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CCP looking to hire 'Monetization Director'

Author
Pok Nibin
Doomheim
#21 - 2014-03-09 21:03:38 UTC
For whom the bell tolls. Just enjoy the time you have left.

(rust never sleeps)

The right to free speech doesn't automatically carry with it the right to be taken seriously.

Muestereate
Minions LLC
#22 - 2014-03-09 21:33:36 UTC
Look up revenue streams and business modeling. The most interesting way to do income streams is to collect fees off two very different customer segments that need each other.

Think of something like credit cards. both the banks and retailers need each other. Both benefit. Income streams can be drawn from both segments. Now add the extra segment of customers themselves and if you study it you can see fees moving between all three. Everybody has what they need, everybody is paid and everybody is happy. Its kinda like a symbiotic relationship or host and parasite but its between customer segments instead of companies or individuals. just a different perspective really.

It might be worthy discussion to isolate customer segments, In this enterprise there are many more than we see from inside the game. Think ISP, OS, Hardware, Tourists, energy on the outside and on the inside our usual t1, t2, caps, plexxers, pay to wins etc. These and more are all legitimate customer segment. Analyzing the needs, activities and goods and service produced can reveal potential inter dependencies that can be monetized.

But thats all poppycock, Eve is dying and there is a plot by CCP to turn this into a cross between WOW and pay to wins. :)
Jessica Danikov
Network Danikov
#23 - 2014-03-09 23:29:50 UTC
Oh my god, a business is trying to make money!
Abrazzar
Vardaugas Family
#24 - 2014-03-09 23:34:34 UTC
Jessica Danikov wrote:
Oh my god, a business is trying to make money!

Yes. They should remember that.
Miriya Zakalwe
World Wide Welp
#25 - 2014-03-09 23:49:11 UTC
There's other types of monetization besides microtransactions.
Proletariat Tingtango
Viziam
Amarr Empire
#26 - 2014-03-10 01:04:56 UTC
Jessica Danikov wrote:
Oh my god, a business is trying to make money!

Hey genius, when your thing that you're defending can only be justified because it makes someone else more money, you don't look very smart. CCP isn't gonna give you a discount because you defended asinine moves to nickel and time its player base.

Micro transactions aren't something you should be defending anyway. In no way does it actually serve you, and it just makes you look like some blowhard who gets erect for authority.
Ralph King-Griffin
New Eden Tech Support
#27 - 2014-03-10 01:10:14 UTC
Plug in Baby wrote:
Linkage

Anyone else hearing alarm bells?

I know this could well be for Dust or something, but given how well that seems to be doing I doubt they can justify anyone else working on it, so we can probably assume this is Eve related. I thought Incarna proved we didn't want subscription + micro-transactions?


not that big of a deal, frankly im surprised they had to advertise the position at all. never mind the notion that they don't currently have one.
Malcolm Shinhwa
The Scope
Gallente Federation
#28 - 2014-03-10 01:23:11 UTC
No alarm bells. Its amazing to me the money CCP leaves on the table with Eve. They have basically no cosmetic micro transactions, which we all know would be eaten up by the players. And their IRL store is absolutely horrible; stocked with a pitiful selection of vastly overpriced good. Wow, actually the NEX and IRL stores are basically the same. So they definately need someone to show them how to make more income with the Eve IP.

As long as they don't make play to win items, who cares what they offer. You can buy or not. CCP is, contrary to opinions, allowed to make money.

[i]"The purpose of fighting is to win. There is no possible victory in defense. The sword is more important than the shield and skill is more important than either. The final weapon is the brain. All else is supplemental[/i]."

Nalelmir Ahashion
Industrial Management and Engineering
Mouth Trumpet Cavalry
#29 - 2014-03-10 01:38:27 UTC
*cough* Swtor... Cartel Market... Stripper outfit.... *cough*
Lady Areola Fappington
#30 - 2014-03-10 02:17:15 UTC
Erotica 1 wrote:
http://www.iceland.is/iceland-abroad/ca/work--live-in-iceland/residence-permit/

Serious candidates must be willing to pay the 12,000 isk application fee.



Iceland is pretty reasonable, only 2mil more than a Highsec Mining Permit.

7.2 CAN I AVOID PVP COMPLETELY? No; there are no systems or locations in New Eden where PvP may be completely avoided. --Eve New Player Guide

Tyberius Franklin
Federal Navy Academy
Gallente Federation
#31 - 2014-03-10 04:29:12 UTC
Proletariat Tingtango wrote:
Jessica Danikov wrote:
Oh my god, a business is trying to make money!

Hey genius, when your thing that you're defending can only be justified because it makes someone else more money, you don't look very smart. CCP isn't gonna give you a discount because you defended asinine moves to nickel and time its player base.

Micro transactions aren't something you should be defending anyway. In no way does it actually serve you, and it just makes you look like some blowhard who gets erect for authority.
Throwing a fit because of cosmetic MT's isn't terribly smart either. So long as they remain limited to things that are not providing gameplay advantages, what is the issue? Is there supposed to be some moralistic stance against MT in general?

And actually, there is a subset of players who benefit from every new use of plex or aurum. Those who buy plex from CCP to sell.
S1euth
The Graduates
The Initiative.
#32 - 2014-03-10 04:50:21 UTC
I don't see any alarm bells from a company trying to make money; it's what they do.

Glad to see they are seeking outside talent to lead this team. If they get any micro transactions from me then it will be because they are enjoyable and valuable. Hopefully, they succeed.
Herzog Wolfhammer
Sigma Special Tactics Group
#33 - 2014-03-10 05:10:59 UTC
ErrorRon wrote:
I honestly couldn't care less if they throw in cosmetics and microtransactions. So long as they don't make it pay to win.



Yeah can everybody make sure there's no actual "pay to win" before we start the smell-like-underwear nerd raging?

Bring back DEEEEP Space!

E-2C Hawkeye
HOW to PEG SAFETY
#34 - 2014-03-10 05:43:58 UTC
Erotica 1 wrote:
Steve Ronuken wrote:
Erotica 1 wrote:
http://www.iceland.is/iceland-abroad/ca/work--live-in-iceland/residence-permit/

Serious candidates must be willing to pay the 12,000 isk application fee.



Did you read that? you can only apply for the permit /after/ you have a job.

(and it's about 70 quid.)


Yeah, was Googling to see if it was legal in Iceland to charge an application fee and saw that. Was just thinking it would be funny to have to pay money to apply for a job to help a company make money.

That's just to keep the pretenders like yourself out. Big smile
Sibyyl
Garoun Investment Bank
Gallente Federation
#35 - 2014-03-10 05:52:51 UTC  |  Edited by: Sibyyl
I know everyone is focused on microtransactions and the NeX store, but monetization includes things like:
-Game mechanics that encourage multiple accounts for those who don't prefer co-op play (cynos, orcas, manufacturing capitals)
-Skill point based monetization (multiple character training, implants, skill books, training time that translates into subscription fees)
-Some pay to win scenarios that might have community acceptance (character bazaar, buying plex)

Someone should probably manage how attractive these options are to players, instead of being caught flat footed by player reactions to "Barney's price tag" monocles..

/蘭

Joffy Aulx-Gao for CSM. Fix links and OGB. Ban stabs from plexes. Fulfill karmic justice.

Muestereate
Minions LLC
#36 - 2014-03-10 05:53:40 UTC  |  Edited by: Muestereate
I've never resculpted my player since CCP forced me to. The last thing I am is fashion conscious in clothing or vehicles. If it gets destroyed while using it, all Im looking for is durability. The clothing lasts through poddings but don't we have to pay for resculpts? How about new pics, do they cost us too? transferring characters works for that customer segment. Another segment that works is plex for navy Ravens types of pilots. 1 Segment is isk rich and the 2nd is cash rich. What other segments have lose cash?

Well we have fanfest, local business could be charged for CCP to direct people to certain businesses. Might cause some family frictions in that small of a population but they have a lot of people trained in finance. As long as it doesn't look to much like banking, incentives for business look like advertising budget expenses. They will fly.

What other deep lose pockets can you think of?
Cannibal Kane
Viziam
Amarr Empire
#37 - 2014-03-10 05:57:06 UTC
Once again the believe that EVE players are of a higher intellect then other MMO players is shattered.

Jumping to conclusions with limited info is what morons do... Stop that.

Think before you post.

"Kane is the End Boss of Highsec." -Psychotic Monk

La Nariz
Aliastra
Gallente Federation
#38 - 2014-03-10 06:36:50 UTC
Highsec pubbies can and will freak out about anything.

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Lady Katherine Devonshire
Royal Ammatar Engineering Corps
#39 - 2014-03-10 09:41:03 UTC
I thought that this is what they already did when they made a pact with Satan hired someone from EA not too long ago?
Plug in Baby
Family Tipes
#40 - 2014-03-10 10:24:50 UTC  |  Edited by: Plug in Baby
Cannibal Kane wrote:
Jumping to conclusions with limited info is what morons do... Stop that.


Please tell me this post is a troll. Sad People aren't that stupid.

Heard marauders are getting a buff, better not jump to the conclusion the price may rise and invest, that's moronic.

S1euth wrote:
I don't see any alarm bells from a company trying to make money; it's what they do.


Why do people always spout this nonsense in these threads? Clearly no one cares about CCP making money, people care about bad game decisions.

Do keep defending the need for a game to have a subscription and cash store to finance whatever failure of a game CCP will release next.

This is not a forum alt, this is a forum main.