Out of Pod Experience

Link to the news item here.

http://www.dust514.com/en/news/article/28591/dust-514-coverage-on-playboy-s-gamer-next-door

Now I'm not offended by this for various reasons on a philosophical approaches to entertainment and artistic view point that would make any ignorant book cover hater more obvious. I know the magazine is for gentlemen and does have a lot of articles covering many men's interests such as cars, tools, and the latest sports and living room gimmickry and that the photos of the females are a bit more 'respectful' art form than most of the other raunchier magazines but I cannot help but feel this would have been better in FHM magazine or I don't know just there are many more avenues of publication that is much more accessible than playboy.

Playboy overall from what I've been gathering from the medias. Is that the publication hasn't been doing too well in over the last few years. Probably because of the internet making the this magazine irrelevant on all fonts.

Also because of the nature of the magazine there are plenty of places where censorship of the place is absolute and just because it may have exposed female skin around the chest area in the past or present may mean entire countries may not have access to the website.

I almost want to equate this to throwing it under the rug.

Also I'm not sure if the current audience of men who do read playboy are into games but I don't delve to far into it. Youth seem to go after the more inappropriate ones that would offend me.

-Vix

Coverage is not advertising, everyone can write a article about DUST if he wants

Hmm fair point, its like the associated press cannot control which stories they sell to news medias and Fox news only buys what is left over.

-Vix

And this warrants a whole thread, why?

Every study conducted shows the average age of gamers today to be in their mid 30's. And predominantly male, but that should come as no surprise.

It only seems like online games are full of children because they never shut up.

What's the issue?

They are targeting their audience perfectly......

Sorry I enjoy the occasional Playgirl though I despise the lack of quality it has verses the for men counterpart. Then again overal adult entertainment for women is well... lacking any sensibilites, I mean I swear the people behind that sort of content don't get women.

-Vix

While it makes sense that targeted advertising holds a strong bang-for-buck argument, I'm often left wondering to what degree it becomes a self-fulfilling cycle.

Ex:
You market to middle aged males -> the majority of your playerbase is middle aged males.
A large chunk of your playerbase is middle aged males -> Focus marketing efforts on middle aged males.
This serves an additional function of reinforcing to everyone who isn't a middle aged male that this is not the game for them.

Sometimes I notice that EVE ads follow me around the internet to other non-gaming-centric sites, like youtube. CCP is no doubt paying for a certain degree of ad serving from Google, and Google's algorithms pin me as a good candidate. The problem is, I'm probably the last person CCP needs to spend any money marketing EVE to (because I already play!) I'd think a better use of advertising budget might be to demographics you DON'T already have strong coverage in (higher growth potential).

Some other interesting reading:
https://en.wikipedia.org/wiki/Women_and_video_games

I might actually turn on the CQ if it was on the main screen.

Now if we could only have bang bros on the CQ screen.