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Business Plan - Please Review & Advise
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Shadow Vincentius
State War Academy
Caldari State
#1 - 2012-02-27 22:18:39 UTC

Please review the following corporation business plan and give me pointers/advice.

Criticism is more than welcome, this is by no means a complete plan and still needs some work, so all comments are received gratefully.



V.I.N.C.E
Vendors in Interstellar Contracts & Exchanges


Business Plan

1.0 Summary of Business Plan

VINCE will be a new, competitive corporation that will seek to become a well known, well established sales and manufacturing enterprise.
The aim will be for a large portion of Eve Online’s players to recognize our name and associate it with excellent prices, timely orders and repeat business.
We will seek to make large profits on manufacturing, market trading and shipment, and will focus closely on these areas to produce the highest margins possible.

Initially, as we start out, we will be looking to recruit many players that seek a similar desire to become Eve tycoons, drawing on experienced player’s knowledge of the above areas to make good amounts of ISK and attract share holders. In turn, we will keep our employees happy with excellent payment schemes, shareholder opportunities and a constant flow of work and ISK.

1.1 Objectives

1. Hire experienced, knowledgeable players who wish to try their hand at setting up a ‘hardcore’ tycoon business in Eve Online.

I hold no secrets here; I am not massively experienced in trade or manufacturing in Eve Online, however I am experienced in real life as a manager. I have excellent skills in data collection and analysis, people management and turning numbers in to profits. I will be looking to hire experienced players to help me in the other areas.

2. Initial Procurement of a sum of ISK which will allow the corporation (and it’s members) to purchase BPO’s, to allow a large-scale manufacturing and trade business to develop. The procurement of some of this ISK is detailed below, and the rest will initially be sought via mining, smaller-scale manufacturing and trading. This will take no longer than 3 months.

3. Seek endorsement and advice from people and companies that have already successfully become tycoons in Eve Online.

4. The immediate set up of 2 POS’s, one for manufacture and one for research. Of course, stations will be used where possible, but the POS’s will serve to keep the company running in times where the station facilities are full or otherwise inaccessible.

5. Get experienced players trading on the market right away, feeding back niches and areas VINCE can use to produce profit and pay it’s employees well.


1.2 Keys to Success

1. Market ‘Niches’. We will sell in areas that are currently untapped. All members will be trained in how to spot these niches and make the most of them.

2. Competition. Aside from niches, we will seek to become a better known, more trusted and more competitive corporation when selling more ‘mainstream’ items. We want people to recognize that they can come to us for all of their items, rather than elsewhere.

3. The set up of at least 2 POS’s, one for manufacture and one for research.

4. The set up of a corporation shipping sector, so that we do not have to rely on contracts or mercenaries to deliver goods around the universe.
Shadow Vincentius
State War Academy
Caldari State
#2 - 2012-02-27 22:18:48 UTC
1.3 Company Ownership

The corporation will be run by myself, Shadow Vincentius, as CEO. I will also require a Vice President and managers/secondary managers in the following areas; Marketing, Shipping, Manufacturing, POS and Planet Maintenance.
All of these positions will be given shares in the company, as well as excellent pay incentives.

1.5 Company Locations and Facilities

The corporation will initially be run from Minmitar space, and use Rens as a main trade hub, as well as expanding in to other areas from here.
This is due to the facilities available there, my personal standings with the corporations in the area, access to lower security and null sec space (trade opportunities) and some good areas to set up POS’s.

This is open to discussion, of course.

1.6 Company Start-out Assets/Funding

As the corporation currently consists of myself, funding is limited to 500,000,000 ISK and a collection of tech 1 BPO’s, as well as all of my assets which equate to a good collection of mining barges, haulage vehicles and PVP ships, as well as some planetary colonies.

1.8 Production Plans

Current Plans stand at, in the order that the business will delve in to them (ignoring niches and obvious changes to this list in the future)

1. Ammunition and charges
2. Planetary Resources manufactured to higher-tiered products
3. Specialized ships (cov ops, intys, assault, etc.)
4. POS’s and associated materials
5. Larger specialized ships (black ops, freighters, etc.)
6. Wormhole ventures to produce Tech 3 technology and ships
7. Big Mo fo ships (Dreads, Titan etc.)

Of course, we will also be looking to expand in to future ventures with regards to Dust 514 and ‘walking in stations’, and keeping an eye on products and services VINCE can offer there.

Having said the above though, I would like to make it clear that VINCE is not aiming to move too quickly. A company that sets itself up too fast is bound to fail, and so the timeframe for the above list is not exhaustive.


2.0 Future Products and Services

There is no limit to our aims. Expanding in to low-sec and null sec will certainly be a future aim, as well as manufacturing right the way up to Titans and Tech 3, as well as Wormhole ventures. The focus will always be on trade and manufacturing, but we will seek to put our thumbs in many pies as the company progresses. The sky is, after all, the limit.

2.1 Distribution

VINCE will have it’s own shipment sector. We will seek to always have internal contracts available once the business is running and there are items being manufactured en-masse.

2.2 Marketing Strategy
VINCE will have it’s own website, which is being created at the moment, as I am skilled in this area outside of Eve.

Once the business is set up and products are available to sell, we will look at creating a position for an advertisement manager, who will be responsible for keeping VINCE in the public eye on Eve forums, in space and on the internet, as well as Facebook, YouTube etc.
Miscondukt
Imperial Academy
Amarr Empire
#3 - 2012-04-16 15:42:53 UTC
A business plan isn't something you want to provide to your competitors, but most importantly a business plan is a substantiated document providing operational objectives and strategies to achieve those.

A business plan IS NOT merely a list of statements and philosophies.

Keep working at it, a completed business plan will entail your production efforts, costs control for production (mining), twr control and pos fuels, logistics, refining, invention, research, taxes, etc etc etc.