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What % of new players stick with the game?

Author
Jenn aSide
Soul Machines
The Initiative.
#81 - 2013-02-07 15:49:45 UTC
Jame Jarl Retief[i wrote:
]If you want growth[/i], that has to change. But if you want to continue to see the game stagnate until something better comes along and finally blows it out of the water? Sure, why not, I guess. And we can all continue patting ourselves on the shoulder and reminding ourselves that EVE has "positive growth" and resist any change.


This is the problem with people who want change for change's sake. "If you want growth" lol. You're assuming that growth is good, which is a very bad assumption. Growth "could" be good, or it could be "turing a nice suburb into DETROIT". You change for change's sake people never look at the potential downsides of changing something that already works fine, do you?

i don't mind reasonable slow cautious progress because that's almost always the best course, but the things you types want are just absurd and lead to unintended consequences.

For 10 years people like this have been proclaiming the end of EVE because EVE doesn't have 30 million subs, and yet, despite every naysayer, EVE is still here.

Despite EVERY...SINGLE...EVE-KILLER new game that was supposed to be the end EVE survives, as it survived Star Trek Online, it will survive Star Citizen and the next 10 games that don't have the same "sprit" of EVE online. If the past is any indicator, the only things that could destroy EVE online is CCP closing it's doors of "EVE Online II" brought to you by CCP (which didn't close it's doors lol).

It almost seem like these types WANT EVE to fall, if for no other reason than to confirm their unreasonable worldview. Sorry, just not happening.



I always like to get to the rock bottom of other people's motivations, and I'll suggest there are 2 deep seated psychological factors at play with these "change EVE" types.

#1. Fear of loss: They honestly believe that if EVE (and game they play and are emotionally invested in) doesn't make drastic changes, it will die and they will have no game to play. of course we know this is false because if in strong as it is and their are other games to play if it dies, but fear usually isn't rational so explaining this to those in fear of "stagnation" is like talking to a brick wall.

#2. Boredom and personal desire for change: These folks get bored easily and I'll bet their real lives are pretty chaotic as well. They usually love new things but get tired of them quickly. Like most people, the feel (deep down) that most people are like them and want the same things, and REALLY dislike it when people don't want what they want (not to make this too political, but most American "liberals" I know are just like this).

People are complex so their are probably other factors. But the bottom line is that these people are unhappy and they think "change" will make them happy. Change will only make them happy for a few minutes, then it becomes the new status quo to rebel against....
Corey Fumimasa
CFM Salvage
#82 - 2013-02-07 15:57:18 UTC
Jame Jarl Retief wrote:
God I'm so tired of you "positive growth" guys! I mean, good lord!

After 10 years, EVE has "positive growth" and thus new player retention is fine? Positive growth towards what?! The game hasn't even broken a 500k barrier! ...... all we have to show for it is sub-500k user base? And you guys think that's good?
....... Sure, why not, I guess. And we can all continue patting ourselves on the shoulder and reminding ourselves that EVE has "positive growth" and resist any change.


You make a good point about the effect of leverage and multi-boxers. A 1% unsub in the palyerbase is like 5% of the characters.

But like LHA says, Eve can't be a self contained game that plays out in a few months. I don't think changes in that direction will help with long-term player retention.

Test seems to have good player retention. Their Newbro training program is awesome. And yet it does away with much of the tedium that makes loss in Eve so significant, something that I feel is one of Eves great strengths. Or do Test recruits play the game for 3 or 4 months and then leave? That would make sense to me, lots of up front action, and low consequences result in short term interest.

I bet Eveuni grads fare better as far as longevity.

There is also the social aspect; corps are very cliquey and the view from the bottom is not at all clear. I wonder how many people leave Eve just because the social structure is so hierarchical and obtuse.

None of this is to say that the game needs to be changed or that players bear the burden of new player retention. Rather just a look at Eve through the eyes of those of us who play it.
Corey Fumimasa
CFM Salvage
#83 - 2013-02-07 16:50:28 UTC  |  Edited by: Corey Fumimasa
Jenn aSide wrote:

i don't mind reasonable slow cautious progress because that's almost always the best course, but the things you types want are just absurd and lead to unintended consequences.

For 10 years people like this have been proclaiming the end of EVE because EVE doesn't have 30 million subs, and yet, despite every naysayer, EVE is still here.

Despite EVERY...SINGLE...EVE-KILLER


I always like to get to the rock bottom of other people's motivations, and I'll suggest there are 2 deep seated psychological factors at play with these "change EVE" types.

#1. Fear of loss: ...

#2. Boredom and personal desire for change: ...

People are complex so their are probably other factors. But the bottom line is that these people are unhappy and they think "change" will make them happy. Change will only make them happy for a few minutes, then it becomes the new status quo to rebel against....


It can be argued that the "no change crowd" are just the other side of the same coin though. They fear any change that might upset the balance because they like their place in Eve. And as people they probably don't feel as though they have a lot of power or control, so giving it up in Eve is out of the question.

Discussing motives just leads to confrontation and misunderstanding.

You talk like Eve hasn't changed in 10 years. That's just not true. Eve will continue to grow and change with every expansion. Those changes are not going to throw the whole thing off balance and send everyone hurtling off to StarTrek. There's plenty of room in Eve for many different playstyles.

There are a few defining factors and some problems with Eve:

Players in Eve must be able to affect one another. Any instance where they cannot is counter to the sandbox.

Power creep is very significant in that it isolates different levels of player. The consequences of very powerful characters making mistakes is greatly mitigated by their position in the game. And yet one of the arguments from older players is that newer players and highsec players have too many protections that mitigate the mistakes of those players.

You can't argue for one side and not the other. Either the playing field needs a bit of leveling or it doesn't. If highsec indy and NPC corps need a nerf because they make certain players virtually immune to other players, and that immunity is counter to Eve, then all immunity must be nerfed.
La Nariz
Aliastra
Gallente Federation
#84 - 2013-02-07 18:05:29 UTC
Corey Fumimasa wrote:
What % of new players stick with the game? Of the people who started within the past 2 or 3 years what % do you think stayed with the game?

Then think back 7 or 8 years. What % of the new players back then stuck with the game?

And not retread players who have been in and out of the game for a long time, rather brand new blood.


To start you should throw up a survey and ask when people started playing then compare that to the current year.

This post was loving crafted by a member of the Official GoonWaffe recruitment team. Improve the forums, support this idea: https://forums.eveonline.com/default.aspx?g=posts&find=unread&t=345133

Corey Fumimasa
CFM Salvage
#85 - 2013-02-07 18:15:30 UTC
La Nariz wrote:
Corey Fumimasa wrote:
What % of new players stick with the game? Of the people who started within the past 2 or 3 years what % do you think stayed with the game?

Then think back 7 or 8 years. What % of the new players back then stuck with the game?

And not retread players who have been in and out of the game for a long time, rather brand new blood.


To start you should throw up a survey and ask when people started playing then compare that to the current year.

I thought about that, but it seems like the forums are more frequented by older players.

Its a tough piece of data to nail down, and sometimes gut instinct, especially if you have a good sample, can be a more accurate reflection of the value.
Corey Fumimasa
CFM Salvage
#86 - 2013-02-07 18:26:06 UTC
Jenn aSide wrote:

...I always like to get to the rock bottom of other people's motivations...


As an aside; from my observation you like to brag about your position in the game and use your in game success to justify misconceptions and to make attacks on others in these forums. Nothing wrong with that, but don't confuse it with making an actual argument or with being right.
Liang Nuren
No Salvation
Divine Damnation
#87 - 2013-02-07 18:31:37 UTC  |  Edited by: Liang Nuren
Corey Fumimasa wrote:

It can be argued that the "no change crowd" are just the other side of the same coin though. They fear any change that might upset the balance because they like their place in Eve. And as people they probably don't feel as though they have a lot of power or control, so giving it up in Eve is out of the question.


People should be careful advocating change for the sake of change. They should be careful advocating change for the sake of new player retention and trial conversions. These things are not bad in and of themselves, but there is a set of core game mechanics that have ultimately built a successful business in a space where all the competition briefly flourishes... and dies.

Consider all of the major AAA titles (PC or Console), MMOs, Facebook games, and Mobile games that have come out in recent years. Very few of them are successful in the long term. The same pattern has emerged from most of the companies that are public with their data, or with data that can be publicly derived. We always see a massive spike in users followed by an equally massive plunge in users. Some of the time, such as with AAA titles and console games, that's expected behavior. Other times, such as with MMOs and Facebook/Mobile games, it dashes hopes and forces long term realignment of the company. It's a very rare game indeed that breaks this trend.

But let's take a look at some of the games that break the trend. Almost universally they are what's known as core games and have strong multiplayer features. In the mobile space we might take a look at an ultra high monetizing game like Rage of Bahamut as an example. On the face of it, the game would never succeed. It's got a terrible UI and the card mechanics don't even appeal to the US market. However, the game goes deeper than that. The PVP centric nature of the game combined with the lack in accessibility creates an environment and game culture of super high engagement and competitive monetization.

So, the question is: would Rage make more money if it were a widely available casual game? Should Rage radically modify the game to improve conversion and retention amongst The Almighty Casual user? All evidence points to a resounding no. Doing this would destroy the game that they've built. We've seen that kind of move executed time and again throughout the gaming industry and I'm not aware of any time that the gambit has been successful.

So why is Rage successful then? Well, because they have a specific type of player that they cater to and thoroughly own a corner of the market that they serve better than anyone else. People who want to participate in a competitive game like Rage ultimately end up playing Rage instead of one of the countless clones.

In the same way, CCP has a game that they've built and they also should not be chasing the almighty casual user. Comparing Eve subscription numbers to WOW subscription numbers is ultimately an act of madness and ignorance. Comparing Eve subscription numbers to early Rift subscription numbers is also madness and ignorance. The truth of the matter is that Eve owns its corner of the market and it needs to continue to own that corner of the market. Giving that up results in the kind of social upheaval displayed in SWG's NGE and the beginnings of Eve's Monaclegate.

So all of that said: is that to say that CCP shouldn't do what they can to improve the user experience, retain more users, or increase trial conversion? No, absolutely not. But they shouldn't give up on the fact that they own a corner of the market and chasing The Almighty Casual User in an effort to temporarily boost subscriber counts is shooting themselves in the foot over the long term.

-Liang

Ed: I mean, we wanted to talk about retention, conversion, and economics in the gaming industry right? :)

I'm an idiot, don't mind me.

Liang Nuren
No Salvation
Divine Damnation
#88 - 2013-02-07 18:33:19 UTC
Corey Fumimasa wrote:
I thought about that, but it seems like the forums are more frequented by older players.

Its a tough piece of data to nail down, and sometimes gut instinct, especially if you have a good sample, can be a more accurate reflection of the value.


Forums are almost never a good way to judge a game's user base. Only the most engaged of the most engaged of the most engaged users appear there with any regularity. Most of the people who appear don't even post.

-Liang

I'm an idiot, don't mind me.

Jenn aSide
Soul Machines
The Initiative.
#89 - 2013-02-07 18:49:33 UTC  |  Edited by: Jenn aSide
Corey Fumimasa wrote:
Jenn aSide wrote:

...I always like to get to the rock bottom of other people's motivations...


As an aside; from my observation you like to brag about your position in the game and use your in game success to justify misconceptions and to make attacks on others in these forums. Nothing wrong with that, but don't confuse it with making an actual argument or with being right.


Yea, I do brag about my unparalleled ability to kill npcs in mass, because i am the master of that!

But as usual for you (i've read your posts and wish i could get the time back for that), you've got it wrong. All I ever tell people about me game experiences is that I'm not all that special. Thousands upon thousands of people have figured out how to do things in the game, in many cases way better than I do. The people that whine are simply unwilling to understand that THEY are a factor in the failure, because it's always easier to blame someone else or some outside force than take responsibility for your own actions and outcomes.

If you've read something else into what I've said, that's just you being blinded by your own biased perceptions.
Jenn aSide
Soul Machines
The Initiative.
#90 - 2013-02-07 19:00:31 UTC
Corey Fumimasa wrote:
[
It can be argued that the "no change crowd" are just the other side of the same coin though. They fear any change that might upset the balance because they like their place in Eve. And as people they probably don't feel as though they have a lot of power or control, so giving it up in Eve is out of the question.


That's beyond silly. I'm sure there are "conservative" players who are motivated by such fears, but what about the people who don't have any power, who are casual, and who still like EVe pretty much the way it is?

Quote:

Discussing motives just leads to confrontation and misunderstanding.


I disagree, understanding WHY people want what they want. By understanding motivations you can then explain to someone why what they want may or may not get them the results they want/need.

Quote:

You talk like Eve hasn't changed in 10 years. That's just not true. Eve will continue to grow and change with every expansion. Those changes are not going to throw the whole thing off balance and send everyone hurtling off to StarTrek. There's plenty of room in Eve for many different playstyles.


I want to spit everytime someone says the word"playstyles" Play style is not important, the reality of the game is.

And who said EVe hasn't changed, it's changed a lot since I started playing, mostly slowly and cautiously which is demonstrates CCP is smart enough (except during monoclegate) to know their product.

Quote:

There are a few defining factors and some problems with Eve:

Players in Eve must be able to affect one another. Any instance where they cannot is counter to the sandbox.

Power creep is very significant in that it isolates different levels of player. The consequences of very powerful characters making mistakes is greatly mitigated by their position in the game. And yet one of the arguments from older players is that newer players and highsec players have too many protections that mitigate the mistakes of those players.

You can't argue for one side and not the other. Either the playing field needs a bit of leveling or it doesn't. If highsec indy and NPC corps need a nerf because they make certain players virtually immune to other players, and that immunity is counter to Eve, then all immunity must be nerfed.


This is you misunderstanding an argument again. When we've talked about npc corps (for instance), I've not seen one person talk about new players having too much protection. It's VETERAN players avoiding conflict that is always discussed.

But as usual you've twisted that around into a narrative that more closely resembles that which you want to believe in the 1st place. It seems to be a common trait of pro-high sec type players on these forums, and it's irritating in the extreme.
Jenn aSide
Soul Machines
The Initiative.
#91 - 2013-02-07 19:02:37 UTC  |  Edited by: Jenn aSide
Liang Nuren wrote:


So, the question is: would Rage make more money if it were a widely available casual game? Should Rage radically modify the game to improve conversion and retention amongst The Almighty Casual user? All evidence points to a resounding no. Doing this would destroy the game that they've built. We've seen that kind of move executed time and again throughout the gaming industry and I'm not aware of any time that the gambit has been successful.

So why is Rage successful then? Well, because they have a specific type of player that they cater to and thoroughly own a corner of the market that they serve better than anyone else. People who want to participate in a competitive game like Rage ultimately end up playing Rage instead of one of the countless clones.


-Liang


Oh please Liang, there you go again talking about stuff with actual observable facts and verifiable knowledge again. Where do you get off introducing such things to these forums?

Don't you know that EVE would get so many more subs if.........
Corey Fumimasa
CFM Salvage
#92 - 2013-02-07 19:09:27 UTC
Changes are going to happen in Eve, they happen all the time, they are happening right now. Many changes are advocated here in these forums, most of them are solidly from side of the population or the other. With a lot of angst over who is gets what. The resulting noise and the changes that come about because of it may or may not be best for the game.

Eve started out as a sandbox, where people competed freely and equally. Over time the equality part of that equation has been eroded as players leverage their in game success.

CCP has done a great job at keeping all levels of player involved in the game and important to the fight. But the fact remains that Eve used to be dangerous, you never knew, and that challenge is what drew players.

In this new Eve players have the potential to be in a fight where the outcome is very certain. That environment draws a different kind of player. I'm not saying that is right or wrong or there is room in the box or not. Only that Eve has changed over the years, and not because of CCP trying to lure in more people, just internal development has led us to a very different sandbox then we were in 6 and 10 years ago.

Its gone from being a place of struggle and conflict to a place of domination and performance battles. I agree with you that Eve is best as a nitch game, but this isn’t the same nitch that it was in the beginning.
Liang Nuren
No Salvation
Divine Damnation
#93 - 2013-02-07 19:13:29 UTC
Corey Fumimasa wrote:
I agree with you that Eve is best as a nitch game, but this isn’t the same nitch that it was in the beginning.


I'm not sure that I'd call Eve a niche game anymore. It's got more subs than popular than many "mainstream" MMOs, but seems to have the longevity to make it work. I also was not intending to say that Eve shouldn't change or that the areas that Eve dominates cannot evolve over time. Just that they should not forsake the roots of the game to chase massive new player subs that may or may not stick around.

-Liang

I'm an idiot, don't mind me.

Unsuccessful At Everything
The Troll Bridge
#94 - 2013-02-07 19:16:06 UTC
Its my understanding that 100% of current players used to be New Players. I will go and recheck my math/statistics.

Since the cessation of their usefulness is imminent, may I appropriate your belongings?

Liang Nuren
No Salvation
Divine Damnation
#95 - 2013-02-07 19:16:31 UTC
Can you briefly summarize what you think does or does not need to change Corey? You seem to say a lot of words in an effort to elicit a response but I just can't tell what you're driving at. Out with it, I say.

-Liang

I'm an idiot, don't mind me.

Corey Fumimasa
CFM Salvage
#96 - 2013-02-07 19:39:33 UTC
Liang Nuren wrote:
Can you briefly summarize what you think does or does not need to change Corey? You seem to say a lot of words in an effort to elicit a response but I just can't tell what you're driving at. Out with it, I say.

-Liang

That's the best chuckle I've had in a while. Thank you for that Liang.

Many people who used to be in Eve are no longer here. New players come and go. Eve has changed.


Liang Nuren
No Salvation
Divine Damnation
#97 - 2013-02-07 19:42:41 UTC
Corey Fumimasa wrote:
Liang Nuren wrote:
Can you briefly summarize what you think does or does not need to change Corey? You seem to say a lot of words in an effort to elicit a response but I just can't tell what you're driving at. Out with it, I say.

-Liang

That's the best chuckle I've had in a while. Thank you for that Liang.

Many people who used to be in Eve are no longer here. New players come and go. Eve has changed.


Such is the nature of any sustained game. In a very real sense, Eve is a service that must change over time to provide new value and continue to incentivize people to pay. There is nothing wrong or unexpected here and there's noticeable and substantial sustained growth.

/shrug

-Liang

I'm an idiot, don't mind me.

Corey Fumimasa
CFM Salvage
#98 - 2013-02-07 23:10:56 UTC  |  Edited by: Corey Fumimasa
Had to go out on a work call. To not answer your question more thoroughly I didn’t start this thread to make a point or to say anything, it was a just a way to gather some data. You decided that I was secretly trying to decry the state of player retention

I have a problem with PLEX and new players; Eve’s exchange system is built with room for cons to exist, forcing new players to use this system to redeem ISK for cash is more trouble than its worth. That was discussed on another thread, and is the only argument I made related to new player retention.

My other threads of note are:

FiS is good enough, lets see some different options for interaction. I.e. industrial warfare and hacking.

Industrial slots would be more interesting if they were incorporated into PI. This would help to address the high/null indy disparity and would create more options for interaction as industrialists have to leave the station a bit more to move things around.

I would like to see options outside of corporations but more concrete than chat channels for player groups. Long term contracts and transparent auditing that allow for fair division of loot during joint exercises.

You can agree or disagree but aside from PLEX none of that is about new player retention or fear of Eve dying. Just points that I feel would make Eve more sandboxy.

If I could make a change to Eve consequences be damned? Idk, maybe reset the server, and move the timeline back to before the Yoiul conference, do away with CONCORD and replace it with faction navies which each have different policies regarding enforcement.
Nyla Skin
Caldari Provisions
Caldari State
#99 - 2013-02-08 09:18:47 UTC  |  Edited by: Nyla Skin
Liang Nuren wrote:

I'm not sure that I'd call Eve a niche game anymore. It's got more subs than popular than many "mainstream" MMOs, but seems to have the longevity to make it work.


In my opinion the longevity comes from the fact that it is a sandbox concentrating on player interaction. This means that even if most of my days ingame are boring and just flying spaceships this way and that, there is always a chance of something surprising and interesting happening. You never know with people. It is the reason why in the end I always end up more or less back here after I went to try one themepark MMO or another. It is also the reason why I am looking for WoD as the 'mmo to end all mmos' for me.

There always needs to be some change, lest we get bored. I am bored with Eve. That is a fact. Yet I am still here because with all other things being equal, sandbox > themepark. Always.

In after the lock :P   - CCP Falcon www.nizkor.org/features/fallacies

Brooks Puuntai
Solar Nexus.
#100 - 2013-02-08 11:29:44 UTC  |  Edited by: Brooks Puuntai
Damn essay style responses.

Corey Fumimasa wrote:
Brooks Puuntai wrote:


I think you have it backwards. Or a misunderstanding.


What are you saying here Brooks?


Since I missed this. What Liang was saying(in that quote) was player interaction is really the core of any sandbox. While the term PVP is used it doesn't always mean direct player ship on ship action. So what Liang was advocating WAS a sandbox, in the same way you are. From what I've read, both of you shoot for the same goal, just using a different path.

CCP's Motto: If it isn't broken, break it. If it is broken, ignore it. Improving NPE / Dynamic New Eden