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Modern Propaganda, its usefulness in war, and its effect/reflection on our species.

Author
Shiv Mahon
Chicas Perdidas
#1 - 2012-07-20 19:06:09 UTC  |  Edited by: Shiv Mahon
Greetings Capsuleers,






Introduction:


In an effort to better myself I'm taking a sociology class here in Couster Academy, and the first semester topic is Wartime media and communications broadcast.

I've selected as an assignment "Propaganda as the primary weapon of war", and I've gathered some reference material from the four different culture's media outlets, which I believe highlights, more than sufficiently, the divergent ethos, characteristics and goals, of the different races.


All the selected propaganda material has the same underlying theme, however: Going to war for the sake of what you stand for.


Patriotism, Faith, Fear and Pride are consistent themes - Enough, I feel, to draw comparisons between the methods and execution of these different materials, and marvel at a common, almost synchronized manner of delivery.


For my own part, I believe these pieces serve as a method of indoctrination towards baseliners, as a means to justify and ensure the continued existence of Capsuleers, as a spectacular near-deity to be idolized and feared.

I wonder therefore, how capsuleers across the different cultures actually view these portrayals.
Are they immune to this type of "flattery"?


Some Questions:

As part of the observational sciences aspect of my assignment, I would like to ask the capsuleer community to take a moment to review the media holos below.

Then I would ask you to reflect on the following, and perhaps comment on it:

Does the "propaganda" snippet that defines your culture adequately reflect your personal views and feelings?
Simply: Does this promotional material make you want to salute the flag of your nation, or sneer disgustedly at the primitive attempt of your society to manipulate you.

What do you feel/think when you consider the other races attempts to meet and mirror the effort of your own.

I would also ask anyone that feels themselves outside of the net of this material to describe what they feel after being "exposed" to it.
Curiosity? Disgust? Indifference? At a purely aesthetic level is there nothing positive to consider here?

Particularly I wonder what outside factions such as the Sansha make of all this noise: Does it speak of our attempt to better ourselves, or merely contribute further to the hysteria?


Thank you for any insight you can offer.


Media Holos:

Gallente Public Broadcast

Amarr Public Broadcast

Caldari Public Broadcast

Minmatar Public Broadcast
Shiv Mahon
Chicas Perdidas
#2 - 2012-07-20 19:07:01 UTC  |  Edited by: Shiv Mahon
Let me start the spherically-contained-void rolling by offering my own views:


Disclaimer:

Please note that these observations are not my full views on the various cultures, so much as a description of the superficial state I find myself in after watching the respective holos.
I sincerely and humbly state that I countenance and describe only the effect of these broadcasts upon me, with a certain level of rationalisation as to that effect.
Please don't wardec me for insulting your culture!



Gallente

I will simply say that the Gallente broadcast speaks to my very soul.
I understand it is propoganda at its simplest, but it still strikes a chord in my heart, and echoes closely with what I truly feel I do stand for.

I am as an addict to this material. I weep every time it is played, and require a few minutes to compose myself upon its ending.

I play the holo every morning in my bar, and also I broadcast it on the Public Gallente comms channel at least once a day, to remind our brave soldiers what they are fighting for.

If I am a puppet to be manipulated thus, then let me be a proud puppet.


Amarr

I find this broadcast beautiful and tragic. It speaks to me of a culture so obsessed with searching for its own soul that it has lost it.
When the holo finishes, I find myself sure in the millenia to come, historians shall use material such as this to describe the poetic tragedy that was the lost Amarr civilization.


Caldari

I am indifferent. It seems to be simply a superficial attempt to mirror the Gallente broadcast, without fully understanding how to stir the passion of the soul.
I feel it tries to define a sense of pride and purpose in something essentially cold and impersonal.
When the holo ends I wonder how anyone can love that which is unyielding?
Freedom is something to be achieved - but the might of civilisation is simply something to be relentlessly enforced.
A sad parallel.

Minmatar

This speaks to me. I smell leather and spices and dream of shifting sands and drums, and I gain a new respect for a wise and ancient ally.
I sense a tragedy overcome by a proud people, determined to shape their own futures: A powerful and noble pride that has earned my respect.
When the holo ends I feel that truly I could marry a Minmatar man, if he spoke to me thus.



And you?
Makkal Hanaya
Revenent Defence Corperation
#3 - 2012-07-20 20:35:10 UTC
The propaganda of your Federation and its ally, the Republic, both 'speak to you' while those of the Amarr and Caldari fail to.

All this tells us is that you've received the proper amount of cultural indoctrination.

Render unto Khanid the things which are Khanid's; and unto God the things that are God's.

Lyn Farel
Societas Imperialis Sceptri Coronaeque
Khimi Harar
#4 - 2012-07-20 20:46:38 UTC
These materials look more like gallente holos trailers realized for the movie industry than anything else. I really, highly doubt that such materials could be used by any of the militaries of the four main nations for various reasons.

You will also notice that they all share the exact same format and mise en scène which indicates that they were probably realized by the same author, or company.

__________

In any way, they are very different from the military ads I have had the occasion to watch over the years.

For example, on the gallente side, I have always noted a tendancy to show close ups on soldiers helping or saving populations, being of assistance, and glorifying their actions, and not showing the gears of war at play here. They also show a tendancy to point at all of what they usually consider wrong in the cluster, something shared with the Amarr.

On the other hand, the few Matari propaganda I have been exposed too in the Republic Military School were very "revolution driven". Remember the Ushra'Khan fist ? A lot of posters, especially.

The materials I have seen on the ACN on another hand rarely focus on showing the military like the gallente do. The military service is something deeply ingrained in the amarrian society for various reasons. There is little meaning of the word "advertisement" in the Amarr society, it barely exists since they now share trade and resources with the borders of the Federation. The Amarr propaganda sources, you will probably find them most likely in schools and universities.

What makes me think that a Caldari video material would be quite the opposite of the one shown here is there very way of being. The Caldari generally do not feel the need to play on emotions via hyperboles like the gallentean industry do. The pride is already here and from my own experience, the very materials I have seen rarely exceeded a few seconds, with the Navy logo above.

Of course, all of this comes from my own experience of what I have seen, and what I have been exposed to.
Karkaroph
Imperial Academy
Amarr Empire
#5 - 2012-07-20 21:01:14 UTC  |  Edited by: Karkaroph
Makkal Hanaya wrote:
The propaganda of your Federation and its ally, the Republic, both 'speak to you' while those of the Amarr and Caldari fail to.

All this tells us is that you've received the proper amount of cultural indoctrination.



I would ask then, Does the Caldari meterial speak to you in the same way?

We are a children of our upbringing, no question, and can hardly complain or deny that we foster emotion at the clarion call of our own tumpets.

Perhaps the young lady merely seeks other points of reference.


May I ask - Do you love your nation when you hear its anthem thusly?



I would add: I have little time for the bombast of Amarr self-righteousness.
That we are on a sacred mission, most assuredly. That it need be proclaimed in a haughty show of vainglorious might?

No. I have no time for that.

[i]I have seen so much of it, that truly I know nothing of it, except that it embaces me.

I, Karkaroph.[/i]

Makkal Hanaya
Revenent Defence Corperation
#6 - 2012-07-20 21:16:04 UTC
Last time I was at a Minmatar station, they showed something like this before a game. Would that be considered a form of propaganda?

Render unto Khanid the things which are Khanid's; and unto God the things that are God's.

Shiv Mahon
Chicas Perdidas
#7 - 2012-07-20 21:23:56 UTC
Makkal Hanaya wrote:
Last time I was at a Minmatar station, they showed something like this before a game. Would that be considered a form of propaganda?


It works on me. I go slightly weak at the knees to be honest.

Did you get to meet any of the players by any chance? Perhaps grab a few id chips?

I ask only to learn. I'd love to do an interview as part of my... studies.




Lyris Nairn
Perkone
Caldari State
#8 - 2012-07-20 21:27:14 UTC  |  Edited by: Lyris Nairn
Propaganda has an amazing effect on war. Rather than looking at the propaganda of wholly ineffectual wars, such as those being fought through proxy by the major powers, why not consider the propaganda used in capsuleer organisations for their own war campaigns?

Delve War Five Propaganda: "Urban Spaceman"
Freeport Delve Campaign: "Goonswarm Federation National Anthem"
"Little Bees"
Alliance Tournament X


edit: Here's some posters.
Chairman Declares Cyberwar!
We Do Not Sow
Disposable Heroes
Jita Will Burn
Don't Ever Stop Posting

Sky Captain of Your Heart

Reddit: lyris_nairn Skype: lyris.nairn Twitter: @lyris_nairn

Shiv Mahon
Chicas Perdidas
#9 - 2012-07-20 21:31:17 UTC
Lyn Farel wrote:
These materials look more like gallente holos trailers realized for the movie industry than anything else. I really, highly doubt that such materials could be used by any of the militaries of the four main nations for various reasons.

You will also notice that they all share the exact same format and mise en scène which indicates that they were probably realized by the same author, or company.

.



Your response was insightful - thank you.


I understand these holos are Concord issued, so therefore its not beyond reason that they are developed by a single studio.
I am already looking into the underlying history for my paper, as I need to give credit.

Perhaps the most important aspect for me is that each of these reels is authorized by the respective states to demonstrate their separate manifests.

The Gallente reel playes regularly on Gallente State broadcasts, and so on forth for the rest: A tacit approval from all to be thus promoted.


This is why I grasped the opportunity to use them as a basis for study: It's rare that one can take four vastly different cultures, and distill them down to a simple format that stands comparison so evenly.

Thank you for your interest and comments.
Makkal Hanaya
Revenent Defence Corperation
#10 - 2012-07-20 21:33:06 UTC
Shiv Mahon wrote:
It works on me. I go slightly weak at the knees to be honest.

Did you get to meet any of the players by any chance? Perhaps grab a few id chips?

I ask only to learn. I'd love to do an interview as part of my... studies.

I was station-side and the game was planet-side.

Matari sporting events are not the safest place for a Khanid woman.

Render unto Khanid the things which are Khanid's; and unto God the things that are God's.

Shiv Mahon
Chicas Perdidas
#11 - 2012-07-20 21:34:35 UTC
Makkal Hanaya wrote:
The propaganda of your Federation and its ally, the Republic, both 'speak to you' while those of the Amarr and Caldari fail to.

All this tells us is that you've received the proper amount of cultural indoctrination.



Thankyou for your response Makkal, it is right on the mark I think.

I am, as an earlier commentator noted, only a child of my upbringing.
Perhaps a foolish child - I've been scolded often enough.

I can't help but dance to the music that inspires me to dance. Perhaps the best "propaganda" is the one that allows us to appreciate it even as we realize what it is. The truth hits harder than any lie, after all?



Shiv Mahon
Chicas Perdidas
#12 - 2012-07-20 21:36:45 UTC
Lyris Nairn wrote:
Propaganda has an amazing effect on war. Rather than looking at the propaganda of wholly ineffectual wars, such as those being fought through proxy by the major powers, why not consider the propaganda used in capsuleer organisations for their own war campaigns?

Delve War Five Propaganda: "Urban Spaceman"
Freeport Delve Campaign: "Goonswarm Federation National Anthem"
"Little Bees"


edit: Here's some posters.
Chairman Declares Cyberwar!
We Do Not Sow
Disposable Heroes
Jita Will Burn
Don't Ever Stop Posting



I don't know whether to love or hate you - you've given me my next project - but also several months more of work to do.

I sincerely Thank You at least.

Lyris Nairn
Perkone
Caldari State
#13 - 2012-07-20 21:38:07 UTC
"Rifters every day" is my sincere sentiment, in part due to our propaganda efforts to idolize the Rifter Hero.

Sky Captain of Your Heart

Reddit: lyris_nairn Skype: lyris.nairn Twitter: @lyris_nairn

Makkal Hanaya
Revenent Defence Corperation
#14 - 2012-07-20 21:49:29 UTC  |  Edited by: Makkal Hanaya
Karkaroph wrote:
I would ask then, Does the Caldari meterial speak to you in the same way?

I have a range of reactions to Caldari propaganda.

There's a Kaalakiota station not far from where I grew up. One evening I found myself in a study hall filled with teenagers (I was informed it was 'crunch time' and they were 'cramming.') and saw this playing on the wall screen.

I'm still not sure what it is, but I thought it was very catchy.

Karkaroph wrote:
May I ask - Do you love your nation when you hear its anthem thusly?

Are you asking me if I feel love when I hear my Kingdom's anthem? If so, yes.

Render unto Khanid the things which are Khanid's; and unto God the things that are God's.

Karkaroph
Imperial Academy
Amarr Empire
#15 - 2012-07-20 22:15:47 UTC
Makkal Hanaya wrote:
Karkaroph wrote:
I would ask then, Does the Caldari meterial speak to you in the same way?

I have a range of reactions to Caldari propaganda.

There's a Kaalakiota station not far from where I grew up. One evening I found myself in a study hall filled with teenagers (I was informed it was 'crunch time' and they were 'cramming.') and saw this playing on the wall screen.

I'm still not sure what it is, but I thought it was very catchy.




I'm afraid I draw a complete blank also.

Appearances to the contrary, I fear I am not as 'with it' as I once was.

[i]I have seen so much of it, that truly I know nothing of it, except that it embaces me.

I, Karkaroph.[/i]

Hans Nardieu
Federal Nationalist Party
#16 - 2012-07-20 22:25:55 UTC
All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.

Col. Hans Nardieu (ret.) Chairman, National Party of the Federated Union of Gallente Prime Office of the Party Headquarters, Villore VII-6 Senate Bureau Station

Natalcya Katla
Astropolitan Front
#17 - 2012-07-21 00:25:42 UTC
Shiv Mahon wrote:
I would also ask anyone that feels themselves outside of the net of this material to describe what they feel after being "exposed" to it.
Curiosity? Disgust? Indifference? At a purely aesthetic level is there nothing positive to consider here?


I find them all very beautiful. And they all turn my stomach, because the bloodsport they promote is so ugly.

What a waste of noble words. It's a shame.
Rogue Integer
Hedion University
Amarr Empire
#18 - 2012-07-21 01:21:40 UTC  |  Edited by: Rogue Integer
Hans Nardieu wrote:
All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.

This explains the neverending production of holo dreck from the Federation.
Rodj Blake
PIE Inc.
Khimi Harar
#19 - 2012-07-21 07:41:20 UTC
It is no surprise when the Minmatar or Gallente resort to using propaganda, but as an Amarrian I much prefer to use the methodology of public relations.

Dolce et decorum est pro Imperium mori

Shiv Mahon
Chicas Perdidas
#20 - 2012-07-21 08:00:46 UTC
Rogue Integer wrote:
Hans Nardieu wrote:
All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.

This explains the neverending production of holo dreck from the Federation.



Can I ask what you think of the media I included? Do you see anything positive with it? Anything aesthetically appealing?

I'm curious as to its effect on Capsuleers: Whether there is any merit to this type of message being aimed at them.

Are we too aloof to be swayed? I find I am not.
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