These forums have been archived and are now read-only.

The new forums are live and can be found at https://forums.eveonline.com/

EVE General Discussion

 
  • Topic is locked indefinitely.
123Next pageLast page
 

Devalued ISHUKONE Shirt? CCP Marketing Malpractice? [UPDATE]

First post
Author
The Antiquarian
Imperial Academy
Amarr Empire
#1 - 2012-06-25 17:08:27 UTC  |  Edited by: The Antiquarian
UPDATE JULY 25, 2012
As noted on CCP Navigator's response, CCP will be providing reparations for the adversely affected original holders of the Ishukone shirts, in a form of equally unique cosmetic item entitled Field Marshall Coat (Different from preexisting NEX purchasable Field Marshall Coat).

The new unique coats will be available via redeeming system on August 8th, the date of the next patch.

UPDATE JULY 8, 2012

Judging by the CCP’s recent action to remove the two highly controversial items from NEX Store, it shows CCP’s admittance on their mistake to release those two items on the NEX Store in the first place.

Removing those two items is an appropriate first step, but that does not provide any reparation for those who were adversely affected by CCP’s marketing failure. Those who took the “leap of faith” in CCP’s are still disenfranchised by seeing billions of their initial investments on these unique shirts turned to “dust” due to the untold number of those shirts being circulated out into the market, thanks to CCP’s mistake of releasing those items for $0.50 on NEX Store.

Obviously CCP can not take away hundreds of ISHUKONE SPECIAL EDITION SHIRT and WOMEN’S EXECUTOR COAT (RED/GOLD) that were purchased for $0.50 post the recent patch.

CCP needs to make appropriate reparations in forms of another completely unique items to the previous owners of those rare apparels. That is the only “just” and “equitable” action.



I try to keep myself calm, but this is just way too outrageous that I had to vent here again and again.

You, CCP, made it sound as if ISHUKONE SPECIAL EDITION Shirt was only available contingent upon the purchase of 13 X PLEXs several months ago. I didn't have to, but I took the damn bait, with the expectation that CCP and its honest marketing department will maintain the "uniqueness" and rarity of these special items.

But you decide to reward those who took that "extra leap of faith" by treating us like feces and dingleberries and having these same items available for 50 cents each several months later. Where is fairness in this?

CCP, You should have MADE IT ADAMANTLY CLEAR FROM THE BEGINNING THAT AFTER 6 MONTHS, THESE SPECIAL ITEMS WILL BE AVAILABLE FOR 50 CENTS EACH!

CCP should make appropriate reparation by rewarding the previous faithful ISHUKONE SPECIAL SHIRT owners with other equivalent UNIQUE items. Prior to this debacle, the shirt had a market value of approximately 2B. Now, it costs 20 million to purchase (although the price increased after CCP decided to stop the sale of Ishukone, the current market price is 1/10th of the original market value of 2B).


So far, this has been the message that CCP has indirectly expressed to all the supporters of Noble Exchange, cash for PLEXs, and all other marketing schemes:

"Thank you for your contribution. You assumed the risk and this is what you get. You will be the laughing stock of the entire community of EVE Online. We will remain mute for the rest of the period. Oh!! And don't forget: we are here sitting behind the desk, laughing at you too!"

Please refer to the following post on the Market Discussion for those who were adversely affected by CCP's recent flooding of pre-existing rare/unique outfits on NEX Store for fraction of their initial costs.
Jade Constantine
Jericho Fraction
The Star Fraction
#2 - 2012-06-25 17:12:08 UTC
I can see why you are outraged - but in comparison to some very real game mechanics hosed by the 1.1 patch (ie wardec system) this is just small beer. Probably best to file it under "lol I invested in aurum/Nex and got taken to the cleaners" and move on with your life tbh.

The True Knowledge is that nothing matters that does not matter to you, might does make right and power makes freedom

The Antiquarian
Imperial Academy
Amarr Empire
#3 - 2012-06-25 17:16:17 UTC
Jade Constantine wrote:
I can see why you are outraged - but in comparison to some very real game mechanics hosed by the 1.1 patch (ie wardec system) this is just small beer. Probably best to file it under "lol I invested in aurum/Nex and got taken to the cleaners" and move on with your life tbh.



I know it is a small issue relative to other big changes, but I am just venting out because actual money was involved in this damn scheme.

If CCP decided to reissue Fullerene Shards or Cerebral Slices from current missions, I wouldn't have the same reaction.

In this case, there are dozens of people (investors?) who spent actual CASH to receive the "much anticipated" Ishukone Special Edition shirt. What is even more outrageous that we could've gotten the shirt for merely 50 cents if we waited for half a year!

13 x PLEX deal costed more than $230. I know that what we paid is for PLEXs, but in its initial marketing promotion, CCP made it sound as if the shirt was only obtainable via the specified venue.

This is just not acceptable.
Destination SkillQueue
Doomheim
#4 - 2012-06-25 17:21:11 UTC
So what you're saying is, that investing in virtual goods owned by a corporation you have no control over might not be a wise move. I can see why you're upset and hope CCP doesn't make a habit of making special edition items common, but I just can't get that upset with you over a shirt especially, since the shirt was a bonus gift given on top of a normal purchase of a PLEX packet.Lol
The Antiquarian
Imperial Academy
Amarr Empire
#5 - 2012-06-25 17:23:32 UTC
Destination SkillQueue wrote:
So what you're saying is, that investing in virtual goods owned by a corporation you have no control over might not be a wise move. I can see why you're upset and hope CCP doesn't make a habit of making special edition items common, but I just can't get that upset with you over a shirt especially, since the shirt was a bonus gift given on top of a normal purchase of a PLEX packet.Lol


You have valid point, but once again, not everyone thinks alike. If you examine the initial marketing promotion, CCP made it sound as if this is only obtainable via this special bundle, as a one-time offer.
Danfen Fenix
#6 - 2012-06-25 17:31:21 UTC  |  Edited by: Danfen Fenix
The Antiquarian wrote:
Destination SkillQueue wrote:
So what you're saying is, that investing in virtual goods owned by a corporation you have no control over might not be a wise move. I can see why you're upset and hope CCP doesn't make a habit of making special edition items common, but I just can't get that upset with you over a shirt especially, since the shirt was a bonus gift given on top of a normal purchase of a PLEX packet.Lol


You have valid point, but once again, not everyone thinks alike. If you examine the initial marketing promotion, CCP made it sound as if this is only obtainable via this special bundle, as a one-time offer.


It was only obtainable via the special offer.....at the time.

It's like when a new movie comes out & it's stated to only be available at cinemas/theaters.

A few months later the DVD comes out.


Or, another recent trend in gaming, when you get special in game items/perks etc for purchasing the collectors edition, then said items are made available later on for MT.
The Antiquarian
Imperial Academy
Amarr Empire
#7 - 2012-06-25 17:34:57 UTC  |  Edited by: The Antiquarian
Danfen Fenix wrote:
The Antiquarian wrote:
Destination SkillQueue wrote:
So what you're saying is, that investing in virtual goods owned by a corporation you have no control over might not be a wise move. I can see why you're upset and hope CCP doesn't make a habit of making special edition items common, but I just can't get that upset with you over a shirt especially, since the shirt was a bonus gift given on top of a normal purchase of a PLEX packet.Lol


You have valid point, but once again, not everyone thinks alike. If you examine the initial marketing promotion, CCP made it sound as if this is only obtainable via this special bundle, as a one-time offer.


It was only obtainable via the special off.....at the time.

It's like when a new movie comes out & it's stated to only be available at cinemas/theaters.

A few months later the DVD comes out.


Or, another recent trend in gaming, when you get special in game items/perks etc for purchasing the collectors edition, then said items are made available later on for MT.


Could you try to examine other "unique" items. Please take a look at the Alliance Tournament prize section. It never says ANYTHING about the indefinite rarity of those ships, but people take it for granted that these will be "unique" till the end of EVE Online.

Why shouldn't CCP apply that to these other unique promotional items?

If CCP is willing to reissue these promotional items for 1/100th the initial market value, then CCP should do the same for ALL OTHER UNIQUES including:

Silver Magnate
Gold Magnate
Opux Luxury Yacht
Tempest Tribal Issue
Imperial Issue Armageddon
All ALLIANCE TOURNAMENT SHIPS
Guardian-Vexor
Federation Issue Magathron.

Why show selectivity? This is not fair.
Splodger
Brutor Tribe
Minmatar Republic
#8 - 2012-06-25 17:36:44 UTC
Does anyone have a screenshot or details of the original offer?

Because it would be bad practice if they did indeed state was, either way as a selling entity where real money is involved CCP should have better practices or at least somewhere where The Antiquarian can get some customer service / answer to his query.

Mr Epeen
It's All About Me
#9 - 2012-06-25 17:39:27 UTC
See that foot all wrapped in bandages?

That's where CCP shot itself.

Once you show your company to be dishonest in it's promotions, you lose the trust of the people who might have taken advantage of those promotions more than once if they stayed honest.

Mr Epeen Cool
Ghost Xray
Hedion University
Amarr Empire
#10 - 2012-06-25 17:42:11 UTC
The Antiquarian wrote:
This is not fair.


And "EvE is not fair" - CCP Soundwave.

EvE Gods giveth and EvE Gods taketh away. Careful not to anger them with your insolence.
Martil
Aliastra
Gallente Federation
#11 - 2012-06-25 17:43:06 UTC
I don't think I'd spend $230 on a t-shirt even in real life.
The Antiquarian
Imperial Academy
Amarr Empire
#12 - 2012-06-25 17:44:37 UTC  |  Edited by: The Antiquarian
Martil wrote:
I don't think I'd spend $230 on a t-shirt even in real life.


There are those who spend $650 for a 7-course meal at the Fat Duck while there are those who spend $6.50 for All Countries Buffet. Everyone values things differently.
Noriko Satomi
Center for Advanced Studies
Gallente Federation
#13 - 2012-06-25 17:55:41 UTC
The Antiquarian wrote:
You have valid point, but once again, not everyone thinks alike...

Yes, some people think clearly.

Feel free to Occupy This Thread! and demand two more free shirts for the other avatars on your account.
Doc Mulder
Doomheim
#14 - 2012-06-25 17:59:10 UTC
I think it's funny.

Just like 30 years ago when my buddy bought an 8088 PC for $5 Grand...and 6 months later it could be had for $900.00. I laughed at him too...
The Antiquarian
Imperial Academy
Amarr Empire
#15 - 2012-06-25 17:59:22 UTC
Noriko Satomi wrote:
The Antiquarian wrote:
You have valid point, but once again, not everyone thinks alike...

Yes, some people think clearly.

Feel free to Occupy This Thread! and demand two more free shirts for the other avatars on your account.


I know i look pathetic asking for reparation for ingame items, but still, CCP needs to be absolutely clear about its future promotions.
Opodiphthera Eucalypti Lepdoptera
Doomheim
#16 - 2012-06-25 17:59:47 UTC  |  Edited by: Opodiphthera Eucalypti Lepdoptera
Wait, it was a GIFT in a Plex package? I was going to make a joke when I read the first post, now it just got beyond my skills for it.

EDIT: Mercedes
Cutter Isaacson
DEDSEC SAN FRANCISCO
#17 - 2012-06-25 18:01:06 UTC
I think you all need to calm down a little in here.

"The truth is usually just an excuse for a lack of imagination." Elim Garak.

The Antiquarian
Imperial Academy
Amarr Empire
#18 - 2012-06-25 18:02:10 UTC
Doc Mulder wrote:
I think it's funny.

Just like 30 years ago when my buddy bought an 8088 PC for $5 Grand...and 6 months later it could be had for $900.00. I laughed at him too...


I think it's funny too.

What you say has nothing to do with our issue. We are not talking about the obsolescence of an item or the decrease in price because of increase in supply. We are talking about CCP's "almost-cryptic-deceptive" marketing practice that incentivize us to dish out hundreds of dollars by making it sound as if this unique collectible item is obtainable contingent upon paying actual cash, when 6 months down the road, they resell it for 50 cents each.
Mangold
Mirkur Draug'Tyr
Ushra'Khan
#19 - 2012-06-25 18:02:46 UTC
People buy aurum items? With plex?

Shocked

Lol
Opodiphthera Eucalypti Lepdoptera
Doomheim
#20 - 2012-06-25 18:03:44 UTC
The Antiquarian wrote:
Doc Mulder wrote:
I think it's funny.

Just like 30 years ago when my buddy bought an 8088 PC for $5 Grand...and 6 months later it could be had for $900.00. I laughed at him too...


I think it's funny too.

What you say has nothing to do with our issue. We are not talking about the obsolescence of an item or the decrease in price because of increase in supply. We are talking about CCP's "almost-cryptic-deceptive" marketing practice that incentivize us to dish out hundreds of dollars by making it sound as if this unique collectible item is obtainable contingent upon paying actual cash, when 6 months down the road, they resell it for 50 cents each.


Read that with attention folks, he didn't bough the Plex, he bought the digital shirt.
123Next pageLast page