - 2011-10-17 05:02:57 UTC
Thank you Hilmar. This is much appreciated by the entire community. I personally think that we as a community have a lot to look forward too still in our relationship with CCP.
Marhaba
Dissolution Syndicate
#713 - 2011-10-17 12:05:01 UTC
This letter, plus the plan to bring back spinning, is why I resubscribed both of my accounts.
Xalabaster
Renenet Enterprises
#714 - 2011-10-17 20:17:39 UTC
@Hilmar: First of all thanks for this positive message and I am looking forward to your upcoming releases.

If you please, here is some feedback from a returning player although I am not entirely sure how long my return will last. I came back after a very long break to check out the game again.

To my person, I am a casal semi explorer/pvp player having a family therefore not that much time to play. I just love the fact that I can explore known and unknown space although I find especially the exploration side of Eve very dry and not necessarily challenging. I do not have the time to chain PVE events (one escalation after another) nor can I be bound to spend that time (I am a casual player who happens to enjoy space sims).

What I miss the most in Eve are the following items which I believe would keep my (and potentially other's) interest:

- Bring back "true" W-Space! When wormholes were first released, it was an amazing adventurous and dangerous world, a different entity to the known world. It had that Star Trek feeling to it (the TV series, not the game). Today it feels like any other known system space with towers defended to the teeth and no real challenge for a casual player. When you first released (apocrypha I believe?) , we could setup quick small fleets or even solo roams and find nice pvp time. Now, this is almost impossible unless one spends lots and lots of time. For me, there is no compelling reasons to keep playing like this.

In more detail, it means remove the towers or allow only small ones. Let unknown space become a risky but rewarding adventure for roamers again. I foresee sleeper loot prices going sky high again (as per the w-space release)

- Offlined/incapacitated towers: At this time, I am sitting in an explorer bomber looking for potential targets in w-space and I scanned down two medium and smaller sized towers which are offlined/incapacitated. To my surprise, I can't do anything, not even capture them. Such a waste for an explorer who likes a tad bit of PVP taste. I don't want to do radar sites, I don't want to do any of those outpost sites, I want to specialize in finding or (if needed capturing) loot/content left over by players. If towers were to stay in w-space, what stops you/us lucky finders to capture and put the logistics in place to haul back a tower structure? For a casual player, that would take the 1-3 hours to make this happen and one would get his share of excitement from this as this operation alone is risky to achieve!

For a mostly solo pilot who likes to interact with his human mmo environment, I'd love to play this game with this mixed touch of exploration and pvp content.

Above suggestions may be relatively easy to implement (I apologize if I may generalize this too much) if you compare with new features. This game is such a complete and beautiful game as it is now but it needs some extra love for those casual players who need that spicy element of exploration and pvp.

I hope the above makes sense.

Thanks in advance for considering this!

Xala :)
Davelantor
Deep Core Mining Inc.
Caldari State
#715 - 2011-10-19 18:14:41 UTC  |  Edited by: Davelantor
Thank you ...
Even with the disappointments i get from time to time, there has always been enough for me to keep playing EvE ... and this letter, just gave me a warm and fuzzy feeling and a bit proud to pledge my loyalties with such a humble company with a CEO that can admit mistakes.

ok ... enough said ...

Lets kill **** !!! Pirate
EmanRetne
The Iceslave
#716 - 2011-10-19 20:34:35 UTC
Thank you Hilmar, this goes a long way, i will be renewing my accounts when the time comes Big smile
Macmuelli
No Star Michellin but Chef Foundation
#717 - 2011-10-19 20:43:54 UTC
Thank u to Hillmar, +1

+ cheers to the future
Slappy Andven
A.C.M.E. Construction Inc.
#718 - 2011-10-19 21:24:35 UTC
Thank you for posting this. Can I make a suggestion? Why not just kill WoD entirely and stick to EVE/Dust? Stick to your core competency. You've done an amazing job there. Why risk it?

-- 

Slappy Andven

CEO Natural Born Killas

Montohotep
Viziam
Amarr Empire
#719 - 2011-10-20 00:09:24 UTC  |  Edited by: Montohotep
WHOA!! That caught me completely off guard....well said and I appreciate the honesty and communication as well as the apology....definitely restored most of my faith in CCP and its leadership.....don't forget your words and remain faithful to them over the coming months and I'm sure Eve's future will remain a bright one!


Takes major balls and guts to publicly admit and apologize for one's mistakes...glad CCP has a CEO like this!!
Will continue to keep my 4 accounts active as long as this type of honesty and communication remains....
Apollo Gabriel
Mercatoris
#720 - 2011-10-20 15:00:16 UTC
Montohotep wrote:
WHOA!! That caught me completely off guard....well said and I appreciate the honesty and communication as well as the apology....definitely restored most of my faith in CCP and its leadership.....don't forget your words and remain faithful to them over the coming months and I'm sure Eve's future will remain a bright one!


Takes major balls and guts to publicly admit and apologize for one's mistakes...glad CCP has a CEO like this!!
Will continue to keep my 4 accounts active as long as this type of honesty and communication remains....


Took balls sure, but took responsibility? 120 people fired. His job? ok.

Always ... Never ... Forget to check your references.   Peace out Zulu! Hope you land well!