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This Billboard for Rabbit Pizza Is Made from Dead Rabbits
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Hesod Adee
Perkone
Caldari State
#1 - 2014-04-16 05:59:59 UTC
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Olivia B. Waxman @OBWax

April 15, 2014
A hare-raising stunt

In the walk-up to Easter this weekend, New Zealand pizza chain Hell Pizza, known for its saucy marketing campaigns, has put up a billboard that has stirred controversy among animal rights activists because it is covered in rabbit pelts.

Boasting the tagline “Made from real rabbit. Like this billboard,” the sign advertises a new pie with “smoked wild NZ rabbit, toasted pine nuts, beetroot & horopito relish, cream cheese, rosemary & garnished with fresh spring onions.”

A debate about the appropriateness of the ad is unfolding on Hell Pizza’s Facebook page, where critics say the sign represents animal cruelty and poor taste in general, with the New Zealand Vegetarian Society calling the sign “deplorable”, while another commenter added, “Excuse me but Easter is a celebration of life. Please explain how your billboard and new pizza shows this?”

The chain posted this clarification on Facebook, defending the billboard’s material by arguing that rabbits are “pests”:
Quote:

Hell Pizza
Product/Service · 53,726 Likes
· April 11 at 1:18pm · Edited ·

A note on our billboard. As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island. For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product. Our Rabbit Pizzas are made purely from wild rabbits from Southland and Otago.

The rabbit pizza ad is Hell Pizza’s latest provocative marketing stunt. In the past, the company has mailed out condoms as part of a promotion for its “Lust” pizza and bought a man’s soul.


What are the Easter promotions happening where you live ?