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CCP: Why can alphas sub for $30 less then Omegas?

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Amadeus Maximus
Aliastra
Gallente Federation
#1 - 2016-12-22 14:06:39 UTC  |  Edited by: ISD Buldath
What am I talking about:

If you go to the Eve site (You must be logged in on an Alpha account or not logged in at all) you will see that CCP is offering a deal for Alphas ONLY to sub with a very good deal.

https://secure.eveonline.com/upgrade/

Alphas can sub for the whole year at only $8.33/mo yet when I logged in to try to renew my sub on my accounts which have been the equivalent of an Omega for years, I do not get the same deal.

Normally I do not care about how CCP prices skins, plex, etc. since I just pay for my accounts, but come on. It seems the ONLY way a player who has been playing for years can get this deal is if they never actually subbed and just paid in plex.

I would also not really care if it was a month or two max, but when an Alpha can sub for $30+ less than me per account, that just does not feel right.


Can we get a Dev or someone to clarify what is going on here? Is this just a temp thing or is there something we are missing here?
Mr Epeen
It's All About Me
#2 - 2016-12-22 14:11:23 UTC
Quote:
CCP: WHY CAN ALPHAS SUB FOR $30 LESS THAN OMEGAS?

I have to admit I was wondering when this thread would start. There's always that one guy who has been living under a rock his whole life and has no understanding of how marketing works.

Mr Epeen Cool
Lan Wang
Princess Aiko Hold My Hand
Safety. Net
#3 - 2016-12-22 14:15:34 UTC  |  Edited by: Lan Wang
i know the feeling, ive been loyal cutomer to virgin media and sky but why do new signups get free laptops and half price subscriptions for the first 6months. this is an outrage!

Domination Nephilim - Angel Cartel

Calm down miner. As you pointed out, people think they can get away with stuff they would not in rl... Like for example illegal mining... - Ima Wreckyou*
Maria Senseye
Doomheim
#4 - 2016-12-22 14:15:47 UTC
That it's an offer for new players, it's called marketing and I see nothing wrong in it. Want to use that offer ? Then just make an new account and have a full year at a discounted price.
Amanda Creire-Geng
University of Caille
Gallente Federation
#5 - 2016-12-22 14:17:01 UTC  |  Edited by: Amanda Creire-Geng
This is a one-time offer, to incentivize alphas upgrading to omega. They don't get to have cheap subs forever, just the first sub payment.

If you're really that hellbent on getting the discount offer, I suppose you could always create a new alpha account, sub it, and transfer your character in. Probably still cheaper overall even when you account for the transfer fee.

EDIT: Bonus points if you use the buddy system to create the new alpha. You get a PLEX on your original account if the new one subs, I think?
Amadeus Maximus
Aliastra
Gallente Federation
#6 - 2016-12-22 14:23:27 UTC
Mr Epeen wrote:
Quote:
CCP: WHY CAN ALPHAS SUB FOR $30 LESS THAN OMEGAS?

I have to admit I was wondering when this thread would start. There's always that one guy who has been living under a rock his whole life and has no understanding of how marketing works.

Mr Epeen Cool


I get how marketing works Epeen as I have worked directly with that department for years on the finance side of my company. You try to get someone to start using your product and then start paying for it. You get them "hooked" through incentives which is what this is, but when offering this for a whole year that term makes no sense as a "hook". Eve is a month-month game. You want to get them playing and then start paying full price as soon as possible, so a couple months offer would be expected.

The likely reason that this long term offer is being presented is simply for a short term influx of cash at the expense of long term cash gained (a valid tactic yes), but it is a short-term tactic only used to boost short-term performance. If you wanted a big short term cash influx, you would probably get more offering it to Omegas than Alphas.
Gregorius Goldstein
Queens of the Drone Age
#7 - 2016-12-22 14:24:45 UTC
This offer is older than the Alpha Clones. I got the same offer when I startet in June.
Sonya Corvinus
Grant Village
#8 - 2016-12-22 14:58:46 UTC
Amadeus Maximus wrote:
I get how marketing works Epeen as I have worked directly with that department for years on the finance side of my company. You try to get someone to start using your product and then start paying for it. You get them "hooked" through incentives which is what this is, but when offering this for a whole year that term makes no sense as a "hook". Eve is a month-month game. You want to get them playing and then start paying full price as soon as possible, so a couple months offer would be expected.

The likely reason that this long term offer is being presented is simply for a short term influx of cash at the expense of long term cash gained (a valid tactic yes), but it is a short-term tactic only used to boost short-term performance. If you wanted a big short term cash influx, you would probably get more offering it to Omegas than Alphas.


You apparently don't get how marketing works. You give an incentive for one month, they can quit after a month. You give an incentive and lock them in for a year, you get a year's worth of revenue, guaranteed. It also ensures that they log in on and off for a year, which increases the chance that they find a decent group to fly with and keep playing after the year is over.
Cade Windstalker
#9 - 2016-12-22 15:05:23 UTC
Because it's a one-time only offer for subbing for the first time?

This isn't even the first time CCP have done something like this, there have been *several* Steam sales over the years where you could buy a starter pack with like 2 months for $10 plus some other stuff like skillbooks IIRC.

How do discount on PLEX as a vet:

Go use your vet SP pool to fly a big ship, earn lots of ISK, and buy a PLEX for ISK off of someone who buys them in 50 packs from CCP to feed their Titan addiction.
Soel Reit
The Scope
Gallente Federation
#10 - 2016-12-22 15:07:41 UTC  |  Edited by: Soel Reit
Sonya Corvinus wrote:
Amadeus Maximus wrote:
I get how marketing works Epeen as I have worked directly with that department for years on the finance side of my company. You try to get someone to start using your product and then start paying for it. You get them "hooked" through incentives which is what this is, but when offering this for a whole year that term makes no sense as a "hook". Eve is a month-month game. You want to get them playing and then start paying full price as soon as possible, so a couple months offer would be expected.

The likely reason that this long term offer is being presented is simply for a short term influx of cash at the expense of long term cash gained (a valid tactic yes), but it is a short-term tactic only used to boost short-term performance. If you wanted a big short term cash influx, you would probably get more offering it to Omegas than Alphas.


You apparently don't get how marketing works. You give an incentive for one month, they can quit after a month. You give an incentive and lock them in for a year, you get a year's worth of revenue, guaranteed. It also ensures that they log in on and off for a year, which increases the chance that they find a decent group to fly with and keep playing after the year is over.


that's not how marketing works.
a bad product won't sell, even if you give it gratis to people.
making them pay less etc will be seen as a scam to capture them in the system.

making people playing something they payed for but that they don't like won't do any good.
bad marketing cuz the first thing they'll do will be telling to all their friends: yea i've tried, the offer was only "a scam" to take you in the system.

legit
Jenn aSide
Worthless Carebears
The Initiative.
#11 - 2016-12-22 15:21:46 UTC
WHAT, a new player can one time sub for an average of $2.50 per month less than I can? I am or will be outraged by this!
Geronimo McVain
The Scope
Gallente Federation
#12 - 2016-12-22 15:22:04 UTC
Gregorius Goldstein wrote:
This offer is older than the Alpha Clones. I got the same offer when I startet in June.

This! I subbed in Dec. last year and I also got a decent discount. This is nothing especially for Alphas but for your first sub.
Sonya Corvinus
Grant Village
#13 - 2016-12-22 15:39:21 UTC
Soel Reit wrote:
that's not how marketing works.
a bad product won't sell, even if you give it gratis to people.
making them pay less etc will be seen as a scam to capture them in the system.

making people playing something they payed for but that they don't like won't do any good.
bad marketing cuz the first thing they'll do will be telling to all their friends: yea i've tried, the offer was only "a scam" to take you in the system.

legit


Not really. If you get people to agree to smaller things, they are more likely to agree to larger. If you try to sell a $15/mo subscription right away, many people will say no. If you get them to agree to a free Alpha, they are more likely to give it a shot because "hey, I want to try other race's ships, and what's $8/mo anyway". A year later, they are still in the game, it auto-renews for $15/mo and chances are they don't give it a second thought.

It's a good strategy.
Cutter Isaacson
DEDSEC SAN FRANCISCO
#14 - 2016-12-22 15:40:35 UTC
Amanda Creire-Geng wrote:
This is a one-time offer, to incentivize alphas upgrading to omega. They don't get to have cheap subs forever, just the first sub payment.

If you're really that hellbent on getting the discount offer, I suppose you could always create a new alpha account, sub it, and transfer your character in. Probably still cheaper overall even when you account for the transfer fee.

EDIT: Bonus points if you use the buddy system to create the new alpha. You get a PLEX on your original account if the new one subs, I think?


Abusing that system can, and will, get both accounts banned. Not a smart move at all.

"The truth is usually just an excuse for a lack of imagination." Elim Garak.
Cutter Isaacson
DEDSEC SAN FRANCISCO
#15 - 2016-12-22 15:41:43 UTC
Soel Reit wrote:


that's not how marketing works.



This is EXACTLY how marketing works. Just because you can't grasp it, doesn't mean it doesn't work. It just means you are naive.

"The truth is usually just an excuse for a lack of imagination." Elim Garak.
March rabbit
Aliastra
Gallente Federation
#16 - 2016-12-22 15:44:23 UTC
Player: create new Alpha account, subscribe it for a year, move character to it. Profit: 30USD
CCP: 1 additional account created. They can show better statistics!

Win WIn

The Mittani: "the inappropriate drunked joke"
Frostys Virpio
State War Academy
Caldari State
#17 - 2016-12-22 15:45:20 UTC
Jenn aSide wrote:
WHAT, a new player can one time sub for an average of $2.50 per month less than I can? I am or will be outraged by this!


A whole 8.333333 cents less par day for an average 30 day month.

This cannot stand!!!!!
Gadget Helmsdottir
Gadget's Workshop
#18 - 2016-12-22 16:24:44 UTC
Soel Reit wrote:

that's not how marketing works.
a bad product won't sell, even if you give it gratis to people.
making them pay less etc will be seen as a scam to capture them in the system.

making people playing something they payed for but that they don't like won't do any good.
bad marketing cuz the first thing they'll do will be telling to all their friends: yea i've tried, the offer was only "a scam" to take you in the system.

legit


Luckily EvE is a good product then, amirite?

--Rite Gadget

Work smarter, not harder. --Scrooge McDuck, an eminent old-Earth economist

Given an hour to save New Eden, how would respected scientist, Albertus Eisenstein compose his thoughts? "Fifty-five minutes to define the problem; save the galaxy in five."
SurrenderMonkey
State Protectorate
Caldari State
#19 - 2016-12-22 17:26:03 UTC
Cutter Isaacson wrote:
Amanda Creire-Geng wrote:
This is a one-time offer, to incentivize alphas upgrading to omega. They don't get to have cheap subs forever, just the first sub payment.

If you're really that hellbent on getting the discount offer, I suppose you could always create a new alpha account, sub it, and transfer your character in. Probably still cheaper overall even when you account for the transfer fee.

EDIT: Bonus points if you use the buddy system to create the new alpha. You get a PLEX on your original account if the new one subs, I think?


Abusing that system can, and will, get both accounts banned. Not a smart move at all.



I'm not aware of any case where merely buddy-inviting oneself has ever been classified as abuse absent some additional aggravating behavior. It's... extremely common.

"Help, I'm bored with missions!"

http://swiftandbitter.com/eve/wtd/
Dyllan Ybrex
Commando Guri
Guristas Pirates
#20 - 2016-12-22 17:41:14 UTC
Because they are trying to bring in new subs to the game. Next question!

> "I find it hard to believe that the notoriously incompetent DED investigators managed to solve this 'mystery' in such a short time" ~ Omir Sarikusa
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