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The Great AUR Itema Devaluation: A solution

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Author
Linna Excel
Center for Advanced Studies
Gallente Federation
#21 - 2012-06-27 23:19:24 UTC
If you pay early chances are you'll be paying the most... unless it's a collectors item.

*Didn't get a collectors ed of a game he wanted and now a new one is almost 3 times the original asking price*
Ziranda Hakuli
Brutor Tribe
Minmatar Republic
#22 - 2012-06-27 23:26:23 UTC
Crunchie Attuxors wrote:
PinkKnife wrote:
They bought the items at their own volition. CCP made no claims that the items were investment grade, and any assumption that they were is on the buyers, it is not CCPs job to make people space rich by speculating on what might be rare and what might not be. If all you wanted was the fancy shirt, then you still have it.

It sucks you aren't special happy sauce anymore because other people can get a fancy shirt too. But, you can sell all those and go buy a monical and be super happy special sauce again.

In short, build a bridge, and jump through it (get over it).



You realize I didn't buy this stuff, right? I just think it is bad precedent to extend to the real economy (ie real money) what is ok in the fake. Its a matter that the unfairness inherent to the in-game economy shouldn't extend to the real economy. This is why I am not suggesting AUR reimbursement for people who bought plex using ISK, only real money. And people who didn't speculate (because speculation requires, you know, actually selling it in market).

So yeah, your rage is uncalled for in this thread and actually betrays a lack of basic reading comprehension.

hmmm....you are.....cannot say it be violating the forum rules but let put it this way; We are human beings creatures of habit and comfort we like the pretty things in real life and what we find within the game we play. NO ONE.....i repeat NO ONE forced said players to spend real life money on PLEXs to convert to ARUM. I highly doubtt someone held a gun to their head and Said "Buy ARUM NOW or that grey matter in their is all over your computer and wall!!!!"

Sheesh come on OP you can do better then this horrible troll attempt
Katie Frost
Ministry of War
Amarr Empire
#23 - 2012-06-27 23:37:44 UTC
This is really a case of poor investment choices by players thinking that AUR/NEX items will actually increase in value over time.

The NEX store is an artificial market that has items that can only increase in number and therefore can only decrease in value.

What should be even more obvious, is that this market is in its very early stages of development. This would suggest that items would also increase in range over time. This again should be a clear indicator to any investor that anything purchased today will be available to everyone at the same price and will in all likelihood be replaced with an upgraded model in the near future making the item virtually obsolete and therefore, the value of the item purchased today will only ever reduce.

AUR Market sells vanity items - it was always advertised as a vanity store. Treat it as such.
Mr Epeen
It's All About Me
#24 - 2012-06-28 00:20:58 UTC
Katie Frost wrote:
This is really a case of poor investment choices by players thinking that AUR/NEX items will actually increase in value over time.

The NEX store is an artificial market that has items that can only increase in number and therefore can only decrease in value.

What should be even more obvious, is that this market is in its very early stages of development. This would suggest that items would also increase in range over time. This again should be a clear indicator to any investor that anything purchased today will be available to everyone at the same price and will in all likelihood be replaced with an upgraded model in the near future making the item virtually obsolete and therefore, the value of the item purchased today will only ever reduce.

AUR Market sells vanity items - it was always advertised as a vanity store. Treat it as such.


This is a case of you not having a clue.

Let me enlighten you as to what is actually about.

CCP has, over the years offered, 'special' items. Gold Magnates, Opex yachts, Quaffe shirts and various other ships, fashion and modules that were supposed to be one-off gifts for various events, anniversaries and promotions.

Over the last year or so, they have started to recycle these items much to the ire of those players, like myself, that are avid collectors of such stuff. This destroys the value of these items. Not the ISK value, but the historical value. The "I was there" value. The seeing it in your hanger and having fond memories reawakened value.

Now it seems the marketing department has taken to using underhanded techniques to con people into spending money for large quantities of PLEXes with leading but ambiguous statements and buzzwords implying exclusive items for taking these offers that would otherwise be ignored by the majority of players.

This has nothing to do with speculating. It has everything to do with CCP taking a shotgun to themselves by destroying any chance of trust or repeat business from the limited supply of players with the financial means to take advantage of these offers in the future.

Mr Epeen Cool
Katie Frost
Ministry of War
Amarr Empire
#25 - 2012-06-28 01:19:24 UTC
Mr Epeen wrote:

This is a case of you not having a clue.

Let me enlighten you as to what is actually about.

CCP has, over the years offered, 'special' items. Gold Magnates, Opex yachts, Quaffe shirts and various other ships, fashion and modules that were supposed to be one-off gifts for various events, anniversaries and promotions.


Were these items ever advertised as "one-off" or were the actual offers/promotions one-off? Were there guarantees made by CCP that these items would not be made available through other means or other future promotions?

Please do 'enlighten' me further...

Mr Epeen wrote:

Over the last year or so, they have started to recycle these items much to the ire of those players, like myself, that are avid collectors of such stuff. This destroys the value of these items. Not the ISK value, but the historical value. The "I was there" value. The seeing it in your hanger and having fond memories reawakened value.


If you are looking at the sentimental value of these items, aside from the practice being just generally odd in my opinion - then they should be just as valuable to you now. The item has an innate meaning for you and I don't see how it would have lost that value through its propagation. “You were still there”, at that time and that has lost none of its uniqueness.

Mr Epeen wrote:

Now it seems the marketing department has taken to using underhanded techniques to con people into spending money for large quantities of PLEXes with leading but ambiguous statements and buzzwords implying exclusive items for taking these offers that would otherwise be ignored by the majority of players.


Con? Strong language. These offers probably were ignored by the majority of the players. It's your typical bell-curve distribution isn't it?

You have your top percentile who bought these items, realised that they weren't some "super special" gift that will be forever unique and noted that it is a sales gimmick (such as 2-for-1, or buy this product and get this piece of garbage ABSOLUTELY FREE!) and they profited from it by selling these items to the second group, the bottom percentile.

The bottom percentile are the people who either bought these items or did not realise that they signed up for the promotions/offers/events and NOT the item that came along with the original product. It's like the guy in the other topic that bought 13x PLEX offer which came along with the fancy shirt. He bought the PLEX and not the shirt. The shirt was a sales gimmick and should have been treated as such. It's a common and widely used marketing strategy and there is nothing "underhanded" about it. It prays on stupidity and impulsivity akin to the bottom percentile.

The rest of us at the middle of the bell-curve understood what this was and decided to ignore it and move on.

Mr Epeen wrote:

This has nothing to do with speculating. It has everything to do with CCP taking a shotgun to themselves by destroying any chance of trust or repeat business from the limited supply of players with the financial means to take advantage of these offers in the future.


There are always stupid people with money and any business that fails to take advantage of this fact will fail itself. I will guarantee you that there will always be another 20 Mr Epeen’s in line after you for the next vanity item to be sold with an offer/promotion.
Mr Kidd
Center for Advanced Studies
Gallente Federation
#26 - 2012-06-28 01:19:50 UTC  |  Edited by: Mr Kidd
Crunchie Attuxors wrote:
I want to help poor fools....



Sorry. They deserve nothing.

Their theory of investments in clothing was fatally flawed. Items in the NeX could never increase value in excess of their original purchase price. Why? Because any fool could see that their was no exclusive market, i.e. it wasn't limited to a purely rl cash investment to originally acquire the goods. They were unable to offer items acquired through exclusivity and then offer those items to the isk market from which there was no access save for what the rl cash investors would offer which effectually would create a limited supply to a market with demand and therefore profits. Instead, these guys invested while knowing that their market of buyers could access these goods through a secondary route (isk > plex > aurum > product) completely bypassing the rl cash investors. There was no exclusivity. There was no ability to control supply. And thus, there was no ability to generate profit. The price of those goods could only ever have been exactly what their price was in the NeX.

That the NeX now offers these items for mere fractions of the original purchase prices is......yeah....crappy. But then, the NeX was never about creating a thriving market for the players to enrich their eve-selfs. The NeX was about enriching CCP. Otherwise, CCP would have created at least a modicum of exclusivity in acquisition of the goods.....rl cash only direct to aurum completely detaching the NeX from the isk market for original purchases.

Don't ban me, bro!

CCP Spitfire
C C P
C C P Alliance
#27 - 2012-06-28 12:02:38 UTC
Moved from "EVE General Discussion".

CCP Spitfire | Marketing & Sales Team @ccp_spitfire

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