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EVE New Citizens Q&A

 
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Tips and Suggestions for Recruiting in Eve Online

Author
Scavenger Sue
Doomheim
#1 - 2012-07-04 22:30:10 UTC  |  Edited by: Scavenger Sue
To try and comply with the rules as much as possible, I'm posting on a random alt on the account that the CEO will be located as to not try and make this thread about my situation exactly but more of a broader scope on how to properly lure and attract players to your corporation. Some topics I would love to discuss involve:

- Initial ideas. Are names super important? What about location (in terms of location I mean geographically more than security sec wise. like high sec near noob systems versus high sec not near them etc)?
- How to initially start the conversation/communication with a prospective pilot.
- What kind of bonuses should you offer? Ship replacement schemes? T2 modules scheme?
- Is 3rd party communication suggested (TS3, Vent etc)?
- How do you retain your members?

It would be awesome to hear from some actual CEOs or ex CEOs that also overcame this hurdle!

Some info for people who are interested:
I've tried about 3 or 4 times to make my own corporation in Eve Online and every time I do try, I end up weeks in and no new members because people either don't want to join a random corporation or don't want to join a corporation with so little members (catch 22, "I won't join until you get more members" - well then how do I do that!).

I decided to try and make a thread on discussion about recruitment advice and suggestions on how to get some new players into a corporation I plan on making in the coming weeks.

Thanks in advance.
(To any forum GMs and/or Devs, I really had no idea where this thread belonged so I just put it in the new players Q&A as I figured it might be useful to some newer players trying to maybe start a corporation)
Keno Skir
#2 - 2012-07-04 22:44:38 UTC
Most of my long standing members are people i'v met and befriended before they joined the corp. Try to get involved in group activities or invite younger pilots to help you on missions or other jobs. Have plenty of time for each new member individually, make sure you are doing things with them more than you are sat in station tweaking corp settings.

Decide on some goals you'd like to achieve with the corp and make sure potential recruits are aware what the focus will be, this will help filter pilots who will seldom take part in the main focus. When you talk to people for the first time, have a genuine interest in helping them rather than an interest in boosting corp memberships. Quite often if you try to give everyone a hand, someone will ask about your corp.

Lastly don't try to act like a CORPORATE CEO MAN.. You are a game player, so are the people you will fly with. Giving orders before you have proven you are worth listening to will land you in a corp of 1.

One last idea : If you find corp chat is always a bit empty in the beginning but dont want / need to join an alliance, make contact with other small corps in the area and set up a shared chat so all your members can find semi-friendlies to fly with and maybe some group goals.
Zoe Athame
Don't Lose Your Way
#3 - 2012-07-04 22:52:08 UTC
You need to have a clear goal as to what you will be doing. Don't call yourself an all-around corp that does everything and will accept everyone because it will end up being 10 people all doing their own thing and not working together.

Don't lie or fluff your recruitment post. If you say "we like to do small gang pvp" you damn well better go roaming more than twice a month. You retain members by delivering with what you promise in your recruitment ad. If you can't deliver on 24/7 mining ops, pos access and small gang roams, then its time to cut some of that stuff out of your recruitment.

The reason Fweddit got up to 500 members within a month is not simply because we pull from reddit, but because we had a clear goal. Win Amarr FW. You join Fweddit, you get a thrasher and you join a fleet. There is no support for missions or industry because thats not what Fweddit is for.

If we tried to make an "all-around" Reddit corp, it would never take off even though we have a large website to draw people from.
J'Poll
School of Applied Knowledge
Caldari State
#4 - 2012-07-04 22:56:31 UTC
Quick answer to all your 5 points:

Depends on your corporation.

Sounds vague, but as it's late at night I won't start my wall of text (likely asleep at the keyboard before I finish) but will come back tomorrow with my whole post.

Personal channel: Crazy Dutch Guy

Help channel: Help chat - Reloaded

Public roams channels: RvB Ganked / Redemption Road / Spectre Fleet / Bombers bar / The Content Club

NightCrawler 85
Phoibe Enterprises
#5 - 2012-07-05 03:52:03 UTC  |  Edited by: NightCrawler 85
Scavenger Sue wrote:

- Initial ideas. Are names super important? What about location (in terms of location I mean geographically more than security sec wise. like high sec near noob systems versus high sec not near them etc)?
- How to initially start the conversation/communication with a prospective pilot.
- What kind of bonuses should you offer? Ship replacement schemes? T2 modules scheme?
- Is 3rd party communication suggested (TS3, Vent etc)?
- How do you retain your members?


The questions you ask are very hard to answear since a lot of it depends on you and your corp as someone else over me already stated. But i will try to give you some answears from my perspective. Please note most think differently.

With names im guessing you mean corp name? Well to some extent they are important. If you named your corp something like..."random famous movie star" fan club" there is a big chanse that no one would take you,or your corp seriusly. Some people manage to pull it off ofc but if you are starting with nothing it will make it harder.
For location...This as well depends on what you want to do as a corp. You want to mine you want to make sure your located in an area with little traffic,preferably out of the way so there is less chanse of gankers and random can flippers.
If you want to have mission runners you want to find an area with decent agents close by but at the same time out of the way.
If you want to PVP you should be closer to low sec and 0.0,if you want to be a griefer corp..well..then it dosent really matter that much but setting up close to a trade hub tends to be decent since you have easy acess to new ships and fitting,as well as many people that "forget" that they are in a war and decide to go afk in a freighter on AP on their way to said tradehub.
If you want to be in WH space..well..easy enough..find a WH ;)

This one is harder. To avoid giving you a wall of text i would actually advice you to go over and read this guide that i wrote for recruits,but you can get a few pointers as the recruiter as well. https://forums.eveonline.com/default.aspx?g=posts&t=16943&find=unread
But remember,be polite. Make a public channel,pay attention to it and dont let new recruits feel left out. Answear their questions as honestly as you can and prepare them for what they are joining.

If the only reason someone is joining your corp is because they want extra benefits like free mods or ships chanses are they are not going to stick around for long,or have any wish to actually bring something to the corp. If this is their requierment i would send them back to searching. But this is just me personally.

If you plan on PVP'ing some kind of voice communication is a must yes. But if not its always a nice bonus.

This is the hard one.. If you want to be realistic about it you can almost say that out of every 10 people that join only 4 will be there for the long term. Make sure they feel involved in what the corp is doing,dont make rash decisions behind their backs,keep an open relationship with them,encurage participation and even them doing things on their own. If the members have faith in you as a CEO or director they will want to see the corp suceed and they will want to be a part of it.

Starting your own corp is hard. There is no way around that. Its not like in other games like..WOW where members really just are a number and everyone fights to get into the next raid and outside of the raids the corp means nothing. People will be a lot more picky in EVE,and you will have to base your self on the fact that EVE will not be a game for you anymore,it will be your second job. And no im not kidding about that last one.
If you truly want to do this dont give up after a week,or a month,or a year..The challanges wont stop until you give up so you need to be persitant. If you dont have the will and patience to do this i would strongly advice against starting your own corp.
Also remember that as the represetetive of your corp you need to watch everything you say at all times in public. You dont just want your corp members to respect you,you want future allies AND enemies to respect you and your corp as well.

I wish you the best of luck and i hope the new corp will work out well :)
Scavenger Sue
Doomheim
#6 - 2012-07-05 07:05:32 UTC
So much immensely awesome information here guys. So far Its been incredible.
Khanh'rhh
Sparkle Motion.
#7 - 2012-07-05 09:42:28 UTC  |  Edited by: Khanh'rhh
Other than all the common sense advise, ignore highsec corps that say "we do a bit of everything" -- since they offer nothing that a chat channel wouldn't whilst embodying risk. Don't become these people.

Corps with a focus have value.

If 99% of highsec PVE corps aren't just there to give the CEO passive Tax income, then I would be surprised and slightly disappointed. There's no other reason for them to exist.

"Do not touch anything unnecessarily. Beware of pretty girls in dance halls and parks who may be spies, as well as bicycles, revolvers, uniforms, arms, dead horses, and men lying on roads -- they are not there accidentally." -Soviet infantry manual,

Scavenger Sue
Doomheim
#8 - 2012-07-05 09:55:48 UTC
What about validity? What about a goal of living in lowsec (0.4 -> 0.1)? Is there a reason to want to form my own corp or is the energy better channeled into joining and making a corp my own (in essence, not in actuality).
Keno Skir
#9 - 2012-07-05 11:10:16 UTC
Make contact with other CEO's regularly to see what you can offer each other and just to get a feel for how they do business. Much like EvE can be played solo but is better with friends, corporations can be the same. Once you fnd other companies who follow your core values you will find much more can be accomplished together, even without the need for alliances.

Don't take standings lightly, don't just blue everyone you meet and every corp you encounter. Maybe try to make it mean something when you give another corp good standing, make sure all your members know to assist blue pilots if they can. This way you can start to build your corps name in the area and give your members more of a wider comunity feel when they join you.
Khanh'rhh
Sparkle Motion.
#10 - 2012-07-05 11:18:32 UTC
Scavenger Sue wrote:
What about validity? What about a goal of living in lowsec (0.4 -> 0.1)? Is there a reason to want to form my own corp or is the energy better channeled into joining and making a corp my own (in essence, not in actuality).

Do you have a clear, concise, structured plan to make this happen? Are you experienced in living in that space, know what it entails and the best way to deal with issues? Do you know how to train your members into doing all this so they can operate independently of you?

Every small highsec corp of new players banding together has the same "lets go live in 0.0 one day!" plan, and it will never see fruition because the answer to those questions is "no, not really."

"Do not touch anything unnecessarily. Beware of pretty girls in dance halls and parks who may be spies, as well as bicycles, revolvers, uniforms, arms, dead horses, and men lying on roads -- they are not there accidentally." -Soviet infantry manual,

Kahega Amielden
Rifterlings
#11 - 2012-07-05 11:53:32 UTC
About a year ago Petrus Blackshell and I started Rifterlings, but it never really went anywhere. We quit and then later restarted Rifterlings later.
Rifterlings is rather large now, with over 50 members...but for about two months we only had 2-5 active members besides myself and Petrus. Many parts of the day would result in logging in with no one else on.

You need to figure out a way to combat this. The fastest way to kill a prospective corp before it gets bigger is for people to feel like they're alone. Make some friends with other corps (maybe even join an alliance), focus your corp (at least initially) around a single timezone, and schedule ops so that people know that if they come online at X time they'll have something to do.

And while it may be tempting to open the floodgates and allow anyone in, don't. Don't spam recruitment chat or local - the only people who join corps based on that spam are usually bad.
Cyprus Black
School of Applied Knowledge
Caldari State
#12 - 2012-07-05 13:49:02 UTC  |  Edited by: Cyprus Black
Scavenger Sue wrote:


- Initial ideas. Are names super important? What about location (in terms of location I mean geographically more than security sec wise. like high sec near noob systems versus high sec not near them etc)?
- How to initially start the conversation/communication with a prospective pilot.
- What kind of bonuses should you offer? Ship replacement schemes? T2 modules scheme?
- Is 3rd party communication suggested (TS3, Vent etc)?
- How do you retain your members?

1) Names are indeed important. Don't copy other more famous corp names, spelling and capitalization counts, don't use numbers for letters, don't be stupid which is difficult to define, and don't use generic words in the name. And for Gods sake don't name a corp Knights Templar, Knights who say Ni, or Knights of the Round Table. A corp name defines you as a corp. if its obvious you don't give a **** about your name or spelling, then recruitment will be infinitely harder.

As for location, STAY THE **** OUT OF LONETREK! Omg there's an oversaturation of highsec corps who want to live in or next to Jita. If you want to distinguish your corp from the hundreds of highsec lonetrek corps, then stay away from the mindless generic herd.

2) Don't bullshit a prospective new member. A LOT of crappy corps spam new prospects with giant copy/paste walls of text. Don't do that. Don't spam invites to your channel either. There's quite a few terrible corps in the recruitment channel who do nothing except go down the list of players in the channel and mass inviting them to theirs. This is wrong. If you want your corp to grow you're going to have recruit each member personally and get to know them a bit.

3) Bonuses are a double edged sword. Right now if you mention a bonus for joining, you're immediately perceived as a scammer. So many new corps promise to give a bonus just for joining yet never follow through on their word. Just an FYI if you have to pay or are getting paid to join a corp, it's probably a scam. As for ship replacement, it's a good idea to offer free frigate and destroyer replacement regardless of the circumstances behin the loss. It makes it so new players don't have to worry about financial loss and will be more willing to fight for the corp.

4) Third party communication tools are not only recommended, they should be mandatory for a multitude of reasons.if youre not willing to invest in voice coms, then you're not really serious about growing your corp. A lot of player use the excuse that they don't own a mic. Whether that's true or not doesn't matter because no mic is required to at least listen in on coms which is usually mandatory for important ops.

5) Retention of members requires active effort on behalf of the CEO. Players get bored, especially in highsec. A lot of new CEOs make the common mistake of creating a corp and expecting it to take on a life of its own. That may work in WoW but certainly not in EvE. The corp needs reasonable goals and direction to work towards together.

Many highsec garbage corps either have no direction or too many directions. Ever see a corp in recruitment channel that does everything? Mining, mission running, production, WH ops, lowsec ops, incursions, exploration, sov warfare, faction warfare and PI all at the same time? Yeah, that's a corp with too many directions. They can't possibly do all those things with their six or seven members.

My last corp was a highsec garbage corp. They wanted to produce capital ships and were set on that goal, but were adamant on never setting foot outside of highsec. Unrealistic goals.

Ever see a corp advertising themselves as a social corp that doesn't take the game seriously? Just a bunch of dudes who wan to chill and stuff? Yeah, that's a corp with no direction or purpose.

That's just a few examples of why so many new corps fail.

Summary of EvEs last four expansions: http://imgur.com/ZL5SM33

Scavenger Sue
Doomheim
#13 - 2012-07-05 15:35:46 UTC  |  Edited by: Scavenger Sue
The information in this thread is unreal. It has been mighty informative. Great to hear some advice on making it happen and tbh I think I will give it a go. IF it fails, then so be it, but Ima give it a real proper go this time.

On a side note, corporation website/forums. Suggested? Recommended? Stay away from them for now?

What about outlets for finding players? Is the recruitment channel really worth sitting in? Same goes for the recruitment forum. Is it just better to reach out to some players you meet in local?

Thanks again!
Cyprus Black
School of Applied Knowledge
Caldari State
#14 - 2012-07-05 16:06:09 UTC  |  Edited by: Cyprus Black
I wanted to add a few things.

Time zone consideration is so incredibly important. If you have ten members who are all from wildly different time zones, they won't ever see each other ingame. If that's the case then why bother joining? If you're going to recruit, make it perfectly clear what time zone or general EvE time your members are most active. Nothing sucks more than being in a corp who's members are always logging off when you're logging on. Don't be afraid to turn away potentially new members due to large time zone differences. You'll be doing them a favor.

Don't be afraid of PvP. If you're in highsec because youre trying to get away from all that fight stuff, I've got bad news for you. Just because you and your corp are actively avoiding PvP doesn't mean the fighting won't find you. PvP is an unavoidable aspect of this game and your corp needs to be able to stand and meet the challenge, regardless if it's griefers gankers or wardecs. Having some kind of ship replacement plan helps alleviate te concern of financial loss, even if it's just frigates. In any case, PvP WILL happen, either on your terms or your enemies.

Pay your members what they're due. So many highsec corps run mission or mining ops and usually the CEO pockets all the rewards whereas the participants receive nothing for their time and effort. This is wrong an a waste of time for members. Like it or not, greed is the driving factor behind everything in EvE. If members are putting in their time and effort for corp poster aren't getting anything out of it, then why bother being a part of that corp at all? That's not a rhetorical question. Why bother mining or running missions for your corp when it's far more profitable to do these things solo? That's why highsec mining corps are suffering from member retention.

Don't advertise anything your corp doesn't actually do. So what if you and Dave poked your heads into a wormhole 7 months ago. That doesn't make you a wormhole corp. if your members mine all by themselves now and then, it doesn't make you a mining corp. A lot of new and/or clueless CEOs can't seem to understand this simple concept. You're not an X corp if you don't actively and consistently do X. Makes sense? I hope so.

You need a competent Fleet Commander (aka an FC). If you hope to expand your corp out of the single digit membership count, you will need an FC who has some idea what he's doing. This could be yourself as the CEO if necessary, but when your corp has a fleet running, you need someone to be in charge.

Spies are going to happen. It's unavoidable. Your job as CEO is to mitigate how much potential damage a spy could do. If you go off trusting everyone and recruiting anyone, you're going to run into this issue eventually. Always ask new recruits for a full API key. Always do *some* background checking. Never assume anyone is trustworthy. Wear a smile and keep a healthy dose of suspicion and paranoia. Believe me, there are players out there who make a career out of corp theft and corp kills. They love to prey on naive highsec CEOs.

Never give out full details of your operation to your corp unless it's either absolutely necessary or you're right about to commence the operation. If you tell everyone in your corp that we're doing a lowsec roam in this system on this date and this time, don't be surprised to find a hostile fleet waiting for you there. Dissemination of information is the name of the game.

Don't go off and buy a POS just so you can brag in your recruitment ad that the corp has a POS. That's just plain stupid and expensive. If your corp doesn't have a clearly defined and justified reason for owning a POS, them don't buy one. A highsec corp shouldn't have a POS tower unless they have a damn good reason and use for one. Anything else is stupid and wasteful.


*edit*
Please bear with my spelling and grammar. I'm at work and on my phone. The auto-speller is hard at work misspelling everything.

Summary of EvEs last four expansions: http://imgur.com/ZL5SM33

Cyprus Black
School of Applied Knowledge
Caldari State
#15 - 2012-07-05 16:24:59 UTC
Scavenger Sue wrote:
The information in this thread is unreal. It has been mighty informative. Great to hear some advice on making it happen and tbh I think I will give it a go. IF it fails, then so be it, but Ima give it a real proper go this time.

On a side note, corporation website/forums. Suggested? Recommended? Stay away from them for now?

What about outlets for finding players? Is the recruitment channel really worth sitting in? Same goes for the recruitment forum. Is it just better to reach out to some players you meet in local?

Thanks again!

Hmm, from personal experience and observations corp forums really aren't all that important. At least not in the beginning. What are members going to post on the forums that they can't already corp email? When a corp becomes large is the time to start looking into forums.

For finding players, your options are limited. Recruitment channel and forums are awful but necessary. Not only do you advertise there, but you also watch what individuals are asking for. Sometimes players would rather throw themselves up for hire rather than read recruitment ads. It's how I found my current corp. be careful when you do this because nothin is more aggravating to players than a corp advertising something they specifically stated they don't want.

You could try advertising on a podcast but I hear it's costly. Still, couldn't hurt to ask for a plug, the worst they can tell you is no. You can also try gamer communities that don't have an EvE Online game branch. SomethingAwful, Reddit, and Extralife all have their members in various games including EvE. Maybe you can find a community that doesn't have one yet and ask around. Again, the worst they can tell you is no.

Summary of EvEs last four expansions: http://imgur.com/ZL5SM33

J'Poll
School of Applied Knowledge
Caldari State
#16 - 2012-07-05 17:26:18 UTC  |  Edited by: J'Poll
As promised, my full explanation.

Quote:
- Initial ideas. Are names super important? What about location (in terms of location I mean geographically more than security sec wise. like high sec near noob systems versus high sec not near them etc)?
- How to initially start the conversation/communication with a prospective pilot.
- What kind of bonuses should you offer? Ship replacement schemes? T2 modules scheme?
- Is 3rd party communication suggested (TS3, Vent etc)?
- How do you retain your members?


1.) Name matters, it will be the name you all will fly under. So pick a good one and pick one others won't mind having in their tag. As for location, that depends on what you want your corporation to be. Miners should be near good asteroids and low-traffic space, mission runners should be near good bunch of agents, gankers should be near Jita or trade lanes, pirates near low-sec etc etc etc.

2.) Let people come to you. Nothing annoys people more then some random dude trying to get them into his corporation, and from the other side, nothing is easier for awoxers/spies/all the shady people to get into your corp if you invite them in. Make a forum post (best way to recruit people) and use the ingame search engine adverts.

3.) Depends on what type of corp you are. Mining corps => Ore buyback scheme, PvP corps => Ship replacement, of course you can have multiple things. But a corp doesn't bend or breaks with a SRP though it will help your corp. Your main concern is to keep your members happy and willing to stick around.

4.) Voice comms: for PvP it's a MUST it isn't even a consideration. Same for Incursions. For mining and missions you CAN live without but speaking to your fellow members makes you feel more part of a group then just that lame text chat in the bottom of your monitor.

5.) Keep them happy, easy as that. Happy people stick around. Also great guidance and help them with problems. Like said before being a CEO of your corp makes EVE more of a daytime job and less of a game. It requires a lot of your time (one of the reasons I merged my own corp into a friends corp, let him do all the hard workEvil. Later moved corps and happy to be just one of the middle ranked people, I can pass all stuff either up the ranks or down to general grunts).

Quote:
What about validity? What about a goal of living in lowsec (0.4 -> 0.1)? Is there a reason to want to form my own corp or is the energy better channeled into joining and making a corp my own (in essence, not in actuality).


6.) Make clear goals. Goal: In future live in low-sec. That is not a clear goal, and you will find out you stay in high-sec and people leave as they thought they would move to low-sec soon.

7.) I do advice, join a pre-existing corporation first. Find out how corporations work, ask the CEO questions how he runs corporations. Tell him in the future you might leave to make your own corp and could use some tips and tricks. Maybe he even offers you to help while you have your own corporation.

Quote:
On a side note, corporation website/forums. Suggested? Recommended? Stay away from them for now?

What about outlets for finding players? Is the recruitment channel really worth sitting in? Same goes for the recruitment forum. Is it just better to reach out to some players you meet in local?


8.) Website / forum. I would say, like voice comms, get one. Some corps heavily use them, some hardly. But if you use them people tend to feel more bonding with the group. They can contact, exchange ideas, etc. with each other out of game. Might even make your corporation more of a gaming community, where people find out they play the same games and start playing them together too.

9.) Put up advert on forums (most clear, least trolled form of recruitment) and wait, bump your post occasionally (max. 1 every day). You can hang out in recruitment but don't expect too much of it, it's filled with recruiters, trolls, spies and the occasional genuine recruit. Also try not to advertise in local, this makes it look like you are desperately seeking new recruits and attracts the wrong persons, however if you live in a certain spot and you know the people who live there too, you can contact them with the option of joining.

Personal channel: Crazy Dutch Guy

Help channel: Help chat - Reloaded

Public roams channels: RvB Ganked / Redemption Road / Spectre Fleet / Bombers bar / The Content Club

Pinstar Colton
Sweet Asteroid Acres
#17 - 2012-07-05 18:20:26 UTC
I would avoid any kind of one-time bonuses.

A player applying to join your corp should WANT to join your corp, not want the freebies you are offering. Now, a ship-replacement program is different than a joining bonus, as it is a factor of your corp's ongoing operations, not a recruitment gimmick.

If you are running a more casual corp, consider finding some players who share similar non-eve interests as you. If you are, for example, a hardcore fantasy football player and are active in discussions of that hobby...maybe find other fantasy football players who play EVE...or who might be interested in EVE.

While Fantasy football has nothing to do with EVE, it can help bind a corp together...or at least provide an additional channel for recruitment.



In the cat-and-mouse game that is low sec, there is no shame in learning to be a better mouse.