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Promoting EVE to a wider audience.

Author
Sonny Guzman
ECHO MOB
#1 - 2016-08-14 15:03:31 UTC  |  Edited by: Sonny Guzman
I would first like to start off by saying I am the alt of Nina Latina.

For the past 6 months or so, I have had some ideas on how to attract a more diverse & broader audience to our community.
I think It would be awesome to see EVE become more internationally known.
In my opinion, the main fault of EVE Online is the fact there is parts of the world in which EVE has little, to no relevance.

When I think of all the fanbase gatherings that take place each year, I also think of the places in which fanbase gatherings should be happening.
"EVE São Paulo" "EVE Seoul" "EVE Osaka"
,and so forth.

With the addition of the skill injectors & new updates, I see it as a great time to attract new faces to our community.
Of the main ways this goal can be rationally approached, is to add a few more languages to the client.
It would be cool to see a few more languages added to the client such as Mandarin, Korean & Portuguese.


Beside a bit more languages being supported with the EVE client, I also think it be really cool to see CCP promote EVE threw-out both Asia & Latin America.

Just thought I'd threw in my 2 cents concerning the expansion of our community,
-Cheers
Lulu Lunette
Savage Moon Society
#2 - 2016-08-14 15:45:18 UTC
ლ(ಠ_ಠლ)

lulz, language "packs" wont grow something already dead

#rekt
#tweetfleet

@lunettelulu7

Zan Shiro
Doomheim
#3 - 2016-08-14 15:48:49 UTC
For the Japanese market CCP did run things like EVE in Tokyo once or twice as I recall. Never really saw much after that so will assume not big draws.

One reason could be pita involved. Saw the one date one time and went...nah. Short notice to hook up my cheaper but quality hotel stays, saw the ward in tokyo based out of and thought if pub crawl involved I'd have to step out of that early.

Hear the pub crawls make these fun. Thing is in tokyo you'd best be closer to where you are sleeping by 2400. Trains shut down then. Gives you 2 choices. chill where you are till trains run again (0500). Or see how much a taxi cab can go up up up lol. Younger days party all night had its appeal. Bit older these days....learned to see the value of easier starts to the day.


Case of Japan I could also bring up the old gripe of strict use of nexus for payment may not have been the best idea. its not liked much by foreigners like me in Japan. Nor is it liked much by Japanese gamers I have asked. More direct payment as an option may have served them better here imo.

When I signed up again recently man it was a pita to fire up the account in some way avoiding nexus. I had drive and ambition to work through this since several years invested in some chars. Fresh off the street and had to work my angles....I'd potentially say too much work and move on.

Max Fubarticus
K Diamond Holding LTD.
Bullets Bombs and Blondes
#4 - 2016-08-14 16:18:36 UTC
Sonny Guzman wrote:
I would first like to start off by saying I am the alt of Nina Latina.

For the past 6 months or so, I have had some ideas on how to attract a more diverse & broader audience to our community.
I think It would be awesome to see EVE become more internationally known.
In my opinion, the main fault of EVE Online is the fact there is parts of the world in which EVE has little, to no relevance.

When I think of all the fan-base gatherings that take place each year, I also think of the places in which fan-base gatherings should be happening.
"EVE São Paulo" "EVE Seoul" "EVE Osaka"
and so forth.

With the addition of the skill injectors & new updates, I see it as a great time to attract new faces to our community.
Of the main ways this goal can be rationally approached, is to add a few more languages to the client.
It would be cool to see a few more languages added to the client such as Mandarin, Korean & Portuguese


Beside a bit more languages being supported with the EVE client, I also think it be really cool to see CCP promote EVE threw-out both Asia & Latin America.

Just thought I'd threw in my 2 cents concerning the expansion of our community,
-Cheers


Hello alt of you,this is alt of me.

Question? How much more "diverse & broad" can Eve become before individuals start demanding a "special" place for themselves? Eve is already very well known in the international gaming community. There are event gatherings throughout the world. Eve has many player channels that reflect the demographics, cultural, and language for these international members of the Eve community. But you already know that... don't you.
Keep this in mind before getting on the "diversity" train. Eve as a game does not necessarily appeal to some cultures on the same level as others. There are numerous other factors that either create opportunity or barriers for others in the world that Eve online may attract. The forced "One world vision of diversity" has historically proven to be disruptive. English is my native tongue. I speak several other languages by personal choice, not because It was forced upon me.

It is very clear that this thread was not about a "diverse & broader" Eve!
It is nothing more than a "Create for ME" language channel post. If you were indeed sincere about a "diverse" player base, you will have already realized that it is those very demographic, cultural, and language differences that make the Eve community such a grand gathering. Our common bond is our love for Eve Online
"Just thought I'd threw (sic) in my 2 cents worth"

Max

Civil discourse is uniquely human. After all, when is the last time a pride of lions and a herd of water buffalo negotiated SOV over a watering hole? Never. Someone either gets their ass kicked or eaten. At the end of the day someone holds SOV.

Sonny Guzman
ECHO MOB
#5 - 2016-08-14 16:20:11 UTC
Lulu Lunette wrote:
ლ(ಠ_ಠლ)

lulz, language "packs" wont grow something already dead

#rekt
#tweetfleet



lol, I see your quite the optimist
Ivan Kirst
KIRSTONE ALLIANCE
#6 - 2016-08-14 16:40:38 UTC  |  Edited by: Ivan Kirst
I agree, CCP should promote EVE to a wider audience, and thru different medias.

Just about everyone I know has never heard of EVE. A few were wondering if EVE was a porn channel. (A few years ago, my credit card company thought so.)

In a building, where I worked, there were a lot of engineers and techies, a lot of them never heard of EVE. I was surprised. I only found one guy who played EVE, and there were about 1200 people in that building.

Maybe CCP needs to just advertise more in different places, because IMO what they are doing is not working.

Not to compare EVE to WOW, but they advertise everywhere. Everyone has heard of WOW.

Question though, let's say thousands of people started joining EVE. Instead of 25000-30000 playing at one time, could the server handle 100,000 players?


-Ivan
Jonah Gravenstein
Machiavellian Space Bastards
#7 - 2016-08-14 16:41:34 UTC  |  Edited by: Jonah Gravenstein
Sonny Guzman wrote:
I would first like to start off by saying I am the alt of Nina Latina.

For the past 6 months or so, I have had some ideas on how to attract a more diverse & broader audience to our community.
I think It would be awesome to see EVE become more internationally known.
In my opinion, the main fault of EVE Online is the fact there is parts of the world in which EVE has little, to no relevance.
There are parts of the world where the cost of a sub is equivalent to a decent wage packet, they simply don't have the spare cash to fund an account despite the cost of living being extremely low (in western terms), some of those countries lack what we consider to be essentials such as running water and decent sewerage provision, a luxury item like Eve just isn't important when you don't have the basics.

Quote:
When I think of all the fanbase gatherings that take place each year, I also think of the places in which fanbase gatherings should be happening.
"EVE São Paulo" "EVE Seoul" "EVE Osaka"
and so forth.
Brazil, despite having an economy that is pretty large in terms of GDP, suffers from tremendous poverty and endemic corruption, an online game is simply not an option for many Brazilians, the Koreans tend to play a very different kind of game due to their culture as do the Japanese. That said there are players from all of those countries that currently play Eve.

Quote:
With the addition of the skill injectors & new updates, I see it as a great time to attract new faces to our community.
Of the main ways this goal can be rationally approached, is to add a few more languages to the client.
It would be cool to see a few more languages added to the client such as Mandarin, Korean & Portuguese.
There is already a Mandarin client, unfortunately due to Chinese laws most of the Mandarin speaking players are playing on a separate server, their government doesn't want the population being corrupted by outside influences.

Given the persistent western presence there over the last 6 decades I would hazard a guess that most South Koreans can at least read English, I know that it's taught in their schools to a certain extent. With reference to Portuguese, and to some extent Spanish, most of the countries where they are spoken are ex colonies with poor infrastructure and more important things on their minds. CCP localise the clients to suit the geographical demographics of their playerbase, certainly if the percentage of players from countries where unsupported languages are the norm were to increase then they would consider further localisation work; currently it would be quite a large time investment to do so with an unknown return.

Quote:
Beside a bit more languages being supported with the EVE client, I also think it be really cool to see CCP promote EVE threw-out both Asia & Latin America.

Just thought I'd threw in my 2 cents concerning the expansion of our community,
-Cheers
Agreed it would be cool, but CCP is at the end of the day in business to make money and Eve itself doesn't appeal to a large majority of the people who play online games because of its full loot open PvP sandbox nature.

In the beginning there was nothing, which exploded.

New Player FAQ

Feyd's Survival Pack

Vortexo VonBrenner
Doomheim
#8 - 2016-08-14 16:52:05 UTC
CCP marketing will just have to sort it all out without my expert input that has such a tremendous impact on their business decisions, I'm afraid.

As for Mandarin; google "EvE Serenity" and be amazed.


Sonny Guzman
ECHO MOB
#9 - 2016-08-14 17:00:34 UTC  |  Edited by: Sonny Guzman
Ivan Kirst wrote:
I agree, CCP should promote EVE to a wider audience, and thru different medias.

Just about everyone I know has never heard of EVE. A few were wondering if EVE was a porn channel. (A few years ago, my credit card company thought so.)

In a building, where I worked, there were a lot of engineers and techies, a lot of them never heard of EVE. I was surprised. I only found one guy who played EVE, and there were about 1200 people in that building.

Maybe CCP needs to just advertise more in different places, because IMO what they are doing is not working.

Not to compare EVE to WOW, but they advertise everywhere. Everyone has heard of WOW.

Question though, let's say thousands of people started joining EVE. Instead of 25000-30000 playing at one time, could the server handle 100,000 players?


-Ivan

As far as server issues, if CCP was to establish a fanbase out of Asia, most would be active during OZ timezone.
But a few ways to handle server issues, such as have systems in which a ship can only jump threw every 5 mins.
Of course it would be one heck of a challenge to have 100k logged on a single server, but, I think CCP is worthy of that challenge.
Zan Shiro
Doomheim
#10 - 2016-08-14 17:17:52 UTC
Thing is eve has gotten its marketing.

Eve looked up once...and the pick an ad service will bring up an eve ad I have found on a few sites. things is...we already play eve.

Its had other indirect marketing which is hit or miss as well. Mostly miss from people I work with.

The death of the pl space turd....got some free press since news items gave it a rl money value. And people who knew I play eve asked what the hell was that about? Well cost of ship, translated to real dollars by cost of current plex with a value of about 15 dollars. So this guy lost several thousands of dollars just like the, bit expensive for a game ain' it?

try to explain you ideally make all your money in game. lot of ways to do it, rare drop in this case...but that got drowned out by the lost dollars bit.

Same thing when eve has its big bashes like when titans and such die in droves....Sigh, yes thousands in real money lost, these people (hopefully) didn't use real life money, its just a fudge factor based on plex price.

Basically this free press which brought in some new players, scared some away as well.
DeMichael Crimson
Republic University
Minmatar Republic
#11 - 2016-08-14 21:47:02 UTC
Well as for promoting Eve Online to a wider audience, I now see ads on hotmail while checking my Emails. If anything I'd say that's definitely world wide advertising.

The ad that got me interested in Eve was a TV Commercial that aired on Sci-Fi channel during Battlestar Galactica on 5/30/2008.

I first heard about Eve Online a year before that commercial aired while playing another MMO but I quickly dismissed Eve due to the negative descriptions I heard in chat.

When I saw the TV Commercial I actually thought it was part of the Battlestar Galactica series until I saw the Eve Online logo at the end of it. That caused me to remember hearing about Eve in the other MMO which I had stopped playing 6 months prior to viewing the TV Commercial. Since I was looking for a new Sci-Fi MMORPG to play, I did a goggle search and started viewing all the various videos and info guides about Eve Online.

Two weeks later I subbed to the game and have been with Eve ever since.



DMC
Ion Kirst
KIRSTONE ALLIANCE
#12 - 2016-08-14 22:48:54 UTC
When I check my email on AOL, sometimes I get an add showing EVE. That is not done by CCP. That is done thru things that track where I have visited on Internet Explorer, even thought I thought I had all those things turned off.

I only had heard about EVE when I was playing URU, back in Dec.2007. Some URU players mentioned it, and I was getting bored with URU.

Took a look at EVE, tried it, liked it, and been here ever since.

-Kirst

Always remember Tovil-Toba, and what was done there.

Serene Repose
#13 - 2016-08-14 23:19:28 UTC  |  Edited by: Serene Repose
"Internationally known...?" EVE has a reputation worldwide that exceeds all other games past present, and I'm sure future. Maybe the OP isn't as well-informed of the gaming world as he/she would have us believe. This is the only game in history where an event within it was a lead story in all US network news (CBS - Dan Rather) and CBC, BBC,... World of Warcraft can only wish.

EVE Online, when mentioned, strikes fear into the hearts of other gamers. Doubt me? Google it.

EVE has the player base it has because EVE is the way EVE is.
To change this is to create another game and call it EVE.

By the way. It's "with regard to" not "in regards to". Thanks

We must accommodate the idiocracy.

Thermal Damage
Black Rebel Rifter Club
The Devil's Tattoo
#14 - 2016-08-27 17:29:02 UTC
Sonny Guzman wrote:

Beside a bit more languages being supported with the EVE client, I also think it be really cool to see CCP promote EVE threw-out both Asia & Latin America.


kek

hi nina

I was found guilty of Nitshe by the CoCaP

Solecist Project
#15 - 2016-08-27 18:03:03 UTC
Sonny Guzman wrote:
I would first like to start off by saying I am the alt of Nina Latina.

For the past 6 months or so, I have had some ideas on how to attract a more diverse & broader audience to our community.
I think It would be awesome to see EVE become more internationally known.
In my opinion, the main fault of EVE Online is the fact there is parts of the world in which EVE has little, to no relevance.

When I think of all the fanbase gatherings that take place each year, I also think of the places in which fanbase gatherings should be happening.
"EVE São Paulo" "EVE Seoul" "EVE Osaka"
,and so forth.

With the addition of the skill injectors & new updates, I see it as a great time to attract new faces to our community.
Of the main ways this goal can be rationally approached, is to add a few more languages to the client.
It would be cool to see a few more languages added to the client such as Mandarin, Korean & Portuguese.


Beside a bit more languages being supported with the EVE client, I also think it be really cool to see CCP promote EVE threw-out both Asia & Latin America.

Just thought I'd threw in my 2 cents concerning the expansion of our community,
-Cheers

You're not wrong.

There is no point, though, in holding gatherings where there aren't really any players.
The other way round, where there are no players no one will hold a gathering.

Language packs are a good thing, but they're not really marketing.


But what really stands out here is that you're missing a tidbit of information.
The eastern market works differently to ours. RMT would increase dramatically, and botting right with it.


The idea's not wrong, but I think CCP and EVE ONLINE are known pretty widely ...

That ringing in your ears you're experiencing right now is the last gasping breathe of a dying inner ear as it got thoroughly PULVERISED by the point roaring over your head at supersonic speeds. - Tippia

Vortexo VonBrenner
Doomheim
#16 - 2016-08-27 18:47:13 UTC
Sonny Guzman wrote:

It would be cool to see a few more languages added to the client such as Mandarin, Korean & Portuguese.


Mandarin...

How do you not know about the existence of the EvE Serenity server / EvE China if EvE exposure in the world is something you are interested in?



Commander Vassago
School of Applied Knowledge
Caldari State
#17 - 2016-08-27 19:20:53 UTC
Steam would be the answer if you are looking to attract more player. The free week end on steam sales brought a **** load of attention to the game. Some system with the usual 10-20 player in it , were sitting at 100-140 during the last week end.

Steam has a large large large gaming community that cover most the world , think about it .

Lot of game exist today due to Steam , think about spaces engineers as an example. Most of the publicity was free and from market special sale.

Programm such as steam is where the marketing need to happen.
Remiel Pollard
Aliastra
Gallente Federation
#18 - 2016-08-28 07:36:07 UTC
Wait on a second.

Why are we throwing out whole countries and continents again?

“Some capsuleers claim that ECM is 'dishonorable' and 'unfair'. Jam those ones first, and kill them last.” - Jirai 'Fatal' Laitanen, Pithum Nullifier Training Manual c. YC104

Do Little
Bluenose Trading
#19 - 2016-08-28 10:05:38 UTC
Eve does not have a problem attracting new players - the problem is retention. Eve is complex and can be brutal - not everyone wants that. The sandbox nature of the game means you need to learn how to use the tools provided - no one is going to guide you through the theme park. On the other hand, those who figure it out and get established in a social group tend to stay with Eve a long time.

A half million new players tried Eve last year, most gave up within 2 hours. CCP knows they need to do better - hopefully CCP Ghost will have a positive update on his progress for us at Vegas.
Malcanis
Vanishing Point.
The Initiative.
#20 - 2016-08-28 10:33:42 UTC
Ivan Kirst wrote:
I agree, CCP should promote EVE to a wider audience, and thru different medias.

Just about everyone I know has never heard of EVE. A few were wondering if EVE was a porn channel. (A few years ago, my credit card company thought so.)

In a building, where I worked, there were a lot of engineers and techies, a lot of them never heard of EVE. I was surprised. I only found one guy who played EVE, and there were about 1200 people in that building.

Maybe CCP needs to just advertise more in different places, because IMO what they are doing is not working.

Not to compare EVE to WOW, but they advertise everywhere. Everyone has heard of WOW.

Question though, let's say thousands of people started joining EVE. Instead of 25000-30000 playing at one time, could the server handle 100,000 players?


-Ivan

Short answer, yes easily, but they'd have to be spread out in the "right" way. Nodes can trivially handle 1000+ in a system provided they're not doing server intensive things like fighting. If the extra 70k guys spread themselves out into mostly empty space, then we'd hardly notice any effect on performance.

That's not so likely though.

"Just remember later that I warned against any change to jump ranges or fatigue. You earned whats coming."

Grath Telkin, 11.10.2016

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