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Dust 514 @ PAX East?

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Corin Katsuo
Deep Core Mining Inc.
Caldari State
#1 - 2012-03-30 19:03:49 UTC
(I'm posting this here devoid of an actual Dust Forum to ask this question)

I live in the North-East quadrant of America and I was not able to attend Fan Fest this year, unfortunately. Now, I realize that CCP wishes to promote Dust 514 as a AAA shooter title, and they promoted the hell out of it at Fan Fest (and E3 before that). PAX East is next weekend, and I booted up the Con floor plan, thinking that CCP would obviously be there as an easy way to get more publicity for Dust to a population not already close to the EVE universe (ie the people NOT at fanfest or dont even know WHAT EVE is). It seemed like a no-brainer that they would be there! Sadly, I was unable to find them in the listing. I was hoping to get a closer look and maybe actually get a hands-on of Dust at PAX. I guess my question is: CCP, why are you not promoting a game title you want to go public so badly at the largest stage for unveiling and showing off new games in the eastern part of America?


tldr: Y U NO BE AT PAX EAST CCP?
Nova Fox
Novafox Shipyards
#2 - 2012-03-30 19:06:59 UTC
It costs money to show up.

Dust 514's CPM 1 Iron Wolf Saber Eve mail me about Dust 514 issues.
Thgil Goldcore
Ministry of War
Amarr Empire
#3 - 2012-03-30 19:09:01 UTC
mabye it will be under the Sony tent. May make sense to use larger company recognition America for simple brand recognition.
Corin Katsuo
Deep Core Mining Inc.
Caldari State
#4 - 2012-03-30 19:20:39 UTC
Thgil Goldcore wrote:
mabye it will be under the Sony tent. May make sense to use larger company recognition America for simple brand recognition.


Sony isn't showing up either.
My Neutral Toon
Doomheim
#5 - 2012-03-30 19:40:24 UTC  |  Edited by: My Neutral Toon
CCP and SONY both have dropped the ball HARDCORE on advertising DUST


Trhink about all the other AAA fps that hit the market....how far in advance do you hear about them? see TV ads? Internet ads?


Now, think about how many TV and Internet ads you've seen for Dust....


0 thats how many. They think they are going to release it and the flood gates are going to open, when the vast majority of the AAA fps demographic doesnt even know what Dust 514 is, and especially don't know what Eve is.



CCP I'm actually quite ashamed with your advertising strategy of "Keep hush hush until release date, then try to advertise"


IMHO, the fact that they have kept so quite with their advertisements tell me that DUST 514 will NOT be coming out this summer.

...Can't. Tell. If ...Troll? Or Serious....

Butt Hurt about Harrasment? Read first GM post: https://forums.eveonline.com/default.aspx?g=posts&t=88362&find=unread
Corin Katsuo
Deep Core Mining Inc.
Caldari State
#6 - 2012-03-30 19:44:46 UTC
I could see if they didn't have anything to show. But, just LOOKING at the awesome cinematics they've created so far, its really mind boggling on the marketing front why they are not pushing their products (or at LEAST teasers) on the public stage. Fan Fest was NOT a public stage. CCP is going to need a lot more hype for Dust if it wants to be a AAA FPS and not a niche game like EVE is.
Xercodo
Cruor Angelicus
#7 - 2012-03-30 19:47:20 UTC
They're saving it for E3? :P

The Drake is a Lie
Degren
The Scope
Gallente Federation
#8 - 2012-03-30 19:47:42 UTC
My Neutral Toon wrote:
CCP and SONY both have dropped the ball HARDCORE on advertising DUST

Trhink about all the other AAA fps that hit the market....how far in advance do you hear about them? see TV ads? Internet ads?

Now, think about how many TV and Internet ads you've seen for Dust....

0 thats how many. They think they are going to release it and the flood gates are going to open, when the vast majority of the AAA fps demographic doesnt even know what Dust 514 is, and especially don't know what Eve is.

CCP I'm actually quite ashamed with your advertising strategy of "Keep hush hush until release date, then try to advertise"


We hear about most of those games significantly in advance...but the ads only come out five-six months ahead of time. By that time, the game is almost completely finished, it's just waiting on production red-tape, volume sales, maybe some final bug fixes, etc.

We heard about this game significantly in advance. We don't have a release date yet, so we can't judge advertising timeline.

They do, however, have a significantly smaller market to target than most AAA titles: PS3 players, instead of cross-platform. There is already a decent amount of word-of-mouth hype among PC players, simply because Eve is pretty famous. Whether that has passed into PS3 land is unknown (to me), but they have done some twitter Q&A and such using PS Home.

I'm sure they're fine.

Hello, hello again.
Grideris
The Scope
Gallente Federation
#9 - 2012-03-31 14:53:23 UTC
Degren wrote:
My Neutral Toon wrote:
CCP and SONY both have dropped the ball HARDCORE on advertising DUST

Trhink about all the other AAA fps that hit the market....how far in advance do you hear about them? see TV ads? Internet ads?

Now, think about how many TV and Internet ads you've seen for Dust....

0 thats how many. They think they are going to release it and the flood gates are going to open, when the vast majority of the AAA fps demographic doesnt even know what Dust 514 is, and especially don't know what Eve is.

CCP I'm actually quite ashamed with your advertising strategy of "Keep hush hush until release date, then try to advertise"


We hear about most of those games significantly in advance...but the ads only come out five-six months ahead of time. By that time, the game is almost completely finished, it's just waiting on production red-tape, volume sales, maybe some final bug fixes, etc.

We heard about this game significantly in advance. We don't have a release date yet, so we can't judge advertising timeline.

They do, however, have a significantly smaller market to target than most AAA titles: PS3 players, instead of cross-platform. There is already a decent amount of word-of-mouth hype among PC players, simply because Eve is pretty famous. Whether that has passed into PS3 land is unknown (to me), but they have done some twitter Q&A and such using PS Home.

I'm sure they're fine.


I can tell you, it's been floating around PS3 land for a while now. At least among circles of players that could be the serious guys working in nullsec one day.

http://www.dust514.org - the unofficial forum for everything DUST 514 http://www.dust514base.com -** the** blog site with everything else DUST 514 you need
Villanor
Grobnar Inc
#10 - 2012-03-31 22:52:30 UTC
Free to play plus eve players avidly picking it up.
In addition to the mass of one time casual eve players who will pick it up they will have plenty.
Besides the fewer at launch the easier beta access is.

If CCP continues to work and support it after launch anywhere near as well as EVE then they will have zero problems with getting players.
Graic Gabtar
The Lemon Party
#11 - 2012-03-31 22:58:36 UTC
Corin Katsuo wrote:
I could see if they didn't have anything to show. But, just LOOKING at the awesome cinematics they've created so far, its really mind boggling on the marketing front why they are not pushing their products (or at LEAST teasers) on the public stage. Fan Fest was NOT a public stage. CCP is going to need a lot more hype for Dust if it wants to be a AAA FPS and not a niche game like EVE is.
I think the Sony Marketing & PR department is far too busy directing CCP to portray certain individuals as total cunts and a blot on the gaming convention landscape as opposed to even thinking about marketing their fail-games.
Serene Repose
#12 - 2012-04-01 01:14:05 UTC
Could we move this to the children's section? Thanks.

We must accommodate the idiocracy.