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[Epic Porposal] More Advertising.

Author
Davon Mandra'thin
Das Collective
#1 - 2012-04-16 14:51:45 UTC  |  Edited by: Davon Mandra'thin
Because of the versatility of our fair MMO, the Eve universe is one where there are many niche or concept corporations which provide specialist services and so on and so forth. At the moment, advertising these services (or even entire corporations) is limited to naming cans and anchoring them on gates, spamming local, or futilely hoping someone will read your bio.

I think the corporate landscape would infinitely benefit from some way of advertising. I'm not proposing any specific method, I just want to get everyone's opinions on how Eve players and corps could advertise services.

A few examples;
- Adverts on CONCORD billboards.
- Limited slots (per system) for anchorable billboards. (Destructible and Replaceable in lowsec like Customs Offices)
- Adverts on the CQ screen.
- New shiptype (holographic billboard projector).
- Alliance logo hologram mods.
- Posters in Corporate Offices (Once we can walk around them).
- And many more.

How would you want to advertise?

Pros and Cons wrote:

Pros;
- Greater corporate flexibility.
- Greater versatility/availability of services offered.
- Less people in NPC corps (possibly).
- More community exposure to those who don't see much of Eve outside of the client.
- Potential for propaganda and all the awesomeness that follows.
- A powerful ISK sink. (Prices could depend on system traffic of bidding for advertising time)
- More potential for player created/emergent careers.
- Potentially less spam advertising (ie cans, local spam, etc)

Cons;
- Would require regulation to prevent excessive ads. (Not really a con if accounted for)
- Would require regulation to prevent inappropriate content being advertised. (Not really a con if accounted for)


If you like the idea, please click the like button at the top right of this post and post to show your support.
Rimase
#2 - 2012-04-16 15:17:53 UTC  |  Edited by: Rimase
First: Iterate on Shares.
- Have them securely transferred to other characters.
- Bring a Shares market.

Why? - to attract investors and members!
Cool! - and... bankrupt corporations go into administration under EVE Central Bank. These corporations appear on a universe-wide tab on the Market Browser under 'corporations'.

-


Next: This thread's idea, maybe.

Well, we can already have our corporation be advertised on login screen. But...
How else could we advertise? - How would I want to advertise?

Have your corporation be advertised in solarsystems, to constellations up to region-wide advertising!
- Stations: Your corporation would appear on the player-viewer's holograph television with their Shares value.
- Office: If walking in stations (WiS) ever happens, the station with corporate office are freely auto-advertised within the WiS zones.
- Space: Additional 'NPC commercial ships' rotate around solarsystem's populated areas advertising your corporation.
(so yea i totally agree P)
- API: Somehow third-party applications can see these advertisements, which then can be Shared. Act of sharing is common. Find any article on a popular games informer, read an article and find 'Share button'.
- API: Social Media intergration. You corporation's social media website can use an application for advertising, maybe.

Click screen > Open Corporation info window > Press Shares tab > Purchase.

Looking to join Caldari Faction Warfare corporation!

Arduemont
Rotten Legion
#3 - 2012-04-18 14:11:39 UTC
Hmm...

Hesitantly supported.

So long as restrictions are applied.
I don't want to see as many billboards as there are cans floating around.

"In the age of information, ignorance is a choice." www.stateofwar.co.nf

Teshania
Silent Lazy Miners
#4 - 2012-04-19 19:52:59 UTC
Total Supported,

Buy eve time on the big screen TV in station!! To will advertise your corporation/alliance. Can be done via isk/plex Think about CCP The money you could generate.

Secondly Advertising on CONCORD Billboards in High Sec.

Place Name on Products Built by Corporations.. So if i build a rifter, it will say BUILT buy Teshania. If i built it with as a Corporation Job it Will say Built by Aliastra/Gallente Federation, also it will skin the Ship with the Corperation/Allaince Logo!!

Go if you want to trade mark a Logo Charge us 1 plex for Every 3 Months and the Ship skinning is free every time we build something. Cool

This is a World of Corporations trying to make a living, by providing some form of services with inside your sandbox. Gives us ways to Advertise outside of the forums and Spamming different Chat Channels!

We need a Bounty Button on the Forums

Robert Saint
The Grumpy Dogs
#5 - 2012-04-23 20:47:41 UTC
This is a fantastic idea in general..
Since the general mood in EVE is to let players work it out themselves.....whatever "it" is.
Let us advertise our very cool ideas to the rest of EVE respectfully.

PS... how does one advertise on the login screen?


Davon Mandra'thin
Das Collective
#6 - 2012-04-24 11:03:32 UTC  |  Edited by: Davon Mandra'thin
Something I saw today has compelled me to post.

I was in Dodixie and saw some chap advertising a "Salvaging Service" in local for level 4 mission runners. After watching him futily talking in local for a little while I was leaving the system and noticed he had cans up on the gates advertising aswell. He was offering a very competative rate a 60-40% split in loot and salvage ISK in the mission runners favour. Everything about the idea was pretty good (except the fact he was advertising in a trade hub, not a mission hub), except I couldn't help but feel like it was futile and slightly pathetic.

Now imagine this same chap had a billboard, which he could somehow link to a webpage advertising it, plus an add on the CQ screen in a major mission running hub. He would be rolling in it. I hear people advertising salvaging services all the time, but I've never heard of anyone earning good ISK out of it. It seems a shame that such a basic and potentially profitable service is limited as a business because there is no way to get people to want to use it. CCP says that salvaging is a career path, but it isn't. Not on its own, but it would be if you could advertise yourself.

Rant over. Also, thanks everyone for the support. Criticism is welcome.
Teshania
Silent Lazy Miners
#7 - 2012-04-24 11:15:19 UTC
Davon Mandra'thin wrote:
... CCP says that salvaging is a career path, but it isn't. Not on its own, but it would be if you could advertise yourself.


Agreed. If you allow us to advertise on billboards.. On the Big screen, in the station environment. It would cut down on the number of cans floating in space o.O?

Plus it would give these fine corporations/Alliances out there to get their name spread around. And increase business.

We need a Bounty Button on the Forums

AFK Hauler
State War Academy
#8 - 2012-04-24 20:36:31 UTC
Possible source for an isk sink based on traffic through the system much like the cost of offices in a station.

10 billboard max, and it costs more the longer it's occupied.



Anything is better than those cans.
Sephiroth CloneIIV
Brothers of Tyr
Goonswarm Federation
#9 - 2012-04-26 06:10:09 UTC
I see a vanity isk sink for highsec space, which is of course where the majority of players live and recruitment happens.
Teshania
Silent Lazy Miners
#10 - 2012-04-26 12:17:28 UTC
It could turn into 'Vanity' isk sinks. But when over 70% of the eve population lives in highsec, your ad will be seen by most!

We need a Bounty Button on the Forums

Arduemont
Rotten Legion
#11 - 2012-04-27 21:58:04 UTC  |  Edited by: Arduemont
I could actually see some benefits to the Eve community as a whole from this idea. At the moment, newer players who don't keep up with eve politics, blogs, external sites, etc etc, don't get much in-game exposure to the community side of eve.

If there were billboards about, or adverts, then all the new players would see ads for alliances, etc. Some of the big alliances could even use the billboards for propaganda, to talk about their recent wins, or their enemies recent losses, or to link blogs supporting or naysaying CSM internet politicians. The slightly less enthusiastic players who don't necessarily troll the forums like I do, would actually be able to see the effects of Eve politics in a real and meaningful way without leaving the game. To me, this is more exciting than the prospect of people advertising salvaging services.

I would also like to bring up a potential problem for CCP. How would they regulate what ended up on these billboards? If these ads could have links to external sites then links to lewd sites all over Eve wouldn't do CCP any favors. But I suppose the same can be said of local chat, I guess.

"In the age of information, ignorance is a choice." www.stateofwar.co.nf

Corbin Blair
Doomheim
#12 - 2012-04-28 07:33:57 UTC
Being able to put ads on the billboards would be cool. It would also make a good ISK sink.
Rimase
#13 - 2012-05-01 13:18:28 UTC  |  Edited by: Rimase
Complimentary services:
  • Office location, free Walking in Station advertisement.
  • Discount or free advertisements in Office location's solarsystem.

Vanity services:
  • Commercial ships warping around solarsystems.
  • Stationary structures (Billboards) across along the spacelanes.
  • Targeted advertisements in selected locations or whole locations.
  • Propaganda: Mass media coverage. Headline news. (Accumulation of paid services rewards bonus)
  • BIG: Propaganda: Login screen advertisement.
  • BIG: Spot in E-ON Magazine.

Looking to join Caldari Faction Warfare corporation!

Corian Teranos
Deep Core Mining Inc.
Caldari State
#14 - 2012-05-01 13:22:32 UTC  |  Edited by: Corian Teranos
Honestly i have been thinking of getting together a group of noctis pilots and offering professional salvaging services. the advertising billboard would make it easier to start a more specialized company such as freight salvage or services rendered


while i support the above post i absolutely refuse to have targeted adverts eg Popups
Teshania
Silent Lazy Miners
#15 - 2012-05-02 13:36:34 UTC
Corian Teranos wrote:
Honestly i have been thinking of getting together a group of noctis pilots and offering professional salvaging services. the advertising billboard would make it easier to start a more specialized company such as freight salvage or services rendered


while i support the above post i absolutely refuse to have targeted adverts eg Popups


I agree Popup adverts are the worst type of advertising out there. But i don't think that is possible in space. They would be billboards or On the Screen in your Captains Quarters. So if you don't want to see ads, turn off captains quarters and/or piv your camra angle so you don't see it ;)..

So other thoughts of how to advertise IN Game besides billboards, Logos on ships, and Captains Quarters Big Screen?

We need a Bounty Button on the Forums

Davon Mandra'thin
Das Collective
#16 - 2012-05-02 14:43:36 UTC
Well, I had considered a mod that created a floating hologram above your ship. The hologram could just show the alliance logo holograms in the same way that the Territorial Claims Unit does.

Hopefully soon we will have "Walking in Stations Corporate Office Quarters" (I've seen the signs!), and so other corps or players could pay to have posters up in other corporations offices.

Ps; I am updating the original post to include some current pros and cons. Thanks everyone for your input, keep it coming.

Arduemont
Rotten Legion
#17 - 2012-05-05 18:48:52 UTC
The more I think about this idea the more I like it.

A feature like this could change the political landscape in Eve immensely. At the moment, only the large sov holding, war mongering, havoc causing corps get any attention or fame. But with something like this Industrial corps and alliances could gain their fair share of the attention through the use of advertising.

I've changed my "hesitantly supported" to "enthusiastically supported".

"In the age of information, ignorance is a choice." www.stateofwar.co.nf

Lost True
Perkone
Caldari State
#18 - 2012-05-06 15:14:05 UTC
No.

i'm seeing more than enough ADs out of EVE already.

As long as i'm not searching for a new corp ingame for some reason, i don't want to see anything about it.

in 2007 i've thought it's a sci-fi simulator, not an "e-sports" game. I'm not a teenager, how would i like it much?

Uronksur Suth
Viziam
Amarr Empire
#19 - 2012-05-06 22:01:35 UTC
Davon Mandra'thin wrote:
Because of the versatility of our fair MMO, the Eve universe is one where there are many niche or concept corporations which provide specialist services and so on and so forth. At the moment, advertising these services (or even entire corporations) is limited to naming cans and anchoring them on gates, spamming local, or futilely hoping someone will read your bio.

I think the corporate landscape would infinitely benefit from some way of advertising. I'm not proposing any specific method, I just want to get everyone's opinions on how Eve players and corps could advertise services.

A few examples;
- Adverts on CONCORD billboards.
- Limited slots (per system) for anchorable billboards.
- Adverts on the CQ screen.
- New shiptype (holographic billboard projector).
- Alliance logo hologram mods.
- Posters in Corporate Offices (Once we can walk around them).
- And many more.

How would you want to advertise?

Pros and Cons wrote:

Pros;
- Greater corporate flexibility.
- Greater versatility/availability of services offered.
- Less people in NPC corps (possibly).
- More community exposure to those who don't see much of Eve outside of the client.
- Potential for propaganda and all the awesomeness that follows.
- A powerful ISK sink.
- More potential for player created/emergent careers.

Cons;
- Would require regulation to prevent excessive ads. (Not really a con if accounted for)
- Would require regulation to prevent inappropriate content being advertised. (Not really a con if accounted for)


Sure. There is really no way to now, except for dropping jetcans around gates that have been named with recruiting blurbs.
Arduemont
Rotten Legion
#20 - 2012-05-07 10:06:09 UTC
Lost True wrote:
No.

i'm seeing more than enough ADs out of EVE already.

As long as i'm not searching for a new corp ingame for some reason, i don't want to see anything about it.


No you dont. You see renamed cans, people's bios, spam mail, local spammers, and people putting bounties on themselves to show up on the bounty board.

If you give people a way to officially advertise, it can be limited and regulated so that the annoyance you convey can be kept to an all time low. If anything, you should be supporting this thread to get rid of all the damn spam.

"In the age of information, ignorance is a choice." www.stateofwar.co.nf

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